Steve Jobs

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Steve Jobs Page 73

by Walter Isaacson


  Star Trek (TV show), 117–18, 494

  Star Trek (video game), 44

  Stengel, Rick, 506

  Stewart, Jon, 508, 518

  Sticky Fingers (Rolling Stones), 412

  Stone, Edward Durell, 151

  Stoppard, Tom, 570

  “Strange Things” (song), 288

  “Strawberry Fields Forever” (song), 418–19

  Stringer, Howard, 395, 407

  StyleWriter, 338

  Sulzberger, Arthur, Jr., 504–5

  Summers, Larry, 497

  Sun Microsystems, 236, 294, 296, 308, 333

  Sunnyvale Electronics, 28

  Suzuki, Shunryu, 35, 49

  Swisher, Kara, 463

  Sylvania, 24

  “Sympathy for the Devil” (song), 397

  Syria, 3, 258

  tablet computers, 467, 490–91

  “Talkin’ bout a Revolution” (song), 280

  Talking Heads, 413

  Tandy company, 135, 138

  Tangerine (design company), 341

  Tanimoto, Craig, 329

  Target, 369

  Tate, Ryan, 516–17

  Tattoo You (Rolling Stones), 412

  TBWAChiatDay, 328, 351, 391

  technology boom:

  counterculture and, 57

  hacker subculture and, 56–57

  microprocessor and, 10

  Moore’s Law and, 10

  semiconductors and, 9–10

  10,000 Maniacs, 413

  Terman, Frederick, 9

  Terravera company, 274

  Terrell, Paul, 66–67, 68

  Tesler, Larry, 96–97, 99, 114, 120, 136, 301

  Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461

  textbook industry, 509–10, 555

  “There Goes My Love” (song), 498

  “Things Have Changed” (song), 412

  “Think Different” advertising campaign, vii, xviii, 328–32, 358

  Thomas, Brent, 162

  Thomas, Dylan, 19

  Through the Looking Glass (Carroll), 235

  Thurman, Mrs., 12

  Thus Spoke Zarathustra (Nietzsche), 119

  Tiffany, Louis, 123

  Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506

  SJ profiled by, 106–7, 139–41

  Time Inc., 330, 473, 478, 504, 506–7

  Time-Life Pictures, 330

  “Times They Are A-Changing, The” (Dylan), 168, 207

  Time Warner, 506

  Tin Toy (film), 248

  Toshiba, 385, 386

  touchscreens, 93

  Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565

  basic idea for, 285–86

  blockbuster success of, 290–91

  budgeting of, 288

  premieres of, 289–90

  reviews of, 290

  revision of, 287–88

  SJ’s investment in, 287

  television premiere of, 331

  Toy Story 2 (film), 430

  Toy Story 3 (film), 527, 540

  Toy Story Musical, 437

  Treasure Planet (film), 437

  Tribble, Bud, 117–18, 120, 123, 140, 212, 225

  Trips Festival, 58

  Trotsky, Leon, 209

  “Trouble with Steve Jobs, The” (Fortune), 477–78

  Trungpa, Chögyam, 35

  Turing, Alan, xviii

  TV Guide, 165

  Twain, Mark, 479

  Twiggy, 145

  Twitter, 495

  “Uncle John’s Band” (song), 414

  United Network for Organ Sharing, 483

  Universal Music Group, 395, 399, 479

  UNIX operating system, 212, 297, 298

  Up (film), 494

  UPS, 219

  U2, 399, 413, 537

  iPod deal and, 420–22

  U-2 spy plane, 8

  United Way, 104

  USA Today, 507

  Valentine, Don, 75–76, 139, 189

  Valleywag (website), 516–17, 518

  Vanity Fair, 497

  Varian Associates, 8, 9

  Vatican, 28–29

  “Vertigo” (song), 420

  Vidich, Paul, 394–95, 398

  Vietnam Veterans Memorial, 127

  Vietnam War, 34

  “View from the Top” lectures, 268

  Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524

  Visa, 410

  VisiCalc (finance program), 84

  VLSI Technology, 359

  “Wade in the Water” (song), 417

  Wall-E (film), 441

  Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504, 507, 531

  Wall Street Journal Digital Network, 508

  Walt Disney Company, see Disney Co.

