Viral Loop

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Viral Loop Page 29

by ADAM L PENENBERG


  Abdul-Jabbar, Kareem, 16

  Abrams, Jonathan, 151–52, 213

  AccessIT, 119

  Adsense, 61

  Adult Friend Finder, 203

  advertising, 7, 11, 67, 69, 84, 124, 130, 186, 218, 221–24

  Bebo and, 200–202

  Facebook and, 222, 226, 231–33

  Hotmail and, 96–98, 100, 105

  Hot or Not and, 6–7

  keyword searches and, 221, 224

  newspapers and, 122, 123

  time spent interacting with, 229–30

  Agassi, Andre, 71

  Ahnold for Governor, 136

  airplanes, 26

  Alexa, 151

  All detergent, 17–18

  Allen, Paul, 35

  Allen & Co., 202

  AltaVista, 171, 221

  Amazon, 114, 221, 233

  American Express, 225

  American Thermos Bottle Company, 24

  Am I Hot, 7

  Amway, 13, 240

  Anderson, Chris, 63, 222

  Anderson, Tom, 186–89, 191, 215

  Andreessen, Marc, 39–54, 55, 58–61, 69, 93, 159, 185

  Angwin, Julia, 185, 186

  AOL, 54, 58, 100, 102, 127, 147, 202, 204, 218

  Apocalypto, 108

  Apple, 35, 41, 49, 90, 93

  iPhone, 77

  iPod, 138, 223

  iTunes, 63, 109, 117

  QuickTime, 190

  Arendt, Hannah, 70

  Aristotle, 72

  Arrington, Michael, 60

  Atlantic, 76

  Atwood, Colby, 224

  AuctionWeb, 144–49

  automobiles, 26, 220

  Avon, 36,37

  Babysitting Circle, 193

  Bangable, 8

  Baran, Paul, 44, 69

  Barksdale, Jim, 51–52

  Beacon, 232–33

  Beastie Boys, 108

  Bebo, 60, 61, 71, 192, 196–202, 203, 204, 211, 213, 215, 218, 232, 242

  Bell, Alexander Graham, 220

  Bell Labs, 79

  Benchmark Capital, 149, 151, 199

  Berners-Lee, Tim, 38–40, 43, 44

  Beveridge, Frank Stanley, 31

  Bezos, Jeff, 114

  Bhatia, Sabeer, 89–98, 100–104

  Bianchini, Gina, 58–60, 69, 84–85

  Biip, 203

  Billpoint, 175, 176

  Bina, Eric, 41–43

  Birch, Michael, 192–202, 232

  Birch, Xochi, 192–96, 199, 201

  Birthday Alarm, 59, 194–96, 199

  BlackBerry, 72, 76, 79

  black-hat search engine optimization, 209–10

  Blackplanet, 203

  Blendtec, 135, 136, 138

  Blockbuster, 232

  Blodget, Henry, 114

  Blogger, 69

  blogs, 181–82

  Flickr and, 184, 185, 190

  Blue Man Group, 138

  Borrell Associates, 224

  Boston Phoenix, 111

  Botha, Roelof, 12–13, 165, 178, 180

  Brandeis, Louis, 224

  brands, 127, 133, 134, 136, 138

  Brin, David, 225

  broadband, 114, 115, 121, 181

  Brooklyn Museum, 118

  Buchheit, Paul, 153

  Buffett, Warren, 59

  Buhl, Peter, 164

  Buice, Susan, 106–8, 111–12, 115, 117–18, 120, 124–25

  Burger King, 133

  Bush, George W., 136–37

  Business Insider, 233

  Business Week, 34, 35

  Butterfield, Stewart, 183, 185, 190

  Buzznet, 203

  CafeMom, 203

  Calhoun, Craig, 70

  Camel, 24

  Canada Dry, 24

  CAN-SPAM Act, 28, 82

  Care2, 203

  Carlisle, Doug, 103, 104

  Carr, Kimball, 110

  Cassidy, John, 51

  Causes, 17, 246

  CDs, 63, 76

  Celebrity Apprentice, 18

  Chafkin, Max, 151, 204

  Challenger, 130–32

  charities, 17–18

