by Tom Wolfe
“Well, that’s what we call—what we sort of call—‘free form.’ ”
Free form! Marvelous! No hung-up old art history words for these guys. America’s first unconscious avant-garde! The hell with Mondrian, whoever the hell he is. The hell with Moholy-Nagy, if anybody ever heard of him. Artists for the new age, sculptors for the new style and new money of the … Yah! lower orders. The new sensibility—Baby baby baby where did our love go?—the new world, submerged so long, invisible, and now arising, slippy, shiny, electric—Super Scuba-man!—out of the vinyl deeps.
Part 1
The New Culture-Makers
Chapter 1
Las Vegas (What?) Las Vegas (Can’t hear you! Too noisy) Las Vegas!!!!
HERNIA, HERNIA, HERNIA, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, hernia, HERNia; hernia, HERNia, hernia, hernia, hernia, hernia, HERNia, HERNia, HERNia; hernia, hernia, hernia, hernia, hernia, hernia, hernia, eight is the point, the point is eight; hernia, hernia, HERNia; hernia, hernia, hernia, hernia, all right, hernia, hernia, hernia, hernia, hard eight, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, HERNia, hernia, hernia, hernia, hernia
“What is all this hernia hernia stuff?”
This was Raymond talking to the wavy-haired fellow with the stick, the dealer, at the craps table about 3:45 Sunday morning. The stickman had no idea what this big wiseacre was talking about, but he resented the tone. He gave Raymond that patient arch of the eyebrows known as a Red Hook brush-off, which is supposed to convey some such thought as, I am a very tough but cool guy, as you can tell by the way I carry my eyeballs low in the pouches, and if this wasn’t such a high-class joint we would take wiseacres like you out back and beat you into jellied madrilene.
At this point, however, Raymond was immune to subtle looks.
The stickman tried to get the game going again, but every time he would start up his singsong, by easing the words out through the nose, which seems to be the style among craps dealers in Las Vegas—“All right, a new shooter … eight is the point, the point is eight” and so on—Raymond would start droning along with him in exactly the same tone of voice, “Hernia, hernia, hernia; hernia, HERNia, HERNia, hernia; hernia, hernia, hernia.”
Everybody at the craps table was staring in consternation to think that anybody would try to needle a tough, hip, elite soldat like a Las Vegas craps dealer. The gold-lamé odalisques of Los Angeles were staring. The Western sports, fifty-eight-year-old men who wear Texas string ties, were staring. The old babes at the slot machines, holding Dixie Cups full of nickles, were staring at the craps tables, but cranking away the whole time.
Raymond, who is thirty-four years old and works as an engineer in Phoenix, is big but not terrifying. He has the sort of thatchwork hair that grows so low all along the forehead there is no logical place to part it, but he tries anyway. He has a huge, prognathous jaw, but it is as smooth, soft and round as a melon, so that Raymond’s total effect is that of an Episcopal divinity student.
The guards were wonderful. They were dressed in cowboy uniforms like Bruce Cabot in Sundown and they wore sheriff’s stars.
“Mister, is there something we can do for you?”
“The expression is ‘Sir,’ ” said Raymond. “You said ‘Mister.’ The expression is ‘Sir.’ How’s your old Cosa Nostra?”
Amazingly, the casino guards were easing Raymond out peaceably, without putting a hand on him. I had never seen the fellow before, but possibly because I had been following his progress for the last five minutes, he turned to me and said, “Hey, do you have a car? This wild stuff is starting again.”
The gist of it was that he had left his car somewhere and he wanted to ride up the Strip to the Stardust, one of the big hotel-casinos. I am describing this big goof Raymond not because he is a typical Las Vegas tourist, although he has some typical symptoms, but because he is a good example of the marvelous impact Las Vegas has on the senses. Raymond’s senses were at a high pitch of excitation, the only trouble being that he was going off his nut. He had been up since Thursday afternoon, and it was now about 3:45 A.M. Sunday. He had an envelope full of pep pills—amphetamine—in his left coat pocket and an envelope full of Equanils—meprobamate—in his right pocket, or were the Equanils in the left and the pep pills in the right? He could tell by looking, but he wasn’t going to look anymore. He didn’t care to see how many were left.