  Warhol, Andy, 180

  Warner Music, 394, 398, 403

  Warnock, John, 515

  Warren, Jim, 80

  Washington Post, 228, 230, 231

  Waters, Alice, 458, 477

  Watson, James, 330

  Wavy Gravy, 106

  Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80

  Weeks, Wendell, 471–72

  Weitzen, Jeff, 379

  Welch, Jack, 401

  Wells, Frank, 436–37

  Well-Tempered Clavier, The (Bach), 413

  Wenner, Jann, 166

  West Coast Computer Faire, 80, 123, 189

  Westerman, Wayne, 469

  Westgate Shopping Center, 32

  Westinghouse, 9, 219

  West Wing, The (TV show), 456

  What the Dormouse Said (Markoff), 57

  “When the Night Comes Falling From the Sky” (song), 207–8

  Whitman, Meg, 321

  Whole Earth Catalog, 57–59, 494

  Whole Earth Truck Store, 58

  Whose Line Is It Anyway? (TV show), 458

  “Why I Won’t Buy an iPad” (Doctorow), 563

  Wigginton, Randy, 81–82, 92–93, 104, 161

  Wikipedia, 386

  Wilkes Bashford (store), 91

  Williams, Robert, 329–30

  Wired, 276, 295, 311–12, 317, 408, 466

  Wolf, Gary, 295

  Wolfe, Tom, 58

  Wolff, Michael, 523

  Wonder Boys (film), 412

  Woodside Design, 196

  Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371

  options compensation issue and, 364–66, 448

  “Wooly Bully” (song), 413

  Wordsworth, William, 69

  “Working for/with Steve Jobs” (Raskin), 112

  Worldwide Developers Conference, 532–33, 536

  Wozniak, Francis, 22

  Wozniak, Jerry, 77

  Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170, 217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565

  in air crash, 115

  Apple I design and, 61, 67–68, 534

  Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562

  Apple left by, 192–93

  Apple partnership and, 63–65

  Apple’s IPO and, 103–4

  background of, 21–22

  Blue Box designed by, 27–30, 81

  music passion of, 25–26

  personal computer vision of, 60–61

  Pong design and, 52–54

  as prankster, 23–29

  remote control device of, 193–94, 218, 221

  SJ contrasted with, 21–22, 40, 64

  on SJ’s distortion of reality, 118–19

  SJ’s first meeting with, 25

  SJ’s friendship with, 21–23

  at SJ’s 30th birthday party, 189

  in White House visit, 192–93

  Wright, Frank Lloyd, 7, 330

  Xerox, 95–96, 98, 119, 169, 195, 5
65, 566

  Alto GUI of, 177

  Star computer of, 99, 175–76

  Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474

  Yahoo, 502, 545

  Yeah Yeah Yeah (music group), 500

  Yocam, Del, 4–5, 198, 202

  Yogananda, Paramahansa, 35

  York, Jerry, 321, 450, 482

  “You Say You Want a Revolution” (song), 526

  Zaltair hoax, 81, 189

  Zander, Ed, 333, 465

  Zap, 53

  ZDNet, 137

  Zen Buddhism, 15, 34–35, 41, 57

  Zen Mind, Beginner’s Mind (Suzuki), 35, 49

  Ziegler, Bart, 293

  Zittrain, Jonathan, 563

  Zuckerberg, Mark, 275, 545–46, 552

  ILLUSTRATION CREDITS

  Numbers in roman type refer to illustrations in the Photos section; numbers in italics refer to book pages.