  Charles Schwab, 52, 143

  Chase Manhattan Bank, 186

  Chen, Andrew, 13

  Chen, Steve, 180, 190

  Cheney, Dick, 136–37

  Christiansen, Kim, 128

  Citibank, 179

  Clarium Capital Management, 179

  Clark, James H., 46–49, 51–52, 54

  Clarke, Alison J., 28

  Clinton, Hillary, 14, 16, 136–37

  Cloob, 204

  CMGI, 167

  CNET, 227

  Coca-Cola, 126, 128–29, 134–35, 137, 138

  Cohen, Adam, 143–45

  Cohler, Matt, 151, 152

  Collamore, Victor, 31

  collective curation, 112, 126, 130

  Columbia University, 206

  commonality, 70

  Common Sense Book of Baby and Child Care (Spock), 32

  CompuServe, 100

  Conficker worm, 210

  Confinity, 162–66, 168–71

  connectors, 229–30

  consumer power, 127

  conversion rates, 81

  Cornell University, 206

  Coursematch, 205

  CozyCot, 204

  Craigslist, 59, 67, 211, 231

  Craven, Wes, 115

  credit agencies, 225–28

  Crispin Porter and Bogusky, 133

  Crowd Control, 229

  Crumley, Arin, 106–8, 111–12, 115, 117–18, 120, 124–25

  Crushlink, 59, 80–83

  Cryptonomicon (Stephenson), 163

  Cuban, Mark, 222

  culture, 70

  CyberNet, 168

  Cyworld, 203

  Daily Kos, 182

  Dart, Justin, 35

  Dean, Howard, 17

  Degrees of Connection, 213

  De Jesus, Carmen Leilani, 204

  Dell, 127

  Department of Motor Vehicles, 225

  Deutchman, Ira, 119

  Deutsche Bank, 163

  DeviantArt, 203

  DeWolfe, Chris, 185–89, 191

  Dickson, Tom, 138

  Digg, 11

  Digital Equipment Corporation, 46

  Digital Filmmaker, 109

  digital self, 71–72

  direct selling, 25, 28, 36

  Disney, 24

  display screens, 76–78, 84

  Dittrich, Dave, 210

  Diversity Myth, The (Sacks and Thiel), 160, 179

  Doerr, John, 52, 101

  Dol2day, 204

  Domino Effect, The, 134

  Donnelly, Michael, 128, 134

  door-to-door salesmen, 28–29

  Dotbank, 170

  dot-com boom, 167–68, 231

  dot-com bust, 58, 59, 82, 84, 114, 218, 231

  Dot.Con: How America Lost Its Mind and Money in the Internet Era (Cassidy), 51

  DoubleClick, 6

  double viral loops, 18, 61–62, 65

  Dove, 135–38

  Draper, Timothy C., 90–91, 95–98

  Draper, William Henry, Jr., 90

  Draper, William Henry, III, 91

  Draper Fisher Jurvetson (DFJ), 89, 92, 95, 97, 100, 104

  Earhart, Amelia, 26

  Earth, 235–38

  eBay, 11, 18, 59, 61, 64, 66, 69, 143–50, 154–57, 158, 175, 191, 207, 221, 241

  Buy It Now on, 176

  Facebook and, 232

  PayPal and, 157, 168–70, 175–80, 217, 218

  Ecademy, 203

  e-commerce, 162, 220–21

  Economides, Nicholas, 61

  EepyBird.com, 129, 134

  80–20 rule, 62–63

  electricity, 26, 113–15, 220

  Elftown, 203

  Emerging Pictures, 119

  eMoneyMail, 175

  encryption, 160–61, 163, 164

  Engines That Move Markets (Nairn), 113

  Entertainment Weekly, 8

/>   Eons.com, 203

  Erwise, 39

  eUniverse, 185, 186

  Excite, 101

  Facebook, 11, 12, 14, 18, 55, 60, 61, 66–69, 71, 72, 85, 151–53, 179, 192, 197, 203–9, 211–13, 215, 218, 219, 228, 237, 241

