Content Design

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by Sarah Richards


  pp33. Erdmann and Dodge

  https://en.wikipedia.org/wiki/Saccadic_masking pp37. ‘The effect of type size and case alternation on word identification’ in the American Journal of Psychology http://www.jstor.org/stable/1421250

  pp37. ‘Case alternation impairs word identification’ in The Bulletin of the Psychonomic Society

  http://link.springer.com/article/10.3758/BF03333407

  pp37. ‘Not dumbing down’ poster by Michael Thomas at Government Digital Service and Lorena Sutherland

  217

  Content discovery and research pp64, pp65, pp66, pp67, pp68, pp69. Screenshots from https://trends.google.com/trends/explore

  &

  www.google.co.uk

  pp75. GOV.UK UK bank holiday page https://www.gov.uk/bank-holidays User stories and job stories pp102. User stories vs job stories https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27

  Designing content

  pp132. BBC style guide

  http://www.bbc.co.uk/academy/journalism/news-style-guide pp132. GOV.UK style guide

  https://www.gov.uk/guidance/style-guide

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  Sarah Richards

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  Thank you

  Andrew Lamb, for introducing me to usability in the first place. Without you, I would never have ended up in GDS or written this book. Thank you for your kindness and patience.

  Kristina Halvorson

  Sara Wachter-Boettcher

  for the foreword,

  for the

  encouragement and advice.

  ama zing edit advice.

  Chris McCarthy, for all the help with this book.

  Michael Nottingham, for all his help with my blog posts and this book.

  Louise Stone for being an expert in user stories and helping me with my training.

  Julian Milne and Natalie Shaw for review help.

  Emer Coleman for the mentoring and unwavering support.

  Chris Murphy, for keeping me going when I was going to forget all about this book.

  Tom Loosemore and Mike Bracken for my place in GDS. Without you, content design would not be a thing for me.

  The original content design team at GDS. Thank you for everything. Really. Everything.

  And a very special thank you to: Mum & Rich, for everything.

  Giles, my amazing editor who turned this around.

  You’ve made all this really work. Thank you.

  Mark for the design - I LOVE IT.

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  Sarah Richards

  221

  To Ella, Stuart and Calum. I love you. You teach me something new every day. You are everything to me.

  Now, will you please put your shoes away?

  For my dad. I miss you.

  222

  Sarah Richards

  About the author

  Sarah Richards grew up in Guildford, Surrey. She began her career as a researcher for a local TV company and then moved on to copywriting for Ogilvy & Mather and Saatchi & Saatchi.

  After a few years doing commercial and local government websites, she ended up working for the Cabinet Office in the British government. In 2010, she created and led the GOV.

  UK content design team for the Government Digital Service (GDS).

  Photo by Paul Clarke

  223

  In the process of moving 400

  unwieldy and overcomplicated government websites into just one focused on user needs, Sarah and her fabulous team created the term

  ‘content design’ and the discipline outlined in this book.

  Now, Sarah consults and runs training/coaching programmes with organisations and governments around the world.

  You can contact Sarah on Twitter @escmum

  224

  Sarah Richards

  ISBN: 978-1-5272-0918-3

  Published in the United Kingdom by Content Design London

  Kemp House,

  152 City Road,

  London

  EC1V 2NX

  Web www.contentdesign.london Email [email protected] First printed July 2017

  Edited by Giles Turnbull

  Design Mark Hurrell

  This book is typeset using

  GT America & Suisse Works

  Copyright © 2017 by Sarah Richards

 

 

 


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