This fact is rarely mentioned in the sales pitches. Instead, they typically promote the merchandise (referred to as “lotions & potions” by MLM critics) as wondrous super products that will be in high demand. But, you should always beware of success stories coming from MLM distributors. Most MLM companies pay shills who lie about having had multimillion dollar success with the scheme. These are typically the ones who travel around giving seminars, pitching motivational materials, and putting on recruiting extravaganzas that have been criticized by the Federal Trade Commission for promoting an almost cultlike religious mania as a substitute for sound business practices.
I’ve spoken with enough friends and other people who are into network marketing to know that the default response to this is “Oh, but this plan is different.” Sure, every plan has different tweaks and details, but fundamentally they are all the same. The company is going to make tons of money selling an outrageously overpriced product every month to their captive audience buyers: You, and any friends you recruit. Not one of you has any realistic hope of coming out ahead. My advice to everyone involved in network marketing: Simply stop now. Stop convincing yourself that profits are just around the corner if you just buy a few more cases of expensive product. Just stop now, walk away, consider it a lesson well learned, and don’t give them another dollar.
One final tidbit I’ll leave you with. On average, 99.95% of network marketers lose money. However, only 97.14% of Las Vegas gamblers lose money by placing everything on a single number at roulette. So if you’re thinking about joining a network marketing plan, and aren’t dissuaded by the facts I’ve presented, consider instead going to Vegas and placing all your money in a single pile on number 13. Sooner or later you’re going to have to take my advice and just stop now.
REFERENCES & FURTHER READING
Bloch, Brian. “Multilevel marketing: what’s the catch?” Journal of Consumer Marketing. 1 Oct. 1996, Volume 13, Issue 4: 18-26.
Coward, C. “How to Spot a Pyramid Scheme.” Black Enterprise. 1 Feb. 1998, Volume 28, Number 7: 200.
Dokoupil, T. “A Drink’s Purple Reign.” Newsweek. Newsweek Inc., 11 Aug. 2008. Web. 22 Aug. 2008.
FTC. “The Bottom Line About Multilevel Marketing Plans and Pyramid Schemes.” Protecting America’s Consumers. Federal Trade Commission, 1 Oct. 2009. Web. 13 Oct. 2009.
Vander, N., Peter, J., Keep, W. “Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes.” Journal of Public Policy & Marketing. 1 May 2002, Volume 21, Number 1: 139-151.
Walsh, J. You can’t cheat an honest man: How Ponzi schemes and pyramid frauds work and why they’re more common than ever. Aberdeen, WA: Silver Lake Publishing, 1998. 183-202.
2. WI-FI, SMART METERS, AND oTHER RADIO BOGEYMEN
Are common radio transmitters carcinogenic or otherwise harmful?
In this chapter, we’re going to point the skeptical eye at popular claims that ordinary radios — such as walkie talkies, police and emergency radios, and those embedded in devices such as cell phones, Wi-Fi hubs, and smart utility meters — are dangerous. Some say they cause cancer, some say they present other more nebulous health risks. How concerned do you need to be that something as ubiquitous as radio could be doing you more harm than good?
This issue rose to the headlines in popular media with a frightening announcement in May of 2011 by the World Health Organization. The press release stated that the International Agency for Research on Cancer (IARC) had placed radiofrequency (RF) in their Group 2B of possible carcinogens due to an increased risk of the brain cancer glioma associated with the use of mobile phones. Unfortunately, very few people actually read the release, and saw only that headline, which presents a highly skewed perspective of what was actually said. As a result, new movements arose worldwide, notably in Canada, for certain RF devices to be banned. Canada’s Green party openly called for the elimination of Wi-Fi computer networks in schools, and many groups have campaigned against the purported health effects of smart meters.
My question to the groups actively campaigning against stuff that’s in Group 2B is “Do you drink coffee?” Most do, and yet coffee is also in Group 2B. So are the crafts of carpentry and joinery. Pickled vegetables, coconut oil, and even the Earth’s magnetic field are in Group 2B. Now, granted, it would be fallacious logic to say that just because these other things sound ordinary and safe, that makes radiofrequency safe; but it is true that the World Health Organization considers them to be similarly risky.
Group 1 is the classification for things that have been found to be carcinogenic. This includes ultraviolet radiation, tobacco, and plutonium.
Group 2A is the classification for probable carcinogens, things that have not yet been found to cause cancer but for which there is good evidence they might. This includes engine exhaust and working in the petroleum industry.
Group 2B is the list of possible carcinogens, which are things that have not been found to cause cancer but for which there is cause to study further. It is a list of items which have not — repeat, not — been found to be carcinogenic. Will they tomorrow? Maybe, but they’re not now, according to what we know so far.
If the World Health Organization is the authority whose word you’re going on, then you should look at what they actually say. Their position paper on radio frequencies and electromagnetic radiation states unequivocally that:
...Current evidence does not confirm the existence of any health consequences from exposure to low level electromagnetic fields.
