Now think of an evening out at the movies these days. It’s 6:45PM on a Friday night and the movies are going to all start in the next 20-50 minutes. You pull out your phone and google the listings, sorted by proximity to you. Then you send out a broadcast text message to your friends—if your phone’s very smart, you can send it to just those friends who are in the neighborhood—listing the movies and the films. They reply-all to one another, and after a couple of volleys, you’ve found a bunch of people to see a flick with. You buy your tickets on the phone.
But then you get there and discover that the crowds are so huge you can’t find each other. So you call one another and arrange to meet by the snack bar, and moments later, you’re in your seats, eating popcorn.
So what? Why should anyone care how much it costs to get stuff done? Because the Coase cost is the price of being superhuman.
Back in the old days—the very, very old days—your ancestors were solitary monkeys. They worked in singles or couples to do everything a monkey needed, from gathering food to taking care of kids to watching for predators to tending the sleeping-place. This had its limitations: if you’re babysitting the kids, you can’t gather food. If you’re gathering food, you might miss the tiger—and lose the kids.
Enter the tribe: a group of monkeys that work together, dividing up the labor. Now they’re not just solitary monkeys, they’re groups of monkeys, and they can do more than a single monkey could do. They have transcended monkeyness. They are supermonkeys.
Being a supermonkey isn’t easy. If you’re an individual supermonkey, there are two ways to prosper: you can play along with all your monkey pals to get the kids fed and keep an eye out for tigers, or you can hide in the bushes and nap, pretending to work, only showing up at mealtimes.
From an individual perspective, it makes sense to be the lazy-jerk-monkey. In a big tribe of monkeys, one or two goof-offs aren’t going to bankrupt the group. If you can get away with napping instead of working, and still get fed, why not do it?
But if everyone does it, so much for supermonkeys. Now no one’s getting the fruit, no one’s taking care of the kids, and damn, I thought you were looking out for the tigers! Too many lazy monkeys plus tigers equals lunch.
So monkeys—and their hairless descendants like you—need some specialized hardware to detect cheaters and punish them before the idea catches on and the tigers show up. That specialized hardware is a layer of tissue wrapped around the top of your brain called the neo-cortex—the “new bark.” The neo-cortex is in charge of keeping track of the monkeys. It’s the part of your brain that organizes people, checks in on them, falls in love with them, establishes enmity with them. It’s the part of your brain that gets thoroughly lit up when you play with Facebook or other social networking sites, and it’s the part of your brain that houses the local copies of the people in your life. It’s where the voice of your mother telling you to brush your teeth emanates from.
The neocortex is the Coase cost as applied to the brain. Every sip of air you breathe, every calorie you ingest, every lubdub of your heart goes to feed this new bark that keeps track of the other people in your group and what they’re doing, whether they’re in line or off the reservation.
The Coase cost is the limit of your ability to be superhuman. If the Coase cost of some activity is lower than the value that you’d get out of it, you can get some friends together and do it, transcend the limitations that nature has set on lone hairless monkeys and become a superhuman.
So it follows that high Coase costs make you more powerful and low Coase costs make you more powerful. What’s more, big institutions with a lot of money and power can overcome high Coase costs: a government can put 10,000 soldiers onto the battlefield with tanks and food and medics; you and your buddies cannot. So high Coase costs can limit your ability to be superhuman while leaving the rich and powerful in possession of super-powers that you could never attain.
And that’s the real reason the powerful fear open systems and networks. If anyone can set up a free voicecall to anyone else in the world, using the net, then we can all communicate with the same ease that’s standard for the high and mighty. If anyone can create and sell virtual wealth in a game, then we’re all in the same economic shoes as the multinational megacorps that start the games.
And if any worker, anywhere, can communicate with any other worker, anywhere, for free, instantaneously, without the boss’s permission, then, brother, look out, because the Coase cost of demanding better pay, better working conditions and a slice of the pie just got a lot cheaper. And the people who have the power aren’t going to sit still and let a bunch of grunts take it away from them.
