by Matt Bai
All of these disparate, emerging forces in the society—a vacuum in the political debate, changing ideas about morality, a new generational ethos and new technologies in the media, the tabloidization of every aspect of American life—were coming together by the spring of 1987. The vortex was spinning madly and gaining speed. If Gary Hart hadn’t been the first to get sucked into it, someone else—Bill Clinton, surely—would have found himself there before long.
And yet, it was Hart who was about to lead the way into the modern age of political destruction, consigning himself to disgrace and infamy in the process. And this was more than a mere accident of history. If anyone had been designed to attract the vortex, to pull all of its currents together in a single violent tempest, it was Hart. On the issues of the day, Hart could see around corners with more clarity than any political figure of his time, or for some time after. But when it came to this shift in the way the society vetted its leaders, he remained disastrously, even willfully clueless.
To his younger supporters, Hart was emblematic of the generational shift that was reshaping America—and not a moment too soon. The rebellious teens of the sixties were just now moving into middle age, with all the angst and self-absorption that had characterized their youth. (The second most popular sitcom in America, after The Cosby Show, was Family Ties, in which two former hippies struggled with their Reagan-loving teenage son, played by Michael J. Fox.) They had, in many ways, remade the popular culture already, creating an entirely new template for social justice through movies and TV, literature and music; Cosby himself was a transformational figure, drawing a huge number of white Americans into the story of the emerging black middle class. But when it came to political leadership, the Man still wasn’t getting out of the way. By the dawn of 1987, President Reagan was seventy-five (and finally starting to look it), and his main Democratic foil, House speaker Tip O’Neill, was seventy-four. Reagan’s likely successor among Republicans, George H. W. Bush, was a comparatively sprightly sixty-two. Someone had to kick open the door to Washington and let the sixties generation come rushing through. And even before his thrilling run in 1984, Hart had been first in line.
After all, wherever politics—and Democratic politics specifically—had been headed in the two tumultuous decades before 1987, Hart had managed to lead the way. In 1969, when Hart was an unknown Denver lawyer with some ideas about reforming the electoral system, George McGovern picked him to serve on the commission that would institute the primary system for choosing Democratic nominees—an innovation that transformed presidential politics almost immediately by taking power from the old urban bosses and handing it to a new generation of activists, including women and African Americans. A few years later, McGovern, seeking to take advantage of the new primary system, tapped Hart to assemble and run his improbable, antiwar presidential campaign. McGovern overturned the party establishment on his way to the nomination (and a crushing defeat in the general election), and Hart became famous as the young, brilliant operative in cowboy boots, straddling the motorcycle of his new pal, Hunter S. Thompson.
Gary Hart, at right, as Senator George McGovern’s campaign manager in the 1972 presidential election: thirty-five and a celebrity CREDIT: KEITH WESSEL
Hart got himself elected to the Senate just two years later, making him, at thirty-eight, its second youngest member. (Joe Biden, who got there in 1972, was six years younger.) Some older colleagues expected the glamorous ex-strategist to fashion himself as a leftwing revolutionary. But Hart was from the burgeoning West, where the party’s Eastern orthodoxies were always viewed with some contempt, and he was, by nature, too inquisitive to follow the crowd. Instead, he made a name for himself by leading the emerging movement to modernize the Cold War military. (Among those who shared his passion was a young Georgia congressman by the name of Newt Gingrich, who joined Hart’s new “military reform caucus.”) Hart’s foray into advances in modern weaponry led him, inevitably, to start thinking about the silicon chip and what it would mean for industry and education, too. Years later, Hart would remember an eye-opening lunch near Stanford with a couple of scruffy entrepreneurs named Steve Jobs and Steve Wozniak, who had recently set up a company called Apple in Jobs’s garage.
By the early eighties, having been reelected despite the Reagan tide that wiped out nine of his Democratic colleagues (including McGovern), Hart was the front man for a small group of younger, mostly Western lawmakers whom the media dubbed the “Atari Democrats.” Their main preoccupation—which few politicians of the time understood, much less talked about—was how to transition the country and its military from the industrial economy to the computer-based world of the twenty-first century. This was dangerous ground for a Democrat in the 1980s, when industrial states and labor unions still threw around immense political power. Whenever anyone would ask Hart about whether his challenge to the status quo made him a liberal or a centrist, he would answer by drawing a simple graph on the back of a napkin or whatever else might be handy, sketching out a horizontal axis for notions of left and right, and then a vertical axis that represented the past and the future. Hart always placed himself in the upper left quadrant—progressive, yes, but tilting strongly toward a new set of policies to match up with new realities.
This is precisely how Hart positioned himself in 1984, when his underfunded and undermanned campaign erupted in New Hampshire and swept the West—as the young, forward-thinking alternative to his party’s aging liberal establishment. “Not since the Beatles had stormed onto the stage of the Ed Sullivan Show twenty years before had any new face so quickly captivated the popular culture,” The Washington Post’s Paul Taylor later wrote of the 1984 campaign. “Indeed, the velocity of Hart’s rise in the polls was unprecedented in American political history.” Except that Hart’s youthful image belied what was, in retrospect, a critical distinction between the candidate and a lot of those who were assumed to be his contemporaries—the activists, operatives, and reporters who represented the vanguard of the boomers. The baby boom had technically commenced in 1946. Hart, on the other hand, had been born a full decade earlier, in 1936. And those particular ten years happened to make a very big difference, temperamentally and philosophically, in the life of an American.
