Adland
Page 31
Bcom3 (i), (ii)
BDDP (i), (ii), (iii)
Beattie, Trevor (i)
Bell, Tim (i)
Benetton (i)
Benetton, Luciano (i)
Benton & Bowles (i), (ii)
Bermann, Georges (i), (ii)
Bernardin, Tom (i)
Bernbach, Bill (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi)
Bleustein-Blanchet, Marcel (i), (ii), (iii), (iv)
BMP (i)
BMW (i), (ii), (iii)
Boase, Martin (i), (ii)
Boase Massimi Pollitt (i)
Bogle, Nigel (i), (ii)
Bogusky, Alex (i)
Bolloré, Vincent (i), (ii)
Bonnange, Claude (i), (ii)
Borsten, Eddy (i)
brands (i), (ii), (iii)
dotcom (i)
Eastern Europe (i)
Braniff Airlines (i)
British Airways (i), (ii)
Brignull, Tony (i)
Brodovitch, Alexey (i)
BSUR (i)
Budgen, Frank (i), (ii)
Bullock, Richard (i)
Burnett, Leo (i), (ii), (iii), (iv), (v), (vi)
Cabaret Voltaire (i)
Cadbury (i)
Cadillac (i), (ii)
Calkins & Holden (i), (ii)
Calkins, Earnest Elmo (i)
Campaign (i), (ii), (iii), (iv), (v), (vi)
Cannes Lions International Festival of Creativity (i)
Carat (i)
Carl Crow Inc (i)
Carosello (i)
‘Cassandre’ (i)
Cayzac, Alain (i)
Chaldecott, Axel (i)
Chiat/Day (i), (ii)
‘1984’ advertisement (i), (ii)
Chiat, Jay (i)
Citroën (i)
Clemenger (i)
Clemenger, Jack (i)
Clow, Lee (i), (ii)
Collett, John (i)
Collin, Will (i)
Collinson Dickenson Pearce (CDP) (i), (ii), (iii)
acquired by Dentsu (i)
Contrapunto (i)
copywriting (i), (ii)
Italian (i)
Cramer, Ross (i), (ii), (iii)
Cramer Saatchi (i)
Crawford, Bruce (i)
Crawford, John (i)
Crispin, Porter & Bogusky (i)
Crispin, Sam (i)
Curtis, Cyrus (i)
Dada (i)
Dane, Maxwell ‘Mac’ (i), (ii)
Day, Guy (i)
de Pouzilhc, Alain (i), (ii)
Delpire, Robert (i)
Dentsu (i), (ii), (iii), (iv), (v)
history (i)
television advertising and (i)
Dichter, Ernest (i)
Dickenson, Ronnie (i), (ii)
digital media (i)
Disruption Days (i)
dotcom advertising (i)
Douce, Jacques (i)
Douglas, Torin (i)
Doyle Dane Bernbach (DDB) (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi), (xii), (xiii), (xiv)
merger with BDDO (i)
Doyle, Ned (i), (ii)
Droga, Dave (i)
Droga5 (i)
Dru, Jean-Marie (i), (ii)
Duffy, Ben (i)
Durstine, Roy (i)
Dusenberry, Phil (i), (ii)
Eastern Europe (i)
Elliott, Brian (i)
EMAP (i), (ii)
Erickson, Albert (i)
Euro RSCG Worldwide (i), (ii)
Eurocom (i)
Evans, Lee (i)
Facebook (i), (ii), (iii)
Fallon (i)
Sony TV campaign (i)
Fallon, Pat (i), (ii)
Fendley, Alison (i)
Fincher, David (i)
Flagg, James Montgomery (i)
Foote Cone & Belding (FCB) (i), (ii)
Ford (i)
Fox, Stephen (i), (ii), (iii), (iv), (v), (vi), (vii)
French, Neil (i), (ii)
Fry (i)
Gage, Bob (i), (ii), (iii), (iv), (v)
Gallup, George (i), (ii)
Gamelab (i)
George Patterson Y&R (i)
Getchell, J Stirling (i)
GGK (i), (ii)
Gillard, John (i)
Glaser, Milton (i)
Glazer, Jonathan (i)
G1 Worldwide (i)
Gondry, Michel (i), (ii), (iii)
Goodby, Jeff (i)
Goodby, Silverstein & Partners (i)
Goodson, Scott (i)
Gorgeous Enterprises (i)
Gossage, Howard (i)
Göttsche, Michael (i), (ii)
Goudard, Jean-Michel (i)
Grey Global Group (i), (ii), (iii)
Gross, Gilbert (i)
Gunn, Donald (i)
haiku (i)
Hakuhodo (i)
Hampartsoumian, Arto (i)
Harlow, John (i)
Harper Jr, Marion (i), (ii), (iii)
Harper, Paul (i)
Hatchuel, Roger (i)
Haupt, Roger (i)
Havas (i), (ii), (iii), (iv), (v), (vi)
Havas, Charles Louis (i)
Hayward, Guy (i)
Health Education Council (i)
Hegarty, John (i), (ii), (iii), (iv), (v)
Heineken (i)
Henry, Steve (i)
Hertz (i)
Holden, Ralph (i)
Holt, Dennis (i)
Hopkins, Claude (i), (ii), (iii), (iv), (v)
Howard-Spink, Geoff (i)
Howell Henry Chaldecott & Kury (HHCL) (i)
Howell, Robert (i)
Hummert, Frank (i)