Nor should we expect such consequences. Radiofrequency is all around us, and always has been. Tune any radio to a station containing static and what you’re hearing is normal background radiation. About 1% of that static is actually left over from the Big Bang. But just because radiofrequency is natural for all living beings throughout the universe, that doesn’t mean it’s safe. To determine whether something is safe, we look at the data. So let’s look at what we know so far.
Smart meter
The electromagnetic spectrum is pretty simple to understand. It starts at the low end with a frequency of zero, up through the radio frequencies, past visible light and up through gamma rays and onto infinity, with higher and higher frequencies. The frequencies at the lower end are what we call nonionizing, because they lack sufficient energy to strip electrons and change chemistry. The frequencies at the higher end are ionizing, which makes it damaging to living tissue. The dividing line between the two is the upper end of visible light, where ultraviolet begins. A sunburn is actually tissue damage caused by ionizing radiation; that UV has enough energy to just barely penetrate the outer layer of your skin. But as we go even higher, into the X-ray range, the radiation is energetic enough to penetrate all the way through your body. X-rays can be stopped by the lead-lined blanket they give you. But even higher energy frequencies, like the strongest cosmic rays, can go all the way through the entire planet.
So remember that dividing line. Visible light, like that inside your home, is generally safe as are all the radio frequencies below it. Ultraviolet light, and everything higher, is damaging.
Yet claims persist of harm from non-ionizing radiation, and they’ll often cite studies showing a biological effect from some manifestation of radio. There are only a handful of such studies which are repeatedly cited, in comparison to the more than 25,000 studies surveyed by the WHO that found no reason for concern.
Perhaps the most vocal of all the anti-radio activists is Dr. Magda Havas at Trent University in Ontario, Canada. You’ll be hard pressed to find a mass media article about the safety of radio devices that doesn’t cite Dr. Havas as its expert. She hasn’t published any good research of her own, rather she tirelessly cites these few fringe studies over and over again to promote the idea that radio is harmful. To find such studies, you have to dig past hundreds of studies that contradict her desired results. It’s hard to imagine that
Dr. Havas is unaware that she’s promoting science that’s in direct conflict with what virtually everyone else has found. You have to wonder whether her students accept her claims at face value, or whether they view it within the context of the scientific consensus.
Dr. Havas cites one such study that she says showed mobile phone signals break down the blood brain barrier. In fact, this study was a single in-vitro (petri dish) experiment, and the authors only hypothesized that one potential effect might be to increase the blood brain barrier permeability. In other words, nobody has ever observed such an effect.
Another study is often cited as showing that non-ionizing microwaves have been found to cause single and double strand DNA breakage. While this study was interesting, it was very small — only four groups of rats —and has not been replicated by any other researchers. In addition, it exposed the rats to a type of signal not found in either nature or in electronic devices (a powerful, continuous 2.5 GHz tone) and the effects disappeared when the signal was augmented with background noise. The lead author, Dr. Henry Lai, is the co-editor of Electromagnetic Biology and Medicine, a journal dedicated to the promotion of alleged biological harm from radio.
The third study the anti-radio activists promote most often is said to show that radio signals increase blood sugar, leading to diabetes. If you’re wondering why so many of us live in a radio-soaked world but don’t have diabetes yet, the answer lies in the quality of this study. It was Magda Havas’ own research, in which she published the self-reported results of four people who identified as being both diabetic and “electrosensitive”, and who said they felt better after moving away from their electronic devices. The study has essentially zero scientific validity. What was the only journal that published her article? Dr. Lai’s Electromagnetic Biology and Medicine.
The sad thing is these researchers missed the boat, because non-ionizing radiation does have at least one real effect on living tissue: heat. This is why you feel warm in sunlight; the sun’s gargantuan output completely blows away all the other sources we’re exposed to, either manmade or natural. When electromagnetic radiation strikes an absorbent surface, like your skin, that energy is converted into heat. Simple thermodynamics.
If you aim a laser pointer at your hand, you won’t feel anything. Some of the energy of that light reflects from the visible spot that we see, and some of it is absorbed by your hand and converted into heat, but there’s not nearly enough heat for your nervous system to detect. But crank up the power to that of an industrial laser, and it could burn a hole right through your skin. Turn it back down to the power of a medical laser and it can excise a mole or make a precision cut. This is tissue damage from non-ionizing radiation. The mechanism is simply heat.
There are other medical applications for RF-generated heat at frequencies below that of visible light. RF is also used in dermatology and arthroscopic surgery. The basic idea here is to cook and shrink collagen fibers. This can be used to tighten skin to reduce wrinkles, to shrink ligaments and pull loose joints tight, and to ablate surfaces for cleaning up joints or attacking tumors. Radiofrequency probes are used in arthroscopic surgery, and although they’re quite different from a microwave oven, they work on the same principle; but with a far lower wattage (up to about 30 W), and much lower frequency (about 6 MHz). Since these radio frequencies do not penetrate the body to any degree, the probe is placed in direct contact with the ligament. The rapidly oscillating RF field twists the water molecules back and forth, and the surface is heated by the friction, called the dielectric heating effect. This temperature gets as high as about 150°F/65°C. In dermatology the wand is applied to the wrinkled skin and performs similar heating, which would be quite painful and so the wand simultaneously applies a coolant. In a monopolar surgical probe, the heating effect is extremely localized and is limited to the surface in contact with the probe; and in a bipolar probe, the field oscillates between two closely spaced electrodes, and the heating is limited to that small space.
