Hackett, Francis
Hamon, Augustus
Hardy, Gelston
Harn, O.C.
Harrods
Henderson, Archibald
High Modernism
Holroyd, Michael
Hubbard, Elbert
I
Ionesco, Eugène
J
Jaeger
Jaffe, Aaron
Jones, Henry Arthur
Joyce, James
K
Kandela, Peter
Kaplan, Joel H.
Kent, Brad
Kropff, H.F.J.
Kyllman, Otto
L
The Lancet
Langtry, Lily
Lansdowne, Helen
Laurence, Dan H.
Lears, Jackson
Lewis, Sinclair
Loving, Pierre
Luce, Henry Robinson
Lynd, Robert
M
The Madras House
Mann, W.A.
Marchand, Roland
Martín, Gustavo A. Rodríguez
McEwan, Alice
McKenna, E.
McKenzie, Malcolm
McNulty, Matthew Edward
McVoy, F.
Menzies, H. Stuart
Mills, John A.
Moffett, James C.
Morgan, Margery M.
Moskowitz, Marina
Mussolini, Benito
N
Nally, Claire
Nathan, Matthew
Near testimonial
Nevett, T.R.
The New Age
The New Yorker
The New York Times
O
Obdycke, John B.
Ochshorn, Kathleen
O’Duffy, Eimar
O’Leary, Michael John
O’Meara, Walter
Orman, Felix
Outka, Elizabeth
O’Toole, Fintan
P
Palmer, John
Pan-American
Patent medicine
Patti, Adelina
Pearson, Hesketh
Personality
Personality advertising
Peters, Sally
Phelan, Mark
Phillips, Terry
Physical culture
Portable Turkish Bath
Pound, Ezra
Printers’ Ink
Public personality
R
Radford, George
Rayfield, Tom
Reith, John
Resor, Stanley
Richards, Thomas
Rosset, B.C.
Round the Square
Rowell, George
Roycroft book
Ruskin, John
S
The Saturday Review of Literature
Schweitzer, Marlis
Scribner’s
Secret Remedies
Selfridge, Gordon
Shakespeare, William
Shaw, Bernard
as copywriter
and First World War
and G.B.S.
and patent medicine
as playwright
Shaw, Bernard (dramatic and fictional works)
Androcles and the Lion
Back to Methuselah
Caesar and Cleopatra
Candida
Cashel Byron’s Profession
The Devil’s Disciple
The Doctor’s Dilemma
Fanny’s First Play
Farfetched Fables
Getting Married
Heartbreak House
How He Lied to Her Husband
The Irrational Knot
John Bull’s Other Island
Love among the Artists
Major Barbara
Man and Superman
The Millionairess
Misalliance
“The Music-Cure”
“O’Flaherty, V.C.”
Pygmalion
On the Rocks
The Revolutionist’s Handbook
Three Plays for Puritans
Too True to Be Good
Mrs. Warren’s Profession
Widowers’ Houses
You Never Can Tell
Shaw, Bernard (non-fictional works)
Common Sense about the War
Doctors’ Delusions
Everybody’s Political What’s What
The Intelligent Woman’s Guide to Socialism and Capitalism
The Quintessence of Ibsenism
Sixteen Self - Sketches
Shaw, Charlotte Payne-Townshend
Shaw, Mabel
Simmons
Spender, Stephen
Stafford, Tony
Stalin, Joseph
Stote, Amos
Stowell, Shelia
Strachan, John
Sweet, Henry
Swinnerton, Frank
T
Testimonial endorsement
The J. Walter Thompson News Bulletin
The J. Walter Thompson News Letter
The J.W.T. News
Thompson, J. Walter (agency)
Thurber, James
Tide
Time
Tomalin, H.R.
Tourist marketing
Trollope, Anthony
Turkish bath
Turner, E.S.
Tyler, William D.
W
Wang, Nina
Webb, Beatrice
Webb, Sidney
Wells, H.G.
Whiteley, William
Wicke, Jennifer
Wilde, Oscar
Wildes, Charles
Williams, Raymond
Winsten, Stephen
Wisenthal, J.L.
Wood, James Playsted
W.S. Crawford Ltd.
Y
Yeo, Peter
Bernard Shaw and Modern Advertising Page 24