views on divorce, 62
at Vogue, 21, 34–35, 40, 56, 63, 67–68, 70, 71, 74, 94, 113–15, 162–63
wardrobe of, 34–35
wedding of, 205–6, 221
as widow, 26, 229–30
willingness to play the part of the Live-Aloner, 39
as working woman, 67–68
writes second book, 91–94
Hillis, Marjorie, works of. See also specific works
Before and After (attempted autobiography), 221–23
boxed sets, 130
Careers for Seven Women, 155
Corned Beef and Caviar: For the Live-Aloner, 23, 128–43
“Everybody’s Etiquette” column, 232–33
“How Many Martinis,” 149
“The Independence of the Business Woman to Whom Marriage Is No Longer a Necessity and Need Not Be Entered into as a Compromise,” 55–56
Jane’s Business, 55
Keep Going and Like It, 29, 279–84
Live Alone and Like It: A Guide for the Extra Woman, 13–15, 19–20, 29, 33–49, 91, 141, 144, 149–52, 170, 179, 276, 286
New York, Fair or No Fair: A Guide for the Woman Vacationist, 24, 181–90, 193–94, 198
Orchids on Your Budget, 22, 94, 162, 164, 170
poetry, 155–58
syndicated columns, 39–40, 45, 88, 91, 149
Vanity Fair contributions, 70
Vogue contributions, 226–30, 237
“Who Is the Older Woman?,” 226–30, 237
Work Ends at Nightfall, 14, 155–62
You Can Start All Over, 26, 230, 241
Hillis, Nathalie, 54–59, 62, 63, 64, 205
as member of Junior League, 184
remarriage of, 64, 234
Hillis, Newell Dwight, 49–53, 56, 100, 204
death of, 56, 62, 63
Great Books as Life Teachers, 76
health problems of, 54, 56
Marjorie’s memories of, 182–83
publications of, 76–77
retirement of, 54
scandal involving, 52–53
self-improvement theories and, 76
support for eugenics movement, 60
views on divorce, 57, 59, 62
Hillis, Richard, 50, 62, 64, 156, 222
Hillis family, 49–51, 62–63, 67. See also specific members
Hiroshima and Nagasaki, bombing of, 223, 241
His Girl Friday, 147, 178, 259
Hitchcock, Alfred, 250
Hitler, Adolf, 208
hobbies, 233–34
Holiday, Billie, 195
Hollywood, 27, 108–10, 192, 208. See also specific films
home(s), 89
electricity in, 137–38
mechanized, 137–38
modern, 125–26
Horne, Lena, 195
Hotel Astor, 191, 206
hotels, 192, 193
House & Garden, 125
House Beautiful, 125
household budgeting, 110–11
House Un-American Activities Committee, 228, 242
housewives, 110, 124–25, 207, 220, 245–48, 265
appliances and, 247, 268
discontent of, 265, 267–68
Gallup poll on, 247
stereotypes of, 246, 248
How to Be a Successful Secretary, 170
How to Be Happy While Single, 25
Hughes, Alice, 206
Hughes, Langston, 197
human sexuality, 251–53, 254, 261
Huntington, Long Island, 203–4
Hurst, Fannie, 168
Hurston, Zora Neale, 199, 200
husbands
benefits of, 98
unemployed, 97–98, 110
Idlewild Airport, 261
If Women Must Work, 155
immigration, 195–96
independence, 34–35, 110–11, 146–47, 167–69, 231
alcohol and, 146–47, 150
balance and, 84
financial, 27, 150, 234–35
older women and, 228–29
industrial labor, 137, 213–15, 219
interior decorating, 23, 27–28, 88–89, 113–16, 125–27, 235–36, 300n
interior decorating magazines, 124–25
Ivy, Rosalie, 214, 215
I Want to Live! 260
Jacobson, Edmund, You Must Relax, 88
Jaffe, Rona, The Best of Everything, 244
Jarvis, Dorothy, 57
jazz clubs, 196. See also nightclubs
Jet, 255
Jim Crow laws, 215, 239
jobs
clerical jobs, 137
managerial jobs, 175
professional jobs, 25–27, 137, 244–45