He had been rolling up and down the incredible electric-sign gauntlet of Las Vegas’ Strip, U.S. Route 91, where the neon and the par lamps—bubbling, spiraling, rocketing, and exploding in sunbursts ten stories high out in the middle of the desert—celebrate one-story casinos. He had been gambling and drinking and eating now and again at the buffet tables the casinos keep heaped with food day and night, but mostly hopping himself up with good old amphetamine, cooling himself down with meprobamate, then hooking down more alcohol, until now, after sixty hours, he was slipping into the symptoms of toxic schizophrenia.
He was also enjoying what the prophets of hallucinogen call “consciousness expansion.” The man was psychedelic. He was beginning to isolate the components of Las Vegas’ unique bombardment of the senses. He was quite right about this hernia hernia stuff. Every casino in Las Vegas is, among the other things, a room full of craps tables with dealers who keep up a running singsong that sounds as though they are saying “hernia, hernia, hernia, hernia, hernia” and so on. There they are day and night, easing a running commentary through their nostrils. What they have to say contains next to no useful instruction. Its underlying message is, We are the initiates, riding the crest of chance. That the accumulated sound comes out “hernia” is merely an unfortunate phonetic coincidence. Actually, it is part of something rare and rather grand: a combination of baroque stimuli that brings to mind the bronze gongs, no larger than a blue plate, that Louis XIV, his ruff collars larded with the lint of the foul Old City of Byzantium, personally hunted out in the bazaars of Asia Minor to provide exotic acoustics for his new palace outside Paris.
The sounds of the craps dealer will be in, let’s say, the middle register. In the lower register will be the sound of the old babes at the slot machines. Men play the slots too, of course, but one of the indelible images of Las Vegas is that of the old babes at the row upon row of slot machines. There they are at six o’clock Sunday morning no less than at three o’clock Tuesday afternoon. Some of them pack their old hummocky shanks into Capri pants, but many of them just put on the old print dress, the same one day after day, and the old hob-heeled shoes, looking like they might be going out to buy eggs in Tupelo, Mississippi. They have a Dixie Cup full of nickels or dimes in the left hand and an Iron Boy work glove on the right hand to keep the calluses from getting sore. Every time they pull the handle, the machine makes a sound much like the sound a cash register makes before the bell rings, then the slot pictures start clattering up from left to right, the oranges, lemons, plums, cherries, bells, bars, buckaroos—the figure of a cowboy riding a bucking bronco. The whole sound keeps churning up over and over again in eccentric series all over the place, like one of those random-sound radio symphonies by John Cage. You can hear it at any hour of the day or night all over Las Vegas. You can walk down Fremont Street at dawn and hear it without even walking in a door, that and the spins of the wheels of fortune, a boring and not very popular sort of simplified roulette, as the tabs flap to a stop. As an overtone, or at times simply as a loud sound, comes the babble of the casino crowds, with an occasional shriek from the craps tables, or, anywhere from 4 P.M. to 6 A.M., the sound of brass instruments or electrified string instruments from the cocktail-lounge shows.
The crowd and band sounds are not very extraordinary, of course. But Las Vegas’ Muzak is. Muzak pervades Las Vegas from the time you walk into the airport upon landing to the last time you leave the casinos. It is piped out to the swimming pool. It is in the drugstores. It is as if there were a communal fear that someone, somewhere in Las Vega
s, was going to be left with a totally vacant minute on his hands.
Las Vegas has succeeded in wiring an entire city with this electronic stimulation, day and night, out in the middle of the desert. In the automobile I rented, the radio could not be turned off, no matter which dial you went after. I drove for days in a happy burble of Action Checkpoint News, “Monkey No. 9,” “Donna, Donna, the Prima Donna,” and picking-and-singing jingles for the Frontier Bank and the Fremont Hotel.
One can see the magnitude of the achievement. Las Vegas takes what in other American towns is but a quixotic inflammation of the senses for some poor salary mule in the brief interval between the flagstone rambler and the automatic elevator downtown and magnifies it, foliates it, embellishes it into an institution.
