by Brett Martin
Yet any of the directors Chase idolized would have killed for a fraction of the godlike powers over an ever-expanding universe that he exercised from his office overlooking the Queensboro’s off-ramp. Every decision—from story direction to casting to the color of seemingly insignificant characters’ shirts—passed through that office. In the halls of Silvercup, his name and its power were so often invoked, usually in whispers, that he came to seem like an unseen, all-knowing deity.
This, too, was part and parcel of the wave washing over television: the ascendancy of the all-powerful writer-showrunner. It had long been a truism that “in TV, the writer is king,” accustomed to power and influence unheard of in the director-dominated film industry. Now, that power would be wedded to the creative freedom that the new rules of TV afforded. And the men who seized that role—again, they were almost all men: Chase, David Simon, Alan Ball, David Milch, Shawn Ryan and, later, Matthew Weiner, Vince Gilligan, and others—would prove to be characters almost as vivid as the fictional men anchoring their shows.
It was not an especially heroic-looking bunch—not a barrel-chested Balzac or Mailer-like wrestler of words among them. Generally speaking, they conformed to the unwritten television rule that the more power you have, the more aggressively terribly you dress. A similar working-class ethic—part affectation, part genuine (it is, after all, a business dominated by teamsters)—combined with a fatalistic sense of any show’s provisional life span, prevailed in showrunners’ offices. Some of the most powerful men in television worked in digs that would draw a labor grievance from assistant editors at lesser Condé Nast magazines.
And being writers, they were not necessarily men to whom you would have automatically thought it prudent to hand near total control of a multimillion-dollar corporate operation. Indeed, this story is in many respects one of writers asked to act in very unwriterly ways: to become collaborators, managers, businessmen, celebrities in their own right, all in exchange for the opportunity to take advantage of a unique historical moment.
If that occasionally led to behavior that was imperious, idiosyncratic, domineering, or just plain strange, it could perhaps be understood. “The thing you’ve got to remember is there’s a lot of pressure to deal with when you’re running one of these shows,” said Henry Bromell, a longtime TV writer and sometime showrunner himself. “You’d probably be better off with a Harvard jock CEO-type guy. But that’s not what you got. You got writers. So they react to pressure the way most people do; they internalize it or they subvert it. They lash out.”
Or as another television veteran put it, “This isn’t like publishing some lunatic’s novel or letting him direct a movie. This is handing a lunatic a division of General Motors.”
What all the showrunners shared—and shared with the directors whom Chase held in such esteem—was the seemingly limitless ambition of men given the chance to make art in a once vilified commercial medium. And since the Hollywood film industry had long been in a competitive deep-sea dive toward the lowest common denominator, chumming the multiplexes with overblown action “events” and Oscar-hopeful trash, Alan Ball, the showrunner of Six Feet Under, was entirely justified in his response to hearing Chase’s stubborn assertion that he should have spent The Sopranos years making films.
“Really?” said Ball. “Go ask him, ‘Which films?’”
• • •
What all this added up to was a new Golden Age—by most counts the third in television’s short lifetime, the first being the flowering of creation during the earliest days of the medium, the second a brief period of unusual network excellence during the 1980s. This isn’t bad for a medium with a reputation somewhere beneath comic strips and just above religious pamphlets.
It might be more precise to call it “the First Wave of the Third Golden Age,” since whether the age is indeed over remains an open question. At the time of this publication, two of the six or seven major shows on which it focuses were still in production; all the major players were still actively working. Several of the conditions that sparked the revolution—primarily a proliferation of channels (both broadcast and Internet), all with a fierce hunger for content—were still in place. At the same time, there can be no replicating the creative fecundity that comes with a genuine business and technological upheaval—from people not knowing what the hell to do and thus being willing to try anything. That is what distinguished the generation of cable drama that lasted roughly from 1999 through 2013.