  advertising and, 222, 226, 231–33

  Beacon on, 232–33

  Causes on, 17, 246

  creation of, 205–6

  MySpace and, 207–8

  Facemash, 205

  factor sparsity, 62–63

  Fake, Caterina, 183–85, 190

  Fandango, 232

  FedEx, 138

  feedback loops, 12, 44

  FetLife, 203

  Fidelity Investments, 13

  Fieldlink, 161

  50 Cent, 56

  films, 32, 107–12, 117–20, 124–25

  FirePower, 93–95

  First Alert, 37

  Fishman, Charles, 33

  Fitzpatrick, Brad, 212

  Flash, 79, 190, 214

  Flash Gordon, 26

  Flickr, 11, 60, 61, 66, 76, 182–85, 190, 243–44

  Ford, Gerald, 228

  Ford, Henry, 220

  Fortune, 52, 165, 173, 189

  Foss, Bill, 47

  Four Eyed Monsters, 107, 111–12, 117–19, 124–25, 126–27

  Fox Rothschild, 213

  fraud, 172–75, 177, 229

  friends, 72

  Friendster, 60, 64–66, 67, 150–52, 186–89, 194, 196, 204, 205, 211, 213, 218

  FTC (Federal Trade Commission), 28, 82

  FTP (file transfer protocol), 38, 40

  fubar, 203

  Fujitsu, 51

  fundraising, 14–18, 214

  Futurama, 26

  Gadget Ads, 61

  Gaia, 203

  Game Neverending, 183, 184

  Gates, Bill, 35, 52–54, 101, 103, 104, 220, 220n

  Gateway, 155

  Gausebeck, David, 173

  Gen Art, 111

  General Electric, 101

  GhostNet, 211

  Gibson, Mel, 108

  Gilder, George, 41

  Girard, René, 166

  Gladwell, Malcolm, 229

  Gmail, 105, 153, 225

  gMoney, 175

  Goings, E. V. “Rick,” 36–37

  Goldman Sachs, 53, 58, 177–78

  “Good Country People” (O’Connor), 28

  Google, 55, 59–61, 63, 64, 66–69, 77, 84, 134, 135, 153, 165, 186, 198, 202, 208, 209, 219, 221, 224

