by Susan Cain
Male great tits, on the other hand, have the opposite pattern. This is because their main role in life is not to find food but to defend territory. In years when food is scarce, so many of their fellow tit birds die of hunger that there’s enough space for all. The hawkish males then fall into the same trap as their female comrades during nutty seasons—they brawl, squandering precious resources with each bloody battle. But in good years, when competition for nesting territory heats up, aggression pays for the hawkish male tit bird.
During times of war or fear—the human equivalent of a bad nut season for female tit birds—it might seem that what we need most are aggressive heroic types. But if our entire population consisted of warriors, there would be no one to notice, let alone battle, potentially deadly but far quieter threats like viral disease or climate change.
Consider Vice President Al Gore’s decades-long crusade to raise awareness of global warming. Gore is, by many accounts, an introvert. “If you send an introvert into a reception or an event with a hundred other people he will emerge with less energy than he had going in,” says a former aide. “Gore needs a rest after an event.” Gore acknowledges that his skills are not conducive to stumping and speechmaking. “Most people in politics draw energy from backslapping and shaking hands and all that,” he has said. “I draw energy from discussing ideas.”
But combine that passion for thought with attention to subtlety—both common characteristics of introverts—and you get a very powerful mix. In 1968, when Gore was a college student at Harvard, he took a class with an influential oceanographer who presented early evidence linking the burning of fossil fuels with the greenhouse effect. Gore’s ears perked up.
He tried to tell others what he knew. But he found that people wouldn’t listen. It was as if they couldn’t hear the alarm bells that rang so loudly in his ears.
“When I went to Congress in the middle of the 1970s, I helped organize the first hearings on global warming,” he recalls in the Oscar-winning movie An Inconvenient Truth—a film whose most stirring action scenes involve the solitary figure of Gore wheeling his suitcase through a midnight airport. Gore seems genuinely puzzled that no one paid attention: “I actually thought and believed that the story would be compelling enough to cause a real sea change in the way Congress reacted to that issue. I thought they would be startled, too. And they weren’t.”
But if Gore had known then what we know now about Kagan’s research, and Aron’s, he might have been less surprised by his colleagues’ reactions. He might even have used his insight into personality psychology to get them to listen. Congress, he could have safely assumed, is made up of some of the least sensitive people in the country—people who, if they’d been kids in one of Kagan’s experiments, would have marched up to oddly attired clowns and strange ladies wearing gas masks without so much as a backward glance at their mothers. Remember Kagan’s introverted Tom and extroverted Ralph? Well, Congress is full of Ralphs—it was designed for people like Ralph. Most of the Toms of the world do not want to spend their days planning campaigns and schmoozing with lobbyists.
These Ralph-like Congressmen can be wonderful people—exuberant, fearless, persuasive—but they’re unlikely to feel alarmed by a photograph of a tiny crack in a distant glacier. They need more intense stimulation to get them to listen. Which is why Gore finally got his message across when he teamed up with whiz-bang Hollywood types who could package his warning into the special-effects-laden show that became An Inconvenient Truth.
Gore also drew on his own strengths, using his natural focus and diligence to tirelessly promote the movie. He visited dozens of movie theaters across the country to meet with viewers, and gave innumerable TV and radio interviews. On the subject of global warming, Gore has a clarity of voice that eluded him as a politician. For Gore, immersing himself in a complicated scientific puzzle comes naturally. Focusing on a single passion rather than tap dancing from subject to subject comes naturally. Even talking to crowds comes naturally when the topic is climate change: Gore on global warming has an easy charisma and connection with audience members that eluded him as a political candidate. That’s because this mission, for him, is not about politics or personality. It’s about the call of his conscience. “It’s about the survival of the planet,” he says. “Nobody is going to care who won or lost any election when the earth is uninhabitable.”
If you’re a sensitive sort, then you may be in the habit of pretending to be more of a politician and less cautious or single-mindedly focused than you actually are. But in this chapter I’m asking you to rethink this view. Without people like you, we will, quite literally, drown.
