The Image: A Guide to Pseudo-Events in America (Vintage)

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The Image: A Guide to Pseudo-Events in America (Vintage) Page 6

by DANIEL J. BOORSTIN


  So it has been commonly believed, in the words of Genesis, that “there were giants in the earth in those days”—in the days before the Flood. Each successive age has believed that heroes—great men—dwelt mostly before its own time. Thomas Carlyle, in his classic Heroes, Hero-Worship, and the Heroic in History (1841), lamented that Napoleon was “our last great man!” Arthur M. Schlesinger, Jr., at the age of 40, has noted with alarm in our day (1958) that while “great men seemed to dominate our lives and shape our destiny” when he was young, “Today no one bestrides our narrow world like a colossus; we have no giants.…” This traditional belief in the decline of greatness has expressed the simple social fact that greatness has been equated with fame, and fame could not be made overnight.

  Within the last century, and especially since about 1900, we seem to have discovered the processes by which fame is manufactured. Now, at least in the United States, a man’s name can become a household word overnight. The Graphic Revolution suddenly gave us, among other things, the means of fabricating well-knownness. Discovering that we (the television watchers, the movie goers, radio listeners, and newspaper and magazine readers) and our servants (the television, movie, and radio producers, newspaper and magazine editors, and ad writers) can so quickly and so effectively give a man “fame,” we have willingly been misled into believing that fame—well-knownness—is still a hallmark of greatness. Our power to fill our minds with more and more “big names” has increased our demand for Big Names and our willingness to confuse the Big Name with the Big Man. Again mistaking our powers for our necessities, we have filled our world with artificial fame.

  Of course we do not like to believe that our admiration is focused on a largely synthetic product. Having manufactured our celebrities, having willy-nilly made them our cynosures—the guiding stars of our interest—we are tempted to believe that they are not synthetic at all, that they are somehow still God-made heroes who now abound with a marvelous modern prodigality.

  The folklore of Great Men survives. We still believe, with Sydney Smith, who wrote in the early nineteenth century, that “Great men hallow a whole people, and lift up all who live in their time.” We still agree with Carlyle that “No sadder proof can be given by a man of his own littleness than disbelief in great men.… Does not every true man feel that he is himself made higher by doing reverence to that which is really above him?” We still are told from the pulpit, from Congress, from television screen and editorial page, that the lives of great men “all remind us, we can make our lives sublime.” Even in our twentieth-century age of doubt, when morality itself has been in ill repute, we have desperately held on to our belief in human greatness. For human models are more vivid and more persuasive than explicit moral commands. Cynics and intellectuals, too, are quicker to doubt moral theories than to question the greatness of their heroes. Agnostics and atheists may deny God, but they are slow to deny divinity to the great agnostics and atheists.

  While the folklore of hero-worship, the zestful search for heroes, and the pleasure in reverence for heroes remain, the heroes themselves dissolve. The household names, the famous men, who populate our consciousness are with few exceptions not heroes at all, but an artificial new product—a product of the Graphic Revolution in response to our exaggerated expectations. The more readily we make them and the more numerous they become, the less are they worthy of our admiration. We can fabricate fame, we can at will (though usually at considerable expense) make a man or woman well known; but we cannot make him great. We can make a celebrity, but we can never make a hero. In a now-almost-forgotten sense, all heroes are self-made.

  Celebrity-worship and hero-worship should not be confused. Yet we confuse them every day, and by doing so we come dangerously close to depriving ourselves of all real models. We lose sight of the men and women who do not simply seem great because they are famous but who are famous because they are great. We come closer and closer to degrading all fame into notoriety.

  In the last half century the old heroic human mold has been broken. A new mold has been made. We have actually demanded that this mold be made, so that marketable human models—modern “heroes”—could be mass-produced, to satisfy the market, and without any hitches. The qualities which now commonly make a man or woman into a “nationally advertised” brand are in fact a new category of human emptiness. Our new mold is shaped not of the stuff of our familiar morality, nor even of the old familiar reality. How has this happened?