Coca-Cola Games Command Central had been designed by one of the world’s leading film-set designers. The brief had called for a room that looked like you could use it to run an evil empire, launch an intergalactic explorer vessel, or command a high-tech mercenary army. Everything was curves and brushed steel and spotlights, and what wasn’t chrome was black, except for accents of cracked, worn-out black leather harvested from vintage motorcycle jackets. There were screens everywhere, built into the tables, rolled up in the ceiling or floor, even one on the back of the door. Any wall could be drawn on with special pens that used RFIDs and accelerometers to track their motions and transmit them to a computer that recorded it all and splashed it across wireless multitouch screens that were velcroed up all around the room.
Slick photos of Command Central graced the Coca-Cola Games recruiting site and were featured in a series of vanity documentaries CCG had commissioned about itself, looking designer-fresh, filled with fit, intense, laughing young people in smart clothes doing intelligent things.
Coca-Cola Games Command Central was a lie.
Ten seconds after the gamerunners moved into Command Central, every multitouch had been broken or stolen. The recessed terminals set into the tables were obsolete before they were installed and now they suffered an ignominious fate: serving as stands for cutting-edge laptops equipped with graphics cards that ran so hot, their fans sounded like jet engines.
Fifteen seconds later, every flat surface had been covered with junk food wrappers, pizza boxes, energy drink cans, vintage sci-fi novels, used kleenexes, origami orc-helmets folded out of post-it notes, snappy hats, and the infinitely varied junky licensed crap that CCG made for the game, from Pez dispensers to bicycle valve-caps to trading cards to flick-knives.
Twenty seconds after that, the room acquired the game-runner funk, a heady mix of pizza-grease strained through armpit pores, cheap cologne, unwashed hair, vintage Japanese denim, and motor oil.
And now the sleek supergenius lair had become the exclusive meeting-cave for a tribe of savage, hyper-competitive, extremely well-paid gamerunners, who holed up in there, gnashing their teeth and shouting at each other for every hour that God sent. No cleaner would enter the room, and even the personal assistants would only go so far as the doorway, where they plaintively called out their bosses’ names and dodged the disgusting food-wrappers that were hurled at their heads by the gamerunners, who did not take kindly to having their work interrupted.
Connor Prikkel had found His People. Technically he was a vice-president, but no one reported to him, except for a PA whose job it was to fish him out of Command Central a couple times a month, steam-clean him in the corporate gym, stick him in the corporate jet, and fire him into crowds of players and press around the world to explain—with a superior smirk—just how Coca-Cola Games managed to oversee three of the twenty largest economies in the world.
The rest of the time, Connor’s job was to work on his fingerspitzengefühl. That was a useful word. It was a German word, of course. The Germans had words for everything, created by the simple expedient of bashing as many smaller words as you needed together until you got one monster mouth-murderer like fingerspitzengefühl that exactly and precisely conveyed something no other language could even get close to.
Fingerspitzengefühl means “fingertip feel”—t
hat feeling you get when you’ve got the world resting against the thick cushion of nerve-endings on the tips of your fingers. That feeling when you’ve got a basketball held lightly in your hands, and you know precisely where the next bounce will take it when you let it go. That feeling you get when you’re holding onto a baby and you can feel whether she’s falling asleep now, or waking up. That feeling you get when your hands are resting lightly on the handlebars of your bike, bouncing down a steep hillside, gentle pressure on the brakes, riding the razor-edged line between doing an end-over and reaching the bottom safely.
Proprioception is your ability to sense where your body is in space relative to everything else. It’s a sixth sense, and you don’t even know you have it until you lose it—like when you intertwine your fingers and thread your hands through your arms and find that you wiggle your left finger when you mean to move your right; or when you step on a ghost step at the top of a staircase and your foot lands on nothing.
Fingerspitzengefühl is proprioception for the world, an extension of your sixth sense into everything around you. You have fingerspitzengefühl when you can tell, just by the way the air feels, that your class is in a bad mood, or that your teammate is upcourt and waiting for you to pass the ball.