Back here at Walker Creek Ranch and the gathering for sensitive people, the Extrovert Ideal and its primacy of cool is turned upside down. If “cool” is low reactivity that predisposes a person to boldness or nonchalance, then the crowd that has come to meet Elaine Aron is deeply uncool.
The atmosphere is startling simply because it’s so unusual. It’s something you might find at a yoga class or in a Buddhist monastery, except that here there’s no unifying religion or worldview, only a shared temperament. It’s easy to see this when Aron delivers her speech. She has long observed that when she speaks to groups of highly sensitive people the room is more hushed and respectful than would be usual in a public gathering place, and this is true throughout her presentation. But it carries over all weekend.
I’ve never heard so many “after you’s” and “thank you’s” as I do here. During meals, which are held at long communal tables in a summer-camp style, open-air cafeteria, people plunge hungrily into searching conversations. There’s a lot of one-on-one discussion about intimate topics like childhood experiences and adult love lives, and social issues like health care and climate change; there’s not much in the way of storytelling intended to entertain. People listen carefully to each other and respond thoughtfully; Aron has noted that sensitive people tend to speak softly because that’s how they prefer others to communicate with them.
“In the rest of the world,” observes Michelle, a web designer who leans forward as if bracing herself against an imaginary blast of wind, “you make a statement and people may or may not discuss it. Here you make a statement and someone says, ‘What does that mean?’ And if you ask that question of someone else, they actually answer.”
It’s not that there’s no small talk, observes Strickland, the leader of the gathering. It’s that it comes not at the beginning of conversations but at the end. In most settings, people use small talk as a way of relaxing into a new relationship, and only once they’re comfortable do they connect more seriously. Sensitive people seem to do the reverse. They “enjoy small talk only after they’ve gone deep,” says Strickland. “When sensitive people are in environments that nurture their authenticity, they laugh and chitchat just as much as anyone else.”
On the first night we drift to our bedrooms, housed in a dormlike building. I brace myself instinctively: now’s the time when I’ll want to read or sleep, but will instead be called upon to have a pillow fight (summer camp) or play a loud and boring drinking game (college). But at Walker Creek Ranch, my roommate, a twenty-seven-year-old secretary with huge, doe-like eyes and the ambition to become an author, is happy to spend the evening writing peacefully in her journal. I do the same.
Of course, the weekend is not completely without tension. Some people are reserved to the point of appearing sullen. Sometimes the do-your-own-thing policy threatens to devolve into mutual loneliness as everyone goes their own separate ways. In fact, there is such a deficit of the social behavior we call “cool” that I begin thinking someone should be cracking jokes, stirring things up, handing out rum-and-Cokes. Shouldn’t they?
The truth is, as much as I crave breathing room for sensitive types, I enjoy hail-fellows-well-met, too. I’m glad for the “cool” among us, and I miss them this weekend. I’m starting to speak so softly that I feel like I’m putting myself to sleep. I wonder if deep down the others feel t
his way, too.
Tom, the software engineer and Abraham Lincoln look-alike, tells me of a former girlfriend who was always throwing open the doors of her house to friends and strangers. She was adventurous in every way: she loved new food, new sexual experiences, new people. It didn’t work out between them—Tom eventually craved the company of a partner who would focus more on their relationship and less on the outside world, and he’s happily married now to just such a woman—but he’s glad for the time with his ex-girlfriend.
As Tom talks, I think of how much I miss my husband, Ken, who’s back home in New York and not a sensitive type either, far from it. Sometimes this is frustrating: if something moves me to tears of empathy or anxiety, he’ll be touched, but grow impatient if I stay that way too long. But I also know that his tougher attitude is good for me, and I find his company endlessly delightful. I love his effortless charm. I love that he never runs out of interesting things to say. I love how he pours his heart and soul into everything he does, and everyone he loves, especially our family.
