Goffman observes the difference between doing something and expressing the doing of something, between feeling something and conveying a feeling. “The representation of an activity will vary in some degree from the activity itself and therefore inevitably misrepresent it,” Goffman writes. (Take the experience of enjoying a sunset versus the experience of communicating to an audience that you’re enjoying a sunset, for example.) The internet is engineered for this sort of misrepresentation; it’s designed to encourage us to create certain impressions rather than allowing these impressions to arise “as an incidental by-product of [our] activity.” This is why, with the internet, it’s so easy to stop trying to be decent, or reasonable, or politically engaged—and start trying merely to seem so.
As the value of speech inflates even further in the online attention economy, this problem only gets worse. I don’t know what to do with the fact that I myself continue to benefit from all this: that my career is possible in large part because of the way the internet collapses identity, opinion, and action—and that I, as a writer whose work is mostly critical and often written in first person, have some inherent stake in justifying the dubious practice of spending all day trying to figure out what you think. As a reader, of course, I’m grateful for people who help me understand things, and I’m glad that they—and I—can be paid to do so. I am glad, too, for the way the internet has given an audience to writers who previously might have been shut out of the industry, or kept on its sidelines: I’m one of them. But you will never catch me arguing that professional opinion-havers in the age of the internet are, on the whole, a force for good.
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In April 2017, the Times brought a millennial writer named Bari Weiss onto its opinion section as both a writer and an editor. Weiss had graduated from Columbia, and had worked as an editor at Tablet and then at The Wall Street Journal. She leaned conservative, with a Zionist streak. At Columbia, she had cofounded a group called Columbians for Academic Freedom, hoping to pressure the university into punishing a pro-Palestinian professor who had made her feel “intimidated,” she told NPR in 2005.
At the Times, Weiss immediately began launching columns from a rhetorical and political standpoint of high-strung defensiveness, disguised with a veneer of levelheaded nonchalance. “Victimhood, in the intersectional way of seeing the world, is akin to sainthood; power and privilege are profane,” she wrote—a bit of elegant phrasing in a piece that warned the public of the rampant anti-Semitism evinced, apparently, by a minor activist clusterfuck, in which the organizers of the Chicago Dyke March banned Star of David flags. She wrote a column slamming the organizers of the Women’s March over a few social media posts expressing support for Assata Shakur and Louis Farrakhan. This, she argued, was troubling evidence that progressives, just like conservatives, were unable to police their internal hate. (Both-sides arguments like this are always appealing to people who wish to seem both contrarian and intellectually superior; this particular one required ignoring the fact that liberals remained obsessed with “civility” while the Republican president was actively endorsing violence at every turn. Later on, when Tablet published an investigation into the Women’s March organizers who maintained disconcerting ties to the Nation of Islam, these organizers were criticized by liberals, who truly do not lack the self-policing instinct; in large part because the left does take hate seriously, the Women’s March effectively splintered into two groups.) Often, Weiss’s columns featured aggrieved predictions of how her bold, independent thinking would make her opponents go crazy and attack her. “I will inevitably get called a racist,” she proclaimed in one column, titled “Three Cheers for Cultural Appropriation.” “I’ll be accused of siding with the alt-right or tarred as Islamophobic,” she wrote in another column. Well, sure.
Though Weiss often argued that people should get more comfortable with those who offended or disagreed with them, she seemed mostly unable to take her own advice. During the Winter Olympics in 2018, she watched the figure skater Mirai Nagasu land a triple axel—the first American woman to do so in Olympic competition—and tweeted, in a very funny attempt at a compliment, “Immigrants: they get the job done.” Because Nagasu was actually born in California, Weiss was immediately shouted down. This is what happens online when you do something offensive: when I worked at Jezebel, people shouted me down on Twitter about five times a year over things I had written or edited, and sometimes outlets published pieces about our mistakes. This was often overwhelming and unpleasant, but it was always useful. Weiss, for her part, tweeted that the people calling her racist tweet racist were a “sign of civilization’s end.” A couple of weeks later, she wrote a column called “We’re All Fascists Now,” arguing that angry liberals were creating a “moral flattening of the earth.” At times it seems that Weiss’s main strategy is to make an argument that’s bad enough to attract criticism, and then to cherry-pick the worst of that criticism into the foundation for another bad argument. Her worldview requires the specter of a vast, angry, inferior mob.
It’s of course true that there are vast, angry mobs on the internet. Jon Ronson wrote the book So You’ve Been Publicly Shamed about this in 2015. “We became keenly watchful for transgressions,” he writes, describing the state of Twitter around 2012. “After a while it wasn’t just transgressions we were keenly watchful for. It was misspeakings. Fury at the terribleness of other people had started to consume us a lot….In fact, it felt weird and empty when there wasn’t anyone to be furious about. The days between shamings felt like days picking at fingernails, treading water.” Web 2.0 had curdled; its organizing principle was shifting. The early internet had been constructed around lines of affinity, and whatever good spaces remain on the internet are still the product of affinity and openness. But when the internet moved to an organizing principle of opposition, much of what had formerly been surprising and rewarding and curious became tedious, noxious, and grim.
