At the forefront of all this unexpectedly lonely interactivity is Facebook, with 845 million users and $3.7 billion in revenue last year. The company hopes to raise $5 billion in an initial public offering later this spring, which will make it by far the largest Internet IPO in history. Some recent estimates put the company’s potential value at $100 billion, which would make it larger than the global coffee industry—one addiction preparing to surpass the other. Facebook’s scale and reach are hard to comprehend: last summer Facebook became, by some counts, the first website to receive 1 trillion page views in a month. In the last three months of 2011, users generated an average of 2.7 billion “likes” and comments every day. On whatever scale you care to judge Facebook—as a company, as a culture, as a country—it is vast beyond imagination.
Despite its immense popularity, or more likely because of it, Facebook has, from the beginning, been under something of a cloud of suspicion. The depiction of Mark Zuckerberg in The Social Network as a bastard with symptoms of Asperger’s syndrome was nonsense. But it felt true. It felt true to Facebook, if not to Zuckerberg. The film’s most indelible scene, the one that may well have earned it an Oscar, was the final, silent shot of an anomic Zuckerberg sending out a friend request to his ex-girlfriend, then waiting and clicking and waiting and clicking—a moment of superconnected loneliness preserved in amber. We have all been in that scene: transfixed by the glare of a screen, hungering for a response.
When you sign up for Google+ and set up your Friends circle, the program specifies that you should include only “your real friends, the ones you feel comfortable sharing private details with.” That one little phrase, your real friends—so quaint, so charmingly mothering—perfectly encapsulates the anxieties that social media have produced: the fears that Facebook is interfering with our real friendships, distancing us from each other, making us lonelier; and that social networking might be spreading the very isolation it seemed designed to conquer.
Facebook arrived in the middle of a dramatic increase in the quantity and intensity of human loneliness, a rise that initially made the site’s promise of greater connection seem deeply attractive. Americans are more solitary than ever before. In 1950 less than 10 percent of American households contained only one person. By 2010 nearly 27 percent of households had just one person. Solitary living does not guarantee a life of unhappiness, of course. In his recent book about the trend toward living alone, Eric Klinenberg, a sociologist at NYU, writes: “Reams of published research show that it’s the quality, not the quantity of social interaction, that best predicts loneliness.” True. But before we begin the fantasies of happily eccentric singledom, of divorcées dropping by their knitting circles after work for glasses of Drew Barrymore pinot grigio, or recent college graduates with perfectly articulated, steampunk-themed, 300-square-foot apartments organizing croquet matches with their book clubs, we should recognize that it is not just isolation that is rising sharply. It’s loneliness, too. And loneliness makes us miserable.
We know intuitively that loneliness and being alone are not the same thing. Solitude can be lovely. Crowded parties can be agony. We also know, thanks to a growing body of research on the topic, that loneliness is not a matter of external conditions; it is a psychological state. A 2005 analysis of data from a longitudinal study of Dutch twins showed that the tendency toward loneliness has roughly the same genetic component as other psychological problems such as neuroticism or anxiety.
Still, loneliness is slippery, a difficult state to define or diagnose. The best tool yet developed for measuring the condition is the UCLA Loneliness Scale, a series of twenty questions that all begin with this formulation: “How often do you feel . . . ?” As in “How often do you feel that you are ‘in tune’ with the people around you?” And “How often do you feel that you lack companionship?” Measuring the condition in these terms, various studies have shown loneliness rising drastically over a very short period of recent history. A 2010 AARP survey found that 35 percent of adults older than forty-five were chronically lonely, as opposed to 20 percent of a similar group only a decade earlier. According to a major study by a leading scholar of the subject, roughly 20 percent of Americans—about 60 million people—are unhappy with their lives because of loneliness. Across the Western world, physicians and nurses have begun to speak openly of an epidemic of loneliness.
The new studies on loneliness are beginning to yield some surprising preliminary findings about its mechanisms. Almost every factor that one might assume affects loneliness does so only some of the time, and only under certain circumstances. People who are married are less lonely than single people, one journal article suggests, but only if their spouses are confidants. If one’s spouse is not a confidant, marriage may not decrease loneliness. A belief in God might help, or it might not, as a 1990 German study comparing levels of religious feeling and levels of loneliness discovered. Active believers who saw God as abstract and helpful rather than as a wrathful, immediate presence were less lonely. “The mere belief in God,” the researchers concluded, “was relatively independent of loneliness.”
But it is clear that social interaction matters. Loneliness and being alone are not the same thing, but both are on the rise. We meet fewer people. We gather less. And when we gather, our bonds are less meaningful and less easy. The decrease in confidants—that is, in quality social connections—has been dramatic over the past twenty-five years. In one survey, the mean size of networks of personal confidants decreased from 2.94 people in 1985 to 2.08 in 2004. Similarly, in 1985, only 10 percent of Americans said they had no one with whom to discuss important matters, and 15 percent said they had only one such good friend. By 2004, 25 percent had nobody to talk to, and 20 percent had only one confidant.