But most of all I love his way of expressing compassion. Ken may be aggressive, more aggressive in a week than I’ll be in a lifetime, but he uses it on behalf of others. Before we met, he worked for the UN in war zones all over the world, where, among other things, he conducted prisoner-of-war and detainee release negotiations. He would march into fetid jails and face down camp commanders with machine guns strapped to their chests until they agreed to release young girls who’d committed no crime other than to be female and victims of rape. After many years on the job, he went home and wrote down what he’d witnessed, in books and articles that bristled with rage. He didn’t write in the style of a sensitive person, and he made a lot of people angry. But he wrote like a person who cares, desperately.
I thought that Walker Creek Ranch would make me long for a world of the highly sensitive, a world in which everyone speaks softly and no one carries a big stick. But instead it reinforced my deeper yearning for balance. This balance, I think, is what Elaine Aron would say is our natural state of being, at least in Indo-European cultures like ours, which she observes have long been divided into “warrior kings” and “priestly advisers,” into the executive branch and the judicial branch, into bold and easy FDRs and sensitive, conscientious Eleanor Roosevelts.
7
WHY DID WALL STREET CRASH AND WARREN BUFFETT PROSPER?
How Introverts and Extroverts Think (and Process Dopamine) Differently
Tocqueville saw that the life of constant action and decision which was entailed by the democratic and businesslike character of American life put a premium upon rough and ready habits of mind, quick decision, and the prompt seizure of opportunities—and that all this activity was not propitious for deliberation, elaboration, or precision in thought.
—RICHARD HOFSTADTER, IN Anti-Intellectualism in America
Just after 7:30 a.m. on December 11, 2008, the year of the great stock market crash, Dr. Janice Dorn’s phone rang. The markets had opened on the East Coast to another session of carnage. Housing prices were plummeting, credit markets were frozen, and GM teetered on the brink of bankruptcy.
Dorn took the call from her bedroom, as she often does, wearing a headset and perched atop her green duvet. The room was decorated sparely. The most colorful thing in it was Dorn herself, who, with her flowing red hair, ivory skin, and trim frame, looks like a mature version of Lady Godiva. Dorn has a PhD in neuroscience, with a specialty in brain anatomy. She’s also an MD trained in psychiatry, an active trader in the gold futures market, and a “financial psychiatrist” who has counseled an estimated six hundred traders.
“Hi, Janice!” said the caller that morning, a confident-sounding man named Alan. “Do you have time to talk?”
Dr. Dorn did not have time. A day trader who prides herself on being in and out of trading positions every half hour, she was eager to start trading. But Dorn heard a desperate note in Alan’s voice. She agreed to take the call.
Alan was a sixty-year-old midwesterner who struck Dorn as a salt-of-the-earth type, hardworking and loyal. He had the jovial and assertive manner of an extrovert, and he maintained his good cheer despite the story of disaster he proceeded to tell. Alan and his wife had worked all their lives, and managed to sock away a million dollars for retirement. But four months earlier he’d gotten the idea that, despite having no experience in the markets, he should buy a hundred thousand dollars’ worth of GM stock, based on reports that the U.S. government might bail out the auto industry. He was convinced it was a no-lose investment.
After his trade went through, the media reported that the bailout might not happen after all. The market sold off GM and the stock price fell. But Alan imagined the thrill of winning big. It felt so real he could taste it. He held firm. The stock fell again, and again, and kept dropping until finally Alan decided to sell, at a big loss.
There was worse to come. When the next news cycle suggested that the bailout would happen after all, Alan got excited all over again and invested another hundred thousand dollars, buying more stock at the lower price. But the same thing happened: the bailout started looking uncertain.
