Undeterred, Perkins continued to harbor a private hope that he could still get it published. He believed that Fitzgerald might revise the novel further after he got out of the army, then allow Perkins to take it before his editorial board a third time.
Fitzgerald, however, was not as indomitable as his champion in New York. When The Romantic Egotist was turned down for the second time, he was at Camp Sheridan in Montgomery, Alabama. He lost confidence in the book, but his disappointment was softened by a distraction—Zelda Sayre, an Alabama supreme court justice’s daughter whose graduating high school class had just voted her the “prettiest and most attractive.” Lieutenant Fitzgerald was introduced to her at a country club dance in July and was one of the admirers who called on her that August. Fitzgerald later confided to his Ledger that on the seventh of September he “fell in love.” Zelda loved him too, but kept him at bay. She was waiting to see whether his talents were strong enough to earn them the luxuries they both dreamed of. The army discharged Fitzgerald in February, 1919, and he headed for New York and a job at the Barron Collier advertising agency. Upon his arrival he wired Zelda: I AM IN THE LAND OF AMBITION AND SUCCESS AND MY ONLY HOPE AND FAITH IS THAT MY DARLING HEART WILL BE WITH ME SOON.
Fitzgerald, of course, went to see Max Perkins. It is not known what they said to each other, except that Perkins suggested, off the record, that Scott rewrite his novel, changing the narrative from first to third person. “Max’s idea was to give the author some distance from the material,” John Hall Wheelock said years later of Perkins’s advice. “He admired the exuberance of Fitzgerald’s writing and personality but believed no publisher, certainly not Scribners, would accept an author’s work so brash and self-indulgent as it was.”
In midsummer, 1919, Fitzgerald wrote Perkins from St. Paul. “After four months attempt to write commercial copy by day and painful half-hearted imitations of popular literature at night,” he said, “I decided that it was one thing or another. So I gave up getting married and went home.” By the end of July he finished a draft of a novel called The Education of a Personage. “It is in no sense a revision of the ill-fated Romantic Egotist,” he assured Perkins, “but it contains some of the former material improved and worked over and bears a strong family resemblance besides.” Fitzgerald added, “While the other was a tedius disconnected casserole this is a definite attempt at a big novel and I really believe I have hit it.”
Once again sanguine about his novel, Fitzgerald asked if an August 20 submission might result in an October publication. “This is an odd question I realize since you haven’t even seen the book,” he wrote Perkins, “but you have been so kind about my stuff that I venture to intrude once more upon your patience.” Fitzgerald gave Perkins two reasons for rushing the book out: “because I want to get started both in a literary and financial way; second—because it is to some extent a timely book and it seems to me that the public are wild for decent reading matter.”
The Education of a Personage struck Max as an excellent title and aroused his curiosity about the work. “Ever since the first reading of your first manuscript we have felt that you would succeed,” he wrote back immediately. Regarding publication, he said, he was certain of one thing: Nobody could bring this book out in two months without greatly injuring its chances. To shorten the deliberation period, however, Perkins offered to read chapters as they were finished.
Fitzgerald sent no chapters, but in the first week of September, 1919, a complete revision arrived on Perkins’s desk. Fitzgerald had changed the book considerably, taking, in fact, every one of Perkins’s suggestions. He had transposed the story to the third person and put the material he had salvaged to much better use. He had also given the work a new title: This Side of Paradise.
Perkins prepared for his third assault on the monthly meeting of the editorial board, dutifully circulating the new manuscript among his colleagues. In mid-September the editors met. Charles Scribner sat at the head of the table, glowering. His brother Arthur sat by his side. Brownell was there too, a formidable figure, for he was not just editor-in-chief but one of the most eminent literary critics in America. He had “slept on the book,” and he looked eager to argue against any of the half-dozen other men sitting around the table who might want to accept it.
