5. See Lee’s glib discussion of the debates in Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 92–94.
6. Ibid., 91.
7. Ibid., 92, 93.
8. Quoted in David Hajdu, The Ten-Cent Plague: The Great Comic-Book Scare and How It Changed America (New York: Farrar, Straus and Giroux, 2008), 264.
9. Ibid., 269ff.
10. Ibid., 270–73.
11. Goulart, Great American Comic Books, 217.
12. Lee and Mair, Excelsior!, 93
13. Ibid., 94.
14. Alexandra Gill, “Captain Comics,” Globe and Mail, September 29, 2003, R1.
15. Jim Amash, “The Goldberg Variations,” Alter Ego 3, no. 18 (October 2002): 9.
16. Richard Harrington, “Stan Lee: Caught in Spidey’s Web,” Washington Post, February 4, 1992, D1.
17. Lee and Mair, Excelsior!, 99.
18. Quoted in Sean Howe, Marvel Comics: The Untold Story (New York: Harper, 2012), 32.
19. Lee and Mair, Excelsior!, 87, 88.
20. Blake Bell and Michael J. Vassallo, The Secret History of Marvel Comics: Jack Kirby and the Moonlighting Artists at Martin Goodman’s Empire (Seattle: Fantagraphics, 2013), 158.
21. Quoted in Howe, Marvel Comics, 35.
CHAPTER 6
1. John Romita, “Face Front, True Believers! The Comics Industry Sounds Off on Stan Lee,” Comics Journal 181 (October 1995): 83.
2. Roy Thomas, “All-Schwartz Comics: A Conversation with Editorial Legend Julius Schwartz, Alter Ego 3, no. 7 (2001), http://www.twomorrows.com/alterego/articles/07schwartz.html.
3. Shirrel Rhoades, A Complete History of American Comic Books (New York: Peter Lang, 2008), 70–71.
4. Ibid., 72–73.
5. Blake Bell and Michael J. Vassallo, The Secret History of Marvel Comics: Jack Kirby and the Moonlighting Artists at Martin Goodman’s Empire (Seattle: Fantagraphics, 2013), 75.
6. Quoted in ibid., 45.
7. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 112.
8. Stan Lee, Origins of Marvel Comics, revised edition (New York: Marvel, 1997), 10.
9. Craig Tomashoff, “Move Over Batman . . .” Los Angeles Reader, January 26, 1990.
10. Stan Lee’s Mutants, Monsters, and Marvels, directed by Scott Zakarin (Burbank, CA: Sony Pictures, 2002), DVD.
11. Roy Thomas, “A Fantastic First,” in The Stan Lee Universe, ed. Danny Fingeroth and Roy Thomas (Raleigh, NC: TwoMorrows, 2011), 17.
12. Stan Lee and Jack Kirby, Marvel Masterworks: Fantastic Four, Nos. 1–10 (New York: Marvel, 2003), n.p.
13. Stan Lee’s Mutants.
14. Stan Lee, Peter David, and Colleen Doran, Amazing Fantastic Incredible: A Marvelous Memoir (New York: Touchstone, 2015), n.p.
15. Quoted in Les Daniels, Marvel: Five Fabulous Decades of the World’s Greatest Comics (New York: Harry N. Abrams, 1995), 87.
16. The popularity of The Fantastic Four enabled Goodman to raise the price of all comics from the traditional ten cents to twelve cents per issue. The increase took place with the third issue dated March 1962.
17. “ Fantastic Four #1 Synopsis,” reprinted in Thomas, “A Fantastic First,” 16.
18. Ted White, “Stan Lee Meets [Castle of] Frankenstein: An Early Marvel Age interview with Stan,” in The Stan Lee Universe, ed. Danny Fingeroth and Roy Thomas (Raleigh, NC: TwoMorrows, 2011), 11.