Alan “reasoned” (this word is in quotation marks because, according to Dorn, conscious reasoning had little to do with Alan’s behavior) that the price couldn’t go much lower. He held on, savoring the idea of how much fun he and his wife would have spending all the money he stood to make. Again the stock went lower. When finally it hit seven dollars per share, Alan sold. And bought yet again, in a flush of exhilaration, when he heard that the bailout might happen after all …
By the time GM’s stock price fell to two dollars a share, Alan had lost seven hundred thousand dollars, or 70 percent of his family nest egg.
He was devastated. He asked Dorn if she could help recoup his losses. She could not. “It’s gone,” she told him. “You are never going to make that money back.”
He asked what he’d done wrong.
Dorn had many ideas about that. As an amateur, Alan shouldn’t have been trading in the first place. And he’d risked far too much money; he should have limited his exposure to 5 percent of his net worth, or $50,000. But the biggest problem may have been beyond Alan’s control: Dorn believed he was experiencing an excess of something psychologists call reward sensitivity.
A reward-sensitive person is highly motivated to seek rewards—from a promotion to a lottery jackpot to an enjoyable evening out with friends. Reward sensitivity motivates us to pursue goals like sex and money, social status and influence. It prompts us to climb ladders and reach for faraway branches in order to gather life’s choicest fruits.
But sometimes we’re too sensitive to rewards. Reward sensitivity on overdrive gets people into all kinds of trouble. We can get so excited by the prospect of juicy prizes, like winning big in the stock market, that we take outsized risks and ignore obvious warning signals.
Alan was presented with plenty of these signals, but was so animated by the prospect of winning big that he couldn’t see them. Indeed, he fell into a classic pattern of reward sensitivity run amok: at exactly the moments when the warning signs suggested slowing down, he sped up—dumping money he couldn’t afford to lose into a speculative series of trades.
Financial history is full of examples of players accelerating when they should be braking. Behavioral economists have long observed that executives buying companies can get so excited about beating out their competitors that they ignore signs that they’re overpaying. This happens so frequently that it has a name: “deal fever,” followed by “the winner’s curse.” The AOL–Time Warner merger, which wiped out $200 billion of Time Warner shareholder value, is a classic example. There were plenty of warnings that AOL’s stock, which was the currency for the merger, was wildly overvalued, yet Time Warner’s directors approved the deal unanimously.
“I did it with as much or more excitement and enthusiasm as I did when I first made love some forty-two years ago,” exclaimed Ted Turner, one of those di
rectors and the largest individual shareholder in the company. “TED TURNER: IT’S BETTER THAN SEX,” announced the New York Post the day after the deal was struck, a headline to which we’ll return for its power to explain why smart people can sometimes be too reward-sensitive.
You may be wondering what all this has to do with introversion and extroversion. Don’t we all get a little carried away sometimes?
The answer is yes, except that some of us do so more than others. Dorn has observed that her extroverted clients are more likely to be highly reward-sensitive, while the introverts are more likely to pay attention to warning signals. They’re more successful at regulating their feelings of desire or excitement. They protect themselves better from the downside. “My introvert traders are much more able to say, ‘OK, Janice, I do feel these excited emotions coming up in me, but I understand that I can’t act on them.’ The introverts are much better at making a plan, staying with a plan, being very disciplined.”
To understand why introverts and extroverts might react differently to the prospect of rewards, says Dorn, you have to know a little about brain structure. As we saw in chapter 4, our limbic system, which we share with the most primitive mammals and which Dorn calls the “old brain,” is emotional and instinctive. It comprises various structures, including the amygdala, and it’s highly interconnected with the nucleus accumbens, sometimes called the brain’s “pleasure center.” We examined the anxious side of the old brain when we explored the role of the amygdala in high reactivity and introversion. Now we’re about to see its greedy side.
The old brain, according to Dorn, is constantly telling us, “Yes, yes, yes! Eat more, drink more, have more sex, take lots of risk, go for all the gusto you can get, and above all, do not think!” The reward-seeking, pleasure-loving part of the old brain is what Dorn believes spurred Alan to treat his life savings like chips at the casino.