Old CS held forth. According to Wheelock, “He was a born publisher with great flair, who truly loved getting books into print. But Mr. Scribner said, ‘I’m proud of my imprint. I cannot publish fiction that is without literary value.’ Then Brownell spoke for him when he pronounced the book ‘frivolous.’ ” The discussion seemed over—until old CS, with his forbidding eyes, peered down the conference table and said, “Max, you’re very silent.”
Perkins stood and began to pace the; room. “My feeling,” he explained, “is that a publisher’s first allegiance is to talent. And if we aren’t going to publish a talent like this, it is a very serious thing.” He contended that the ambitious Fitzgerald would be able to find another publisher for this novel and young authors would follow him: “Then we might as well go out of business.” Perkins returned to his original place at the meeting table and, confronting Scribner head on, said, “If we’re going to turn down the likes of Fitzgerald, I will lose all interest in publishing books.” The vote of hands was taken. The young editors tied the old. There was a silence. Then Scribner said he wanted more time to think it over.
Fitzgerald was earning some money at a temporary job of repairing the roofs of railroad cars. On the eighteenth of September, just before his twenty-third birthday, he received a special delivery letter from Maxwell Perkins.
I am very glad, personally, to be able to write to you that we are all for publishing your book This Side of Paradise. Viewing it as the same book that was here before, which in a sense it is, though translated into somewhat different terms and extended farther, I think that you have improved it enormously. As the first manuscript did, it abounds in energy and life and it seems to me to be in much better proportion.... The book is so different that it is hard to prophesy how it will sell but we are all for taking a chance and supporting it with vigor.
Scribners’ expectation was to publish that spring.
No money was to be paid Fitzgerald as an advance against future earnings—advances, customary today, were not always offered in that time. But Fitzgerald already envisioned a prosperous future. In his essay “Early Success” (1937) he wrote, “That day I quit work and ran along the streets, stopping automobiles to tell friends and acquaintances about it—my novel This Side of Paradise was accepted for publication.... I paid off my terrible small debts, bought a suit, and woke up every morning with a world of ineffable toploftiness and promise.” Fitzgerald left all the terms of the contract to Perkins, but there was one condition which he did not relinquish without a slight struggle. He was obsessed with the idea of being a published writer by Christmas, February at the latest. He finally told Perkins why: Zelda Sayre was within his grasp. Beyond that, Fitzgerald wrote Perkins, “It will have a psychological effect on me and all my surroundings and besides open up new fields. I’m in that stage where every month counts frantically and seems a cudgel in a fight for happiness against time.”
Perkins explained that there were two seasons in the publishing year and that Scribners prepared for each long before it began. For example, each July and August, Scribner salesmen canvassed the country, carrying trunks filled with sample chapters and dust jackets of books meant to enjoy their greatest sale during the Christmas season. A book put on the fall list after the “travelers” had visited their stores would have to make it entirely on its own. It would come without introduction to the bookseller, who, said Perkins, was already going “nearly mad with the number of books in his store and had invested all the money he could in them”; it would come, he said, “as a most unwelcome and troublesome thing which would suffer accordingly.” Perkins recommended the second publishing season, preparations for which began the month after the Christmas rush. By then the bookselle
rs had made their year’s biggest profits and were ready to stock up again, this time on the new spring books, including, one hoped, This Side of Paradise.
Fitzgerald understood and acquiesced. “While I waited for the novel to appear,” he wrote further in his 1937 essay, “the metamorphosing of amateur into professional began to take place—a sort of stitching together of your whole life into a pattern of work, so that the end of one job is automatically the beginning of another.” He broke ground on a number of projects. Of greatest interest to Perkins was a novel called The Demon Lover, which Fitzgerald estimated would take a year to complete. When his enthusiasm on that flagged, he wrote short stories and submitted them to Scribner’s, a monthly magazine published by the firm. It accepted only one of his first four submissions.