I was able to enjoy most of the Third Golden Age as a lay viewer. I have never been a television critic or someone inclined toward rabid fandom. I remember taking a VHS advance copy of The Sopranos out of the free bin at the magazine where I was working in the late 1990s. I watched about half before dismissing it as a carbon copy of a Harold Ramis film being advertised at the same time: Analyze This, starring Robert De Niro and Billy Crystal as a mobster and his shrink. In retrospect, the knee-jerk comparison (in favor of Analyze This) was based solely on the fact that one was a film and the other merely TV.
Then, in 2007, I was hired by HBO to write an official behind-the-scenes companion to The Sopranos, then preparing for the second half of its final season. By that point, I’d long since recanted and become a fan of the show, which, with or without my endorsement, had been accepted by the outside world as a canonical accomplishment in the history of television. A representative from the Smithsonian Institution visited the set one day when I was there, to discuss which iconic props they might seize after the final wrap.
I hung around—on set, around the makeup trailers, in meetings—chatting with everyone from actors to parking supervisors. (A singular exception was Gandolfini, who did not acknowledge my presence for weeks and sat for a half-hour interview only on my very last day in the building.) I found myself entranced by the world into which I’d parachuted. It was, first of all, exciting to suddenly be at the white-hot center of the pop culture universe, to have intoxicating access to rooms into which the rest of the world feverishly wanted to peer.
More than that fascinated me, though: I have spent my working life in magazines—a place, like television, in which the demands of art and commerce are in constant, sometimes tense, negotiation. In that wider war, this was a battlefield on which art had seized the upper hand. After eight years, there was plenty of fatigue among the show’s staff and crew, along with the complaining you’d find in any huge organization, but there was also a universal understanding that everyone from writers to set designers to sound editors was being allowed to do perhaps the best work of their professional lives. The satisfaction was palpable and heightened only by a truth that Breaking Bad showrunner Vince Gilligan later confirmed for me: “The worst TV show you’ve ever seen was miserably hard to make.” It was entirely possible, even likely, to have a long, highly successful career in television without ever working on a show one felt truly proud of; here, at least for a brief time, the product was undeniably worthy of the talent and effort.
I left the world of The Sopranos convinced that something new and important was going on. The feeling deepened as I continued to watch David Simon’s The Wire, HBO’s other masterpiece, and a new show from one of the writers of The Sopranos, Matthew Weiner’s Mad Men. The ambition and achievement of these shows went beyond the simple notion of “television getting good.” The open-ended, twelve- or thirteen-episode serialized drama was maturing into its own, distinct art form. What’s more, it had become the signature American art form of the first decade of the twenty-first century, the equivalent of what the films of Scorsese, Altman, Coppola, and others had been to the 1970s or the novels of Updike, Roth, and Mailer had been to the 1960s. This is a book about how and why it happened.
• • •
Attempting to keep up with the flow of great and good programs to come out of the Third Golden Age often felt like trying to get one’s arms around a rushing torrent of water. For the purposes of this book, I needed to set parameters: The shows
on which I concentrate are all an hour long and appear in short seasons of between ten and thirteen episodes. All are categorized as “dramatic” (though I can’t think of any that don’t incorporate a strong dose of humor). All appear on cable, as opposed to traditional network TV.
More subtly, all employ an open-ended, ongoing mode of storytelling that distinguishes them from either of their closest precedents: the largely episodic “quality” network dramas of the 1980s and early 1990s (Hill Street Blues, thirtysomething, St. Elsewhere, and so on) and the closed-ended high-production-value miniseries of the BBC.
These rules eliminate, at least from a starring role, not only a handful of noteworthy network shows of the same period (Friday Night Lights foremost among them), but also several fine cable shows that are very much the product of the TV revolution but are essentially structured as season-long mysteries that are solved, or at least put temporarily to bed, at the end of each cycle, rather than remaining deliriously, riskily unresolved. I’m thinking in particular of the early seasons of Dexter and of Damages, shows I’m sad not to spend more time on.