This shift partly reflects basic social physics. Having a mutual enemy is a quick way to make a friend—we learn this as early as elementary school—and politically, it’s much easier to organize people against something than it is to unite them in an affirmative vision. And, within the economy of attention, conflict always gets more people to look. Gawker Media thrived on antagonism: its flagship site made enemies of everyone; Deadspin targeted ESPN, Jezebel the world of women’s magazines. There was a brief wave of sunny, saccharine, profitable internet content—the OMG era of BuzzFeed, the rise of sites like Upworthy—but it ended in 2014 or so. Today, on Facebook, the most-viewed political pages succeed because of a commitment to constant, aggressive, often unhinged opposition. Beloved, oddly warmhearted websites like The Awl, The Toast, and Grantland have all been shuttered; each closing has been a reminder that an open-ended, affinity-based, generative online identity is hard to keep alive.
That opposition looms so large on the internet can be good and useful and even revolutionary. Because of the internet’s tilt toward decontextualization and frictionlessness, a person on social media can seem to matter as much as whatever he’s set himself against. Opponents can meet on suddenly (if temporarily) even ground. Gawker covered the accusations against Louis C.K. and Bill Cosby years before the mainstream media would take sexual misconduct seriously. The Arab Spring, Black Lives Matter, and the movement against the Dakota Access Pipeline challenged and overturned long-standing hierarchies through the strategic deployment of social media. The Parkland teenagers were able to position themselves as opponents of the entire GOP.
But the appearance of a more level playing field is not the fact of it, and everything that happens on the internet bounces and refracts. At the same time that ideologies that lead toward equality and freedom have gained power through the internet’s open discourse, existing power structures have solidified through a vicious (and very online) opposition to this encroachment. In her 2017 book, Kill All Normies—a project of accounting for th
e “online battles that may otherwise be forgotten but have nevertheless shaped culture and ideas in a profound way”—the writer Angela Nagle argues that the alt-right coalesced in response to increasing cultural power on the left. Gamergate, she writes, brought together a “strange vanguard of teenage gamers, pseudonymous swastika-posting anime lovers, ironic South Park conservatives, anti-feminist pranksters, nerdish harassers and meme-making trolls” to form a united front against the “earnestness and moral self-flattery of what felt like a tired liberal intellectual conformity.” The obvious hole in the argument is the fact that what Nagle identifies as the center of this liberal conformity—college activist movements, obscure Tumblr accounts about mental health and arcane sexualities—are frequently derided by liberals, and have never been nearly as powerful as those who detest them would like to think. The Gamergaters’ worldview was not actually endangered; they just had to believe it was—or to pretend it was, and wait for a purportedly leftist writer to affirm them—in order to lash out and remind everyone what they could do.
Many Gamergaters cut their expressive teeth on 4chan, a message board that adopted as one of its mottos the phrase “There are no girls on the internet.” “This rule does not mean what you think it means,” wrote one 4chan poster, who went, as most of them did, by the username Anonymous. “In real life, people like you for being a girl. They want to fuck you, so they pay attention to you and they pretend what you have to say is interesting, or that you are smart or clever. On the Internet, we don’t have the chance to fuck you. This means the advantage of being a ‘girl’ does not exist. You don’t get a bonus to conversation just because I’d like to put my cock in you.” He explained that women could get their unfair social advantage back by posting photos of their tits on the message board: “This is, and should be, degrading for you.”
Here was the opposition principle in action. Through identifying the effects of women’s systemic objectification as some sort of vagina-supremacist witchcraft, the men that congregated on 4chan gained an identity, and a useful common enemy. Many of these men had, likely, experienced consequences related to the “liberal intellectual conformity” that is popular feminism: as the sexual marketplace began to equalize, they suddenly found themselves unable to obtain sex by default. Rather than work toward other forms of self-actualization—or attempt to make themselves genuinely desirable, in the same way that women have been socialized to do at great expense and with great sincerity for all time—they established a group identity that centered on anti-woman virulence, on telling women who happened to stumble across 4chan that “the only interesting thing about you is your naked body. tl;dr: tits or GET THE FUCK OUT.”
