Also by Anand Giridharadas
The True American: Murder and Mercy in Texas
India Calling: An Intimate Portrait of a Nation’s Remaking
THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF
Copyright © 2018 by Anand Giridharadas
All rights reserved. Published in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin Random House Canada Limited, Toronto.
www.aaknopf.com
Knopf, Borzoi Books, and the colophon are registered trademarks of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Giridharadas, Anand, author.
Title: Winners take all : the elite charade of changing the world / by Anand Giridharadas.
Description: New York : Alfred A. Knopf, 2018. | “A Borzoi book.” | Includes bibliographical references and index.
Identifiers: LCCN 2017045477| ISBN 9780451493248 (hardcover) | ISBN 9780451493255 (ebook)
Subjects: LCSH: Social change—United States. | United States—Social conditions—1980– | Elite (Social sciences)—United States.
Classification: LCC HM831 .G477 2018 | DDC 303.40973—dc23
LC record available at https://lccn.loc.gov/2017045477
Ebook ISBN 9780451493255
Cover images by Spantomoda and AlexRoz, both Shutterstock
Cover design by John Vorhees
v5.3.2
ep
For Orion and Zora,
and the more than 300,000 children born today, with hope that you will see through our illusions
I sit on a man’s back choking him and making him carry me, and yet assure myself and others that I am sorry for him and wish to lighten his load by all means possible…except by getting off his back.
—LEO TOLSTOY, WRITINGS ON CIVIL DISOBEDIENCE AND NONVIOLENCE
Social change is not a project that one group of people carries out for the benefit of another.
—LETTER TO BAHÁ’Í FROM THE UNIVERSAL HOUSE OF JUSTICE IN HAIFA, ISRAEL
Contents
Cover
Also by Anand Giridharadas
Title Page
Copyright
Dedication
Epigraph
Prologue
Chapter 1: But How Is the World Changed?
Chapter 2: Win-Win
Chapter 3: Rebel-Kings in Worrisome Berets
Chapter 4: The Critic and the Thought Leader
Chapter 5: Arsonists Make the Best Firefighters
Chapter 6: Generosity and Justice
Chapter 7: All That Works in the Modern World
Epilogue: “Other People Are Not Your Children”
Acknowledgments
A Note on Sources
A Note About the Author
PROLOGUE
All around us in America is the clank-clank-clank of the new—in our companies and economy, our neighborhoods and schools, our technologies and social fabric. But these novelties have failed to translate into broadly shared progress and the betterment of our overall civilization. American scientists make the most important discoveries in medicine and genetics and publish more biomedical research than those of any other country—but the average American’s health remains worse and slower-improving than that of peers in other rich countries, and in certain years life expectancy actually declines. American inventors create astonishing new ways to learn thanks to the power of video and the Internet, many of them free of charge—but the average twelfth grader tests more poorly in reading today than in 1992. The country has had a “culinary renaissance,” as one publication puts it, one farmers’ market and Whole Foods at a time—but it has failed to improve the nutrition of most people, with the incidence of obesity and related conditions rising over time. The tools for becoming an entrepreneur appear to be more accessible than ever, for the student who learns coding online or the Uber driver—but the share of young people who own a business has fallen by two-thirds since the 1980s. America has birthed a wildly successful online book superstore called Amazon, and another company, Google, has scanned more than twenty-five million books for public use—but illiteracy has remained stubbornly in place and the fraction of Americans who read at least one work of literature a year has dropped by almost a quarter in recent decades. The government has more data at its disposal and more ways of talking and listening to citizens—but only one-quarter as many people find it trustworthy as did in the tempestuous 1960s.
A successful society is a progress machine. It takes in the raw material of innovations and produces broad human advancement. America’s machine is broken. When the fruits of change have fallen on the United States in recent decades, the very fortunate have basketed almost all of them. For instance, the average pretax income of the top tenth of Americans has doubled since 1980, that of the top 1 percent has more than tripled, and that of the top 0.001 percent has risen more than sevenfold—even as the average pretax income of the bottom half of Americans has stayed almost precisely the same. These familiar figures amount to three and a half decades’ worth of wondrous, head-spinning change with zero impact on the average pay of 117 million Americans. Meanwhile, the opportunity to get ahead has been transformed from a shared reality to a perquisite of already being ahead. Among Americans born in 1940, those raised at the top of the upper middle class and the bottom of the lower middle class shared a roughly 90 percent chance of realizing the so-called American dream of ending up better off than their parents. Among Americans born in 1984 and maturing into adulthood today, the new reality is split-screen. Those raised near the top of the income ladder now have a 70 percent chance of realizing the dream. Meanwhile, those close to the bottom, more in need of elevation, have a 35 percent chance of climbing above their parents’ station. And it is not only progress and money that the fortunate monopolize: Rich American men, who tend to live longer than the average citizens of any other country, now live fifteen years longer than poor American men, who endure only as long as men in Sudan and Pakistan.