In the face of this social disintegration, we have essentially hired an army of replacement confidants, an entire class of professional carers. As Ronald Dworkin pointed out in a 2010 paper for the Hoover Institution, in the late 1940s, the United States was home to 2,500 clinical psychologists, 30,000 social workers, and fewer than 500 marriage and family therapists. As of 2010, the country had 77,000 clinical psychologists, 192,000 clinical social workers, 400,000 nonclinical social workers, 50,000 marriage and family therapists, 105,000 mental-health counselors, 220,000 substance-abuse counselors, 17,000 nurse psychotherapists, and 30,000 life coaches. The majority of patients in therapy do not warrant a psychiatric diagnosis. This raft of psychic servants is helping us through what used to be called regular problems. We have outsourced the work of everyday caring.
We need professional carers more and more, because the threat of societal breakdown, once principally a matter of nostalgic lament, has morphed into an issue of public health. Being lonely is extremely bad for your health. If you’re lonely, you’re more likely to be put in a geriatric home at an earlier age than a similar person who isn’t lonely. You’re less likely to exercise. You’re more likely to be obese. You’re less likely to survive a serious operation and more likely to have hormonal imbalances. You are at greater risk of inflammation. Your memory may be worse. You are more likely to be depressed, to sleep badly, and to suffer dementia and general cognitive decline. Loneliness may not have killed Yvette Vickers, but it has been linked to a greater probability of having the kind of heart condition that did kill her.
And yet, despite its deleterious effect on health, loneliness is one of the first things ordinary Americans spend their money achieving. With money, you flee the cramped city to a house in the suburbs or, if you can afford it, a McMansion in the exurbs, inevitably spending more time in your car. Loneliness is at the American core, a byproduct of a long-standing national appetite for independence: the Pilgrims who left Europe willingly abandoned the bonds and strictures of a society that could not accept their right to be different. They did not seek out loneliness, but they accepted it as the price of their autonomy. The cowboys who set off to explore a seemingly endless frontier likewise traded away personal ties in favor of pride and self-
respect. The ultimate American icon is the astronaut. Who is more heroic, or more alone? The price of self-determination and self-reliance has often been loneliness. But Americans have always been willing to pay that price.
Today the one common feature in American secular culture is its celebration of the self that breaks away from the constrictions of the family and the state and, in its greatest expressions, from all limits entirely. The great American poem is Whitman’s “Song of Myself.” The great American essay is Emerson’s “Self-Reliance.” The great American novel is Melville’s Moby-Dick, the tale of a man on a quest so lonely that it is incomprehensible to those around him. American culture, high and low, is about self-expression and personal authenticity. Franklin Delano Roosevelt called individualism “the great watchword of American life.”
Self-invention is only half of the American story, however. The drive for isolation has always been in tension with the impulse to cluster in communities that cling and suffocate. The Pilgrims, while fomenting spiritual rebellion, also enforced ferocious cohesion. The Salem witch trials, in hindsight, read like attempts to impose solidarity—as do the McCarthy hearings. The history of the United States is like the famous parable of the porcupines in the cold, from Schopenhauer’s Studies in Pessimism—the ones who huddle together for warmth and shuffle away in pain, always separating and congregating.
We are now in the middle of a long period of shuffling away. In his 2000 book Bowling Alone, Robert D. Putnam attributed the dramatic postwar decline of social capital—the strength and value of interpersonal networks—to numerous interconnected trends in American life: suburban sprawl, television’s dominance over culture, the self-absorption of the baby boomers, the disintegration of the traditional family. The trends he observed continued through the prosperity of the aughts and have only become more pronounced with time: the rate of union membership declined in 2011 again; screen time rose; the Masons and the Elks continued their slide into irrelevance. We are lonely because we want to be lonely. We have made ourselves lonely.
The question of the future is this: Is Facebook part of the separating or part of the congregating; is it a huddling-together for warmth or a shuffling-away in pain?
Well before Facebook, digital technology was enabling our tendency for isolation to an unprecedented degree. Back in the 1990s, scholars started calling the contradiction between an increased opportunity to connect and a lack of human contact the “Internet paradox.” A prominent 1998 article on the phenomenon by a team of researchers at Carnegie Mellon showed that increased Internet usage was already coinciding with increased loneliness. Critics of the study pointed out that the two groups that participated in the study—high-school journalism students who were heading to university and socially active members of community development boards—were statistically likely to become lonelier over time. Which brings us to a more fundamental question: Does the Internet make people lonely, or are lonely people more attracted to the Internet?
The question has intensified in the Facebook era. A recent study out of Australia (where close to half the population is active on Facebook), titled “Who Uses Facebook?” found a complex and sometimes confounding relationship between loneliness and social networking. Facebook users had slightly lower levels of “social loneliness”—the sense of not feeling bonded with friends—but “significantly higher levels of family loneliness”—the sense of not feeling bonded with family. It may be that Facebook encourages more contact with people outside of our household, at the expense of our family relationships—or it may be that people who have unhappy family relationships in the first place seek companionship through other means, including Facebook. The researchers also found that lonely people are inclined to spend more time on Facebook: “One of the most noteworthy findings,” they wrote, “was the tendency for neurotic and lonely individuals to spend greater amounts of time on Facebook per day than non-lonely individuals.” And they found that neurotics are more likely to prefer to use the wall, while extroverts tend to use chat features in addition to the wall.