19. Lee and Mair, Excelsior!, 124.
20. Stan Lee and Jack Kirby, Marvel Masterworks: Fantastic Four, Nos. 11–20 (New York: Marvel, 2003), n.p.
21. Quoted in Daniels, Marvel: Five Fabulous Decades, 85, 87.
22. Stan Lee, Bring on the Bad Guys, revised edition (New York: Marvel, 1998), n.p.
23. Ibid.
24. Lee and Kirby, Marvel Masterworks, Nos. 11–20, n.p.
CHAPTER 7
1. Mark Lacter, “Stan Lee Marvel Comics Always Searching for a New Story,” Inc., November 2009, 96.
2. Don Thrasher, “Stan Lee’s Secret to Success: A Marvel-ous Imagination,” Dayton Daily News, January 21, 2006, sec. E.
3. Lacter, “Stan Lee, Marvel Comics Always Searching,” 96.
4. Quoted in ibid.
5. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 126–27.
6. Ibid., 126.
7. Roy Thomas, “Stan the Man and Roy the Boy: A Conversation between Stan Lee and Roy Thomas,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 141.
8. Ibid.
9. Lee and Mair, Excelsior!, 127.
10. Thomas, “Stan the Man,” 141.
11. Lee and Mair, Excelsior!, 127.
12. Ibid., 128.
13. Ibid., 128.
14. Leonard Pitts Jr., An Interview with Stan Lee, in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 96.
15. Quoted in Lee and Mair, Excelsior!, 128.
16. Stan Lee, Peter David, and Colleen Doran, Amazing Fantastic Incredible: A Marvelous Memoir (New York: Touchstone, 2015), n.p.
17. Lee and Mair, Excelsior!, 135–36.
18. Stan Lee, “That’s My Spidey,” New York Times, May 3, 2002, http://www.nytimes.com/2002/05/03/opinion/that-s-my-spidey.html.
CHAPTER 8
1. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 120.
2. Stan Lee, Son of Origins of Marvel Comics, revised edition (New York: Marvel, 1997), 69.
3. Pierre Comtois, Marvel Comics in the 1960s: An Issue by Issue Field Guide to a Pop Culture Phenomenon (Raleigh, NC: TwoMorrows, 2009), 20.
4. Stan Lee, Origins of Marvel Comics, revised edition (New York: Marvel, 1997), 165.
5. Larry Lieber, interviewed by Danny Fingeroth, WriteNow! 18 (Summer 2008): 5.
6. Quoted in Will Murray, “Stan Lee Looks Back: The Comics Legend Recalls Life with Jack Kirby, Steve Ditko, and Heroes,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 182.
7. Lee and Mair, Excelsior!, 160.
8. Quoted in Les Daniels, Marvel: Five Fabulous Decades of the World’s Greatest Comics (New York: Harry N. Abrams, 1995), 99.
9. Lee, Origins of Marvel Comics, 215.
10. Lee, Son of Origins, 110.
11. Ibid., 10.
12. Quoted in Dick Cavett, “ The Dick Cavett Show : An Interview with Stan Lee,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 15.
13. Quoted in Dewey Cassell, ed., The Art of George Tuska (Raleigh, NC: TwoMorrows, 2005), 57.
14. Ibid., 58.
15. Gene Colan, interviewed in Tom Field, “The Colan Mystique,” Comic Book Artist 13 (May 2001), http://twomorrows.com/comicbookartist/articles/13colan.html.
16. Dennis O’Neil, interviewed in Danny Fingeroth, The Stan Lee Universe, ed. Danny Fingeroth and Roy Thomas (Raleigh, NC: TwoMorrows, 2011), 53.
17. Ibid.
18. Stan Lee’s Mutants, Monsters, and Marvels, directed by Scott Zakarin (Burbank, CA: Sony Pictures, 2002), DVD .
19. Ibid.
20. Quoted in Chris Gavaler, “Kirby vs. Steranko! Silver Age Layout Wars,” Hooded Utilitarian, July 12, 2016, http://www.hoodedutilitarian.com/2016/07/kirby-vs-steranko-silver-age-layout-wars/.
21. Ibid.
22. Lee, Origins of Marvel Comics, 164.
CHAPTER 9
1. Stan Lee’s Mutants, Monsters, and Marvels, directed by Scott Zakarin (Burbank, CA: Sony Pictures, 2002), DVD .
2. Ibid.
3. Quoted in Paul Lopes, Demanding Respect: The Evolution of the American Comic Book (Philadelphia: Temple University Press, 2009), 65.
4. Craig Tomashoff, “Move Over Batman . . .” Los Angeles Reader, January 26, 1990.
5. David Kasakove, “Finding Marvel’s Voice: An Appreciation of Sta
n Lee’s Bullpen Bulletins and Soapboxes, Write Now 18 (Summer 2008): 57
6. Mark Alexander, “Lee & Kirby: The Wonder Years,” in The Jack Kirby Collector 18, no. 58 (Winter 2011): 8.
7. Ibid.
8. Quoted in Danny Fingeroth, The Stan Lee Universe, ed. Danny Fingeroth and Roy Thomas (Raleigh, NC: TwoMorrows, 2011), 52.
9. Ibid.
10. Stan Lee interview in Dan Hagan, “Stan Lee,” Comics Interview, July 1983, 55.
11. Leonard Sloane, “Advertising: Comics Go Up, Up and Away,” New York Times, July 20, 1967.
12. Ibid.
13. Quoted in ibid.
14. Lopes, Demanding Respect, 66.
15. Mike Benton, The Comic Book in America: An Illustrated History (Dallas: Taylor, 1989), 71.
16. Stan Lee, “Excelsior!” Outline, July 30, 1978, Box 96, Stan Lee Papers, American Heritage Center, University of Wyoming.
17. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 142.
18. Quoted in Dick Cavett, “ The Dick Cavett Show : An Interview with Stan Lee,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 16.
19. Ibid.
20. M. Thomas Inge, “From the Publisher’s Perspective: Comments by Stan Lee and Jenette Kahn,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 105.
21. Stan Lee, Peter David, and Colleen Doran, Amazing Fantastic Incredible: A Marvelous Memoir (New York: Touchstone, 2015).
22. Lee and Mair, Excelsior!, 179.
23. Quoted in Sean Howe, Marvel Comics: The Untold Story (New York: Harper, 2012), 92.
24. Ibid., 100ff.
25. Quoted in ibid., 104.
26. Quoted in Cavett, “ The Dick Cavett Show : An Interview with Stan Lee,” 18.
CHAPTER 10
1. Norman Mark, “The New Super-Hero (Is a Pretty Kinky Guy),” in Alter Ego 3, no. 74 (2007): 20.
2. Michael Goldman, “Stan Lee: Comic Guru,” Animation World Magazine, July 1997, 8.
3. Quoted in Mark, “The New Super-Hero,” 20.
4. Ibid.
5. Quoted in ibid., 21.
6. Quoted in Brian Cunningham, ed., Stan’s Soapbox: The Collection (New York: Marvel, 2009), 16.
7. Quoted in Mike Bourne, “Stan Lee, the Marvel Bard,” in Alter Ego, ed. Roy Thomas, vol. 3, no. 74 (2007): 30.
8. Quoted in Cunningham, Stan’s Soapbox, 31.
9. Mark Evanier, Kirby: King of Comics (New York: Harry N. Abrams, 2008), 157.
10. Joe Simon, Joe Simon: My Life in Comics (London: Titan, 2011), n.p.
11. Ibid., n.p.
12. Lawrence Van Gelder, “A Comics Magazine Defies Code Ban on Drug Stories,” New York Times, February 4, 1971, 37.
13. Quoted in ibid., 38.
14. Ibid.
15. Ibid.
16. “Stan Lee,” Billy Ireland Cartoon Library & Museum Biographical Files, The Ohio State University Billy Ireland Cartoon Library & Museum.