trade jobs, 137
traditionally female fields, 245
white-collar jobs, 175
John P. Kane mansion, 203–4. See also High Lindens
Johnson, Lyndon B., 283
Jorgenson, George, 261–62
Josephson, Barney, 194–95
Junior League, 184
Keep Going and Like It, 279–84
keeping busy, 233–34
keeping up, 102–11, 235–36
Keller, Helen, 189
Kellogg, John Harvey, 60
Kelly, Grace, 185
Kelly, Orry George, 261
Kennedy, John F., 270
Kennedy, Joseph P., 62
Kenny, John, For Men Only, 143
Kessler-Harris, Alice, 163
Khrushchev, Nikita, 246–47
Kinsey, Alfred, 251–53, 254, 271
“kitchen debate,” 246–47, 308n
Kitty Foyle (film), 176–78, 185
“Kitty Foyle dress,” 177–78
Knickerbocker Hotel, 149
Knopf, Alfred A., 198
Knopf, Blanche, 198
Kondo, Marie
The Life-Changing Magic of Tidying Up, 86–87
Spark Joy, 86–87
Korean War, 241
Ladies Home Journal, 254–55, 265, 266
“How to Be Marriageable” column, 255–56
“Making Marriage Work” column, 255
Ladies’ Mile, 186
Lange, Dorothea, Migrant Mother, 109–10
Larsen, Nella, 199
“law of attraction,” 79
Leachman, Cloris, 185
Lean, David, 260
Le Corbusier, 126
leisure time, 88. See also entertainment; hobbies
letting yourself go, 106–7
Levine, Lena, The Modern Book of Marriage, 245
liberty, 239
Life, 26–27
life advice, 80
Life magazine, 176, 213–14, 221, 263
Lin Yutang, 87
The Importance of Living, 87
Lippincott, 176
Live Alone and Like It: A Guide for the Extra Woman, 144, 150–52, 170, 276, 286
in boxed set, 130
case studies in, 179, 249
cover of, 35
department store promotions and, 40–41, 47
English edition of, 39
high-profile readers of, 42–47
illustrations in, 74
introduction to, 35, 70
male readers of, 45–46
marketing campaigns, 40–41, 47–48
movie rights sold to Universal Pictures, 41, 173
practical spirit of, 84–85
printings of, 41
Live Alone and Like It: A Guide for the Extra Woman (continued)
publicity campaign, 40
published along with The Joy of Cooking, 141
reception of, 33, 41, 42–47
release of, 60–61
reviews of, 33–34, 41, 47
royalties from, 41
sidesteps question of sex, 270–71
success of, 33–49, 91, 95
Live-Alone lifestyle
finances and, 91–111
marketing and, 40–41
Live-Alone philosophy, 14–15, 20–
21, 42, 55–56, 281
Live-Aloners, 14, 287. See also specific Live-Aloners
in the 1950s, 25–28, 237–42, 263
in the 1960s, 27–29, 263
aging, 230–34, 279–84
as apartment dwellers, 113–14
as budget-conscious shoppers, 47
during the Depression, 21–24, 30
domestic life of, 113–52
financial independence and, 234–37
in history, 15–20
at nightclubs, 193
radical potential of, 16
self-sufficiency and, 263
usefulness of, 241
women’s rights and, 168–69
world of, 20–31
during World War II, 217–19
Loeb, John Jacob, 210–11
Lombard, Carole, 109
Long, Lois, 145
Long Island, New York, 203–4. See also High Lindens
Look magazine, 244
Loos, Anita, 168
Los Angeles Times, 158
Luce, Clare Boothe, 228
Lucy Stone League, 167, 168–69, 248
Lundberg, Ferdinand, Modern Woman: The Lost Sex, 244
Macy’s, “Forward House” display, 127
Mademoiselle, 136, 185–86
Madison Square Garden, 216
Mad Men boom era, 220
mafia, 191
magazines, 23. See also specific genres; specific magazines
in the 1920s and 1930s, 72
from the 1930s and 1940s, 266–67
magazine market, 125
mass-market, 265–66