Hunt, John (i)
Hunt Lascaris (i)
African National Congress and (i)
Ingram, Chris (i)
integrated/360 marketing (ii)
Interpublic (i), (ii)
J Walter Thompson (JWT) (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)
Jacoby, Konstantin (i)
Jesus Jeans (i)
Jobs, Steve (i), (ii)
John Singleton Advertising (i)
Johnnie Walker (i)
Johnson, Carl (i)
Jones, Colin (i)
Jonze, Spike (i)
Jung von Matt (i), (ii)
Kagami, Akira (i), (ii)
Kameleon (i), (ii)
Karmazin, Mel (i)
Kaye, Tony (i)
Kellogg, Will Keith (i)
Kellogg’s (i)
Kemper Trautmann (i)
Kennedy, David (i)
Kennedy, John E (i), (ii)
Kershaw, David (i)
KesselsKramer (i)
King, Norman (i)
King, Stephen (i)
Kitchener, Lord (i)
Klues, Jack (i)
Koenig, Julian (i), (ii)
Krone, Helmut (i), (ii), (iii)
Kudner, Art (i)
Lansdowne, Helen (i)
Lascaris, Reg (i)
Lasker, Albert (i), (ii), (iii), (iv)
Law, Andy (i)
Lawrence, Mary Wells (i)
Lemonnier, Pierre (i)
Leo Burnett Worldwide (i), (ii), (iii), (iv), (v), (vi)
Leskinen, Väinö (i)
Levenson, Bob (i)
Levi’s (i)
Lévy, Maurice (i), (ii), (iii)
Levy’s Bakery (i)
Leyendecker, Joseph Christian (i)
Lintas International (i)
Lois, George (i), (ii), (iii)
Lord & Thomas (i), (ii), (iii), (iv), (v)
Lorente, Joaquín (i)
Lowe, Frank (i)
Lowe Group (i), (ii)
Lubalin, Herb (i)
Lury, Adam (i)
Lynch, David (i)
M&C Saatchi (i)
MacManus, Theodore (i), (ii)
Madison Avenue (i)
Mandela, Nelson (i), (ii)
Marcantonio, Alfredo (i), (ii)
> Marlboro Man, the (i)
Massimi, Gabe (i)
Mather, Francis (i)
Mather & Crowther (i), (ii)
Mayer, Martin (i)
Mazia, Fabio (i), (ii)
McCann-Erickson (i), (ii), (iii), (iv), (v), (vi)
McCann, Harrison King (i)
Mead, Peter (i), (ii)
media buying (i)
Melvin, Alex (i), (ii)
Mendola, Chris (i)
mergers/takeovers (i)
Michel, Philippe (i)
Millward, Colin (i), (ii), (iii), (iv)
Mindshare (i)
MMLB (i)
Moliné, Marcel (i)
Montfort, Miguel (i)
Morgan, Ray (i)
Mother (i)
motivational research (i)
MTV (i)
Muccini, Gianni (i)
Mucha, Alphonse (i)
Muirhead, Bill (i), (ii)
Naked Communications (i), (ii)
Needham Harper (i)
NewYorker (i)
Nike (i), (ii), (iii)
Nissan (i)
Odagiri, Akira (i)
Ogilvy & Mather (O&M) (i), (ii), (iii), (iv), (v)
Ogilvy, David (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi), (xii)
Ohrbach’s (i)
Oka, Yasumichi (i)
Okamura, Masako (i)
Olivetto, Washington (i)
Omnicom (i), (ii), (iii)
Diversified Services Agency (DAS) (i), (ii)
Osborn, Alex (i)
Packard, Vance (i), (ii)
P&G (Proctor and Gamble) (i)
Palmer, Volney B (i)
Papert Koenig Lois (PKL) (i), (ii), (iii)
Paradiset DDB (i)
Parker, Sir Alan (i), (ii), (iii), (iv), (v)
Partizan (i), (ii)
Patterson, George Herbert (i)
Pearce, John (i), (ii), (iii), (iv), (v), (vi)
Pets.com (i)
Pirella, Emanuele (i)
planning see account planning
Polanski, Roman (i)
Polaroid (i)
Pollitt, Stanley (i), (ii)
Porter, Chuck (i), (ii)
posters (i), (ii), (iii)
Postum (i)
Powers, John E (i), (ii)
Prichard Wood & Partners (i), (ii)
Projector (i)
Publicis Groupe (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x)
Puttnam, David (i), (ii), (iii), (iv)
Pytka, Joe (i)
Rabl, Preston (i)
radio (i), (ii), (iii)
‘soap operas’ (i)
Rand, Paul (i), (ii), (iii)
Raphaelson, Joel (i), (ii)
Red Bull (i)
Reeves, Rosser (i), (ii), (iii), (iv), (v)
Reinhard, Keith (i)
Renaudot, Théophraste (i)
Resor, Stanley (i), (ii)
Riney, Hal P (i)
Roberts, Kevin (i), (ii), (iii), (iv), (v), (vi)
Robertson, Andrew (i)
Robinson, Phyllis (i)
Rosenshine, Allen (i), (ii)
Roux, Bernard (i)
Roux, Michel (i)
Roux Séguéla (i)
Rowell, George P (i)