For example, Las Vegas is the only town in the world whose skyline is made up neither of buildings, like New York, nor of trees, like Wilbraham, Massachusetts, but signs. One can look at Las Vegas from a mile away on Route 91 and see no buildings, no trees, only signs. But such signs! They tower. They revolve, they oscillate, they soar in shapes before which the existing vocabulary of art history is helpless. I can only attempt to supply names—Boomerang Modern, Palette Curvilinear, Flash Gordon Ming-Alert Spiral, McDonald’s Hamburger Parabola, Mint Casino Elliptical, Miami Beach Kidney. Las Vegas’ sign makers work so far out beyond the frontiers of conventional studio art that they have no names themselves for the forms they create. Vaughan Cannon, one of those tall, blond Westerners, the builders of places like Las Vegas and Los Angeles, whose eyes seem to have been bleached by the sun, is in the back shop of the Young Electric Sign Company out on East Charleston Boulevard with Herman Boernge, one of his designers, looking at the model they have prepared for the Lucky Strike Casino sign, and Cannon points to where the sign’s two great curving faces meet to form a narrow vertical face and says:
“Well, here we are again—what do we call that?”
“I don’t know,” says Boernge. “It’s sort of a nose effect. Call it a nose.”
Okay, a nose, but it rises sixteen stories high above a two-story building. In Las Vegas no farseeing entrepreneur buys a sign to fit a building he owns. He rebuilds the building to support the biggest sign he can get up the money for and, if necessary, changes the name. The Lucky Strike Casino today is the Lucky Casino, which fits better when recorded in sixteen stories of flaming peach and incandescent yellow in the middle of the Mojave Desert. In the Young Electric Sign Co. era signs have become the architecture of Las Vegas, and the most whimsical, Yale-seminar-frenzied devices of the two late geniuses of Baroque Modern, Frank Lloyd Wright and Eero Saarinen, seem rather stuffy business, like a jest at a faculty meeting, compared to it. Men like Boernge, Kermit Wayne, Ben Mitchem and Jack Larsen, formerly an artist for Walt Disney, are the designer-sculptor geniuses of Las Vegas, but their motifs have been carried faithfully throughout the town by lesser men, for gasoline stations, motels, funeral parlors, churches, public buildings, flop-houses and sauna baths.
Then there is a stimulus that is both visual and sexual—the Las Vegas buttocks décolletage. This is a form of sexually provocative dress seen more and more in the United States, but avoided like Broadway message—embroidered (“Kiss Me, I’m Cold”) underwear in the fashion pages, so that the euphemisms have not been established and I have no choice but clinical terms. To achieve buttocks décolletage a woman wears bikini-style shorts that cut across the round fatty masses of the buttocks rather than cupping them from below, so that the outer-lower edges of these fatty masses, or “cheeks,” are exposed. I am in the cocktail lounge of the Hacienda Hotel, talking to managing director Dick Taylor about the great success his place has had in attracting family and tour groups, and all around me the waitresses are bobbing on their high heels, bare legs and décolletage-bare backsides, set off by pelvis-length lingerie of an uncertain denomination. I stare, but I am new here. At the White Cross Rexall drugstore on the Strip a pregnant brunette walks in off the street wearing black shorts with buttocks décolletage aft and illusion-of-cloth nylon lingerie hanging fore, and not even the old mom’s-pie pensioners up near the door are staring. They just crank away at the slot machines. On the streets of Las Vegas, not only the show girls, of which the town has about two hundred fifty, bona fide, in residence, but girls of every sort, including, especially, Las Vegas’ little high-school buds, who adorn what locals seeking roots in the sand call “our city of churches and schools,” have taken up the chic of wearing buttocks décolletage step-ins under flesh-tight slacks, with the outline of the undergarment showing through fashionably. Others go them one better. They achieve the effect of having been dipped once, briefly, in Helenca stretch nylon. More and more they look like those wonderful old girls out of Flash Gordon who were wrapped just once over in Baghdad pantaloons of clear polyethylene with only Flash Gordon between them and the insane red-eyed assaults of the minions of Ming. It is as if all the hip young suburban gals of America named Lana, Deborah and Sandra, who gather wherever the arc lights shine and the studs steady their coiffures in the plate-glass reflection, have convened in Las Vegas with their bouffant hair above and anatomically stretch-pant-swathed little bottoms below, here on the new American frontier. But exactly! NONE OF IT WOULD HAVE BEEN POSSIBLE, HOWEVER, WITHOUT one of those historic combinations of nature and art that create an epoch. In this case, the Mojave Desert plus the father of Las Vegas, the late Benjamin “Bugsy” Siegel.