Fitzgerald wanted some word of encouragement to offset the rejection slips. Perkins read the pieces that had been declined and told Scott he was sure there would be no difficulty in placing them elsewhere. “The great beauty of them,” Perkins wrote, “is that they are alive. Ninety percent of the stories that appear are derived from life through the rarefying medium of literature. Yours are direct from life it seems to me. This is true also of the language and style; it is that of the day. It is free of the conventions of the past which most writers love ... to their great inconvenience.” The pieces, Perkins wrote, “indicate to me that you are pretty definitely lodged as a writer of short stories.”
Later, in the final weeks of the year, Fitzgerald wrote Perkins: “I feel I’ve certainly been lucky to find a publisher who seems so generally interested in his authors. Lord knows this literary game has been discouraging enough at times.” What Fitzgerald did not realize was that Maxwell Perkins was just as jubilant about having Scribners’ brightest young author as his first literary discovery.
When Fitzgerald was a student at Princeton he told the visiting poet-in-residence Alfred Noyes that he thought it in his power “to write either books that would sell or books of permanent value” and he was not sure which he should do. It became a conflict with which Scott would wrestle for the remainder of his life. Perkins quickly realized that while both objectives mattered to Fitzgerald, money mattered a very great deal. As This Side of Paradise was being set into galleys, Fitzgerald wrote Perkins that he had a notion for still another novel. “I want to start it,” he said, “but I don’t want to get broke in the middle and start in and have to write short stories again—because I don’t enjoy [writing stories] and just do it for money.” Thinking of cash on hand more than future literary credit, he asked, “There’s nothing in collections of short stories is there?”
Perkins confirmed Fitzgerald’s hunch that as a rule anthologies did not make best-selling books. “The truth is,” Perkins explained, “it has seemed to me that your stories were likely to constitute an exception, after a good many of them had been printed and your name was widely known. It seems to me that they have the popular note which would be likely to make them sell in book form. I wish you did care more about writing them ... because they have great value in making you a reputation and because they are quite worthwhile in themselves.”
Fitzgerald remained anxious all winter. Zelda Sayre agreed to marry him, but the wedding still hinged on his success as an author. He saw the short stories as a shortcut to his goal. He broke up the work he had done on The Demon Lover into several character sketches and sold them for forty dollars apiece to The Smart Set, the popular literary magazine published by George Jean Nathan and H. L. Mencken. More than anyone else in 1920, editor and critic Mencken encouraged writers to buck the “genteel tradition” and record the living language of the day. By winter’s end, after The Smart Set had published six of Fitzgerald’s slick pieces about idle dandies and cheeky debutantes, the young writer’s reputation was spreading rapidly.
As publication of This Side of Paradise drew near, many people at Charles Scribner’s Sons caught the fever of excitement that had infected Maxwell Perkins months earlier. Some, however, were not so much excited as appalled. Malcolm Cowley, a literary critic, wrote that even before its publication the book was recognized as “the terrifying voice of a new age, and it made some of the older employees of Scribners cringe.” Roger Burlingame, son of senior editor Edward L. Burlingame and later a Scribners editor himself, gave an example of this reaction in his Of Making Many Books, an informal history of Scribners. The bellwether at Scribners in those days, Burlingame noted, was an important member of the sales department. Often mistrusting his own literary judgment he spoke “advisedly” about many books, and used to take them home for an erudite sister to read. His sister was supposed to be infallible and it was true that many of the novels she had “cried over” sold prodigiously. So when it was known that he had taken This Side of Paradise home for the weekend, his colleagues were agog on Monday morning. “And what did your sister say?” they asked in chorus. “She picked it up with the tongs,” he replied, “because she wouldn’t touch it with her hands after reading it, and put it into the fire.”
On March 26, 1920, This Side of Paradise appeared at last, and Fitzgerald was proudly advertised as “the youngest writer for whom Scribners have ever published a novel.” Perkins wandered down into the store that day and saw two copies sold right before him, which he thought augured well. A week later, in the rectory of St. Patrick’s Cathedral, just blocks from the Scribner Building, Zelda Sayre and Scott Fitzgerald were married. They always considered their wedding to have occurred under Perkins’s auspices.
