“Summertime” (Big Brother and the Holding Company), 278
Surfer Publications, 102
Surf Style, 102
surprise, 243
Sutnar, Ladislav, 44, 69, 160–62, 161, 217–18, 217, 218
SVA (School of Visual Arts), 12, 101
Swarte, Joost, 101, 122–24, 123
swastika. see also Nazism, 28, 131, 172, 189, 190
Sweet’s Catalog Service, 160, 217
Swiss International Style, 76
Swiss Tourist Bureau, 181
Szafranski, Kurt, 47
T
tabloids, 91–94
Talese, Gay, 73
Talking Heads, 206
Tante Leny, 123
Tardi, Jacques, 101
targets, 238–39, 238, 239
Tate, Sharon, 131
Tattler, 257
Teague, Walter Dorwin, 237
technology, 220
Teenage Mutant Ninja Turtles, 19
Telingater, Solomon, 52
Template Gothic, 129–130, 129
terrorism, 18
Thatcher, Margaret, 36
That New York (Brownjohn Chermayeff Geismar), 152, 153
theatre posters, 210, 211–13
“Third Effect,” 48
Thirty Years’ War, 32
Thomas Crown Affair, The, 206
Thompson, Bradbury, 166
Thompson, Jane, 61–62
Thompson, J. Walter, 286
Thompson and Wood, 61
Thony, Eduard, 41–42
Three Penny Opera (Davis poster), 210
Thurber, James, 32
“Ticket and Showcard Designing” (Pearson), 271
Tide, 238
Tijuana bibles, 89
Time, 46, 60, 73, 84
Times Roman, 81
Tintin, 122
TM, 141
Todersune, 28
Tolkien, J.R.R., 32
Tolmer, Alfred, 251–53, 252
Tolstoy, Leo, 56
Tompkins, Calvin, 65, 66
Topor, Roland, 64, 185
Topps Bubble Gum Company, 101
Toulouse-Lautrec, Henri, 41
Tournachon, Gaspard-Félix (Nadar), 66
Town and Country, 64
trademarks, 189–193, 201–3
Trajan Column, 130
Tress, Mana, 190
Triggs, Teal, 126, 126–27, 127, 128
Trois Quartiers, 257
Tropic of Cancer (Miller), 80
Trotsky, Leon, 28
Trylon, 236, 237
Tscherkassy, Joseph, 139–140, 140–41
Tschichold, Jan
blackletter, 109
Lustig and, 148
Neue Typograpfie, die, 251
New Typography, 111
Penguin Books, 164
show cards, 271
TM, 141
typography, 183
Tucholsky, Kurt, 220
Tufte, Edward, 162
Turner Network, 267
Twenty Thousand Leagues Under the Sea (Verne), 284
“Two-Fisted Painters” (Spiegelman), 101
Two Gentlemen of Verona (Shakespeare), 212
typefaces. see typography; specific names
Typewriter Town (Smith), 137
typography. see also specific typeface names
About U.S., 152–53
AD, 44–45
Armitage, 149–151
Bauhaus, 111
Beach Culture, 102–3
blackletter, 108–9
children, for, 134–37
Cooper typefaces, 117–19
de Harak, 198
Emigre, 95–97
Federico, 155–56
Ferro, 205
Fili, 263
hand lettering, 56–57, 122, 137, 204, 206, 255
Hebrew type, 138–141, 139, 140, 141
Lubalin, 74–75
Manson/Mason, 131–33, 132
Massin, 182–85
naming typefaces, 133
New. see New Typography
NeXT logo, 202
ornament and, 265
Peignot, 115–16
PM, 44–45
power and, 112–14
press type, 120–21
Pussy Galore, 125, 126–28
Template Gothic, 129–130, 129
Typologia, 129
U
Ultra Bodoni, 117
“Ultra Super Modernistic Comics” (Crumb), 87
Ulysses (Joyce), 281
Umbehr, Otto (Umbo), 48
Umbo (Otto Umbehr), 48
UN (United Nations), 21
underground comix, 84–85, 86–90, 98–101
underground publishing, 84–85, 91–94, 183
Underground Sketchbook (Ungerer), 30