  I

  THE TRADITIONAL heroic type included figures as diverse as Moses, Ulysses, Aeneas, Jesus, Caesar, Mohammed, Joan of Arc, Shakespeare, Washington, Napoleon, and Lincoln. For our purposes it is sufficient to define a hero as a human figure—real or imaginary or both—who has shown greatness in some achievement. He is a man or woman of great deeds.

  Of course, many such figures remain. But if we took a census of the names which populate the national consciousness—of all those who mysteriously dwell at the same time in the minds of all, or nearly all Americans—we would now find the truly heroic figures in the old-fashioned mold to be a smaller proportion than ever before. There are many reasons for this.

  In the first place, of course, our democratic beliefs and our new scientific insights into human behavior have nibbled away at the heroes we have inherited from the past. Belief in the power of the common people to govern themselves, which has brought with it a passion for human equality, has carried a distrust, or at least a suspicion of individual heroic greatness. A democratic people are understandably wary of finding too much virtue in their leaders, or of attributing too much of their success to their leaders. In the twentieth century the rise of Mussoliniism, Hitlerism, Stalinism, and of totalitarianism in general, has dramatized the perils of any people’s credulity in the power of the Great Leader. We have even come erroneously to believe that because tyranny in our time has flourished in the name of the Duce, the Führer, the omniscient, all-virtuous Commissar, or the Dictatorship of the Proletariat, democracy must therefore survive without Great Leaders.

  Yet, long before Hitler or Stalin, the cult of the individual hero carried with it contempt for democracy. Hero-worship, from Plato to Carlyle, was often a dogma of anti-democracy. Aristocracy, even in the mild and decadent form in which it survives in Great Britain today, is naturally more favorable to belief in heroes. If one is accustomed to a Royal Family, a Queen, and a House of Lords, one is less apt to feel himself debased by bending the knee before any embodiment of human greatness. Most forms of government depend on a belief in a divine spark possessed by a favored few; but American democracy is embarrassed in the charismatic presence. We fear the man on horseback, the demigod, or the dictator. And if we have had fewer Great Men than have other peoples, it is perhaps because we have wanted, or would allow ourselves to have, fewer. Our most admired national heroes—Franklin, Washington, and Lincoln—are generally supposed to possess the “common touch.” We revere them, not because they possess charisma, divine favor, a grace or talent granted them by God, but because they embody popular virtues. We admire them, not because they reveal God, but because they reveal and elevate ourselves.

  While these democratic ideas have been arising, and while popular government has flourished in the United States, the growth of the social sciences has given us additional reasons to be sophisticated about the hero and to doubt his essential greatness. We now look on the hero as a common phenomenon of all societies. We learn, as Lord Raglan, a recent president of the Royal Anthropological Institute, pointed out in The Hero (1936), that “tradition is never historical.” Having examined a number of well-known heroes of tradition, he concludes that “there is no justification for believing that any of these heroes were real persons, or that any of the stories of their exploits had any historical foundation.… these heroes, if they were genuinely heroes of tradition, were originally not men but gods … the stories were accounts not of fact but of ritual—that is, myths.” Or we learn from Joseph Campbell’s The Hero with a Thousand F
aces (1949) that all heroes—Oriental and Occidental, modern, ancient, and primitive—are the multiform expression of “truths disguised for us under the figures of religion and mythology.” Following Freud, Campbell explains all heroes as embodiments of a great “monomyth.” There are always the stages of (1) separation or departure, (2) trials and victories of initiation, and finally, (3) return and reintegration with society. Nowadays it matters little whether we see the hero exemplifying a universal falsehood or a universal truth. In either case we now stand outside ourselves. We see greatness as an illusion; or, if it does exist, we suspect we know its secret. We look with knowing disillusionment on our admiration for historical figures who used to embody greatness.

  Just as the Bible is now widely viewed in enlightened churches and synagogues as a composite document of outmoded folk beliefs, which can nevertheless be appreciated for its “spiritual inspiration” and “literary value”—so with the folk hero. He is no longer naively seen as our champion. We have become self-conscious about our admiration for all models of human greatness. We know that somehow they were not what they seem. They simply illustrate the laws of social illusion.