This Side of Paradise unfurled like a banner over an entire age. It commanded attention in literary columns and sales charts. H. L. Mencken in his Smart Set review wrote that Fitzgerald had produced “a truly amazing first novel—original in structure, extremely sophisticated in manner, and adorned with brilliancy that is as rare in American writing as honesty is in American statecraft.” Mark Sullivan, in his social history of America, Our Times, which was published by Scribners, wrote that Fitzgerald’s first book “has the distinction, if not of creating a generation, certainly of calling the world’s attention to a generation.”
Fitzgerald himself had made just that point in the book’s final pages. “Here was a new generation,” he wrote, “shouting the old cries, learning the old creeds, through a revery of long days and nights; destined finally to go out into that dirty gray turmoil to follow love and pride; a new generation dedicated more than the last to the fear of poverty and the worship of success; grown up to find all Gods dead, all wars fought, all faiths in man shaken.”
Of the book’s popular appeal, the author himself recalled in “Early Success”:In a daze I told the Scribner Company that I didn’t expect my novel to sell more than twenty thousand copies and when the laughter died away I was told that a sale of five thousand was excellent for a first novel. I think it was a week after publication that it passed the twenty thousand mark, but I took myself so seriously that I didn’t even think it was funny.
The book did not make Fitzgerald rich so much as it made him famous. He was only twenty-four and seemingly destined to succeed. Charles Scribner wrote Shane Leslie later in the year: “Your introduction of Scott Fitzgerald proved to be an important one for us; This Side of Paradise has been our best seller this season and is still going strong.”
In the first rush of the book’s celebrity many serious misprints went overlooked. Perkins took all the blame for them. He had been so frightened of the reaction to the book from the other employees at Scribners that he had hardly let it out of his hands during any stage of its preparation—not even to proofreaders. In Of Making Many Books, Roger Burlingame noted that if it had not been for the stern supervision of Irma Wyckoff, Perkins’s devoted secretary, Max “would probably be something of an orthographic phenomenon himself.” Soon the misspellings Perkins never spotted became a major topic of literary conversation. By summer, the witty New York Tribune book columnist Franklin P. Adams had turned the search for errors into a parlor game. Finally, a Harvard scholar sent Scribners a l
ist of over 100 mistakes. This was humiliating for Perkins; but even more humiliating was that the author, himself an atrocious speller, was pointing out errors too. Scott was excited that his book was running through entire printings each week but disgruntled that many of those errors on Franklin Adams’s growing list remained uncorrected as late as the sixth printing.
The misprints seemed not to matter to the reading public. The writing especially excited the uncertain youth of the nation. Mark Sullivan later said of Fitzgerald’s hero: “Young people found in Amory’s behavior a model for their conduct—and alarmed parents found their worst apprehensions realized.” Roger Burlingame noted further that the novel “waked all the comfortable parents of the war’s fighting generation out of the hangover of their security into the consciousness that something definite, terrible and, possibly, final, had happened to their chidren. And it gave their children their first proud sense of being ‘lost.’ ” “America was going on the greatest, gaudiest spree in history and there was going to be plenty to tell about it,” Fitzgerald later wrote.
Within a month of his novel’s publication, Fitzgerald mailed to his editor eleven stories, six poems—three of which had drawn “quite a bit of notice in the Second Book of Princeton Verse”—and a hatful of possible titles for an anthology. Max read all the material, selected eight stories, and chose Flappers and Philosophers as the strongest of Fitzgerald’s lighthearted titles. Charles Scribner thought the choice was “horrid” but was inclined to let Perkins parlay his first success into another.
Fitzgerald’s income from writing zoomed from $879 in 1919 to $18,850 in 1920, and he frittered it all away. So far as Scribner could see, Fitzgerald was not much concerned with thrift and seemed little interested in the future. He wrote Shane Leslie that Fitzgerald “is very fond of the good things of life and is disposed to enjoy it to the full while the going is good. Economy is not one of his virtues.”
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