by Twyla Tharp
I call it scratching. You know how you scratch away at a lottery ticket to see if you’ve won? That’s what I’m doing when I begin a piece. I’m digging through everything to find something. It’s like clawing at the side of a mountain to get a toehold, a grip, some sort of traction to keep moving upward and onward.
Scratching takes many shapes. A fashion designer is scratching when he visits vintage clothing stores, studies music videos, and parks himself at a sidewalk cafe to see what the pedestrians are wearing.
A film director is scratching when she grabs a flight to Rome, trusting that she will get her next big idea in that inspiring city. The act of changing your environment is the scratch.
An architect is scratching when he walks through a rock quarry, studying the algebraic connections of fallen rocks or the surface of a rock wall, or the sweeping space of the quarry itself. We see rocks; the architect sees space and feels texture and assesses building materials. All this sensory input may yield an idea.
You can scratch through books. I once walked into the office of a four-star Manhattan chef and his assistant as they were scouring through an enormous pile of international cookbooks, none of them in English as far as I could tell, obviously looking for menu ideas. They had a dazed, sheepish look in their eyes—dazed because I had interrupted them as they were zoning out in their pursuit of a good idea, sheepish because no one likes to be caught in the act of scratching.
Scratching can look like borrowing or appropriating, but it’s an essential part of creativity. It’s primal, and very private. It’s a way of saying to the gods, “Oh, don’t mind me, I’ll just wander around in these back hallways…” and then grabbing that piece of fire and running like hell.
I’m often asked, “Where do you get your ideas?” This happens to anyone who is willing to stand in front of an audience and talk about his or her work. The short answer is: everywhere. It’s like asking “Where do you find the air you breathe?” Ideas are all around you.
I hesitate to wax eloquent about the omnipresence of ideas and how everything we need to make something out of nothing—tell a story, design a building, hum a melody—already resides within us in our experience, memories, taste, judgment, critical demeanor, humanity, purpose, and humor. I hesitate because it is so blindingly obvious. If I’m going to be a cheerleader for the creative urge, let it be for something other than the oft-repeated notion that ideas are everywhere.
What people are really asking, I suspect, is not “Where do you get your ideas?” but “How do you get them?”
To answer that, you first have to appreciate what an idea is.
Ideas take on many forms. There are good ideas and bad ideas. Big ideas and little ideas.
A good idea is one that turns you on rather than shuts you off. It keeps generating more ideas and they improve on one another. A bad idea closes doors instead of opening them. It’s confining and restrictive. The line between good and bad ideas is very thin. A bad idea in the hands of the right person can easily be tweaked into a good idea.
I like the following exchange between the movie producer Art Linson and the writer David Mamet, as Linson recorded it in his book of Hollywood tales, What Just Happened?:
The first rule of producing is to find a writer with an idea, or get an idea and find a writer. Since David Mamet and I had done The Untouchables together we’d developed a good professional working relationship: You get me a lot of money, I get you a good script.
I placed the call: “Hi, Dave.”
“What’s the shot?” he asked.
“I got a new deal. I’m looking for you to write a new script.”
“Fine.”
“There’ll be lots of money.”
“Good. Let’s do it.”
“It’s not that easy.”
“Why?”
“Because if you don’t tell me what it’s about I can’t get you the money.”
“Fine. What do you want it to be about?”
“I don’t know, that’s why I’m calling you.”
“I understand.”
“Dave, how about an adventure movie?”
“Fine.”
“Something castable. Two guys, maybe.”
“Fine.”
“C’mon, Dave, I need more to go on.”
“O.K…. How ’bout two guys and a bear?”
“It’s a start.”
In Hollywood, an adventure movie with two guys doesn’t quite qualify as an idea. Two guys and a bear does. It adheres to the unshakable rule that you don’t have a really good idea until you combine two little ideas. Like all good ideas, it kept moving forward, eventually evolving into the movie The Edge with Anthony Hopkins and Alec Baldwin.
The difference between good and bad ideas is a lot like E. M. Forster’s distinction between narrative and plot. Plot is “The queen died; the king died.” Narrative is “The queen died; the king died of a broken heart.” One man’s bear is another’s brokenhearted king. That is all you need to know about good ideas and bad.
The more useful comparison involves big ideas and little ideas.
You (and by “you” I mean both you and me, dear reader) don’t scratch for big ideas. They come upon you mysteriously, unbidden, sometimes unwelcome (especially when they become impossible to execute). There is always an ulterior motive behind a big idea, usually that you want to catch people’s attention, or make a pile of money, or both. Big ideas are self-contained and self-defining projects. I get them once or twice a year whenever I start to fret about the impermanence of my craft and want to make something enduring. I want people to remember I was here.
For me, a big idea is thinking I can film, preserve, and archive all my dances and calling it the “Decades” project. A big idea is waking up one day and telling myself I want to make a Broadway musical to the songs of Billy Joel. They are big ideas because they take up a lot of space in my mind, and if I commit to them, they will be all-consuming. They are big ideas because, in and of themselves, they are meaningless, little more than a goal or a dream; they cease to exist if I fail to follow up on them with the steady string of small ideas that make each a reality. For the musical, if I can’t figure out a way to speak to Billy Joel and get his cooperation, if I can’t select the right songs, if I can’t construct a recognizable story line to tie the songs together, if I can’t create the dance steps and find the best dancers and persuade people with money to back the show, and so on and so on with thousands of other daily sparks and imaginings and choices…then the big idea quickly shrivels and evaporates into nothing.
