3. Peggy Orenstein, Cinderella Ate My Daughter (New York: HarperCollins, 2001), p. 14.
4. “10 Facts About Collecting Barbie Dolls,” ArticlesBase, August 27, 2008, http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.
5. “Star Power,” NPD Insights, no. 42 (May 2006) (available at http://www.npdinsights.com/archives/
may2006/cover.story.html).
6. “Celebrity Endorsement ‘Alters Brain Activity,’ ” BBC News, July 13, 2010 (available at http://www.bbc.co.uk/news/10615182).
7. “Fame Matters More Than Beauty in Consumer Behavior,” Innovations Report, August 13, 2008 (available at http://www.innovations-report.de/html/berichte/studien/fame_
matters_beauty_consumer_behaviour_115992.html).
8. R. Bruce Money, Terence A. Shimp, and Tomoaki Sakano, “Celebrity Endorsements in Japan and the United States,” Journal of Advertising Research, March 1, 2006 (available at http://www.accessmylibrary.com/coms2/
summary_0286-16345940_ITM).
9. Jo Bowman, “Wishing on a Star,” CNBC Magazine, July 2010.
10. “Logo Can Make You ‘Think Different,’ ” Science Daily, March 30, 2008 (available at http://www.sciencedaily.com/releases/
2008/03/080328085918.htm).
11. John King and Ed Henry, “Bill Clinton Awaits Heart Surgery Next Week,” CNN.com, September 4, 2004 (available at http://www.cnn.com/2004/ALLPOLITICS/09/03/
clinton.tests/index.html).
12. See http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572.
13. “Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet,” Belfast Telegraph, June 11, 2007 (available at http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html).
14. See http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.
15. Samantha Jonas-Hain, “ ‘Saw It on Maddox’: Jolie’s Kids Set Trends,” Fox News, September 30, 2005 (available at http://www.foxnews.com/story/0,2933,170834,00.html).
16. Ibid.
17. Ibid.
18. Deidre Woolard, “Cynthia Rowley Works with Pampers on Designer Diapers,” Luxist, June 30, 2010, http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.
19. Social Security Administration, “Popular Baby Names,” Social Security Online, http://www.ssa.gov/oact/babynames/index.html.
20. See http://www.sephora.com/browse/section.jhtml?categoryId=C22220.
21. See http://answers.sephora.com/answers/8723
/product/P247523/questions.htm.
22. See http://www.dgskincare.com
/aboutus_drgross.cfm?cat=3&CFID=2286718&CFTOKEN=
89d9b63c4700105b-641166E7-E5F5-74FB-D4032C1B3ADBC884.
23. See http://www.physiciansformula.com/en-us/default.html.
24. See http://www.philosophydirect.com/about-philosophy.html.
25. Steve Hargreaves, “Trump: The Fragrance,” CNN.com, September 23, 2004 (available at http://money.cnn.com/2004/09/23/
news/newsmakers/trump_fragrance/index.htm).
26. Zac Bissonnette, “Donald Trump Fragrance on Clearance at TJ Maxx—The End of an Era,” BloggingStocks, November 26, 2007, http://www.bloggingstocks.com/2007/11/26/donald-trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/.
27. Denise Winterman, “Eau de Bruce—What Does Die Hard Smell Like?” BBC News, July 1, 2010 (available at http://news.bbc.co.uk/2/hi/uk_news/magazine/8772076.stm).
28. Julie Boorstin, “The Scent of Celebrity,” Fortune, November 14, 2005 (available at http://money.cnn.com/magazines/fortune/fortune_archive
/2005/11/14/8360679/index.htm).
29. Lauren Sherman, “Best-Selling Celebrity Scents,” Forbes, October 9, 2007 (available at http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife-cx_ls_1009style.html).
30. See http://www.classicbands.com/bowie.html.
31. Karen Richardson, “Bankers Hope for a Reprise of ‘Bowie Bonds,’ ” Wall Street Journal, August 23, 2005 (available at http://online.wsj.com/public/article/SB112476043457720240-Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html).