Connor’s fingerspitzengefühl meant that he could feel everything that was happening in the games he ran. He could tell when there was a run on gold in Svartalfheim Warriors, or when Zombie Mecha’s credits took a dive. He could tell when there was a huge raiding guild making a run at Odin’s Fortress, six hundred humans embodied in six hundred avs, coordinated by generals and captains and lieutenants. He could tell when there was a traffic jam on the Brooklyn Bridge in Zombie Mecha as too many ronin tried to enter Manhattan to clear out the Flatiron Building and complete the Publishing Quest.
All this knowledge came to him through his ever-rotating, ever-changing feeds—charts, chat-transcripts, server logs, bars representing load and memory and failover and rate of subscriber churn and every other bit of changing information from in the game. They flickered past in a colorful roll, on the display of his monster widescreen laptop, opacity dialed down to 10 percent in the windows that sat over his playscreens in which he ran four avs in both games.
Every gamerunner had a different way of attaining fingerspitzengefühl, as personal as the thought you follow to go to sleep or the reason you fall in love. Some liked a lot of screens—four or five. Some listened to a lot of read-aloud text and eavesdropped gamechat. Some only watched charts, some only logs, some only game-screens. Coca-Cola Games had hired some industrial psychologists to try to come and unpick the gamerunners’ methods, try to create a system for reproducing and refining it. They’d lasted a day before being tossed out of Command Central amid a torrent of abuse and profanities.
The gamerunners didn’t want to be systematized. They didn’t want to be studied. To be a game-runner was to attain fingerspitzengefühl and vice-versa. Gamerunners didn’t need shrinks to tell them when they had fingerspitzengefühl. When you had fingerspitzengefühl, you fell into a warm bath, a kind of hyper-alert coma, in which knowledge flowed in and out of every orifice at maximum speed. Fingerspitzengefühl needed coffee and energy drinks, junk food and loud goddamned music, grunts of your co-workers. Fingerspitzengefühl didn’t need industrial psychology.
Connor’s fingerspitzengefühl was the best. It guided the unconscious dance of his fingers on his laptop, guided him to eavesdrop on the right conversations, to monitor the right action, to spot the Webblies’ fight with the Pinkertons as it began. He grunted that special grunt that alerted the rest of his tribe to danger, and stabbed at his screen with a fat finger greased with pizza-oil. The knowledge rippled through the room like a wave, bellies and chins wobbling as the whole tribe tuned into the fight.
“We should pull the plug on this,” said Fairfax, a designer who’d worked her way up to Command Central.
“Forget it,” said Kaden. “Twenty thousand gold on the Webblies.”
“Two-to-one?” said Palmer, the number two economist, who had earned his PhD but hadn’t invented the Prikkel Equations.
“No bets,” Connor said. “Just watch the play.”
“You’re such a combat freak,” said Kaden. “You chose the wrong specialty. You should have been a military strategist.”
“Bad pay, stupid clothes, and you have to work for the government,” Connor snapped, noting the stiffened spines of Kaden and Bill, both recruited out of the Pentagon’s anti-terror Delta Force command to help analyze the big guilds’ command-structures and figure out how to get more money out of them.
“Look at ’em go!” Fairfax said. Connor had a lot of time for her, even though they often disagreed. She’d run big teams of level-designers, graphic artists, AI specialists, programmers, the whole thing, and she had a good top-down and bottom-up view of things.
“They’re good,” Connor said. He clicked a little and colored each of the avs with a national flag representing the country the IP address of the player was registered to. “And it’s a goddamned United Nations of players, look at that. What language are they speaking?” He clicked some more and took over the room’s speakers, cleverly recessed into walls and floors, now buried under mountains of pizza-cardboard. The room filled with a gabble of heavily accented English mixed with Mandarin. His ear picked out Indian accents, Chinese, something else—Malay? Indonesian? There were players from the whole Malay Peninsula in that mob.
