by Elma Smit
Lulama Wolf (@lulamawolf). If she speaks about stuff, it’s pretty believable. She never veers away from being Lulama. She makes you want to be in her world. She’s never overdoing anything.
Karabo Poppy (@karabo_poppy) because she leaves her mark on every brand she works with. You just know when it’s Karabo, you know that it’s real. You’re always rooting for her. She just blows your mind with how she goes from strength to strength with her illustrative style. Her engagement is incredibly high in proportion to her following and her voice is consistent.
Recommended reading
Carnegie, Dale. (2010). How to Win Friends and Influence People. New York: Simon & Schuster.
Chartrand, Tanya L. & Bargh, John A. (1999). The chameleon effect: The perception-behavior link and social interaction. Journal of Personality and Social Psychology 76(6): 893–910.
Cialdini, Robert B. (1993) [1984]. Influence: The Psychology of Persuasion. New York: Quill.
Covey, Stephen R. (1989). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. New York: Free Press.
Higgins, Matt. (2019). Fyre Festival aftermath: New rules for influencers? University of Cincinnati Law Review, March.
Sharman, Mike. (2017). The Best Dick: A Candid Account of Building a $1m Business. Johannesburg: Tracey McDonald Publishers.
© Text: Elma Smit 2020
© Publication: LAPA Publishers,
a division of Penguin Random House
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Cover photos: Letitia Lerm
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ISBN 978-0-7993-9985-1 (printed book)
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