17. “Comics Come to Carnegie,” New York Post, January 6, 1972, 44.
18. Ibid.
19. Quoted in Van Gelder, “A Comics Magazine Defies Code Ban,” 28.
20. Ibid., 33.
21. Roy Thomas, interviewed in Jon B. Cooke, “Son of Stan: Roy’s Years of Horrors,” in Comic Book Artist 13 (May 2001), http://twomorrows.com/comicbookartist/articles/13thomas.html.
22. Ibid.
23. Stan Lee’s Mutants, Monsters, and Marvels, directed by Scott Zakarin (Burbank, CA: Sony Pictures, 2002), DVD.
24. Quoted in Thomas J. McLean, “Unique Collaborations Set Marvel Apart,” Variety, July 19–25, 2004, B12.
25. Quoted in Cooke, “Son of Stan.”
26. Ibid.
27. Stan Lee, The Best of Spider-Man (New York: Ballantine, 1986), 10.
CHAPTER 11
1. Memo, “Marvel Comics, Classification and Frequency of Titles,” January 16, 1973, Memoranda 1969–1976, Box 7, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
2. Ibid.
3. Stan Lee, Memo, “Approval of Covers, Etc.,” n.d., Memoranda 1969–1976, Box 7, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
4. Quoted in David Anthony Kraft, “The Foom Interview: Stan Lee,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 65.
5. Mike Benton, The Comic Book in America: An Illustrated History (Dallas: Taylor, 1989), 74.
6. “ABC Audit Report-Magazine: Marvel Comic Group,” Memoranda 1969–1976, Box 7, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
7. Jonathan Hoyle, “Comic Sales (Monthly Average in Millions) for Marvel and DC, 1950 to 1987,” The Fantastic Four 1961–1989 Was the Great American Novel, http://zak-site.com/Great-American-Novel/comic_sales.html.
8. Quoted in Brian Cunningham, ed., Stan’s Soapbox: The Collection (New York: Marvel, 2009), 59.
9. Quoted in Les Daniels, Marvel: Five Fabulous Decades of the World’s Greatest Comics (New York: Harry N. Abrams, 1995), 156.
10. Memo, “We Must Be Doing Something Right!” Memoranda 1969–1976, Box 7, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
11. Peter Gorner, “Stan Lee’s Superheroes,” Chicago Tribune, July 17, 1975, B1.
12. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 183.
13. Sherry Romeo, “Inter-Office Memo,” December 17, 1974, Memoranda 1969–1976, Box 7, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
14. Stan Lee, “Introduction,” in George Lucas, Star Wars (New York: Del Rey, 1977), 1.
15. Daniels, Marvel, 177.
16. Ibid.
17. Stan Lee, “Streaking,” Crazy, July 1973, 16. San Francisco Academy of Comic Art Collection, The Ohio State University Billy Ireland Cartoon Library & Museum.
18. Quoted in David Hench, “Maine Artist Recalls Spider-Man Work,” Portland Press Herald, May 5, 2007, A1.
19. Stan Lee and Frank Springer, The Virtue of Vera Valiant (New York: Signet, 1976), 9, 10.
20. Dan Hagan, “Stan Lee,” Comics Interview, July 1983, 57.
21. Stan Lee, The Best of Spider-Man (New York: Ballantine, 1986), 6.
22. Dewey Cassell, ed., The Art of George Tuska (Raleigh, NC: TwoMorrows, 2005), 105.
23. Lee, Best, 8.
24. Stan Lee interviewed in Jim Salicrup and David Anthony Kraft, “Stan Lee,” Comics Interview, July 1983, 57.
25. Memo, “S&S Sales,” Marvel Comics Group—Facts and Figures 1976–1978, Box 6, Folder 4, Stan Lee Papers, American Heritage Center, University of Wyoming.
