Company Page: A mini-website for your company on LinkedIn. You can post content, breaking company news, job openings, and product showcase pages.
Connection: LinkedIn members who have accepted an invitation to connect and become a 1st-degree connection.
Groups: LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. You can find Groups to join in the Groups Directory or view suggestions of Groups you may like. You can also create a new Group focused on a particular topic or industry.
Hashtags: You can follow popular topics by subscribing to related hashtags. To subscribe to hashtags, visit https://www.linkedin.com/feed/follow-hashtags/. When you post articles and status updates, include popular hashtags in your content so people who are following that topic will see it.
IDK Response: When you receive an invitation to connect, one of your options is to choose “I don’t know this person” or IDK. If someone receives more than three IDK responses, their account may be suspended to prevent spamming. Always personalize your invitations with a greeting to let the person know why you want to connect with them and how you know them.
InMail: InMails are messages you can send directly to another LinkedIn member you’re not connected to. Any member can purchase an InMail, or you can get them with a premium account.
Intermediary: The process whereby a 1st-degree connection must request an Introduction from a 2nd-degree connection to connect to a 3rd.
Invitations: Invitations are how you make connections on LinkedIn. When one LinkedIn member sends an invitation to another person who then accepts it, they become 1st-degree connections. If the person receiving the invitation isn’t a LinkedIn member, she’ll be prompted to join LinkedIn to accept the invitation. Each new connection can increase your access to thousands of professionals in your network.
LinkedIn Influencer: LinkedIn Influencer is a designation given to approximately 500 high-profile professionals who’ve been invited to publish on LinkedIn. They talk about broad topics of interest, such as leadership, management, hiring and firing, disruption, how to succeed, and more. The list of Influencers includes Sir Richard Branson, Bill Gates, Arianna Huffington, and Guy Kawasaki.
LinkedIn Salary: You can research your earning power in your industry and location using LinkedIn Salary. You can access Salary under the Jobs menu tab or by visiting https://www.linkedin.com/salary/.
LION: An acronym of “LinkedIn Open Networker,” which is usually posted on people’s profile as “Open Networker” or “LION.” When you are a LION, you agree to connect with anyone, regardless of industry or connection, to increase your network size.
Network: Your LinkedIn professional network, which consists of a group of users who can contact you through connections up to three degrees away.
Newsfeed: The LinkedIn newsfeed is where you can customize news and content posted by LinkedIn Influencers, media outlets, and members.
Notifications: This is a menu item that shows you a snapshot of LinkedIn activity by you and your network. You are notified when people change jobs, have a birthday, and when people like, comment on, or share your posts. You can also see the Daily Rundown, which is a daily news summary.
Open Profile: A network premium members can join that allows any LinkedIn member to send them a free InMail, regardless of relationship.
Premium Business Account: A LinkedIn Premium account that offers more features for business users. Business accounts include five InMails per month, enhanced profile search results, expanded profiles, and Open Network, which allows you to message other Open Network members without being 1st-degree connections.
Premium Career Account: A LinkedIn Premium account for people looking for a job. You can choose Job Seeker Basic, Standard, or Plus to enhance your job search. Job Seeker accounts let you get introduced to the companies you want to work for. You can be contacted by anyone using Open Profile, and you can post a Job Seekers Badge on your LinkedIn profile.
Profile: Creating a LinkedIn profile is an excellent way to establish and own your professional identity online. LinkedIn profiles typically appear among the top search results when people search their names.
ProFinder: This is where you can find local service providers to hire for short-term projects.
Recommendations: A recommendation is a comment written by a LinkedIn member to endorse a colleague, business partner, student, or service provider. People interested in hiring or doing business with someone often consider recommendations when making their decisions.
Sales Navigator: LinkedIn’s premium subscription tool for sales professionals who use LinkedIn to sell their products and services.
Skills: The Skills page is found under the More menu at the top of your homepage. LinkedIn Skills helps you discover the expertise that other professionals have and see how the demand for these skills is changing over time. The skills information shown is based on data LinkedIn members enter on their profiles.
SlideShare: LinkedIn’s tool for sharing PowerPoint presentations, infographics, documents, and more. SlideShare used to be a separate website until LinkedIn purchased it in 2012 and integrated it into the site.
Status Updates: Your status updates are sent to your newsfeed and are visible to your connections. You can edit your status updates.
Talent Solutions: LinkedIn’s collection of products to help you recruit the best employees. They include Recruiter, a tool to help you post and hire exceptional employees; Career Pages, which let people hear from current employees what it’s like to work at your company; and Work With Us Ads, which let you target prospective employees with job listings.
Website Demographics: LinkedIn Website Demographics is a free reporting tool that provides advertisers with demographic information about the LinkedIn members visiting their website. After you add the LinkedIn Insight Tag to your website, you can use the site’s demographic information to better understand your website visitors and improve your marketing.
What People Are Talking About Now: A sidebar widget on your LinkedIn homepage that shows you trending articles and news. This is a great resource you can use to share breaking industry news items to your network.
Who’s Viewed Your Profile: When someone views your LinkedIn profile, you will be notified under the Notifications tab. This is valuable information that tells you if you are engaging the right audience on LinkedIn. Most of my profile views come from business development and sales professionals, which is my target audience.
Index
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below.