  Ads, 218

  cybercriminals and, 209–11

  PayPal and, 177

  privacy and, 225–29

  Video, 117, 135

  YouTube and, 191, 218

  Gopher, 38, 40

  Gore, Al, 77–78, 136

  government, 225–29

  Green ordinances, 28

  Griffith, Jim, 146

  Grobe, Fritz, 128–30, 134–35, 138

  Grono.net, 204

  Guardian, 5

  Gulag Archipelago, The (Solzhenitsyn), 160

  G Unit Records, 56

  hackers, 75, 80, 186, 210–11, 226

  Harris, Bill, 171

  Harvard Crimson, 206

  Harvard University, 68, 80, 205–6

  Healy, Pete, 126, 133–34, 138

  Heckencamp, Jerome, 150n

  Hewlett-Packard, 58, 90

  hi5, 13, 203, 204

  Hitchhiker’s Guide to the Galaxy, The (Adams), 3

  Hobee’s, 60, 160

  Hodder, Mary, 74–75

  Hoffman, Reid, 165–66, 168, 177–79,213

  Honda, 135, 136

  Hong, James, 1–9, 11–12, 67, 216–17

  Hotmail, 11, 18, 68, 81, 95–105, 158, 193, 195–96, 218, 237, 240

  Hot or Not, 1–9, 11–12, 59, 67, 99, 190, 205, 217, 218,239

  House Beautiful, 24

  Hudson’s, 25, 31

  Huffington Post, 182

  Hughes, Chris, 14, 206

  Hulu.com, 109, 120, 233

  Hurley, Chad, 180, 190

  Iconix, 215n

  ICQ, 104, 158

  iCrossing, 127

  identity, 70

  identity theft, 224, 226, 228–29

  IFC (Independent Film Channel), 118

  Igor, 174–75

  I Love Lucy, 34, 222

  Imeem, 203, 242

  Inc., 151,204

  Industry Standard, 167

  influencers, 229–30

  Intel, 79

  Atom, 78, 79

  Internet, 41, 44–45, 50, 52–54, 69–70, 114, 220, 235

  ubiquitous, 76, 83–84

  World Wide Web, 38–45, 48, 50, 51, 53, 54, 70, 71, 158, 220

  Intuit, 171

  iPhone, 77

  iPod, 138, 223

  Iraq in Fragments, 108–9

  IRC-Galleria, 204

  Irish Times, 201

  iTunes, 63, 109, 117

  Iwiw.hu, 204

  Jackson, Eric M., 169, 170, 176

  JavaSoft, 89–90, 93–95

  JibJab, 136–37

  Jobs, Steve, 35, 152

  Johansson, Scarlett, 16

  joke cycles, 130–32

  Jordan, Jeff, 179

  JumpStart Technologies, 82–83

  Juno, 81, 98

  Jurassic Park, 46

  Jurvetson, Steve, 81, 89–92, 95, 98, 101–2, 104

  JustGive, 17, 247

  Kaganof, Aryan, 108

  Kahn-Leavitt, Laurie, 27

  Karim, Jawed, 190

  Katz, Andrew, 213

  Kazaa, 246

  Kealing, Bob, 25

  Kentis, Chris, 109–11

  Kerr, Donald, 226

  Kerry, John, 136

  Kleiner Perkins, 101, 213

  Lafley, A. G., 127

  Lair, The, 115–17

  language, 235

  Lasn, Kalle, 70

  Late Show with David Letterman, The, 129, 134

  Lavelle, Adam, 127

  Lemonlink, 193

  Levchin, Max, 158–65, 167, 172–75, 177–79, 216–17

  Lewis, Michael, 131

  Liar’s Poker (Lewis), 131

  Liew, Jeremy, 56, 144–45

  Lightspeed Venture Partners, 56, 144

  LinkedIn, 11, 18, 61, 64, 179–80, 203, 211, 213, 241

  Lion’s Gate, 110

  LiveJournal, 212

  London bombings, 182

  Longley, James, 108–9

  long tail, 62–63

  Long Tail, The: Why the Future of Business Is Selling Less of More (Anderson), 63, 222

  Lord of the Rings, The (Tolkien), 160

  Lotame, 229–30, 245

  Love God, 107

  Luntz, Maslansky Strategic Research, 138

  Lycos, 9, 221

  McAuliffe, Christa, 130

  McCain, John, 16, 136–37

  McCracken, Ed, 47

  McDonald, Gary, 25, 31

  McLuhan, Marshall, 70, 72

  McNealy, Scott, 225

  Macs, 39, 43, 44, 49, 50

  Maffei, Gregory, 103

  magazines, 184

  MagicFX, 149–50

  Malone, Barry, 199

  malware, 210–11

  Mandalay Filmed Entertainment, 119

  Mann, Michael, 108

  Manzo, John, 71

  marketing, 11, 13, 222

  behavioral, 224, 225

  see also advertising Marten, Ethan, 110, 111

  Maslansky, Michael, 138

  Match.com, 151

  Mayo, Bud, 118–19

  MCI, 96

  media coverage, 74, 228

  Meet Me, 7–8

  Mekanism, 245

  Menlo Ventures, 100, 103

  Mentos, 126–30, 133–35, 137–39

  Miami Vice, 108

  MicroGiving, 247

  microprocessor chips, 76, 78–79, 84, 154

  Microsoft, 17, 35, 49, 52–53, 73, 94, 102, 159, 202, 208, 209, 218, 220

  Hotmail and, 101–5

  Internet Explorer
, 53–54, 101

  PayPal and, 171–73

  Windows, 39, 42–44,49–50, 52–54, 101, 172

  Windows Live, 105

  Windows Media, 190

  MidasWWW, 40

  Miller, Charlie, 80

  mimetic desire, 166–67

  Mississippi Burning, 120

  Mixi, 204

  money, 40, 235

  Monfriend, Andy, 229–30, 232

  Monster.com, 195

  Moore, Gordon, 154

  Moore’s law, 154, 225

  Morgan Stanley, 52

  Moritz, Michael, 91

  Mosaic, 41–54, 69, 89, 158

  Moscowitz, Dustin, 206

  Moveon.org, 232

  movies, 32, 107–12, 117–20, 124–25

  MSN, 101–3, 135, 198

  MSN Hotmail, 104

  Mueller, Glenn, 46

  multitasking, 75–76

  Murdoch, Rupert, 66, 102–3, 189, 192

  Museum of Modern Art, 24

  music, 32, 63, 74, 76, 115–17, 120

  Musk, Elon, 171–73

  My.BarackObama (MyBo), 14–15

  MySpace, 11, 13, 18, 59, 60, 61, 66, 69, 71, 76, 85, 112, 117, 137, 152, 185–91, 192, 196–200, 202, 203, 204, 211–13, 217, 219, 233, 241

  advertising and, 222, 226, 231

  Facebook and, 207–8

  News Corp.’s purchase of, 66, 189

  widgets on, 214–16

  MySpace: The Battle to Control the Most Popular Website in America (Angwin), 185, 186

  Nairn, Alasdair, 113

  Napster, 117, 158, 246

  Napsterization.org, 74–75

  NASA, 130–32

  National Center for Supercomputing Applications (NCSA), 39, 41–43, 45, 46, 48–49, 51

  National Public Radio, 133–34

  negative-feedback loops, 12

  Negroponte, Nicholas, 220

  netbooks, 79

  NetMeridian, 159

  Netscape, 48–54, 58, 89, 91, 94, 101, 137, 158, 159, 218, 240

  network effects, 43–44, 61, 68, 168, 207, 235–37

  New England Patriots, 167

  News Corp., 66, 102–3, 189, 190, 191, 200, 202

  newspapers, 32, 120–24, 184

  Newsweek, 8, 137

  New Yorker, 8

  New York Times, 5, 45–46, 122–24, 186, 213, 232

  NeXT, 39, 90

 

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