32. Jock McGregor, “Madonna: Icon of PostModernity,” Facing the Challenge, 1997, Url: http://www.facingthechallenge.org/madonna.php.
33. See http://www.lifegem.com/secondary/
MichaelJacksonLifeGem.aspx.
34. Associated Press, “Michael Jackson Glove Fetches $330,000 at Auction,” Orange County Register, December 6, 2010 (available at http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html).
35. Lauren Sherman, “How Much Brands Pay for Celebs to Sit in Their Front Rows,” Fashionista, http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front-rows/.
36. Emilie Boyer King, “Does Royalty Lead to Brand Loyalty?” Brandchannel, December 13, 2004, http://www.brandchannel.com/features_effect.asp?pf_id=242.
37. Jan B. Engelmann, C. Monica Capra, Charles Noussair, and Gregory S. Berns, “Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision-Making Under Risk” (Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta).
38. Andy Coghlan, “Brain Shuts Off in Response to Healer’s Prayer,” New Scientist, April 27, 2010.
39. Ibid.
40. Vasily Klucharev, Ale Smidts, and Guillen Fernandez, “Brain Mechanisms of Persuasion: How ‘Expert Power’ Modulates Memory and Attitudes,” Social Cognitive and Affective Neuroscience 3, no. 4 (December 2008): 353–366 (available at http://scan.oxfordjournals.org/content/3/4/353.full).
41. See http://www.quotationspage.com/quotes/Andy_Warhol/.
42. Bruce Horovitz, “Buy a Pair of Socks, Become a Star in Times Square,” USA Today, November 6, 2009 (available at http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm).
Chapter 8. Hope in a Jar
1. “XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits,” Nutrition Business Journal (available at http://webcache.googleusercontent.com/search?q=cache:fz-uhasY6hwJ:subscribers.nutritionbusinessjournal.com/xango-monavie-tni-0501/index1.html+goji+sales+million+site:nutritionbusinessjournal.com&cd=2&hl=en&ct=clnk).
2. Cathy Wong, “What Are Goji Berries?” About.com, August 1, 2006, http://altmedicine.about.com/od/completeazindex/a/goji.htm.
3. O. Potterat, “Goji (Lycium barbarum and L. chinense): Phytochemistry, Pharmacology and Safety in the Perspective of Traditional Uses and Recent Popularity,” Planta Medica 76, no. 1 (January 2010): 7–19 (available at http://www.ncbi.nlm.nih.gov/pubmed/19844860).
4. V. E. Reeve, M. Allanson, S. J. Arum, D. Domanski, and N. Painter, “Mice Drinking Goji Berry Juice (Lycium barbarum) Are Protected from UV Radiation-Induced Skin Damage via Antioxidant Pathways,” Photochemical and Photobiological Sciences 9, no. 4 (April 2010): 601–7 (available at http://www.ncbi.nlm.nih.gov/pubmed/20354657).
5. “How Goji Berries Work,” TLC, http://recipes.howstuffworks.com/goji-berry2.htm.
6. See http://www.vosgeschocolate.com/product/
goji_exotic_candy_bar/exotic_candy_bars.
7. Rob Walker, “Consumed,” New York Times, July 21, 2009.
8. “ ’09 Sales Growth Sputters in Every Nutrition Category as Economy Takes Its Toll,” Nutrition Business Journal, February 9, 2011 (available at http://webcache.googleusercontent.com/search?q=cache:
XeGdnJnhuhAJ:subscribers.nutrition
businessjournal.com/supplements/
sales_growth_sputters/+%3FGoji%3FJuice%3FSales+million+
OR+billion+site:nutritionbusinessjournal.com
&cd=4&hl=en&ct=clnk).
9. Sandra Young and Madison Park, “Group Challenges Acai Berry Weight-Loss Claims,” CNN.com, March 23, 2009, http://articles.cnn.com/2009-03-23/health/acai.
berries.scam_1_advanced-wellness-research-acai-
weight-loss-claims?_s=PM:HEA
LTH.
10. Ibid.
11. Mark Stibich, “Acai Berry’s Anti Aging Properties—Fact or Marketing Fiction?” About.com, May 8, 2009, http://longevity.about.com/od/antiagingfoods/
a/acai_aging.htm.
12. Arlene Weintraub, Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old—and Made Billions (New York: Basic Books, 2010), pp. 215–16.
13. H. M. Park, E. Moon, A. J. Kim, M. H. Kim, S. Lee, J. B. Lee, Y. K. Park, H. S. Jung, Y. B. Kim, and S. Y. Kim, “Extract of Punica granatum Inhibits Skin Photoaging Induced by UVB Irradiation,” International Journal of Dermatology 49, no. 3 (March 2010): 276–82 (available at http://www.ncbi.nlm.nih.gov/pubmed/20465664).
14. P. Mirmiran, M. R. Fazeli, G. Asghari, A. Shafiee, and F. Azizi, “Effect of Pomegranate Seed Oil on Hyperlipidaemic Subjects: A Double-Blind Placebo-Controlled Clinical Trial,” British Journal of Nutrition 104, no. 3 (August 2010): 402–6 (available at http://www.ncbi.nlm.nih.gov/pubmed/20334708).
15. Ibid.
16. See http://www.fda.gov/ICECI/EnforcementActions
/WarningLetters/ucm202785.htm.
17. Ibid.
18. Meredith Melnick, “FTC and FDA to POM: You’re Not So Wonderful,” Time, September 27, 2010 (available at http://healthland.time.com/2010/09/27/ftc-and-fda-to-pom-youre-not-quite-so-wonderful/).
19. Melissa Bell, “Nutrition Buzzwords Make Hay Out of Grains of Truth,” Washington Post, May 27, 2010 (available at http://www.washingtonpost.com/wp-dyn/content/article/2010/05/25/AR2010052504622.html).
20. Ibid.
21. Ibid.
22. Rachel Saslow, “Are Claims About Beauty Creams Only Skin Deep?” Washington Post, May 12, 2009.
23. Bryant Urstadt, “Lust for Lulu,” New York, July 26, 2009 (available at http://nymag.com/shopping/features/58082).
24. Louise Story, “ ‘Seaweed’ Clothing Has None, Tests Show,” New York Times, November 14, 2007.
25. Ibid.
26. Ibid.
27. “Anti-Ageing Face Creams ‘Don’t Work’—Exercise and Eat Sensibly Instead, Say Scientists,” Daily Mail, December 1, 2008, http://www.dailymail.co.uk/health/article-1090752/Anti-ageing-face-creams-dont-work-exercise-good-diet-do.html.
28. Darren McBride, “The Dietary Supplement Health and Education Act of 1994,” Proceedings of the Amazing Meeting 4 (January 26, 2006) (available at http://www.csufresno.edu/physics/rhall/
jref/tam4p/06_DM_tam4.pdf).
29. See http://she-conomy.com/report/facts-on-women/.
30. GfK Roper Yale Survey on Environmental Issues, “Consumer Attitudes Toward Environmentally-Friendly Products and Eco-Labeling,” Yale School of Forestry and Environmental Studies, July 2008 (discussed at http://environment.yale.edu/news/5720).
31. Ibid.
32. Constance Casey, “The Spin Cycle,” Slate, September 22, 2010, http://www.slate.com/id/2268089/.
33. Peter Korchnak, “Green as a Luxury? Premium Pricing and Conspicuous Consumption,” Semiosis Communications, December 14, 2009, http://www.semiosiscommunications.com/green-as-luxury/.
34. “Why Toyota Is Afraid of Being Number One,” Bloomberg BusinessWeek, March 5, 2007 (available at http://www.businessweek.com/magazine
/content/07_10/b4024071.htm).
35. Nyasha-Harmony Gutsa, “Marketing Mix in Action: Toyoya Prius,” Yahoo Associated Content, June 8, 2009, http://www.associatedcontent.com/article/
1804334/marketing_mix_in_actiontoyota_prius.html?cat=35.
36. Micheline Maynard, “Say ‘Hybrid’ and Many People Will Hear ‘Prius,’ ” New York Times, July 4, 2007 (available at http://www.nytimes.com/2007/07
/04/business/04hybrid.html?_r=1).
37. Jacquelyn Ottman, “Marketers, Follow That Prius,” Advertising Age, May 28, 2008 (available at http://adage.com/cmostrategy/article?article_id=127344).
38. “Starring Role: Hollywood’s Love Affair with Toyota Prius Continues,” GM Inside News, October 13, 2005, http://www.gminsidenews.com/forums/f12/hollywoods-love-affair-toyotas-prius-continues-21170/.
39. Douglas Kenrick, “Sex, Murder, and the Meaning of Life,” Psychology Today, February 15, 2010 (available at http://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201002/want-show-your-wealth-and-status-buy-hybrid).
40. Maynard, “Say ‘Hybrid’ and Many People.”
41. Arnie Cooper, “The Highway to Enlightenment,” Mother Jones, January 1, 2002.
42. Stephen Prothero, “Buddha Chic,” Salon, May 24, 1997, http://www.salon.com/may97/news/news970524.html.
43. See http://lasermonks.com.
44. “Cistercian Monks’ Jesus Ink Business,” Unusual Business Ideas That Work, April 10, 2006, http://uncommonbusiness.blogspot.com/2006/04/cistercian-monks-jesus-ink-business.html.
45. See http://www.intentionalchocolate.com/.
46. See http://www.ehalal.org/quranverses.html.
47. Carla Power, “Halal: Buying Muslim,” Time, May 25, 2009.
48. Ibid.
49. Lisa Miller, “4 Sale: Bones of the Saints,” Newsweek, February 11, 2008.
50. Ibid.
51. See http://webupon.com/services/you-bought-what-10-extraordinarily-peculiar-ebay-purchases.
52. “Evolution of the Megachurch,” Houston Business Journal, January 26, 2009 (available at http://www.bizjournals.com/houston/stories/2009/01
/26/focus1.html??b=1232946000%5e1766246).
53. Ibid.
54. Jesse Bogan, “America’s Biggest Megachurches,” Forbes, June 26, 2009.
55. Ibid.
56. Ibid.
Chapter 9. Every Breath You Take, They’ll Be Watching You
1. “Your Own Private Matrix,” Economist, November 4, 2010 (available at http://www.economist.com/node/17388382).
2. “Data Mining Is Big Business for Kroger & Getting Bigger All the Time,” KY Post, May 27, 2010 (available at http://www.kypost.com/dpp/
news/region_central_cincinnati/downtown/data-mining-is-big-business-for-
kroger-%26-getting-bigger-all-the-time).
3. Stephanie Clifford, “Web Coupons Know Lots About You, and They’ll Tell,” New York Times, April 16, 2010 (available at http://www.nytimes.com/2010/04/17/
business/media/17coupon.html?ref-general&
src=me&pagewanted=print).
4. Ibid.
5. Ibid.
6. Ariana Eunjung Cha, “Digital Coupons Help Stores Get More Info About You,” Houston Chronicle, July 4, 2010 (available at http://www.chron.com/disp/story.mpl/business/7094186.html).
7. Ibid.
8. Jordan Robertson, “Apps Secretly Sharing Personal Data with Third parties—Without Telling You,” Huffington Post, July 28, 2010, http://www.huffingtonpost.com/2010/07/29/apps-secretly-sharing-per_n_662886.html.