Bugsy was an inspired man. Back in 1944 the city fathers of Las Vegas, their Protestant rectitude alloyed only by the giddy prospect of gambling revenues, were considering the sort of ordinance that would have preserved the town with a kind of Colonial Williamsburg dinkiness in the motif of the Wild West. All new buildings would have to have at least the façade of the sort of place where piano players used to wear garters on their sleeves in Virginia City around 1880. In Las Vegas in 1944, it should be noted, there was nothing more stimulating in the entire town than a Fremont Street bar where the composer of “Deep in the Heart of Texas” held forth and the regulars downed fifteen-cent beer.
Bugsy pulled into Las Vegas in 1945 with several million dollars that, after his assassination, was traced back in the general direction of gangster-financiers. Siegel put up a hotel-casino such as Las Vegas had never seen and called it the Flamingo—all Miami Modern, and the hell with piano players with garters and whatever that was all about. Everybody drove out Route 91 just to gape. Such shapes! Boomerang Modern supports, Palette Curvilinear bars, Hot Shoppe Cantilever roofs and a scalloped swimming pool. Such colors! All the new electrochemical pastels of the Florida littoral: tangerine, broiling magenta, livid pink, incarnadine, fuchsia demure, Congo ruby, methyl green, viridine, aquamarine, phenosafranine, incandescent orange, scarlet-fever purple, cyanic blue, tessellated bronze, hospital-fruit-basket orange. And such signs! Two cylinders rose at either end of the Flamingo—eight stories high and covered from top to bottom with neon rings in the shape of bubbles that fizzed all eight stories up into the desert sky all night long like an illuminated whisky-soda tumbler filled to the brim with pink champagne.
The business history of the Flamingo, on the other hand, was not such a smashing success. For one thing, the gambling operation was losing money at a rate that rather gloriously refuted all the recorded odds of the gaming science. Siegel’s backers apparently suspected that he was playing both ends against the middle in collusion with professional gamblers who hung out at the Flamingo as though they had liens on it. What with one thing and another, someone decided by the night of June 20, 1947, that Benny Siegel, lord of the Flamingo, had had it. He was shot to death in Los Angeles.
Yet Siegel’s aesthetic, psychological and cultural insights, like Cézanne’s, Freud’s and Max Weber’s, could not die. The Siegel vision and the Siegel aesthetic were already sweeping Las Vegas like gold fever. And there were builders of the West equal to the opportunity. All over Las Vegas the incredible electric pastels were repeated. Overnight the Baroque Modern forms made
Las Vegas one of the few architecturally unified cities of the world—the style was Late American Rich—and without the bother and bad humor of a City Council ordinance. No enterprise was too small, too pedestrian or too solemn for The Look. The Supersonic Carwash, the Mercury Jet-away, Gas Vegas Village and Terrible Herbst gasoline stations, the Par-a-Dice Motel, the Palm Mortuary, the Orbit Inn, the Desert Moon, the Blue Onion Drive-In—on it went, like Wildwood, New Jersey, entering Heaven.
The atmosphere of the six-mile-long Strip of hotel-casinos grips even those segments of the population who rarely go near it. Barely twenty-five hundred feet off the Strip, over by the Convention Center, stands Landmark Towers, a shaft thirty stories high, full of apartments, supporting a huge circular structure shaped like a space observation platform, which was to have contained the restaurant and casino. Somewhere along the way Landmark Towers went bankrupt, probably at that point in the last of the many crises when the construction workers still insisted on spending half the day flat on their bellies with their heads, tongues and eyeballs hanging over the edge of the tower, looking down into the swimming pool of the Playboy Apartments below, which has a “nudes only” section for show girls whose work calls for a tan all over.
Elsewhere, Las Vegas’ beautiful little high-school buds in their buttocks-décolletage stretch pants are back on the foam-rubber upholstery of luxury broughams peeling off the entire chick ensemble long enough to establish the highest venereal-disease rate among high-school students anywhere north of the yaws-rotting shanty jungles of the Eighth Parallel. The Negroes who have done much of the construction work in Las Vegas’ sixteen-year boom are off in their ghetto on the west side of town, and some of them are smoking marijuana, eating peyote buttons and taking horse (heroin), which they get from Tijuana, I mean it’s simple, baby, right through the mails, and old Raymond, the Phoenix engineer, does not have the high life to himself.