This Is Not a T-Shirt

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The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himselfStreetwear exists in that rarefied space where genuine "cool" coexists with big business; where a star designer might work at the same time with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts worn by everyone from rappers to models to book editors. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those companies, and Bobby Hundreds is at the center of it all.Bobby Kim, a.k.a. Bobby Hundreds, is the cofounder of The Hundreds, one of the first streetwear brands to go global. The creative force behind the brand, he has emerged as one of streetwear's most prominent faces and voices. But growing up as one of the only Asian American kids in a...