portrayal of housewives, 268
magical thinking, 79, 84, 108
Mame. See Auntie Mame
managerial jobs, 175
Manhattan, 37–38, 65
Manhattan Magazine, 198
Manners in Business, 170
mantras, 108
Marengo, Illinois, 222
marital rape, 248–49
marketing campaigns, 40–41, 47, 48, 102–4
marriage, 97–98, 203–10, 221–22, 225–26, 231–34, 285–87
in the 1950s, 25–26, 239–42
African American women and, 255
citizenship and, 17–18
“companionate,” 20, 59, 98
compatibility and, 309n
decline of, 231, 238
domestic labor and, 245
in film, 146–48
gender roles and, 98–99, 110, 239–49, 255–56, 262–63
history of, 16–20, 58–61, 239–42
job of, 242–46
marital problems, 253–56
postwar years, 25–26, 238–42
rates plunge during the Depression, 21
second marriages, 233–34
self-help and, 253–56
sex and, 246–49
during World War II, 209–10
marriage counseling, 26, 59–60, 255
Marriage Readiness course, 256
married women, 97, 106–7
rights of, 167–69
working, 163–65, 189, 209–10, 242
married working women, 163–65
backlash against, 189, 209
postwar years, 242
during World War II, 209–10
Marvel, 185
Massachusetts, 249
Matt, Susan J., 101
May, Elaine Tyler, 239, 309n
McCall’s, 265
McCarthy, Joseph, 228
McCarthy, Mary, 29
The Group, 29
McCormick, Anne O’Hare, 189
Mead, Margaret, 270
meal plans, 133
Medicare, 283
men
appeal of bachelor life and, 256
benefits of, 98
cookbooks for, 143
older, 234
sex and, 272–79
unemployed, 97–98, 110, 164
who want “stay-at-home” wives, 164
Metropolitan Museum of Art, exhibition of modernist American design, 126
middle class, 109
Midnight Sun cabaret, 192
military, segregation in, 215–16
Millay, Edna St. Vincent, 188, 266
Minnelli, Liza, 185
“Miss Negro Victory Worker,” 216
Mitchell, Margaret, 224
modern homes, 125–26
modernism, 125–27, 300n
“Mommy Wars,” 163
Monroe, Marilyn, 27, 260
Monroe, Rose Will, 25, 213
Mordkin, Mikhail, 71
Morgan, Anne, 188
Morley, Christopher, Kitty Foyle, 170–78
Moscow, Soviet Union, 246–47
mothers, 97, 219–20
child care and, 219–20
single, 97
“working,” 163, 219–22 (see also domestic labor)
Motion Picture Association of America, MPAA, 146–47
Motion Picture Producers and Distributors of America (MPDAA) (aka Motion Picture Association of America, MPAA), 146–47
movie magazines, 109, 125. See also specific magazines
“Mr. Marriage,” 254–55
Mudd, Emily, 245
Mumford, Lewis, 126
My Man Godfrey, 108–9
Nast, Condé Montrose, 68
National Association for the Advancement of Colored People (NAACP), 216
National Federation of Business and Professional Women, 189
National Organization for Women (NOW), 167–68, 269
NBC, 28
Negro Freedom Rallies, 216
New Deal, 22, 36, 75, 167, 240
New Orleans Picayune, 44
newspapers, 28. See also specific newspapers
New Thought, 79–80
New York, Fair or No Fair: A Guide for the Woman Vacationist, 193–94
advice for visiting Harlem in, 198–99
case studies in, 187
competition with similar books, 181
readers’ reports, 181–82
New York, New York, 37–39, 50–51, 179–201, 246–47, 257–58. See also specific boroughs and neighborhoods
during the 1930s, 180
African Americans in, 195–99, 200–201
café society in, 194–97
de facto segregation in, 195
during the Depression, 23–24, 180
as a feminine place, 187
during the Gilded Age, 179–80