That is why you scratch for little ideas. Without the little ideas, there are no big ideas.
Scratching is what you do when you can’t wait for the thunderbolt to hit you. As Freud said, “When inspiration does not come to me, I go halfway to meet it.” How is that different from a movie producer calling up a gifted writer and prodding him to suggest a plot line of “two men and a bear”? If you go halfway, you double your chances of getting a toehold on an idea.
Remember this when you’re struggling for a big idea. You’re much better off scratching for a small one.
In Zen and the Art of Motorcycle Maintenance, Robert Pirsig describes an experience he had teaching rhetoric to college students in Bozeman, Montana. One girl, a serious and disciplined student often described by her teachers as lacking creativity, wanted to write a five-hundred-word essay about the United States. Pirsig opined that this was rather broad, and suggested that she narrow it to the town of Bozeman. When the paper came due, she arrived empty-handed and very upset, explaining that she’d tried but that she couldn’t think of anything to say. Pirsig next advised that she narrow it further to the main street of Bozeman. Again, she came in without an essay and in obvious distress. This time,
he told her angrily, “Narrow it down to the front of one building on the main street of Bozeman. The Opera House. Start with the upper left-hand brick.”
Her eyes, behind the thick-lensed glasses, opened
wide. She came in the next class with a puzzled look and handed him a five-thousand-word essay on the front of the Opera House on the main street of Bozeman, Montana. “I sat in the hamburger stand across the street,” she said, “and started writing about the first brick, and the second brick, and then by the third brick it all started to come and I couldn’t stop.”
When you’re in scratching mode, the tiniest microcell of an idea will get you going. Musicians know this because compositions rarely come to them whole and complete. They call their morsels of inspiration lines or riffs or hooks or licks. That’s what they look for when they scratch for an idea.
It’s the same for me. A dance doesn’t hit me whole and complete. Inspiration comes in molecules of movement, sometimes in nanoseconds. A quick combination of three steps is an idea. A turn of the foot coupled with an arm gesture is an idea. A new way of collapsing to the floor is an idea. A man grabbing a woman above the elbow is an idea. A quick combination of five steps leading into a jump is practically a mega-idea—enough to keep me going for hours.
When I’m scratching I’m improvising. Like a jazz musician jamming for an hour to find a few interesting notes, a choreographer looks for interesting movement. I didn’t start out knowing this; it came to me over time, as I realized that I would never get to the essential core of movement and dance through a cerebral process. I could prepare, order, organize, structure, and edit my creativity in my head, but I couldn’t think my way into a dance. To generate ideas, I had to move. It’s the same if you’re a painter: You can’t imagine the work, you can only generate ideas when you put pencil to paper, brush to canvas—when you actually do something physical.
Here’s how I learned to improvise: I played some music in the studio and I started to move. It sounds obvious, but I wonder how many people, whatever their medium, appreciate the gift of improvisation. It’s your one opportunity in life to be completely free, with no responsibilities and no consequences. You don’t have to be good or great or even interesting. It’s you alone, with no one watching or judging. If anything comes of it, you decide whether the world gets to see it. In essence, you are giving yourself permission to daydream during working hours.
I suppose this is no different from a songwriter noodling around at the keyboard waiting for a corpuscle of music to emerge and engage the ear, or a painter dashing off sketches right and left until one pleases the eye. That’s what improvising is like for me. There’s no tollbooth between my impulse and my action. I just do it and I consider the results, the consequences, and the truth (if any) later in repose. That’s an incredible place to be. If you’re privileged enough to be able to do that for forty-five minutes a few days a week, you have been given something wonderful.
There was one big problem with my improvisation: I couldn’t see the results. A painter has those sketches littering the floor to look at later. A writer can read what’s been written. A composer can jot down the notes that enticed his ear. I didn’t have a way to capture my improvising when I started out (this was the 1960s, before the invention of portable video). It bothered me that I was wasting a lot of good movement in the studio. So I trained myself, through muscle memory, to remember my improvised steps. I called it going into “capture mode.” Then I realized that I was defeating the purpose of improvisation, because once I asked my mind to retain, it was no longer free to improvise without inhibition. They were opposed activities, freezing me in place. The act of retaining defeated the purpose of scratching, which was to stop my conscious mind and mental filters from blocking my creative impulses.
I want to be clear here. When I talk about turning off the conscious mind and mental filters, I am not talking about meditating or mining the subconscious. Scratching is real and tangible. It bloodies your fingernails. The key is not to block yourself; you have to leave yourself open to everything. When he needed an idea, Thomas Edison liked to sit in a “thinking chair” holding a metal ball bearing in each palm, with his hands closed. On the floor, directly under his hands, were two metal pie pans. Edison would close his eyes and allow his body to relax. Somewhere between consciousness and dreaming his hands would relax and open without effort, letting the ball bearing fall noisily into the pie pans. That’s when he would wake up and write down whatever idea was in his head at that moment. It was his way of coming up with ideas without his conscious mind censoring them.