Those ten years meant that Hart’s essential worldview and personality were shaped more by his upbringing in the post-Depression Dust Bowl than by the beatniks or the social movements that later rocked Southern cities and college campuses. (Hart read about civil rights while doing his graduate studies in New Haven, but he never marched.) They meant that Hart, unlike his younger compatriots, didn’t see the personal as the political; to him, the personal was the personal, and nobody else’s business, and it wasn’t polite to ask too many questions. His grandfather sat silently on his front porch all day with a Bible in hand, and nobody badgered him about it. (When a neighbor finally did dare to ask what exactly he was doing out there, the old man answered: “Cramming for the finals.”) Though Hart’s father spent the war in Kansas, running through a succession of small businesses and houses, some of Hart’s uncles had returned from the Battle of the Bulge as hardened, silent men who drank too much and rode the rails for months at a time. They were his boyhood idols, and he knew better than to ask where they’d been or what they’d seen.
Like the role models of his youth, and like the taciturn railroad men he met during his first summers in Denver, where an uncle helped Hart land a job driving spikes in the ninety-degree heat, Hart learned to value reticence and privacy. And like his political heroes, the Kennedys, Hart believed that the political arena was constructed around recognized rules and boundaries, much like the societal rules and boundaries that had governed his upbringing.
This belief had only been reinforced by his experiences in public life. As a young senator (too young, really, to have merited such a prized assignment), Hart had served on the legendary Church Committee, which investigated the intelligence agencies’ secret activities on American soil. The committee had uncovered
the first tangible evidence of John Kennedy’s sexual escapades and even his connections to Mafia figures, none of which had ever been publicly reported, despite its obvious availability. From his days at the McGovern campaign, Hart knew all the big-time reporters in Washington well enough to drink with them late into the night, but in his experience what was said at the hotel bar always stayed at the hotel bar.
It was well known around Washington, or at least well accepted, that Hart liked women, and that not all the women he liked were his wife. After all, Gary and Lee Hart had fallen in love and married as kids, in the confines of a strict church where even dancing was prohibited. It wasn’t just that Hart had never played the field before marriage; he’d never even stepped onto it. And so here he was, young and famous and sturdily good-looking, powerful in a city where power was everything, and friends knew that he and Lee—as so often happens with college sweethearts—had matured into different people, that she spent long periods back in Denver with the two kids, that she could drive him absolutely crazy at times. Twice he and Lee quietly agreed to separate for months at a time, and during one of those separations Hart had even moved in with his pal Bob Woodward and slept on the couch—at least when he wasn’t gone for nights at a time. No one in Woodward’s newsroom, or anyone else for that matter, ever thought to ask for details or to write a word about it. Why would they? Whose business was it, anyway?
A sense of remove from public life was crucial for Hart, and not simply, or even mostly, because of whatever women he was or wasn’t spending the night with. You could see it in the way he’d walk into any room, maybe a Hollywood cocktail party or a Manhattan fundraiser, and immediately plant himself in a corner somewhere, or over by the fireplace, watching and waiting for others to approach, just as he had been impelled to do at the church mixers as a boy. Ideas and rhetorical flourishes came easily to him, but not celebrity. “I am an obscure man, and I intend to remain that way,” Hart told the writer Gail Sheehy during the 1984 campaign. Hart was an introvert who needed space to breathe and think and be alone, and he had risen through a political world where such a thing was not antithetical to success.
Once, during that first presidential campaign, when the presidency had suddenly and miraculously seemed within reach, Hart had sat down the lead agent on his Secret Service detail and quizzed him. What if Hart were president, and one day he wanted to fly off to, say, Boulder, and wander through the downtown by himself, talk to some voters, maybe buy a few books, and then hop back on the plane and return to Washington? Would the cameras need to follow? Would “Redwood”—that was Hart’s Secret Service code name—really need the motorcade and the full detail and the rest of the traveling show? Yes, came the solemn reply—he would need all of it. And it was hard for Hart to argue the point after the convention in San Francisco, when the agents had stopped the elevator of the St. Francis Hotel and hustled him back upstairs, because, it turned out, some kid with a loaded .22 in his backpack had been waiting outside. (Word came back from the Secret Service that the hapless gunman, apparently not much of a reader, hadn’t gotten the word that Hart wasn’t the nominee.)
Hart wrestled with this issue of privacy all the time, even after his friend Warren Beatty, who had come by such wisdom firsthand, told him flatly: “There is no privacy.” Hart would say he felt called to the White House, in the way the Nazarenes spoke of a calling—compelled to serve, in the way the Kennedys had been compelled. He wanted the job as badly as any man, and he believed, as any good candidate must, that he was singularly qualified to hold it. But he did worry about being miserable. More and more, as time went on, Hart wasn’t content with the idea of simply becoming president. He meant to become president his way.