RSA Films (i)
RSCG (i)
Rubicam, Raymond (i), (ii)
Rutherford, Andrew (i)
Saatchi, Charles (i), (ii), (iii), (iv)
Saatchi, David (i)
Saatchi, Maurice (i), (ii), (iii)
Saatchi & Saatchi (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)
Conservative Party and (i)
expansion (i)
merger with Publicis (i)
Sala, Maurizio (i), (ii)
Savaglio, Ernesto (i)
Schaff, Phil (i)
Scholz & Friends (i), (ii)
Scholz, Juergen (i)
Scott, Charles (i)
Scott, Ridley (i), (ii), (iii)
Scott, Tony (i)
SCPF (i)
Screen Advertising World Association (i)
Seelert, Bob (i)
Séguéla, Jacques (i), (ii)
Senn, Fred (i), (ii)
Señora Rushmore (i)
Serpa, Marcello (i)
Shankly, Bill (i)
‘shockadvertising’ (i)
Silverstein, Rich (i)
Sinclair, Jeremy (i), (ii), (iii)
Singleton, John (i)
social networks (i), (ii)
Snowball, Cilla (i), (ii)
Sorrell, Sir Martin (i), (ii), (iii), (iv), (v), (vi), (vii)
Spring, Steve (i)
Springer & Jacoby (i), (ii), (iii)
Springer, Reinhard (i)
St Luke’s (i)
Stabiner, Karen (i)
Starcom (i)
StrawberryFrog (i), (ii)
STW Group (i)
Super Bowl (i), (ii)
Tainaka, Kunihiko (i)
Taubin, Bill (i)
TBWA South Africa (i)
TBWA Worldwide (i), (ii), (iii), (iv), (v), (vi), (vii)
Team (i)
Ted Bates agency (i), (ii), (iii), (iv)
television (i), (ii)
advertising (i), (ii)
Testa, Armando (i)
Testa, Marco (i)
Thatcher, Margaret (i)
The Economist (i)
The Gunn Report (i)
Thompson, James Walter (i)
tobacco advertising (i), (ii)
see also Marlboro Man
Toscani, Oliviero (i)
Toulouse-Lautrec, Henri de (i)
Tragos, Bill (i), (ii)
Traktor (i)
Tugboat (i)
Unilever (i)
Unique Selling Proposition (i), (ii)
‘United Colours of Benetton’ (i)
US Media (i)
Valmorisco, Manuel (i)
Vergara, Marcelo (i), (ii)
Vervroegen, Erik (i)
Vickers, Adrian (i), (ii)
Vivendi (i)
Volkswagen (i)
Von Matt, Jean Remy (i)
Wall Street Crash 1929 (i), (ii)
Wanamaker, John (i), (ii)
W/Brazil (i)
Webster, John (i)
Weiden & Kennedy (W&K) (i), (ii)
Weiden, Dan (i)
Weintraub, William H (i)
Wells Rich Greene (i), (ii), (iii), (iv)
Wells, Mary (i), (ii)
Western International Media (i)
Wilkins, Jon (i)
WPP (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)
Wisendanger, Uli (i), (ii)
Wren, John (i)
Yoshida, Hideo (i), (ii)
Young & Rubicam (Y&R) (i), (ii), (iii), (iv), (v), (vi), (vii)
Young, James Orr (i), (ii)
YouTube (i)
yuppies (i), (ii)
Zamorano, Jose Luis (i)
Zenith (i)
ZenithOptimedia (i), (ii)
Zia, TK (i)
Zieff, Howard (i)
Publisher’s note
Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author.
First published in Great Britain and the United States in 2007 by Kogan Page Limited
Second edition 2013
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the te
rms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:
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© Mark Tungate 2007, 2013
The right of Mark Tungate to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 978 0 7494 6431 8
E-ISBN 978 0 7494 6432 5
* * *
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
* * *
Library of Congress Cataloging-in-Publication Data
Tungate, Mark, 1967-
Adland : a global history of advertising / Mark Tungate.
pages cm
Revised edition of the author’s Adland published in 2007.
Includes bibliographical references and index.
ISBN 978-0-7494-6431-8 – ISBN (invalid) 978-0-7494-6432-5 1. Advertising–History. I. Title.
HF5823.T83 2013
659.109–dc23
2013014332
* * *
Typeset and eBook by Graphicraft Limited, Hong Kong
Print production managed by Jellyfish
Printed and bound in Great Britain by CPI Group (UK) Ltd, Croydon, CR0 4YY