26. Kraft, “The Foom Interview, 67.
27. Stan Lee, The Superhero Women (New York: Simon and Schuster, 1977), 8.
28. “Fireside Paperbacks Marketing Flyer,” Articles—1977, Box 32, Folder 2, Stan Lee Papers, American Heritage Center, University of Wyoming.
29. Quoted in Kraft, “The Foom Interview, 67.
30. Stan Lee, Stan Lee Presents the Best of the Worst (New York: Harper & Row, 1979), 10.
31. Quoted in Mike Gold, Jenette Kahn, “Stan Lee, and Harvey Kurtzman Discuss Comics,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 43.
32. Mark Evanier, Kirby: King of Comics (New York: Harry N. Abrams, 2008), 189.
33. George Kashdan interviewed in Jim Amash, “Sales Don’t Tell You Everything,” Alter Ego 3, no. 94 (June 2010): 49.
34. Evanier, Kirby, 191.
35. “‘Spider-Man’ to be Featured in Action Film,” New Castle (PA) News, April 16, 1975, 8.
36. Lee Stewart, “Spinner Takes All,” Sunday Times (London), May 12, 2002, accessed February 21, 2015, http://www.stewartlee.co.uk/written-for-money/spinner-takes-all/.
37. N. R. Kleinfield, “Superheroes’ Creat
ors Wrangle,” New York Times, October 13, 1979, 25.
38. Quoted in ibid.
39. Ibid.
40. Quoted in ibid., 26.
41. Paul Lopes, Demanding Respect: The Evolution of the American Comic Book (Philadelphia: Temple University Press, 2009), 71.
42. Quoted in Sean Howe, Marvel Comics: The Untold Story (New York: Harper, 2012), 215.
CHAPTER 12
1. Stan Lee and George Mair, Excelsior! The Amazing Life of Stan Lee (New York: Simon and Schuster, 2002), 202.
2. “Marvels of the Mind: The Comics Go Hollywood,” Time, February 5, 1979.
3. Quoted in Paul Weingarten, “ The Hulk,” Chronicle-Telegram (Elyria, OH), October 30, 1978, B-9.
4. Ibid.
5. Craig Tomashoff, “Move Over Batman . . .” Los Angeles Reader, January 26, 1990.
6. Pat Jankiewicz, “The Marvel Age of Comics: An Interview with Stan Lee,” in Stan Lee Conversations, ed. Jeff McLaughlin (Jackson: University Press of Mississippi, 2007), 108.
7. Tomashoff, “Move Over Batman.”
8. Quoted in Jim Salicrup, and David Anthony Kraft, “Stan Lee,” Comics Interview, July 1983, 48.
9. Tomashoff, “Move Over Batman.”
10. Letter, Stan Lee to Alain Resnais, May 23, 1979, Correspondence—1977–1980 (Folder 1 of 2), Box 14, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
11. Stan Lee, Peter David, and Colleen Doran, Amazing Fantastic Incredible: A Marvelous Memoir (New York: Touchstone, 2015), n.p.
12. Letter, Stan Lee to Alain Resnais, Stan Lee Papers.
13. Letter, Michael Herz to Sam Arkoff, July 5, 1979, Correspondence—1977–1980 (Folder 1 of 2), Box 14, Folder 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
14. “Marvel Entertainment Group Forms Marvel Productions Ltd.,” Marvel Update, Summer 1980, 6, Scrapbook Feb. 1980–Nov. 12, 1984, Box 129, Stan Lee Papers, American Heritage Center, University of Wyoming.
15. “Marvel Entertainment,” 1, Stan Lee Papers, American Heritage Center, University of Wyoming.
16. Quoted in ibid., 2.
17. “Marvels of The Mind.”
18. Salicrup and Kraft, “Stan Lee,” 47.
19. Ibid., 48.
20. Ibid.
21. “Comic Characters Put a Zing in Product Promotion,” Sales Executive, April 1, 1980, 4.
Stan Lee Page 30