The Harvard psychologist Stephen Kosslyn says that ideas can be acted upon in four ways. First, you must generate the idea, usually from memory or experience or activity. Then you have to retain it—that is, hold it steady in your mind and keep it from disappearing. Then you have to inspect it—study it and make inferences about it. Finally, you have to be able to transform it—alter it in some way to suit your higher purposes.
Some people are good at some of these but not all four. They can generate an idea, but they can’t hold on to it or transform it. My problem was that I was generating a lot of ideas, but generating was at odds with my need to retain, inspect, and transform. That’s when I discovered the video camera, which is the technical heart of much of my scratching. When I improvise in a studio, alone or with other dancers, I always have a video camera getting everything on tape, so I can review it later. For me, scratching for ideas became a technical scheme of improvising (generating ideas), getting them on tape (retaining), watching the tapes later on (inspecting), and finding a way to use them in a dance (transforming).
There are as many ways to scratch for ideas as there are ideas:
The most common is reading. If you’re like me, reading is your first line of defense against an empty head. It’s how you learned as a child. It’s how you absorb difficult information. It’s how you keep your mind disciplined. If you monitor your reading assiduously, it’s even how you grade your brain’s conditioning; like an athlete in training, the more you read, the more mentally fit you feel. It doesn’t matter if it’s a book, magazine, newspaper, billboard, instruction manual, or cereal box—reading generates ideas, because you’re literally filling your head with ideas and letting your imagination filter them for something useful. If I stopped reading, I’d stop thinking. It’s that simple.
For a certain type of artist, particularly storytellers and songwriters, everyday conversation is scratching. If you listen, you will hear ideas. I always liked Paul McCartney’s explanation of how he and John Lennon wrote “Eight Days a Week.” McCartney was in a chauffeur-driven car on his way to Lennon’s suburban home to work with him. He asked the driver, “How’ve you been?” “Working hard,” said the driver, “working eight days a week.” McCartney had never heard the phrase before and mentioned it to Lennon as they sat down to work. “Right,” said Lennon, and instantly launched into “Ooh, I need your lovin’…” They wrote the song on the spot.
You can scratch for ideas by enjoying other people’s handiwork, whether it’s in a museum or a theater or an exhibition. When his operettas began to lose the public’s favor, W. S. Gilbert, the wordsmithing half of Gilbert and Sullivan, grew desperate for a bold reinvention of the form—or at least a good idea. He got it by attending a London exhibition of Japanese culture. This gave Gilbert the idea for The Mikado, inspired his partner Arthur Sullivan to compose his greatest score, and linked into a wave of Japanophilia rolling through Europe. All because of a visit to an exhibition.
You can also scratch in the footsteps of your mentors and heroes, using their paradigms as a starting point for ideas. But you have to be careful. When I was beginning, I would sometimes find myself solving problems in exactly the same way that teachers such as Martha Graham and Merce Cunningham solved them. I would catch myself and say, “Wait a minute. That’s how Martha or Merce would do it. We can’t have that.” Scratching among the paradigms is a dangerous habit if it turns you into an imitator rather than a creator.
You can scratch amid nature. Mozart and Beethoven, for example, were ardent bird lovers. They would get musical motifs from listening to birds. Bird songs don’t do the s
ame for me. I would have to see a bird move—how it waddles, how it stays close to its center, how it flies—to spark an idea. But an actor might get an idea about character by studying the carriage of a bird. A painter would study the bird’s coloring.
Reading, conversation, environment, culture, heroes, mentors, nature—all are lottery tickets for creativity. Scratch away at them and you’ll find out how big a prize you’ve won.
The tricky part about scratching, however, is that you can’t stop with one idea. Henry James said that genius is the act of perceiving similarity among disparate things. In the empty room you’re trying to connect the dots, linking A to B to C to maybe come up with H. Scratching is a means to identifying A, and if you can get to A, you’ve got a grip on the slippery rock wall. You’ve got purchase. You can move on to B, which is mandatory. You cannot stop with one idea. You don’t really have a workable idea until you combine two ideas.
It’s a simple dynamic. If you want to see it dramatized, watch Mike Nichols’s 1988 film Working Girl. It is ostensibly a Manhattan fairy tale about a lower-middle-class woman (played by Melanie Griffith) trying to climb out of the secretarial pool at an investment bank and win her prince charming (Harrison Ford). But it’s infinitely more interesting if you see it as a movie about creativity. This “working girl” knows how to scratch. She gets ideas everywhere. She reads a gossip item about a radio disc jockey. She also sees a business magazine piece about a conglomerate on the prowl for acquisitions, and an item about its founder’s daughter getting married. She puts the ideas together and tries to broker a deal for the conglomerate to acquire a radio network. At the end, she’s challenged to describe how she came up with the plan for the acquisition. It’s a telling scene. She has just been fired. On her way out of the building, with all her files and personal items packed in a box (a box just like mine!), she gets a chance to explain her thought process to the mogul: