by Ben Settle
• Right after he left, she meticulously staged the crime scene using knowledge she gained by studying police detective procedure from books and case studies — leaving just enough mistakes to lead the cops to automatically be suspicious of foul play by her husband.
• Part of the staging was taking her own blood via an IV and splashing it all over the floors, as if she had a mortal head wound.
• She then cleaned it up sloppily (like a man in a panic would).
• Finally, she burned the 300+ entry diary just enough where it looked like her husband tried to destroy it but failed, while making sure it was found in a spot the cops would look.
As you can see, it took more than mere patience to pull this off. It also required the assistance of another attribute used by many Super Villains of Persuasion called:
“Superior Preparation”
If Patience is the cloak of your Villainous garb, then Superior Preparation is the secret study in your hidden mountain chateau Lair of Influence from where you plot and hatch your master plan. It’s oftentimes the one thing that makes the difference between a Villain being caught and imprisoned or getting away with the spoils, with no possibility of being found, discovered, or captured.
Other great Villains who have used Superior Preparation include:
• Erik Killmonger in Black Panther — who spent a lifetime using Superior Preparation to hatch his plan to claim the Wakandan throne and get his revenge.
• Zemo in Captain America 3: Civil War — where he (successfully) plotted the destruction of the Avengers by pitting them against each other.
• Lex Luthor in Batman v Superman — every decision, move, and action he made for almost two years straight was aimed at manipulating Batman into fighting Superman.
• The demon Toby in the Paranormal Activity movies — who (over multiple generations) persuaded entire families of people to give him what he wanted (the soul of the next male born in their family line) in exchange for giving them what they wanted (money and supernatural power). Incidentally, Toby the demon brilliantly tapped into what Bernard Baruch (the man called “the most persuasive man of the 20th century”) said was his “big secret” of persuasion on his deathbed:
“Find Out What People Want
And Show Them How to Get it.”
Villains know persuasion doesn’t happen in a vacuum.
All great achievements take Superior Preparation.
And that’s why Superior Preparation has been used, taught, and practiced by many of the greatest minds in the arena of influence. Including military leaders, executives of billion-dollar corporations, and the most respected & successful advertising, marketing, legal, and political minds who ever lived.
The most prepared Villains always wins.
It is the next best thing to casting a magic spell on yourself that…
Gives You the Influence and Control
To Achieve Anything You Want!
Plus, there’s this, too:
A Villain with Superior Preparation has zero competition.
After all, Superior Preparation takes work. It takes diligence. And, it takes persistence. These are traits ordinary men are too impatient, too lazy, and too unmotivated to cultivate. Which is why when you experience massive success using Superior Preparation, the first thing people will accuse you of is being…
“Lucky”
And in a way, they are right.
After all, what is luck if not being prepared for opportunities?
But that is also why when the wagging tongues of ordinary men speak of your success they will almost surely begin calling you lucky and making excuses for their own failures and lack of ambition. When that happens, smirk and nod, realizing they are the people most ripe for being influenced and persuaded to do your bidding.
For to paraphrase Loki when he came to Earth in The Avengers :
Lesser men were made to be ruled over… by a Villain.
Chapter 10
-
The Superpower That Bends People Helplessly to Your Will
“…this is not some common lunatic. The type of intestinal fortitude it must take... to keep a man bound for a full year. To connect tubes to his genitals. To sever his hand and use it to plant fingerprints. He’s methodical and exacting, and worst of all, he’s patient.”
— Detective Somerset
– Se7en
In the movie Se7en the frighteningly Villainous John Doe commits a number of elaborate and grisly murders over seven days, that are as intricate as they are methodical. And the detectives working the case soon realize they are dealing with a serial killer who is carefully targeting people representing each of the seven deadly sins.
For example:
• A man was forced to eat until his stomach ruptured (gluttony)
• A defense attorney was killed by having a literal pound of flesh taken from him (greed)
• A drug dealer and child molester was emaciated alive (sloth)
• A man was forced to kill a prostitute by raping her with a custom-made, bladed strap-on (lust)
• A model’s face is mutilated by Doe; while she was given the option to call for help and be disfigured, or commit suicide by taking pills (pride)
Even more bone-chilling than the crimes is the attribute it took to make everything come together — in just the right way, at just the right times, with just the right impact needed to get the desired result.
And that attribute is none other than…
Willpower!
Willpower is the throne room in the Super Villain’s Lair of Influence.
Whether it be psychopathic Villains like John Doe in Se7en … mentally tormented Villains like Harvey Dent in The Dark Knight (who carried out his revenge on the mob, Commissioner Gordon, and Batman simultaneously, all while in agonizing pain from having half his face seared off)… or money-obsessed Villains like El Capitan in Ducktales (who spent centuries seeking the map to his lost gold, living that long only through sheer force of will)… Willpower is…
The King Attribute
Possessed by Super Villains of Persuasion!
Indeed, one must have abundant Willpower to even be a Villain.