It also more or less segregates a parallel generation of half-hour-long comedies that did nearly as much to define the era and the networks on which they appeared. At least one of these, Sex and the City, helped to pave the way for the revolution by establishing HBO as a destination for distinctive original programming. Many would, like their dramatic counterparts, push the definition of what had previously been thought possible on the medium—even if those boundaries had, by the nature of comedy, been easier to push. (Married . . . with Children’s Al Bundy pioneered awful fathering on network TV long before Tony Soprano made it a staple of cable.) These shows—Curb Your Enthusiasm, It’s Always Sunny in Philadelphia, and Louie, to name a few—shared many of the themes of the dramas, including that of the deeply flawed, usually male protagonist; but on the whole, they did not partake of the formal innovations of the dramas on which I focus. Moreover, comedy was the one area in which the traditional networks actually kept some sort of pace with cable, albeit sometimes seemingly against their will, with smart, multilayered, and provocative shows like The Office, Arrested Development, Community, and 30 Rock.
Another kind of half-hour program emerged during this time, and that was the cable show (not necessarily a sitcom) that centered on women rather than men. It was comic itself, this chauvinism of the clock: a male suburbanite turned drug dealer was worth sixty minutes (Breaking Bad), while his female counterpart (Weeds) warranted thirty. Only with the advent of Damages did a female-centric show break through this new glass ceiling.
This is only one reason for a plain fact: Though a handful of women play hugely influential roles in this narrative—as writers, actors, producers, and executives—there aren’t enough of them. Not only were the most important shows of the era run by men, they were also largely about manhood—in particular the contours of male power and the infinite varieties of male combat.
Why that was had something to do with a cultural landscape still awash in postfeminist dislocation and confusion about exactly what being a man meant. It may also have had something to do with the swaggering zeitgeist of the decade. Under George W. Bush, matters of politics had a way of becoming referenda on the nation’s masculinity: were we a nation of men (decisive, single-minded, unafraid to use force and to dominate) or girls (deliberative, empathetic, given to compromise)?
Or the answer could be much simpler. Peter Liguori—the executive who developed the first wave of FX programming and, later, House M.D., a Fox network show that mimicked the kinds of heroes suddenly successful on cable—was candid enough to look inward. He had turned forty in 2000. “At one point,” he said, “I was looking at the body of shows I was associated with and I realized, ‘Oh, my God, Vic Mackey: forty-year-old guy, flawed. Screwed up. The two guys from Nip/Tuck, same descriptor. Rescue Me, same thing. Dr. House, same thing.’ It was like I was looking at Sybil.”
In other words, middle-aged men predominated because middle-aged men had the power to create them. And certainly the autocratic power of the showrunner-auteur scratches a peculiarly masculine itch. The auteur theory, Pauline Kael wrote in one of her attacks on that orthodoxy, “is an attempt by adult males to justify staying inside the small range of experience of their boyhood and adolescence—that period when masculinity looked so great and important . . .”
Or as Barbara Hall, herself a showrunner, said of her male counterparts: “Big money, big toys, and a kind of warfare. What’s not to like?”
• • •
Truthfully, I’d hoped to avoid the cliché “Golden Age,” redolent as it is of fusty “Greatest Generation” nostalgia for the playhouse dramas and vaudeville comedies that dominated the medium’s earliest years. (There was plenty of garbage on television in 1950 and would undoubtedly have been much more had there been twenty-four hours and five hundred channels to fill.) However, no other term adequately expresses the sense of bounty, the constant, pleasurable surprise, that being a TV watcher during this period entailed. The shows came one after the other, with startlingly consistent quality: first HBO’s astonishing run, with Oz, The Sopranos, Six Feet Under, The Wire, and Deadwood; and then the migration to other pay channels and basic cable, with The Shield, Rescue Me, Damages, Dexter, Mad Men, Breaking Bad, and more. Even if not all of these were to your liking, none could be dismissed as anything but new and challenging in the television universe. Sunday night, when the majority aired, became something akin to a national, communal holiday.