Moira Burke, until recently a graduate student at the Human-Computer Institute at Carnegie Mellon, used to run a longitudinal study of 1,200 Facebook users. That study, which is ongoing, is one of the first to step outside the realm of self-selected college students and examine the effects of Facebook on a broader population over time. She concludes that the effect of Facebook depends on what you bring to it. Just as your mother said: you get out only what you put in. If you use Facebook to communicate directly with other individuals—by using the “like” button, commenting on friends’ posts, and so on—it can increase your social capital. Personalized messages, or what Burke calls “composed communication,” are more satisfying than “one-click communication”—the lazy click of a like. “People who received composed communication became less lonely, while people who received one-click communication experienced no change in loneliness,” Burke tells me. So you should inform your friend in writing how charming her son looks with Harry Potter cake smeared all over his face, and how interesting her sepia-toned photograph of that tree-framed bit of skyline is, and how cool it is that she’s at whatever concert she happens to be at. That’s what we all want to hear. Even better than sending a private Facebook message is the semipublic conversation, the kind of back-and-forth in which you half ignore the other people who may be listening in. “People whose friends write to them semipublicly on Facebook experience decreases in loneliness,” Burke says.
On the other hand, nonpersonalized use of Facebook—scanning your friends’ status updates and updating the world on your own activities via your wall, or what Burke calls “passive consumption” and “broadcasting”—correlates to feelings of disconnectedness. It’s a lonely business, wandering the labyrinths of our friends’ and pseudo-friends’ projected identities, trying to figure out what part of ourselves we ought to project, who will listen, and what they will hear. According to Burke, passive consumption of Facebook also correlates to a marginal increase in depression. “If two women each talk to their friends the same amount of time, but one of them spends more time reading about friends on Facebook as well, the one reading tends to grow slightly more depressed,” Burke says. Her conclusion suggests that my sometimes unhappy reactions to Facebook may be more universal than I had realized. When I scroll through page after page of my friends’ descriptions of how accidentally eloquent their kids are, and how their husbands are endearingly bumbling, and how they’re all about to eat a home-cooked meal prepared with fresh local organic produce bought at the farmers’ market and then go for a jog and maybe check in at the office because they’re so busy getting ready to hop on a plane for a week of luxury dogsledding in Lapland, I do grow slightly more miserable. A lot of other people doing the same thing feel a little bit worse, too.
Still, Burke’s research does not support the assertion that Facebook creates loneliness. The people who experience loneliness on Facebook are lonely away from Facebook too, she points out; on Facebook, as everywhere else, correlation is not causation. The popular kids are popular, and the lonely skulkers skulk alone. Perhaps it says something about me that I think Facebook is primarily a platform for lonely skulking. I mention to Burke the widely reported study, conducted by a Stanford graduate student, that showed how believing that others have strong social networks can lead to feelings of depression. What does Facebook communicate, if not the impression of social bounty? Everybody else looks so happy on Facebook, with so many friends, that our own social networks feel emptier than ever in comparison. Doesn’t that make people feel lonely? “If people are reading about lives that are much better than theirs, two things can happen,” Burke tells me. “They can feel worse about themselves, or they can feel motivated.”
Burke will start working at Facebook as a data scientist this year.
John Cacioppo, the director of the Center for Cognitive and Social Neuroscience at the University of Chicago, is the world’s leading expert on loneliness. In his l
andmark book Loneliness, released in 2008, he revealed just how profoundly the epidemic of loneliness is affecting the basic functions of human physiology. He found higher levels of epinephrine, the stress hormone, in the morning urine of lonely people. Loneliness burrows deep: “When we drew blood from our older adults and analyzed their white cells,” he writes, “we found that loneliness somehow penetrated the deepest recesses of the cell to alter the way genes were being expressed.” Loneliness affects not only the brain, then, but the basic process of DNA transcription. When you are lonely, your whole body is lonely.
To Cacioppo, Internet communication allows only ersatz intimacy. “Forming connections with pets or online friends or even God is a noble attempt by an obligatorily gregarious creature to satisfy a compelling need,” he writes. “But surrogates can never make up completely for the absence of the real thing.” The “real thing” being actual people, in the flesh. When I speak to Cacioppo, he is refreshingly clear on what he sees as Facebook’s effect on society. Yes, he allows, some research has suggested that the greater the number of Facebook friends a person has, the less lonely she is. But he argues that the impression this creates can be misleading. “For the most part,” he says, “people are bringing their old friends, and feelings of loneliness or connectedness, to Facebook.” The idea that a website could deliver a more friendly, interconnected world is bogus. The depth of one’s social network outside Facebook is what determines the depth of one’s social network within Facebook, not the other way around. Using social media doesn’t create new social networks; it just transfers established networks from one platform to another. For the most part, Facebook doesn’t destroy friendships—but it doesn’t create them, either.
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