  Diana Walker—Contour by Getty Images: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 23, endpapers

  Courtesy of Steve Jobs: 14, 15, 17, 18, 19, 20, 21, 22, facing p. 1 (top left and bottom right), 108, 250, 267, 293

  Courtesy of Kathryn Smith: 16

  DPA/Landov: 21

  Courtesy of Daniel Kottke: 56

  Mark Richards: 71, 348

  Ted Thai/Polaris: 102

  Norman Seeff: 117, 148

  ©Apple Inc. Used with permission. All rights reserved. Apple® and the Apple logo are registered trademarks of Apple Inc.: 159

  George Lange/Contour by Getty Images: 171

  Courtesy Pixar: 238

  Kim Kulish: 305

  John G. Mabanglo/AFP/Getty Images: 327

  Michael O’Neill: 340

  Monica M. Davey—EPA: 358

  Jin Lee/Bloomberg via Getty Images: 368

  Bob Pepping/Contra Costa Times/Zuma Press: 411

  Bebeto Matthews—AP: 444

  Courtesy of Mike Slade: 452

  Kimberly White—Reuters: 490

  John G. Mabanglo/EPA: 560

  A Portfolio of Diana Walker Photos

  For almost thirty years, photographer Diana Walker has had special access to her friend Steve Jobs. Here is a selection from her portfolio.

  At his home in Woodside, 1982: He was such a perfectionist that he had trouble buying furniture.

  In his kitchen: “Coming back after seven months in Indian villages, I saw the craziness of the Western world as well as its capacity for rational thought.”

  At Stanford, 1982: “How many of you are virgins? How many of you have taken LSD?”

  With the Lisa: “Picasso had a saying—‘good artists copy, great artists steal’—and we have always been shameless about stealing great ideas.”

  With John Sculley in Central Park, 1984: “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

  In his Apple office, 1982: Asked if he wanted to do market research, he said, “No, because customers don’t know what they want until we’ve shown them.”

  At NeXT, 1988: Freed from the constraints at Apple, he indulged his own best and worst instincts.

  With John Lasseter, August 1997: His cherubic face and demeanor masked an artistic perfectionism that rivaled that of Jobs.

  At home working on his Boston Macworld speech after regaining command of Apple, 1997: “In that craziness we see genius.”

  Sealing the Microsoft deal by phone with Gates: “Bill, thank you for your support of this company. I think the world’s a better place for it.”

  At Boston Macworld, as Gates discusses their deal: “That was my worst and stupidest staging event ever. It made me look small.”

  With his wife, Laurene Powell, in their backyard in Palo Alto, August 1997: She was the sensible anchor in his life.

  At his home office in Palo Alto, 2004: “I like living at the intersection of the humanities and technology.”

  From the Jobs Family Album

  In August 2011, when Jobs was very ill, we sat in his room and went through wedding and vacation pictures for me to use in this book.

  The wedding ceremony, 1991: Kobun Chino, Steve’s Sōtō Zen teacher, shook a stick, struck a gong, lit incense, and chanted.

  With his proud father Paul Jobs: After Steve’s sister Mona tracked down their biological father, Steve refused ever to meet him.

  Cutting the cake in the shape of Half Dome with Laurene and his daughter from a previous relationship, Lisa Brennan.

  Laurene, Lisa, and Steve: Lisa moved into their home shortly afterward and stayed through her high school years.

  Steve, Eve, Reed, Erin, and Laurene in Ravello, Italy, 2003: Even on vacation, he often withdrew into his work.

  Dangling Eve in Foothills Park, Palo Alto: “She’s a pistol and has the strongest will of any kid I’ve ever met. It’s like payback.”

  With Laurene, Eve, Erin, and Lisa at the Corinth Canal in Greece, 2006: “For young people, this whole world is the same now.”

  With Erin in Kyoto, 2010: Like Reed and Lisa, she got a special trip to Japan with her father.

  With Reed in Kenya, 2007: “When I was diagnosed with cancer, I made my deal with God or whatever, which was that I really wanted to see Reed graduate.”

  And just one more from Diana Walker: a 2004 portrait at his house in Palo Alto.

  FOOTNOTES

  1 Raskin died of pancreatic cancer in 2005, not long after Jobs was diagnosed with the disease.

  2 The firm changed its name from frogdesign to frog design in 2000 and moved to San Francisco. Esslinger picked the original name not merely because frogs have the ability to metamorphose, but as a salute to its roots in the (f)ederal (r)epublic (o)f (g)ermany. He said that “the lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical language, reinforcing the company’s ethos of democratic partnership.”

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