Understanding Media: The Extensions of Man (McLuhan), 112, 113, 219
Unger, Gerard, 111
Ungerer, Tomi, 29–30, 29, 31, 72, 80, 134, 137
Unimark, 222, 223
Union Carbide, 283
United Nations (UN), 21
Univers, 117, 121
University of Chicago, 56
Unstrung Harp, The (Gorey), 55
UPA cartoons, 204
Upjohn Company, 68, 69
UPS, 201
Urban Outfitters, 267
USSR in Construction, 51–52
U.S. Steel, 237
V
Valéry, Paul, 116
Valicenti, Rick, 103
VanderLans, Rudy, 95–96, 97, 103, 130
Van der Rohe, Mies, 110, 243
Van Doesburg, Theo, 54, 135
van Doren, Mark, 56
Van Ganderern, Pierre, 124
Vanguardists, 257
Vanity Fair, 66, 256, 258, 258
Van Nostrand, 183
Vargas, Alberto, 71
Vargas Girl, 71
Venetian Italic, 185
Verein der Plakatfreunde, 192
Vergani, Orio, 256
Verne, Jules, 284
Verrazano Narrows Bridge, 73
Verve, 54
Victore, James, 11, 13
Victoria & Albert Museum, 253
Victory (Gorey cover), 57
Vietnam War, 31–34, 80, 83
Vignelli, Lella, 222, 223
Vignelli, Massimo, 97, 222–24, 223, 225, 227
Vignelli and Associates, 222, 223, 224
Vignelli Designs, 223
Village Voice, 30, 92
Vintage Books, 165–66
Violence of Our Lives, The, 132
Visual Design in Action (Sutnar), 69, 162
“Viva Vargas,” 82
Vogel, Lucien, 50–51, 65
Vogue, 50, 65–67, 65, 79
Volks Illustriete, 51
Volkswagen, 232
Vollard, Ambroise, 115
Vox, Maximillen, 115
Vrij Nederland, 123
VU, 49, 50–51, 65
W
Waiting for Godot (Beckett), 80
Walk on the Wild Side, 159
Walter, Jay, 225
Wanderer, The (Gorey cover), 57
War and Peace (Tolstoy), 56
War and Peace in the Global Village: An Inventory of Some of the Current Spastic Situations that Could Be Eliminated with More Feed (McLuhan and Fiore), 220–21
Ward Ritchie Press, 151
Warhol, Andy, 92, 280
War is Not Healthy for Children and Other Living Things (Schneider), 31
War is Good Business, Invest Your Son (Chwast), 32–34
War is No Damn Good (Osborn), 32
Warner Brothers, 158
War of the Worlds (Gorey cover), 58
War Resisters League, 27
Washington, George, 177
Washington Monument, 236
Waterhouse, Yoshiki, 225, 226–27, 227
WD+RU (Women’s Design and Research Unit), 126
weapons of mass destruction (WMAs), 20–21
Weaver, Robert, 72
; Weegee (Arthur Fellig), 60
Weekender, The, 225, 226
Weekly Illustrated, 49
Weimar Republic, 24, 25, 108, 110, 191
Weingart, Wolfgang, 95, 103
Welt Extra Bold, 121
Weltgeschichte des Jüdischen Volkes, 138
Westdeutsche Beobachter, 232
Western Printing and Lithographing Company, 104
Westinghouse, 283
Westminster Records, 198
Westmoreland, William, 85
Wet: The Magazine of Gourmet Bathing, 92, 93, 99, 102
Weyhe, E., 150
“Whiteman” (Crumb), 87
Whitney, Charles, 61, 62
Whitney Museum, 209
Wilde, Richard, 12
Wilhelm II, 22
Willberg, Hans Peter, 109
William Rudge, 253
Williams, Chauncey, 217
Williams, Edward Bennett, 83
Williams, Guylas, 220
Williams, Robert, 89, 90
Wilson, S. Clay, 86, 87, 88, 89, 90
Wilson, Wes, 87, 174
WIN (Workshop in Nonviolence), 27
Winsor-Newton, 260
Wisdom of the Heart (Lustig cover), 148