Thus many millions of Americans, on the left and right, feel one thing in common: that the game is rigged against people like them. Perhaps this is why we hear constant condemnation of “the system,” for it is the system that people expect to turn fortuitous developments into societal progress. Instead, the system—in America and around the world—has been organized to siphon the gains from innovation upward, such that the fortunes of the world’s billionaires now grow at more than double the pace of everyone else’s, and the top 10 percent of humanity have come to hold 90 percent of the planet’s wealth. It is no wonder that the American voting public—like other publics around the world—has turned more resentful and suspicious in recent years, embracing populist movements on the left and right, bringing socialism and nationalism into the center of political life in a way that once seemed unthinkable, and succumbing to all manner of conspiracy theory and fake news. There is a spreading recognition, on both sides of the ideological divide, that the system is broken and has to change.
Some elites faced with this kind of gathering anger have hidden behind walls and gates and on landed estates, emerging only to try to seize even greater political power to protect themselves against the mob. But in recent years a great many fortunate people have also tried something else, something both laudable
and self-serving: They have tried to help by taking ownership of the problem.
All around us, the winners in our highly inequitable status quo declare themselves partisans of change. They know the problem, and they want to be part of the solution. Actually, they want to lead the search for solutions. They believe that their solutions deserve to be at the forefront of social change. They may join or support movements initiated by ordinary people looking to fix aspects of their society. More often, though, these elites start initiatives of their own, taking on social change as though it were just another stock in their portfolio or corporation to restructure. Because they are in charge of these attempts at social change, the attempts naturally reflect their biases.
The initiatives mostly aren’t democratic, nor do they reflect collective problem-solving or universal solutions. Rather, they favor the use of the private sector and its charitable spoils, the market way of looking at things, and the bypassing of government. They reflect a highly influential view that the winners of an unjust status quo—and the tools and mentalities and values that helped them win—are the secret to redressing the injustices. Those at greatest risk of being resented in an age of inequality are thereby recast as our saviors from an age of inequality. Socially minded financiers at Goldman Sachs seek to change the world through “win-win” initiatives like “green bonds” and “impact investing.” Tech companies like Uber and Airbnb cast themselves as empowering the poor by allowing them to chauffeur people around or rent out spare rooms. Management consultants and Wall Street brains seek to convince the social sector that they should guide its pursuit of greater equality by assuming board seats and leadership positions. Conferences and idea festivals sponsored by plutocrats and big business host panels on injustice and promote “thought leaders” who are willing to confine their thinking to improving lives within the faulty system rather than tackling the faults. Profitable companies built in questionable ways and employing reckless means engage in corporate social responsibility, and some rich people make a splash by “giving back”—regardless of the fact that they may have caused serious societal problems as they built their fortunes. Elite networking forums like the Aspen Institute and the Clinton Global Initiative groom the rich to be self-appointed leaders of social change, taking on the problems people like them have been instrumental in creating or sustaining. A new breed of community-minded so-called B Corporations has been born, reflecting a faith that more enlightened corporate self-interest—rather than, say, public regulation—is the surest guarantor of the public welfare. A pair of Silicon Valley billionaires fund an initiative to rethink the Democratic Party, and one of them can claim, without a hint of irony, that their goals are to amplify the voices of the powerless and reduce the political influence of rich people like them.
The elites behind efforts like these often speak in a language of “changing the world” and “making the world a better place” more typically associated with barricades than ski resorts. Yet we are left with the inescapable fact that in the very era in which these elites have done so much to help, they have continued to hoard the overwhelming share of progress, the average American’s life has scarcely improved, and virtually all of the nation’s institutions, with the exception of the military, have lost the public’s trust.
Are we ready to hand over our future to the elite, one supposedly world-changing initiative at a time? Are we ready to call participatory democracy a failure, and to declare these other, private forms of change-making the new way forward? Is the decrepit state of American self-government an excuse to work around it and let it further atrophy? Or is meaningful democracy, in which we all potentially have a voice, worth fighting for?
There is no denying that today’s elite may be among the more socially concerned elites in history. But it is also, by the cold logic of numbers, among the more predatory in history. By refusing to risk its way of life, by rejecting the idea that the powerful might have to sacrifice for the common good, it clings to a set of social arrangements that allow it to monopolize progress and then give symbolic scraps to the forsaken—many of whom wouldn’t need the scraps if the society were working right. This book is an attempt to understand the connection between these elites’ social concern and predation, between the extraordinary helping and the extraordinary hoarding, between the milking—and perhaps abetting—of an unjust status quo and the attempts by the milkers to repair a small part of it. It is also an attempt to offer a view of how the elite see the world, so that we might better assess the merits and limitations of their world-changing campaigns.
