pp33. Erdmann and Dodge
https://en.wikipedia.org/wiki/Saccadic_masking pp37. ‘The effect of type size and case alternation on word identification’ in the American Journal of Psychology http://www.jstor.org/stable/1421250
pp37. ‘Case alternation impairs word identification’ in The Bulletin of the Psychonomic Society
http://link.springer.com/article/10.3758/BF03333407
pp37. ‘Not dumbing down’ poster by Michael Thomas at Government Digital Service and Lorena Sutherland
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Content discovery and research pp64, pp65, pp66, pp67, pp68, pp69. Screenshots from https://trends.google.com/trends/explore
&
www.google.co.uk
pp75. GOV.UK UK bank holiday page https://www.gov.uk/bank-holidays User stories and job stories pp102. User stories vs job stories https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27
Designing content
pp132. BBC style guide
http://www.bbc.co.uk/academy/journalism/news-style-guide pp132. GOV.UK style guide
https://www.gov.uk/guidance/style-guide
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Thank you
Andrew Lamb, for introducing me to usability in the first place. Without you, I would never have ended up in GDS or written this book. Thank you for your kindness and patience.
Kristina Halvorson
Sara Wachter-Boettcher
for the foreword,
for the
encouragement and advice.
ama zing edit advice.
Chris McCarthy, for all the help with this book.
Michael Nottingham, for all his help with my blog posts and this book.
Louise Stone for being an expert in user stories and helping me with my training.
Julian Milne and Natalie Shaw for review help.
Emer Coleman for the mentoring and unwavering support.
Chris Murphy, for keeping me going when I was going to forget all about this book.
Tom Loosemore and Mike Bracken for my place in GDS. Without you, content design would not be a thing for me.
The original content design team at GDS. Thank you for everything. Really. Everything.
And a very special thank you to: Mum & Rich, for everything.
Giles, my amazing editor who turned this around.
You’ve made all this really work. Thank you.
Mark for the design - I LOVE IT.
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Sarah Richards
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To Ella, Stuart and Calum. I love you. You teach me something new every day. You are everything to me.
Now, will you please put your shoes away?
For my dad. I miss you.
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Sarah Richards
About the author
Sarah Richards grew up in Guildford, Surrey. She began her career as a researcher for a local TV company and then moved on to copywriting for Ogilvy & Mather and Saatchi & Saatchi.
After a few years doing commercial and local government websites, she ended up working for the Cabinet Office in the British government. In 2010, she created and led the GOV.
UK content design team for the Government Digital Service (GDS).
Photo by Paul Clarke
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In the process of moving 400
unwieldy and overcomplicated government websites into just one focused on user needs, Sarah and her fabulous team created the term
‘content design’ and the discipline outlined in this book.
Now, Sarah consults and runs training/coaching programmes with organisations and governments around the world.
You can contact Sarah on Twitter @escmum
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Sarah Richards
ISBN: 978-1-5272-0918-3
Published in the United Kingdom by Content Design London
Kemp House,
152 City Road,
London
EC1V 2NX
Web www.contentdesign.london Email [email protected] First printed July 2017
Edited by Giles Turnbull
Design Mark Hurrell
This book is typeset using
GT America & Suisse Works
Copyright © 2017 by Sarah Richards
Content Design Page 9