“And look at the Pinkertons,” Fairfax said. She had a background in programming artificial intelligences, a trade that had changed an awful lot since the Mechanical Turks stepped in to backstop the AIs in game. But she had invented the idea of giving the game’s soundtrack its own AI, capable of upping the drama-quotient in the music when momentous things were afoot, and that holistic view of gameplay had landed her a seat in Command Central. She was the one who ordered out for health food and giant salads instead of burgers by the sack and pints of ice cream. “They’re nearly in the same distribution as the Webblies! Look at this—” she zoomed in on a scrolling list of IP addresses, then pulled up another table, fiddled with their sort order. “Look! These Pinkertons are fighting from a netblock that’s within two hundred meters of these Webblies! They’re neighbors! Oh, this is hella weird.”
It was true. Connor banged out a quick script to find and pair any players who were physically proximate to one another and to try for maps where they were available. Mostly they weren’t—he’d tried tracking down these rats before, tried to see where they lived, but ended up with a dead end. They didn’t live on roads—they lived in illegal squats, shantytowns in the world’s slumzones. The best he could do was month-old sat photos of these mazes, revealing mountains of smoldering garbage, toxic open sewers, livestock pens…Connor felt like he should visit one of these places, fly a team of rats out to Command Central in the company jet, stick them in a lab and study them and learn how to exterminate them.
Because there was one chart Connor didn’t need to load, the chart showing overall stability of the game economy: his fingerspitzengefühl was filling him in just fine. The game economy was hosed.
“Okay people, there’s plenty to do here. No one else respawns on that shard. Turn the Caverns into an instance so any real players who hit them don’t have to wade through that mess. Get every one of those accounts and freeze their assets.” Esteban, who headed up customer service, groaned.
“You know they’re mostly hacked,” he said. “There’s hundreds of them! We’re going to be untangling the assets for months.”
Connor knew it. The legit players whose accounts had been stolen by the warring clans of third-world rip-off artists didn’t deserve to have their assets frozen. What’s more, there’d be plenty of them whose assets were part of a larger guild bank that might have the wealth of dozens or hundreds of players. Of course the Bad Guys knew this and depended on it, knew it would make the gamerunners cautious and slow when it came time to shut down the accounts they were
using to smuggle around their illicit wealth.
He made eye contact with Bill, head of security. They’d been going back and forth over whether it would be worth sucking some of Connor’s bud get into the security department to develop some forensic software that would ferret out the transaction histories of stolen accounts and figure out what assets the original players legitimately owned and where the dirty money ended up after it left their accounts. Connor hated to part with bud get, especially when it involved Bill, who was a pompous ass who liked to act like he was some kind of super-cybercop rather than a glorified systems administrator.
But sometimes you had to bite the bullet. “We’ll handle it,” he said. “Right, Bill?” The head of security nodded, and began to pound at his keyboard, no doubt hiring a bunch of his old hacker buddies to come on board for top dollar and write the code.
“Yeah,” Bill added. “Don’t worry about it, we’ve got it covered.”
One by one, the combatants vanished as their accounts were shut down and frozen out. Some of the soldiers reappeared in the new instance—a parallel universe containing an identical dungeon, but none of the same players—using new avs, but they could tell who they were because they originated from the same IP addresses as the kicked accounts. “This is great,” Connor said. “If they keep this up, we’ll have all their accounts nuked by the end of the day.”
But the Pinkertons and Webblies must have had the same thought, because the logins dropped off to near-zero, then zero. The screens shifted, the eating sounds began anew, and Connor went back to his economic charts. As he’d felt, the price of assets, currency and derivatives had gone bonkers. The market somehow knew when there was trouble in Gold Farmer Land, and began to see-saw with the expectation that the price of goods was about to change.
Connor’s own holdings had dropped by 18 percent in 25 minutes, costing him a cool $321,498.18.
He popped open a chat to Bill.
For the Win Page 24