Personality Plus: Some Experiences of Emma McChesney and Her Son, Jock

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"You\'re too darned charming." That\'s what the "Old Man" told Jock McChesney, and that\'s why Jock went home and forgot to turn on the lights. "Personality Plus," by Edna Ferber, was the first of a new series of Business Stories by Edna Ferber. Jock McChesney, son of Emma McChesney - one woman in a million, according to "Old Man" Bartholomew Berg - is the hero. With something of his mother\'s splendid courage in his heart, but with nothing of her canny knowledge in his head, Jock fares forth to do battle with the merciless god, Business. The battle ground is the Advertising Profession. There is electricity in the telling of it and wisdom too, and lots of fun. "An intensely interesting story of a young man\'s experience in an advertising agency. Gives many sidelights on real advertising experience and is worthy of careful reading." -Business: The Magazine for Office Store and Factory "Technically the hero is a young American named Jock, but in reality Emma McChesney, \'secretary to the T. A. Buck Featherloom Petticoat Company,\' is again the principal figure. Those who receive slight intellectual thrills from Miss Ferber\'s humorous observation of American life and those who enjoy reading it as they would enjoy talking over old times with a friend whose turn for epithet and comment pleased them, admire these stories." -The Dial "\'Personality Plus,\' it seems, is the possession in a salesman of such excessive charm that his prospective customers enjoy his society so much that they can\'t do business with him. At first this hindered the activities of Jock McChesney, the wide-awake, sometimes bumptious son of Emma McChesney, once the best saleswoman on the road, a good and clever lady much liked by readers of Miss Ferber\'s former stories. Soon Jock finds himself and makes his hit. The story is intensely modern, humorous, and shrewdly observant of business and of men and women." -The Outlook