Discounting the heat from the battery or power supply circuitry, why don’t we feel any radiated heat from a Wi-Fi hub or a smart meter, or any other familiar radio transmitter? It’s because there’s not nearly enough power and it’s not highly focused like a laser. Television’s Mythbusters once tested this myth by strapping an uncooked turkey to a ship’s high-powered radar antenna and found no measurable heating, just as we’d expect.
One day the science might change and we might learn that there actually is credible cause for concern about radio frequencies. Until it does, enjoy the services that radio provides; and don’t forget to try that thing with listening to a static channel on the radio. It’s really cool when you understand what you’re listening to.
REFERENCES & FURTHER READING
ASDS. “Technology report: Monopolar radiofrequency.” American Society for Dermatologic Surgery. American Society for Dermatologic Surgery, 1 Jan. 2010. Web. 12 Aug. 2011.
Hecht, P., Hayashi, K., Cooley, A., Lu, Y., Fanton, G., Thabit, G., Markel, M. “The Thermal Effect of Monopolar Radiofrequency Energy on the Properties of Joint Capsule.” American Journal of Sports Medicine. 1 Nov. 1998, Volume 26, Number 6: 808-814.
IARC. Agents Classified by the IARC Monographs. Lyon: World Health Organization, 2011.
IARC. “IARC Classifies Radiofrequency Electromagnetic Fields as Possibly Carcinogenic to Humans.” International Agency for Research on Cancer. World Health Organization, 31 May 2011. Web. 15 Aug. 2011.
Novella, S. “CFLs, Dirty Electricity and Bad Science.” Science-Based Medicine. New England Skeptical Society, 22 Sep. 2010. Web. 15 Aug. 2011.
Shermer, M. “Can You Hear Me Now? The Truth about Cell Phones and Cancer: Physics shows that cell phones cannot cause cancer.” Scientific American. 4 Oct. 2010, Volume 303, Number 4: 98.
3. THE SCOLE EXPERIMENT
Said to be the best evidence yet for the afterlife — but how good is that evidence?
Turn out the lights and link your hands, for in this chapter we’re going to hold a séance and contact the dead, and have them perform parlor tricks for us in the dark. We’re going to look at the Scole Experiment, a large, well-organized series of séances conducted by members of the Society for Psychical Research in the late 1990’s in Scole, a small village in England. Reported phenomena included ghostly lights flitting about the room, images appearing on film inside secure containers, reports of touches from unseen hands, levitation of the table, and disembodied voices. Due to the large number of investigators and sitters involved, the number and consistency of paranormal episodes observed during the séances, and the lack of any finding of fraud, many believers often point to the Scole Experiment as the best scientific evidence that spirits do survive in the afterlife, and can and do come back and interact with the living, demonstrating an impressive array of conjuring powers.
There were a total of six mediums and fifteen investigators from the SPR. The Society for Psychical Research, or SPR, is based in London and is more than a century old. Its membership consists of enthusiasts of the paranormal. The authoritative source for what happened in the Scole Experiment is a report several hundred pages long, called The Scole Report, originally published in the journal Proceedings of the Society for Psychical Research, and written by three of the lead investigators who were present at the sittings, all current or former senior officers of the SPR: plant scientist Montague Keen, electrical engineer Arthur Ellison, and psychologist David Fontana. I have a copy here on my desk. It goes through the history of how the experiments came together, details each of the many séances, and presents analysis and criticism from a number of the SPR investigators who observed.
Unfortunately, the Scole Experiment was tainted by profound investigative failings. In short, the investigators imposed little or no controls or restrict
ions upon the mediums, and at the same time, agreed to all of the restrictions imposed by the mediums. The mediums were in control of the séances, not the investigators. What the Scole Report authors describe as a scientific investigation of the phenomena, was in fact (by any reasonable interpretation of the scientific method) hampered by a set of rules which explicitly prevented any scientific investigation of the phenomena.
The primary control offered by the mediums was their use of luminous wristbands, to show the sitters that their hands were not moving about during the séances. I consulted with Mark Edward, a friend in Los Angeles who gives mentalism and séance performances professionally. He knows all the tricks, and luminous wristbands are, apparently, one of the tricks. There are any number of ways that a medium can get into and out of luminous wristbands during a séance. The wristbands used at Scole were made and provided by the mediums themselves, and were never subjected to testing, which is a gross dereliction of control by the investigators. Without having been at the Scole Experiment in person, Mark couldn’t speculate on what those mediums may have done or how they may have done it. Suffice it to say that professional séance performers are not in the least bit impressed by this so-called control. Tricks like this have been part of the game for more than a century. Since hand holding was not employed in the Scole séances, the mediums effectively had every opportunity to be completely hands free and do whatever they wanted to do.
Skeptoid 4: Astronauts, Aliens, and Ape-Men Page 2