There are many ways to make sense of all this elite concern and predation. One is that the elites are doing the best they can. The world is what it is; the system is what it is; the forces of the age are bigger than anyone can resist; the most fortunate are helping. This view may allow that this helpfulness is just a drop in the bucket, but it is something. The slightly more critical view is that this elite-led change is well-meaning but inadequate. It treats symptoms, not root causes; it does not change the fundamentals of what ails us. According to this view, elites are shirking the duty of more meaningful reform.
But there is still another, darker way of judging what goes on when elites put themselves in the vanguard of social change: that it not only fails to make things better, but also serves to keep things as they are. After all, it takes the edge off of some of the public’s anger at being excluded from progress. It improves the image of the winners. With its private and voluntary half-measures, it crowds out public solutions that would solve problems for everyone, and do so with or without the elite’s blessing. There is no question that the outpouring of elite-led social change in our era does great good and soothes pain and saves lives. But we should also recall Oscar Wilde’s words about such elite helpfulness being “not a solution” but “an aggravation of the difficulty.” More than a century ago, in an age of churn like our own, he wrote, “Just as the worst slave-owners were those who were kind to their slaves, and so prevented the horror of the system being realised by those who suffered from it, and understood by those who contemplated it, so, in the present state of things in England, the people who do most harm are the people who try to do most good.”
Wilde’s formulation may sound extreme to modern ears. How can there be anything wrong with trying to do good? The answer may be: when the good is an accomplice to even greater, if more invisible, harm. In our era that harm is the concentration of money and power among a small few, who reap from that concentration a near monopoly on the benefits of change. And do-gooding pursued by elites tends not only to leave this concentration untouched, but actually to shore it up. For when elites assume leadership of social change, they are able to reshape what social change is—above all, to present it as something that should never threaten winners. In an age defined by a chasm between those who have power and those who don’t, elites have spread the idea that people must be helped, but only in market-friendly ways that do not upset fundamental power equations. The society should be changed in ways that do not change the underlying economic system that has allowed the winners to win and fostered many of the problems they seek to solve. The broad fidelity to this law helps make sense of what we observe all around: the powerful fighting to “change the world” in ways that essentially keep it the same, and “giving back” in ways that sustain an indefensible distribution of influence, resources, and tools. Is there a better way?
The secretary-general of the Organisation for Economic Co-operation and Development (OECD), a research and policy organization that works on behalf of the world’s richest countries, recently compared the prevailing elite posture to that of the fictional Italian aristocrat Tancredi Falconeri, who declared, “If we want things to stay as they are, things will have to change.” If this view is correct, then much of the charity and social innovation and give-one-get-one marketing around us may not be reform measures so much as forms of conservative self-defense—measures that
protect elites from more menacing change. Among the kinds of issues being sidelined, the OECD leader, Ángel Gurría, wrote, are “rising inequalities of income, wealth and opportunities; the growing disconnect between finance and the real economy; mounting divergence in productivity levels between workers, firms and regions; winner-take-most dynamics in many markets; limited progressivity of our tax systems; corruption and capture of politics and institutions by vested interests; lack of transparency and participation by ordinary citizens in decision-making; the soundness of the education and of the values we transmit to future generations.” Elites, Gurría writes, have found myriad ways to “change things on the surface so that in practice nothing changes at all.” The people with the most to lose from genuine social change have placed themselves in charge of social change, often with the passive assent of those most in need of it.
It is fitting that an era marked by these tendencies should culminate in the election of Donald Trump. Trump is at once an exposer, an exploiter, and an embodiment of the cult of elite-led social change. He tapped, as few before him successfully had, into a widespread intuition that elites were phonily claiming to be doing what was best for most Americans. He exploited that intuition by whipping it into frenzied anger and then directing most of that anger not at elites but at the most marginalized and vulnerable Americans. And he came to incarnate the very fraud that had fueled his rise and that he had exploited. He became, like the elites he assailed, the establishment figure who falsely casts himself as a renegade. He became the rich, educated man who styles himself as the ablest protector of the poor and uneducated—and who insists, against all evidence, that his interests have nothing to do with the change he seeks. He became the chief salesman for the theory, rife among plutocratic change agents, that what is best for powerful him is best for the powerless, too. Trump is the reductio ad absurdum of a culture that tasks elites with reforming the very systems that have made them and left others in the dust.
Winners Take All: The Elite Charade of Changing the World Page 1