For without Willpower, how can you have Patience? Or have Superior Preparation? Or resist the multiple daily temptations to ignore your sense of Integrity when presented the opportunity to “get away” with giving in to those temptations? Or put in the often mind-numbingly tedious and boring effort to master a skill to Specialize in? Or have the Superior Confidence it takes to control your emotions when tested by dames, disobedient henchmen, or random circumstances beyond your control?
That’s why, like it or not, for Villains, Willpower is…
A Non-Negotiable Requirement!
A Villain without Willpower is not truly a Villain any more than a hero without someone to save is a hero.
The one cannot exist without the other.
At the very least, you need more Willpower than those you wish to influence.
The good news is, anyone can have strong Willpower just as anyone can have strong biceps. Because, like your biceps, Willpower is a muscle. And like any muscle, it can be strengthened (with use) or weakened (with non-use). It can grow (with resistance) or it can shrink (with zero resistance). And, it can help you overpower and destroy (with rigorous exercise), or it can atrophy and become useless (if never used at all).
For most, Willpower is the latter, and by far…
The Least Used Muscle of All!
If you doubt this, observe popular culture.
There are countless ads, infomercials, books, so-called scientific articles, and websites selling diet products and philosophies touting how they require no Willpower, saying it is not reliable, and how they can show you how to get what you want without it.
To ordinary men, Willpower is something to avoid and mock that holds them back.
But to a Villain, Willpower is something to pursue and celebrate that lets you…
Be
nd Others to Your Will!
A Villain also knows it comes first, since it makes all the other Superpowers of Persuasion work.
As FJ Shark (author of How to be The Jerk Women Love ) once wrote:
“Willpower is everything. It can create, destroy, dissolve, unite, conquer, anything. Control over money, control over others, all of that is secondary. The triumph of the will is the greatest accomplishment of humanity, the pinnacle of sentient achievement.”
This is why Villains with strong Willpower are unnaturally influential.
People just know — by the way you look, the way you speak, the way you move, even the way you write — you are mentally and emotionally stronger than them (even if not necessarily physically). People are attracted to mental and emotional toughness over physical toughness. All the great Villains and leaders of men have always had exceptionally stronger Willpower than their enemies, subordinates, henchmen, dames, soldiers (who, incidentally, have always been physically stronger than the Villains who commanded them, further proving the superiority of Willpower over any other muscle), and anyone else they want to influence and persuade.
But what about you?
Is Your Willpower Strong…
Or Is it Flaccid?
Answer with 100% Integrity:
Does your Willpower help you persuade and influence?
Or does it repel and create indifference?
If the answer is the latter, then I propose a test. A test guaranteed (if you do it to the letter) to strengthen your Willpower beyond that of probably everyone you know. And that test is to pick the one vice you lack the most Willpower to control, and that is holding you back from accomplishing your Mission…
And “Fast” From it
For 30 Full Days!
For example:
If you’re addicted to fapping, cease doing it for 30 days.
If your vice is sitting on the couch all day wasting your life watching TV, then throw your couch and TV away for 30 days and do something productive with that time instead (i.e. pursue your Mission).
If you’re a heavy drinker, no alcohol for 30 days.
If you smoke, no nicotine for 30 days.
If you are addicted to junk food, no sugar for 30 days.
And the list goes on.
Whatever your vice is (the above are only a few examples)… especially the one you are having the hardest time controlling and that is holding you back from achieving your Mission… you abstain from it for 30 days.
But before you begin, a few things to think about:
1. If you fail at any time during your 30 days you start over again from day one. No whining, complaining, or excuses. The goal is to strengthen your Willpower, not coddle it.
2. You will likely be excited to start, only to hate everything a day later. This is where Integrity comes in again. Character, Integrity, Superior Confidence, Patience, and of course Willpower… are strengthened beyond that of ordinary men every time you follow through on a decision long after the excitement of the moment has passed.
3. FJ Shark said something else about Willpower you should think about constantly during your 30-day test:
“The key to success in any endeavor is not to work when you are motivated; it is to work when you are Unmotivated.”
Truer words have nary been spoken.
It’s easy to do anything when you’re motivated, excited, and energetic.
Not so much when you’re tired, bored, and distracted.
So, if you have the guts, do this 30-day test. And do it cheerfully, knowing it will not only help create an indomitable Willpower, but also with the knowledge that doing it is 100% in your control — with complete Outcome Independence.
To put it bluntly:
The Only Way to Lose
Is If You Quit!
So, start your 30-day test today.
Don’t put it off until tomorrow or the first of the month or New Year’s.
Do it now, as soon as you close this book, and you will begin creating a strong kind of Willpower your enemies will tremble at, and those you wish to influence will respond to.
I hope you enjoyed this book detailing the ten of the most potent traits possessed by the Super Villains of Persuasion. And, even more importantly, I hope you implement this information, and that it makes you not only a better person, but a more persuasive and influential Villain, too.
For an ongoing “Villainous” education in email marketing, copywriting, selling, and persuasion, go here next:
www.BenSettle.com
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