Information to Transformation
That event in Colorado in 2012 was the turning point in my career, because I could finally see that people not only were being helped to change their sense of well-being, but now also were signaling new genes in new ways right there during the meditations, in real time, in big ways. In order for someone who had been sick for years with a health condition like lupus to become well during a one-hour meditation, something significant must have occurred in the person’s mind as well as her body. I wanted to figure out how to measure these changes while they were happening in the workshops so that we could see exactly what was going on.
So in early 2013, I offered a brand-new type of event that shot our workshops to a whole new level. For this event, which was in Arizona, I invited a team of researchers, including neuroscientists, technicians, and quantum physicists, with specialized instruments to join me for a four-day workshop attended by more than 200 participants. The experts used their equipment to measure the ambient electromagnetic field in the workshop room to see if the energy was changing as the workshop progressed. They also measured the field of energy around the participants’ bodies and the energy centers of their bodies (also called chakras) to see if they were able to influence these centers.
To take these measurements, they used very sophisticated instrumentation, including electroencephalography (EEG) to gauge the brain’s electrical activity, quantitative electroencephalography (QEEG) to make a computerized analysis of the EEG data, heart rate variability (HRV) to document the variation in time interval between heartbeats and heart coherence (a heart-rhythm measurement that reflects the communication between the heart and the brain), and gas discharge visualization (GDV) to measure changes in bioenergetic fields.
We did brain scans on many of the participants both before and after the event so that we could see what was going on in the inner world of people’s brains, and we also randomly selected people to scan during the event to see if we could measure any changes in brain patterns in real time during the three meditations I led each day. It was a great event. A person with Parkinson’s disease no longer had any tremors. Another person with a traumatic brain injury was healed. People with tumors in their brains and bodies found that these growths went away. Many individuals with arthritic pain experienced relief for the first time in years. All of these occurrences were among many other profound changes.
During this amazing event, we were finally able to capture objective changes in a scientific realm of measurement and document the subjective changes participants reported in their health. I don’t think it’s an exaggeration to say that what we observed and recorded made history. Later in the book, I’ll show you what you’re capable of doing, by sharing some of these stories—stories about ordinary people doing the extraordinary.
Here was my idea in developing that workshop: I wanted to give people scientific information and then provide them with the necessary instruction on how to apply that information so that they could achieve heightened degrees of personal transformation. Science is, after all, the contemporary language of mysticism. I learned that the moment you start talking in the language of religion or culture, the moment you start quoting tradition, you divide your audience members. But science unifies them and demystifies the mystical.
And I discovered that if I could teach people the scientific model of transformation (bringing in a little quantum physics to help them understand the science of possibility); combine it with the latest information in neuroscience, neuroendocrinology, epigenetics, and psychoneuroimmunology; give them the right kind of instruction; and provide the opportunity to apply that information, then they would experience a transformation. And if I could do this in a setting where I could measure the transformation as it was happening, then that measurement of transformation would become more information that I could use to teach the participants about the transformation they had just experienced. And with that information, they could have another transformation, and on it goes as people begin to close the gap between who they think they are and who they really are—divine creators—making it easier for them to keep doing it. I called this concept “information to transformation,” and it has become my new passion.
Now, I offer a 7-hour introductory online intensive, and I also personally teach about nine or ten 3-day progressive workshops a year all around the world, plus one or two 5-day advanced workshops, where we have the aforementioned scientists come in with their equipment to measure brain changes, changes in heart function, changes in genetic expression, and energetic changes in real time. The results are nothing short of astounding, and they form the basis of this book.
INTRODUCTION
Making Minds Matter
The incredible results I’ve seen in the advanced workshops I offer and all the scientific data that has come out of that have led me to the idea of the placebo: how people can take a sugar pill or get a saline injection and then their belief in something outside of themselves makes them get better.
I began to ask myself, “What if people begin to believe in themselves instead of in something outside of themselves? What if they believe that they can change something inside of them and move themselves to the same state of being as someone who’s taking a placebo? Isn’t that what our workshop participants have been doing in order to get better? Do people really need a pill or injection to change their state of being? Can we teach people to accomplish the same thing by teaching them how the placebo really works?”
After all, the snake-handling preacher who drinks strychnine and has no biological effects certainly has changed his state of being, right? (You’ll read more about this in the first chapter.) So if we can then begin to measure what’s taking place in the brain and look at all this information, can we teach people how to do it themselves, without relying on something outside of them—without a placebo? Can we teach them that they are the placebo? In other words, can we convince them that instead of investing their belief in the known, like a sugar pill or a saline injection, they can place their belief in the unknown and make the unknown known?