And the revolution in what we watched was inseparable from a revolution in how we watched. DVDs were barely in use when The Sopranos debuted. By the time it ended, not only had DVDs represented a significant extra revenue stream for HBO, but—along with TiVo and other digital video recorders, online streaming, on-demand cable, Netflix, file sharing, YouTube, Hulu, and more—they had introduced a new mode of television viewing. Now you could watch an entire series in two or three multihour, compulsive orgies of consumption—marathon sessions during which you might try to break away, only to have the opening credits work their Pavlovian magic, driving you forward into yet another hour. Or for those who resisted the binge method and watched in real time, there was its opposite: the unusual sensation of actual suspense, delayed pleasure, in a world of instant gratification.
About those credits—or, to use the industry term that better hints at their epic quality, those “main titles”: These were no minimalist flashes of music and graphics. (Think Seinfeld’s rippling bass line.) Nor were they the melancholic credit sequences of the 1970s and 1980s (Taxi, The Rockford Files, WKRP in Cincinnati, Welcome Back, Kotter) that promised more depth than their shows ever delivered. They were expansive little movies in their own right, guides to the vocabulary and palette of the show to come.
Here, as in so much else, The Sopranos set the template. Arriving in an era of Friends frolicking dumbly in a fountain, it began with a characteristic David Chase joke—Good news: There’s a light at the end of the tunnel. Bad news: It’s New Jersey!—and went on to present, in Tony’s drive home, nothing less than a minute-and-a-half-long representation of Italian American progress in New Jersey: from the working-class apartments of Newark’s old North Ward, up Bloomfield Avenue into starter homes in the Oranges, Glen Ridge, Verona, and finally to the Promised Land of the Caldwells. By the time Tony crankily slammed the car door in his driveway, it was clear that he was not a character who would be there for you when the rain started to fall, or any other time, for that matter.
As for the TVs themselves, perhaps every new generation of televisual technology sounds like science fiction when it’s introduced, but, good God: liquid crystals, 3D plasma, Blu-ray. This is the stuff of dreams. The sets themselves became objects of beauty, downright sensual delights to watch. And TV’s directors and cinematographers, suddenly freed from the restrictions imposed by the old grainy square box—establishing shot, close-up, close-up, establish
ing shot, close-up, close-up, camera always on whoever was speaking, everything flooded with light—seized on the possibilities. Now they could work with shadows and darkness; hypnotic depth of field; beautiful, endless wide shots; handheld pyrotechnics—the entire toolbox once seen only on the big screen. While shooting the pilot of Breaking Bad in Albuquerque, New Mexico, cinematographer John Toll gave a bewildered local Circuit City employee an outraged lecture on the correct picture settings for the flat-screens in his showroom. “Do you realize how long I spend lighting these things?” he said. The “small screen” had gone big, only without the indignities of modern moviegoing: extortionary prices, cell-phone-chatting strangers, and, in an ironic switch, relentless advertisements.
All of this conspired to create a remarkable new intimacy between show and viewer. Even the most inveterate gorger on season-long blocks of a show might find him- or herself slowing down as the number of remaining episodes dwindled, hesitant to say good-bye, a victim of something very much like separation anxiety. After all, by that point he would have spent at least as much sustained time with those fictional characters as with his own friends or family.
With the simultaneous rise of the Internet, a new breed of fan-cum-critic was born. Once, a TV critic might review the pilot episode of a new series and then never revisit it. Now, just as TV evolved into a true serial form—making it necessary to watch an entire season, or even multiple seasons, before assessing the work as a whole—it became paradoxically common to review each and every episode as soon as it aired or even, via live blogging and live tweeting, in real time. It became common to watch TV with a so-called second screen, a smartphone or tablet, open and at the ready. Deep into the night and the wee hours of Monday morning, the keyboards would click, turning out heroic rafts of prose, parsing each nuance, pouncing on each inconsistency, speculating on what might come next. After one episode of the FX comedy Louie, one fan-critic tellingly tweeted: “Let’s have a sleepover right now only instead of going to each other’s houses we just sit here and tweetconverse about #Louie till sunrise.”