nightlife in, 190–94
travel to, 183–90
The New Yorker, 42–43, 45, 54, 72, 126, 131, 145, 177, 186
New York Journal, 44
New York Post, 45
New York Sunday Mirror, 57
New York Times, 28, 33, 96, 190, 206, 284
review of Live Alone and Like It, 41
New York World, 101
Nietzsche, Friedrich, “Will to Power,” 85
nightclubs, 196, 198–99, 217. See also specific clubs
segregated, 194–95, 196
single women at, 194
Nightingale, Florence, 43
nightlife, 190–94
Nineteenth Amendment, 19, 168
Nipomo, California, 109–10
Nixon, Richard, 228, 246–47
Normandie (ship), 208–9
nuclear era (1950s), 237–46
nuclear family, 237–42
nuclear weapons, 223, 241–42, 309n
Office of War Information (OWI), 218, 220, 221
older women, 73, 226–28, 279–84
appearances and, 235–36
dating and, 234
economic power of, 228–29
finances of, 237
financial independence and, 234–37
independence and, 228–29
keeping up and, 235–36
longevity of, 237
self-maintenance and, 235–36
work and, 234–36
“old maids,” 43–44
optimism, 95, 110, 117, 181–82,
187. See also positive thinking
Orchids on Your Budget, 91–111, 137, 162, 164, 170
case studies in, 95–96, 99–100, 106–7
cover of, 96
marketing campaigns and, 102–4
married “case studies” in, 97
“Miss C.” case study, 99–100
reception of, 96
release of, 96
reviews of, 96
sales of, 96
success of, 96
“tie-up” marketing schemes and, 102–4
title of, 93–94
writing of, 91–94
Orry-Kelly, 261
Palin, Sarah, 166
the Paradise, 192
Parker, Dorothy, 70, 85, 156, 158, 189–90, 222
pay gap, 165, 175, 270
Peale, Norman Vincent, 77–78, 117, 250
The Art of Living, 78
The Power of Positive Thinking, 78
You Can Win, 78
Peckham, Ted, 193–94
People’s Voice, 200
Perkins, Frances, 22, 137, 166–68, 169
“personality,” 81
Petry, Ann, 200
Philadelphia Inquirer, 96
Pidgeon, Walter, 213
Pineles, Cipe, 74
Pitkin, Walter B., 49
Life Begins at Forty, 49
Pittsburgh Courier, 215–16
Pittsburgh Sun-Telegraph, 48–49
Plath, Sylvia, 185–86, 267
The Bell Jar, 186
Playboy Club, 270
Playboy magazine, 256, 275
Plaza Hotel, 193
Plymouth Congregational Church, 49, 50, 51, 56, 223
poetry, 155–58
Poiret, Paul, 72
Popenoe, Paul, 59, 255
“Can This Marriage Be Saved” column, 254–55
positive-psychology movement, 75–79
positive thinking, 22, 30, 37, 88, 117
Post, Emily, The Personality of a House, 126
Post, Marjorie Merriweather, 134
postwar years, 25–26, 220
African Americans during, 243
marriage during, 25–26, 238–42
prosperity during, 242–46
working women during, 242–46
poverty, 87, 107–8, 110
Powell, Dawn, The Happy Island, 158
Powell, William, 108–9
Presidential Commission on the Status of Women, 270
press coverage, 33, 39
Primus, Pearl, 216–17
productivity, 88
professional jobs, 25–27, 137, 244–45
traditionally female fields, 245
Prohibition, 145, 149, 152
failure of, 150
repeal of, 23, 143, 145, 146, 152, 190–91, 198
prosperity, postwar, 242–46
psychology, 249–53
Publishers Weekly, 91
Puritans, 75–76
Push-Button Mary, 138
“Putting husband Through” (“PhT”), 245
Queens, New York, 181
Quimby, Phineas P., 79
race, 18, 243. See also African Americans; civil rights; segregation
“race betterment,” 60
radio, 23, 192
readers, 106–7. See also fan letters
high-profile, 42–47
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