A
accomplishments
account creation. See profile creation
account settings
ad copy
ads settings
Advanced Job Search
Advanced Search
Advanced Search for Leads
advertising on LinkedIn. See also sales and marketing with LinkedIn
about
about successful ads
bidding and
content marketing
data tools for
Display Ads
Dynamic Ads
Elevate for
Feed Ads
focused advertising campaigns
generating clicks
headlines in ads
images in ads
LinkedIn guidelines for
Message Ads
performance tracking
selling through ads
targeting ads
testing ads
Text Ads
writing effective ads
AIDA (Attention, Interest, Desire, and Action), xxi
analytics
an
onymous profiles
Answers
articles
automated connection tools
B
Barnes, Gary
bidding
blog URLs in your profile
bots, xviii
Breakthrough Business Mastery Coach
broad match searches
C
Career Page
closed/unlisted Groups
Collin, Paige
communicating with group members
communications settings
company groups
company pages
company profile components
company status updates
competitive analysis
competitors to LinkedIn
connecting with others
connection invitation etiquette
connection settings
connections, managing
contact information
contacts
adding new
importing
syncing Google Contacts
content
ad copy
articles
controlling
effective posts
interactive
live video
native video
reach of LinkedIn content
status updates
content marketing
conversion success factors. See also headlines in ads
Conversion Tracking
cost per click (CPC)
cost per thousand impressions (CPM)
creating your profile. See profile creation
Cruise Planners franchise
Crumbley, Cedric
D
data tools
demographics, user
Display Ads
Dynamic Ads
E
education information
Elevate app
endorsements. See also recommendations
evolution of LinkedIn
experience/employment information
expert positioning
F
Facebook likes
Facebook vs. LinkedIn
fake profiles
Feed Ads
1st-degree connections
focused advertising campaigns
followers
G
generating clicks in ads
getting found on LinkedIn
about search
expert positioning for
hashtags for
keyword selection for
ProFinder and
ranking factors and
Topics and
Google Calendar
Google Contacts
Group etiquette
Group settings
Groups
closed/unlisted
communicating with group members
current drawbacks
effective use of
engaging in discussions
evaluating
finding
how many to join
joining
managing
open
promoting
prospecting in
recruiting using
settings
starting
H
Hamilton, Doreen
hashtags
headlines in ads
headlines in profiles
Herman, Deborah
history of LinkedIn
homepages
I
images in ads
importing contacts
InMail
Insight Tag
interactive content
Introductions vs. InMail
invitations to connect
J
job experience
job hunting. See also recommendations
job postings
Job Search app
Job Slots
joining Groups
K
keywords
Klun, Natalie
L
Lead Gen Forms
lead generation. See also Advanced Search for Leads
Learning app
LinkedIn
competitors to
evolution of
Facebook vs.
objective for joining
partnerships, xviii
publishing platforms on
as search engine
success tips
user demographics
value of
LinkedIn Mobile app
LinkedIn Pages
LinkedIn Today, xvii
LIONs (LinkedIn Open Networkers)
List-Based Audience
live video
Lovero-Waterhouse, Linda
M
Matched Audiences
Message Ads
Messaging
mobile app homepages
mobile LinkedIn apps
about
Job Search
Learning
LinkedIn Mobile
premium apps
SlideShare
N
native video
network size
networking strategies
networking styles
Newsfeed
Notifications
O
open Groups
open networking
Open Profile premium feature
open/public profiles
P
performance tracking
Petronella, Craig
phrase searches
Pipeline Builder
Pixel-Based Audience
Premium Business packages
premium LinkedIn accounts
premium mobile apps
primary profiles
privacy policies
privacy settings
profile creation. See also recommendations
accomplishments
adding new contacts
adding social media accounts
basic information
contact information
education
headlines
importing contacts
privacy settings
profile picture
profile summaries
recommendations
skills and endorsements
status updates
volunteer experience
work experience
profile pictures
profile summaries
profiles
about
anonymous
fake
importance of
open/public
primary
promoting
ProFinder
promoting Groups
promoting profiles
prospecting. See also sales and marketing with LinkedIn
public/open profiles
publishing on LinkedIn
ad copy
articles
controlling content
effective posts
interactive
live video
native video
Pulse and
reach of LinkedIn content
status updates
publishing platforms
Pulse
R
ranking factors
reciprocal recommendations
recommendations. See also skills
and endorsements
about
asking for
how many should you have
reciprocal
recommending others
recruiting and
social proof and
why you need them
word-of-mouth
writing quality recommendations
Recruiter app
Recruiter subscription
recruiting employees. See also recommendations
about
Career Page for
Groups for
job postings
job seekers and
recommendations and
Recruiter subscription for
Search for
social proof and
tips for
Work With Us Ads for
relationship building
removing connections
reputation. See also recommendations
rules for Group activity
Ryze
S
sales and marketing with LinkedIn. See also advertising on LinkedIn
Advanced Search for Leads
anonymous profiles and
building sales networks
company groups
company pages
generating new business through relationship building
job postings and
lead generation
network size
networking styles
prospecting
selling through ads
Sales Navigator
Sales Navigator mobile app
Sales Navigator packages
Search
about
Advanced Job Search
Advanced Search
Advanced Search for Leads
competitive analysis searches
followers and
keywords and
for recruiting employees
why use it
search engine optimization
2nd-degree connections
settings and privacy dashboard
account settings
ads settings
communications settings
privacy settings
Showcase Pages
skills and endorsements
SlideShare app
social media accounts
social proof
Social Selling Index
split testing
Sponsored InMail
status updates
strategic networking
subject lines in InMail
success tips
swipe files
syncing Google Calendar and Contacts
T
targeting ads
Team version of Sales Navigator
Teamlink
testing ads
Text Ads
Topics
Twitter accounts
U
unlisted/closed Groups
updates, status
user demographics
V
video
volunteer experience
W
Website Demographics
website URLs in your profile
Who’s Viewed Your Profile
word-of-mouth recommendations
work experience
Work With Us Ads
writing effective ads. See also advertising on LinkedIn
writing recommendations. See also recommendations
X
Xing
Y
Yelp reviews
Youngren, Keith
Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
© 2016 by Entrepreneur Media, Inc.
Ultimate Guide to LinkedIn for Business Page 26