  The rise of “scientific” critical history and its handmaid, critical biography, has had the same effect. In Japan, by contrast, the divine virtue of the Emperors has been preserved by declaring them off-limits for the critical biographer. Even the Meiji Emperor—the “Enlightened” Emperor, founder of modern Japan, who kept detailed journals and left materials to delight a Western biographer—remains unportrayed in an accurate critical account. In the United States until the twentieth century it was usual for biographies of public figures to be written by their admirers. These works were commonly literary memorials, tokens of friendship, of family devotion, or of political piety. This was true even of the better biographies. It was Henry Cabot Lodge, Sr., who wrote the biography of Alexander Hamilton, Albert J. Beveridge who wrote the life of John Marshall, Douglas Southall Freeman who enshrined Robert E. Lee, and Carl Sandburg who wrote a monument to Lincoln. This has ceased to be the rule. Nor is this due only to the new schools of debunking biography (represented by Van Wyck Brooks’ Mark Twain (1920) and Henry James (1925), W. E. Woodward’s George Washington (1926) and General Grant (1928)) which grew in the jaundiced ’twenties. The appearance of American history as a recognized learned specialty in the early twentieth century has produced a new flood of biographical works which are only rarely inspired by personal admiration. Instead they are often merely professional exercises; scholars ply their tools and the chips fall where they may. We have thus learned a great deal more about our national heroes than earlier generations cared to know.

  Meanwhile, the influence of Karl Marx, the rise of economic determinism, a growing knowledge of economic and social history, and an increased emphasis on social forces have made the individual leader seem less crucial. The Pilgrim Fathers, we now are told, were simply representatives of the restless, upheaving middle classes; their ideas expressed the rising “Protestant Ethic,” which was the true prophet of modern capitalism. The Founding Fathers of the Constitution, Charles A. Beard and others have pointed out, were little more than spokesmen of certain property interests. Andrew Jackson became only one of many possible expressions of a rising West. The Frontier itself became the hero instead of the men. “Isms,” “forces,” and “classes” have spelled the death of the hero in our historical literature.

  Under the hot glare of psychology and sociology the heroes’ heroic qualities have been dissolved into a blur of environmental influences and internal maladjustments. For example, Charles Sumner (1811–1874), the aggressive abolitionist Senator from Massachusetts, who was beaten over the head with a cane by Representative Preston S. Brooks of South Carolina, had long been a hero of the abolitionists, a martyr for the Northern cause. From the excellent scholarly biography by David Donald in 1960, Sumner emerges with barely a shred of nobility. He becomes a refugee from an unhappy youth. His ambition now seems to have stemmed from his early insecurity as the son of an illegitimate father, a half-outcast from Cambridge society. His principles in his later years (and his refusal to sit in the Senate for many months after his beating) no longer express a true Crusader’s passion. Henry Wadsworth Longfellow once eulogized Sumner:

  So when a great man dies,

  For years beyond our ken,

  The light he leaves behind him lies

  Upon the paths of men.

  But now, in David Donald’s technical phrase, Sumner’s conduct in his late years becomes a “post-traumatic syndrome.”

  In these middle decades of the twentieth century the hero has almost disappeared from our fiction as well. The central figure in any serious book is more likely to be a victim. In the plays of Tennessee Williams and Arthur Miller, in the novels of Ernest Hemingway, William Faulkner, and John O’Hara, the leading roles are played by men who suffer from circumstances. Even the novelist’s imagination is now staggered by the effort to conjure up human greatness.