In the same way that it behooved these trolls to credit women with a maximum of power that they did not actually possess, it sometimes behooved women, on the internet, to do the same when they spoke about trolls. At some points while I worked at Jezebel, it would have been easy to enter into one of these situations myself. Let’s say a bunch of trolls sent me threatening emails—an experience that wasn’t exactly common, as I have been “lucky,” but wasn’t rare enough to surprise me. The economy of online attention would suggest that I write a column about those trolls, quote their emails, talk about how the experience of being threatened constitutes a definitive situation of being a woman in the world. (It would be acceptable for me to do this even though I have never been hacked or swatted or Gamergated, never had to move out of my house to a secure location, as so many other women have.) My column about trolling would, of course, attract an influx of trolling. Then, having proven my point, maybe I’d go on TV and talk about the situation, and then I would get trolled even more, and then I could go on defining myself in reference to trolls forever, positioning them as inexorable and monstrous, and they would return the favor in the interest of their own ideological advancement, and this whole situation could continue until we all died.
There is a version of this mutual escalation that applies to any belief system, which brings me back to Bari Weiss and all the other writers who have fashioned themselves as brave contrarians, building entire arguments on random protests and harsh tweets, making themselves deeply dependent on the people who hate them, the people they hate. It’s ridiculous, and at the same time, here I am writing this essay, doing the same thing. It is nearly impossible, today, to separate engagement from magnification. (Even declining to engage can turn into magnification: when people targeted in Pizzagate as Satanist pedophiles took their social media accounts private, the Pizzagaters took this as proof that they had been right.) Trolls and bad writers and the president know better than anyone: when you call someone terrible, you just end up promoting their work.
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The political philosopher Sally Scholz separates solidarity into three categories. There’s social solidarity, which is based on common experience; civic solidarity, which is based on moral obligation to a community; and political solidarity, which is based on a shared commitment to a cause. These forms of solidarity overlap, but they’re distinct from one another. What’s political, in other words, doesn’t also have to be personal, at least not in the sense of firsthand experience. You don’t need to step in shit to understand what stepping in shit feels like. You don’t need to have directly suffered at the hands of some injustice in order to be invested in bringing that injustice to an end.
But the internet brings the “I” into everything. The internet can make it seem that supporting someone means literally sharing in their experience—that solidarity is a matter of identity rather than politics or morality, and that it’s best established at a point of maximum mutual vulnerability in everyday life. Under these terms, instead of expressing morally obvious solidarity with the struggle of black Americans under the police state or the plight of fat women who must roam the earth to purchase stylish and thoughtful clothing, the internet would encourage me to express solidarity through inserting my own identity. Of course I support the black struggle because I, myself, as a woman of Asian heritage, have personally been injured by white supremacy. (In fact, as an Asian woman, part of a minority group often deemed white-adjacent, I have benefited from American anti-blackness on just as many occasions.) Of course I understand the difficulty of shopping as a woman who is overlooked by the fashion industry because I, myself, have also somehow been marginalized by this industry. This framework, which centers the self in an expression of support for others, is not ideal.
The phenomenon in which people take more comfort in a sense of injury than a sense of freedom governs many situations where people are objectively not being victimized on a systematic basis. For example, men’s rights activists have developed a sense of solidarity around the absurd claim that men are second-class citizens. White nationalists have brought white people together through the idea that white people are endangered, specifically white men—this at a time when 91 percent of Fortune 500 CEOs are white men, when white people make up 90 percent of elected American officials and an overwhelming majority of top decision-makers in music, publishing, television, movies, and sports.
Conversely, and crucially, the dynamic also applies in situations where claims of vulnerability are legitimate and historically entrenched. The greatest moments of feminist solidarity in recent years have stemmed not from an affirmative vision but from articulating extreme versions of the low common denominator of male slight. These moments have been world-altering: #YesAllWomen, in 2014, was the response to Elliot Rodger’s Isla Vista massacre, in which he killed six people and wounded fourteen in an attempt to exact revenge on women for rejecting him. Women responded to this story with a sense of nauseating recognition: mass violence is nearly always linked to violence toward women, and for women it is something approaching a universal experience to have placated a man out of the real fear that he will hurt you. In turn, some men responded with the entirely unnecessary reminder that “not all men” are like that. (I was once hit with �
��not all men” right after a stranger yelled something obscene at me; the guy I was with noted my displeasure and helpfully reminded me that not all men are jerks.) Women began posting stories on Twitter and Facebook with #YesAllWomen to make an obvious but important point: not all men have made women fearful, but yes, all women have experienced fear because of men. #MeToo, in 2017, came in the weeks following the Harvey Weinstein revelations, as the floodgates opened and story after story after story rolled out about the subjugation women had experienced at the hands of powerful men. Against the normal forms of disbelief and rejection these stories meet with—it can’t possibly be that bad; something about her telling that story seems suspicious—women anchored one another, establishing the breadth and inescapability of male abuse of power through speaking simultaneously and adding #MeToo.
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