And really that’s what this book is about: empowering you to realize that you have all the biological and neurological machinery to do exactly that. My goal is to demystify these concepts with the new science of the way things really are so that it is within the reach of more people to change their internal states in order to create positive changes in their health and in their external world. If that sounds too amazing to be true, then as I’ve said, toward the end of the book you’ll see some of the research compiled from our workshops to show you exactly how it’s possible.
What This Book Is Not About
I want to take just a moment to talk about a few things that this book is not about, to clear up any potential misconceptions right from the start. For one, you won’t read here about the ethics of using placebos in medical treatment. There’s much debate about the moral correctness of treating a patient who isn’t part of a medical trial with an inert substance. While a discussion about whether the end justifies such means may well be worthwhile in a broader conversation about placebos, that issue is completely separate from the message this book aims to deliver. You Are the Placebo is about putting you in the driver’s seat of creating your own change, not about whether or not it’s okay for other people to trick you into it.
This book is also not about denial. None of the methods you’ll read about here involve denying whatever health condition you may presently have. Much to the contrary, this book is all about transforming illness and disease. My interest is in measuring the changes people make when they move from sickness to health. Instead of being about rejecting reality, You Are the Placebo is about projecting what’s possible when you step into a new reality.
You’ll discover that honest feedback, in the form of medical tests, will inform you if what you’re doing is working. Once you see the effects you’ve created, you can pay attention to what you did to arrive at that end, and do it ag
ain. And if what you’re doing isn’t working, then it’s time to change it until it is. That’s combining science and spirituality. Denial, on the other hand, occurs when you’re not looking at the reality of what’s happening within and around you.
This book also won’t question the efficacy of the various healing modalities. Many different modalities exist, and many of them work quite well. All of them have some type of measurable beneficial effect in at least some people, but a complete cataloging of these methods isn’t what I want to focus on in this book. My purpose here is to introduce you to the particular modality that has most captured my attention: healing yourself through thought alone. I encourage you to continue using any and all healing modalities that work for you, be they prescription drugs, surgery, acupuncture, chiropractic, biofeedback, therapeutic massage, nutritional supplements, yoga, reflexology, energy medicine, sound therapy, and so on. You Are the Placebo is not about rejecting anything except your own self-imposed limitations.
What’s Inside This Book?
You Are the Placebo is divided into two parts:
— PART I gives you all the detailed knowledge and background information you need to be able to understand what the placebo effect is and how it operates in your brain and body, as well as how to create the same kind of miraculous changes in your own brain and body all by yourself, by thought alone.
Chapter 1 starts off the book by sharing some incredible stories demonstrating the amazing power of the human mind. Some of these tales relate how people’s thoughts have healed them, and others show how people’s thoughts have actually made them sick (and sometimes even hastened their death). You’ll read about a man who died after hearing he had cancer, even though his autopsy revealed that he’d been misdiagnosed; a woman plagued by depression for decades who improved dramatically during an antidepressant drug trial, despite the fact that she was in the group receiving a placebo; and a handful of veterans hobbled by osteoarthritis who were miraculously cured by fake knee surgery. You’ll even read some startling stories about voodoo curses and snake handling. My purpose in sharing these dramatic stories is to show the wide range of what the human mind is capable of doing all on its own, without any help from modern medicine. And hopefully, it will lead you to the question “How is that possible?”
Chapter 2 gives a brief history of the placebo, tracing accounts of related scientific discoveries from the 1770s (when a Viennese doctor used magnets to induce what he thought were therapeutic convulsions) all the way through the modern day, as neuroscientists solve exciting mysteries about the intricacies of how the mind works. You’ll meet a doctor who developed techniques of hypnotism after arriving late for an appointment only to find his waiting patient mesmerized by a lamp flame, a World War II surgeon who successfully used saline injections as an analgesic on wounded soldiers when he ran out of morphine, and early psychoneuroimmunology researchers in Japan who switched poison-ivy leaves with harmless leaves and found that their test group reacted more to what they were told they were experiencing than to what they actually did experience.
You’ll also read about how Norman Cousins laughed himself to health; how Harvard researcher Herbert Benson, M.D., was able to reduce cardiac patients’ risk factors for heart disease by figuring out how Transcendental Meditation worked; and how Italian neuroscientist Fabrizio Benedetti, M.D., Ph.D., primed subjects who had been given a drug, and then switched the drug for a placebo—and watched the brain continue to signal the production of the same neurochemicals the drug produced without interruption. And you’ll also read a striking new study that’s a real game changer: It shows that irritable bowel syndrome (IBS) patients were able to dramatically improve their symptoms by taking placebos—even though they knew full well that the medication they were given was a placebo, not an active drug.