  Today every American, child or adult, encounters a vastly larger number of names, faces, and voices than at any earlier period or in any other country. Newspapers, magazines, second-class mail, books, radio, television, telephone, phonograph records—these and other vehicles confront us with thousands of names, people, or fragments of people. In our always more overpopulated consciousness, the hero every year becomes less significant. Not only does the newspaper or magazine reader or television watcher see the face and hear the voice of his President and the President’s wife and family; he also sees the faces and hears the voices of his cabinet members, undersecretaries, Senators, Congressmen, and of their wives and children as well. Improvements in public education, with the always increasing emphasis on recent events, dilute the consciousness. The titanic figure is now only one of thousands. This is ever more true as we secure a smaller proportion of our information from books. The hero, like the spontaneous event, gets lost in the congested traffic of pseudo-events.

  II

  THE HEROES of the past, then, are dissolved before our eyes or buried from our view. Except perhaps in wartime, we find it hard to produce new heroes to replace the old.

  We have made peculiar difficulties for ourselves by our fantastic rate of progress in science, technology, and the social sciences. The great deeds of our time are now accomplished on unintelligible frontiers. When heroism appeared as it once did mostly on the battlefield or in personal combat, everybody could understand the heroic act. The claim of the martyr or the Bluebeard to our admiration or horror was easy enough to grasp. When the dramatic accomplishment was an incandescent lamp, a steam engine, a telegraph, or an automobile, everybody could understand what the great man had accomplished. This is no longer true. The heroic thrusts now occur in the laboratory, among cyclotrons and betatrons, whose very names are popular symbols of scientific mystery. Even the most dramatic, best-publicized adventures into space are on the edges of our comprehension. There are still, of course, rare exceptions—a Dr. Albert Schweitzer or a Dr. Tom Dooley—whose heroism is intelligible. But these only illustrate that intelligible heroism now occurs almost exclusively on the field of sainthood or martyrdom. There no progress has been made for millennia. In the great areas of human progress, in science, technology, and the social sciences, our brave twentieth-century innovators work in the twilight just beyond our understanding. This has obviously always been true to some extent; the work of profound thinkers has seldom been more than half-intelligible to the lay public. But never so much as today.

  Despite the best efforts of ingenious and conscientious science reporters (now a profession all their own) our inventors and discoverers remain in the penumbra. With every decade popular education falls farther behind technology. Sir Isaac Newton’s Principia Mathematica was popularized “for ladies and gentlemen” who glimpsed the crude gist of his ideas. But how many “popular” lecturers—even so crudely—have explained Einstein’s theory of relativity? Nowadays our interest lies primarily in
the mystery of the new findings. Fantastic possibilities engage our imagination without taxing our understanding. We acclaim the flights of Yuri Gagarin and Alan Shepard without quite grasping what they mean.

  Not only in science are the frontiers less intelligible. Perhaps most worshipers in Florence could grasp the beauty of a painting by Cimabue or Giotto. How many New Yorkers today can understand a Jackson Pollock or a Rothko?

  Our idolized writers are esoteric. How many can find their way in Joyce’s Ulysses or Finnegans Wake? Our most honored literati are only half-intelligible to nearly all the educated community. How many understand a T. S. Eliot, a William Faulkner, a St. John Perse, a Quasimodo? Our great artists battle on a landscape we cannot chart, with weapons we do not comprehend, against adversaries we find unreal. How can we make them our heroes?

  As collaborative work increases in science, literature, and social sciences, we find it ever harder to isolate the individual hero for our admiration. The first nuclear chain reaction (which made the atom bomb and atomic power possible) was the product of a huge organization dispersed over the country. Who was the hero of the enterprise? Einstein, without whose theoretical boldness it would not have been conceivable? Or General Grove? Or Enrico Fermi? The social scientists’ research enterprises have also become projects. An American Dilemma, the monumental study of the Negro and American democracy that was sponsored by the Carnegie Corporation, was the combined product of dozens of individual and collaborative studies. Gunnar Myrdal, director of the project and principal author of the book, played much the same role that the chairman of the board of directors does in a large corporation. The written works which reach the largest number of people in the United States today—advertisements and political speeches—are generally assumed to be collaborative work. The candidate making an eloquent campaign speech is admired for his administrative ingenuity in collecting a good team of speech writers. We cannot read books by our public figures, even their autobiographies and most private memoirs, without being haunted by their ghost writers.

 

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