WMAs (weapons of mass destruction), 20–21
Wolf, Henry, 12, 71, 72
Wolfe, George C., 211–12, 213
Wolff, Frank, 170
Wolff, Laetitia, 182, 183, 184, 185
Wölfli, Adolf, 245
Woman’s Day, 156, 157
Woman Who Commanded 500,000,000 Men, The (Pettit), 282
Women’s Design and Research Unit (WD+RU), 126
women’s issues, 82–83, 125–28
Women With Teeth (Conal), 36–37
“Wonder Wart-Hog Breaks Up the Muthalode Smut Ring” (Shelton), 90
wood type, 12
Worker Photography Movement, 51
Worker’s Illustrated News. see Arbeiter Illustierte Zeitung (AIZ) Workshop in Nonviolence (WIN), 27
World Book Encyclopedia, 128
World Exhibition in Paris, 116
World’s Fair, 235–37, 236
World Trade Center (WTC), 18
World War I, 114
World War II, 20
World Without War Council, 27
Worth, Thomas, 241
Worthington, Michael, 109
“Worth Repeating, CBS News” (Dorfsman), 154
Wozencroft, Jon, 126
Wright, Frank Lloyd, 151, 178
Wright, Russell, 237
“Writing and Lettering in the Service of the New State,” 108
“Written Word, The” (McLuhan), 112
WTC (World Trade Center), 18
Wurman, Richard Saul, 160, 162
Wynn, Dan, 72
Y
Yale, 174
Young, Charlotte M., 58
Yuppies, 93
Z
Zachary, Frank, 59–60, 63–64, 195
Zambonie, Hal, 169
Zap Comix, 86–90, 87, 88
Zebra Books, 60, 64
Zeitgemässe Schrift, Die, 108
Zietara, Valentin, 190
Ziff, Lloyd, 258
Zimmerman, Barbara, 56
Zola, Emile, 185
Zorbaugh, Harvey, 285
Zwart, Piet, 136
Books from
Allworth Press
Allworth Press is an imprint of Skyhorse Publishing, Inc.
Selected titles are listed below.
AIGA Professional Practices in Graphic Design
BY TAD CRAWFORD (6 x 9, 336 pages, paperback, $29.95)
Building Design Strategy
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Business and Legal Forms for Graphic Designers, Fourth Edition
BY EVA DOMAN BRUCK AND TAD CRAWFORD (8 ½ x 11, 256 pages, paperback, $29.95)
Classic Typefaces: American Type and Type Designers
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Design Disasters
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Design Firms Open for Business
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Designers Don’t Have Influences
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Designer’s Guide to Presenting Numbers, Figures, and Charts
BY SALLY BIGWOOD AND MELISSA SPORE (6 x 9, 176 pages, paperback, $19.95)
Designing Logos
BY JACK GERNSHEIMER (8 ½ x 10, 224 pages, paperback, $35.00)
The Elements of Graphic Design, Second Edition
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Graphic Design History
BY STEVEN HELLER (6 ¾ x 10, 352 pages, paperback, $29.95)
The Graphic Designer’s Guide to Clients, Second Edition
BY ELLEN SHAPIRO (6 x 9, 256 pages, paperback, $19.95)
POP: How Graphic Design Shapes Popular Culture
BY STEVEN HELLER (6 x 9, 288 pages, paperback, $24.95)
Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936
BY STEVEN HELLER AND LOUISE FILI (7 ½ x 9 ⅜, 208 pages, paperback, $17.95)
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Design Literacy Page 38