Chapter 3 will take you through the physiology of what happens in your brain when the placebo effect is operating. You’ll read that, in one sense, the placebo works because you can embrace or entertain a new thought that you can be well, and then use it to replace the thought that you’ll always be sick. That means you can change your thinking from unconsciously predicting that your future is your same familiar past to beginning to anticipate and expect a new potential outcome. If you agree with this idea, then it means that you’ll have to examine how you think, what the mind is, and how these things affect the body.
I’ll explain how as long as you’re thinking the same thoughts, they’ll lead to the same choices, which cause the same behaviors, which create the same experiences, which produce the same emotions, which in turn drive the same thoughts—so that neurochemically, you stay the same. In effect, you’re reminding yourself of who you think you are. But hold on; you’re not hardwired to be the same way for the rest of your life. I’ll then explain the concept of neuroplasticity and how we now know that the brain is capable of changing throughout our lives, creating new neural pathways and new connections.
Chapter 4 moves into a discussion of the placebo effect in the body, explaining the next step of the physiology of the placebo response. It starts out telling the story of a group of elderly men who attend a weeklong retreat set up by Harvard researchers who asked the men to pretend they were 20 years younger. By the end of the week, the men had made numerous measurable physiological changes, all turning back the clock on their bodies, and you’ll learn the secret behind how they did it.
To explain that, the chapter also discusses what genes are and how they are signaled in the body. You’ll learn how the relatively new and exciting science of epigenetics has basically torched the old-school idea that your genes are your destiny, by teaching us that the mind truly can instruct new genes to behave in new ways. You’ll discover how the body has elaborate mechanisms for turning some genes on and others off, which means that you’re not doomed to express whatever genes you’ve inherited. This means you can learn how to change your neural wiring to select new genes and create real physical changes. You’ll also read about how our bodies access stem cells—the physical matter that’s behind many placebo-effect miracles—to make new, healthy cells in areas that have been damaged.
Chapter 5 ties the previous two chapters together, explaining how thoughts change your brain and your body. It begins by asking the question “If your environment changes and you then signal new genes in new ways, is it possible to signal the new gene ahead of the changing of the actual environment?” I’ll then explain how you can use a technique called mental rehearsal to combine a clear intention with an elevated emotion (to give the body a sampling of the future experience) in order to experience the new future event in the present moment.
The key is making your inner thoughts more real than the outer environment, because then the brain won’t know the difference between the two and will change to look as if the event has taken place. If you’re able to do this successfully enough times, you’ll transform your body and begin to activate new genes in new ways, producing epigenetic changes—just as though the imagined future event were real. And then you can walk right into that new reality and become the placebo. This chapter not only outlines the science behind how this happens, but also includes stories of many public figures from different walks of life who have used this technique (whether or not they were fully aware of what they were doing at the time) to make their wildest dreams come true.
Chapter 6, which concentrates on the concept of suggestibility, begins with a fascinating but chilling story of how a team of researchers set out to test whether a regular, law-abiding, mentally healthy person who was highly suggestible to hypnosis could be programmed to do something he or she would normally deem unthinkable: shoot a stranger with the intent to kill.
You’ll see that people have differing degrees of suggestibility, and the more suggestible you are, the better able you are to gain access to your subconscious mind. This is key to understanding the placebo effect, because the conscious mind is only 5 percent of who we are. The remaining 95 percent is a set of s
ubconscious programmed states in which the body has become the mind. You’ll learn that you must get beyond the analytic mind and enter into the operating system of your subconscious programs if you want your new thoughts to result in new outcomes and change your genetic destiny, as well as learn how meditation is a powerful tool for doing just that. The chapter ends with a brief discussion of different brain-wave states and which are the most conducive to your becoming more suggestible.
Chapter 7 is all about how attitudes, beliefs, and perceptions change your state of being and create your personality—your personal reality—and how you can shift them to create a new reality. You’ll read about the power that unconscious beliefs exert and have a chance to identify some of those beliefs you’ve been harboring without realizing it. You’ll also read about how the environment and your associative memories can sabotage your ability to change your beliefs.
I’ll explain more fully that in order for you to change your beliefs and perceptions, you must combine a clear intention with an elevated emotion that conditions your body to believe that the future potential that you selected from the quantum field has already happened. The elevated emotion is vital, because only when your choice carries an amplitude of energy that’s greater than the hardwired programs in your brain and the emotional addiction in your body will you be able to change your brain’s circuitry and your body’s genetic expression, as well as recondition your body to a new mind (erasing any trace of the old neurocircuitry and conditioning).
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