It Takes a Tribe

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My professors did not get the attraction of a difficult challenge in which nobody was measured or ranked. "Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" they asked. My gut feeling was-plenty of people.Will Dean is the unlikely founder of an even less likely global phenomenon. After five years as a British counterterrorism officer and two years at Harvard Business School, he was determined not to follow his classmates to Wall Street or Silicon Valley. Instead he pursued his unique vision for an extreme obstacle course-a ten- to twelve-mile gauntlet that would push participants to their limits and help them surpass those limits together. It would be about collective energy and continual self-improvement, not cutthroat competition. It would be about the power of a tribe. Dean and his small, cash-strapped team launched the first Tough Mudder event in May 2010, hosting 4,500...