9. Ibid.
10. Ibid.
11. Ibid.
12. Charles Duhigg, “What Does Your Credit Card Company Know About You?” New York Times, May 12, 2009 (available at http://www.nytimes.com/2009/05/17/magazine/17credit-t.html).
13. Ibid.
14. Connie Prater, “What You Buy, Where You Shop May Affect Credit,” CreditCards.com, http://www.creditcards.com/credit-card-news/how-shopping-can-affect-credit-1282.php.
15. Ibid.
16. Brad Stone, “The Debt Trap,” New York Times, October 21, 2008.
17. Ibid.
18. See http://www.alcmilestones.com/new-movers-homeowners-lists.php.
19. Ibid.
20. Rob Varnon, “Bank Pays Millions to Yale to Market Its Credit Cards,” Connecticut Post, June 7, 2010 (available at http://www.ctpost.com/local/article/Bank-pays-millions-to-Yale-to-market-its-credit-514988.php).
21. Ibid.
22. Ibid.
23. “Inside the Deals: Contracts Allow Credit Card Marketing to Students,” Huffington Post Investigative Fund, June 8, 2010, http://huffpostfund.org/stories/pages/inside-deals-contracts-allow-credit-card-marketing-students.
24. Kenneth Collier
, Bernard Carey, Ellen Grusy, Kurt Marjaniemi, and Donald Sauter, “A Perspective on Data Mining,” Center for Data Insight at Northern Arizona University, July 1998 (available at http://insight.nau.edu/downloads/DM%20Perspective%20v2.pdf).
25. Jean D. Kinsey, Paul Wolfson, Nikolaos Katsaras, and Ben Senauer, “Data Mining: A Segmentation Analysis of U.S. Grocery Shoppers” (working paper 01/01, Food Industry Center, University of Minnesota, 2001 (available at http://purl.umn.edu/14335).
26. See http://www.thomascookmands.com/.
27. “Watching as You Shop,” Economist, December 6, 2007 (available at http://www.economist.com/node/10202778?story_id=10202778).
28. See http://www.tns-sorensen.com/documents/11.3b1MKT_Retail%20PTBroch.pdf.
29. Barbara Hagenbaugh, “Musak Thinks Outside the Box,” USA Today, August 5, 2004 (available at http://www.usatoday.com/money/media/2004-08-05-muzak-cover_x.htm).
30. David McRaney, “Musak,” You Are Not So Smart, October 26, 2009, http://youarenotsosmart.com/2009/10/26/muzak/.
31. Ibid.
32. “The Infinite Mind: Music and the Mind,” Lichtenstein Creative Media, December 28, 2002, http://www.lcmedia.com/mind250.htm.
33. See http://www.predicta.net/home_html.php.
34. Erica Naone, “Software Helps Websites Predict Users’ Tastes,” Technology Review, November 2, 2010 (available at http://www.technologyreview.com/web/26664/?nlid=3714).
35. Ibid.
36. Christopher Mims, “Wired.com and Huffington Post Amongst List of Privacy-Invading Websites,” Technology Review, December 3, 2010 (available at http://www.technologyreview.com/blog/mimssbits/26098/?nlid=3846).
37. Ibid.
38. Center for Digital Democracy, “CDD, U.S. PIRG, Consumer Watchdog, and World Privacy Forum Call on FTC to Investigate Interactive Marketing of Pharmaceuticals and Health Products and Services to Consumers and Health Professionals,” November 23, 2010, http://www.democraticmedia.org/2010-11-16-press-release.
39. See http://www.facebook.com/policy.php.
40. Emily Steel and Geoffrey A. Fowler, “Facebook in Privacy Breach,” Wall Street Journal, October 18, 2010 (available at http://online.wsj.com/article/
SB10001424052702304772804575558484075236968.html).
41. Miguel Helft, “Marketers Can Glean Private Data on Facebook,” New York Times, October 22, 2010.
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