3
OUT THERE
IT STUNG BADLY, that moment in 1984 when Hart’s soaring campaign took a direct hit, when he started to lose altitude and never fully recovered. It was March, less than two weeks after his stunning, ten-point thrashing of Walter Mondale in New Hampshire, and the two men were seated next to each other during a televised debate at Atlanta’s Fox Theatre. A confident Hart was giving it to the former vice president pretty good, going on about the younger Americans who had entered the process in the previous decade, how weary they were of an aging Democratic establishment that cared only about keeping its interest groups happy, how badly they wanted new ideas. It was a theme that Hart had been sounding since 1973, when he wrote, in the closing pages of his memoir of the McGovern campaign, that “American liberalism was near bankruptcy.” Despite President Kennedy’s poetry, Hart had written then, the torch wasn’t passed from one generation to the next—it had to be seized.
The fifty-six-year-old Mondale was no rookie, though, and he was ready with a canned one-liner that had been written for him by Bob Beckel, his sharp-tongued strategist (and later another cohost of Crossfire). The laconic former vice president had to wind up and start delivering the line several times, since he couldn’t get Hart to shut up already and let him do it the way he’d practiced. “When I hear your new ideas,” Mondale finally said, in his flat Midwestern accent, “I’m reminded of that ad. ‘Where’s the beef?’ ”
It’s probably hard for any American born after, say, 1980 to appreciate how devastating a line like that could be. This was before ubiquitous cable or DVRs or the phrase “audience fragmentation.” Most American families watched one of the same three networks at the same time every night, so no one watching the debate at home could have missed what was then the most talked about advertising campaign in the country—that Wendy’s ad where one old woman kept talking about how big the bun was on the typical fast-food burger, while her tiny, white-haired companion blurted out: “Where’s the beef?” Mondale’s laugh line instantly became one of the seminal moments in the history of American debates. It recast him, instantly, as somehow more current and less of a cardboard cutout. And, more important, it underscored how little Democrats really knew about this young interloper who was on the verge of upending their party.
Hart’s 1984 campaign had been, from the start, something of an amateur enterprise; he had hovered around 3 percent in the polls for most of the campaign before New Hampshire. He hadn’t yet figured out a facile way of communicating his worldview in a few sentences, and even if he had, his campaign lacked the funding and sophistication needed to get it across. Mondale had seen Hart’s vulnerability and struck at it. The blow didn’t stop Hart from going on to win most of the remaining states, including California on the final day of voting before the convention. But Mondale’s one great debate moment did arrest his precipitous slide long enough to keep the party regulars—and most notably the newly created “superdelegates”—in line, and it was they who ultimately ensured his path to the nomination.
There was never any question that Hart would run again, nor was there any question that he would be the presumed nominee, especially after his warnings about the party’s dying establishment proved well founded. The first thing he did, the day after Reagan thoroughly humiliated Mondale at the polls that November by taking every state but Mondale’s native Minnesota, was to call Bill Dixon, Wisconsin’s banking commissioner and his old friend from McGovern days, and ask him to come to Washington. The plan was for Dixon, a Wisconsin lawyer who had worked on several presidential campaigns and run the 1980 convention for Jimmy Carter, to run Hart’s Senate office until his second term expired at the end of 1986. Then Hart would retire from the Senate to focus his energy on running, and Dixon would be charged with doing what he was really there to do in the first place, which was to build a truly topflight presidential campaign for 1988, the kind that couldn’t be so easily caricatured by well-paid consultants with a single well-placed zinger.
“Where’s the beef?”: Hart and Mondale share a laugh before the 1984 campaign. Mondale would use the phrase to devastating effect. CREDIT: KEITH WESSEL
In the more than thirty years since the ratification of the Twenty-second Amendment, which limited the president to two full terms in
office, neither party had yet managed to win a third consecutive election, as Republicans would need to do in order to deny Hart the White House. Everyone agreed: it was Hart’s race to lose. And he was going to have the campaign he needed in order to beat the sitting vice president, George H. W. Bush, and end the Reagan era once and for all.
By the time 1986 rolled around, though, Hart was deeply ambivalent about his new status as the party’s leading man. In part, his concerns were temperamental. For the first time in his political life, going back to the 1960s, Hart was now the Man, rather than the insurgent, and the role was unfamiliar and uncomfortable for him. No one had ever accused him of telling ward leaders or union bosses what they wanted to hear, or of cozying up to other powerful interests; if anything, he leaned too hard toward the opposite approach. But now that he was assumed to be the nominee, everybody wanted a sit-down meeting or a quick grip-and-greet, some commitment to protect steel jobs or oppose nukes or whatever. Now all the influential organizers and fundraisers in the early primary states, the guys who had shunned him last time around, were looking for a lunch with the candidate and a photo with the kids. Like so many other Americans whose self-image was grounded in the sixties, Hart in his middle age found himself struggling not to become the very thing he had once disdained.