Content Strategy for the Web

by Kristina Halvorson

  questions to ask, 150–151

  tasks, 150

  tools, measurement histories, 151

  tools, measurement scorecards, 151–152

  tools, qualitative audit spreadsheets and reports, 151

  content, maintaining, 147

  questions to ask, 148

  tasks, 148

  tools, content inventories, 149

  tools, content maintenance checklists, 149

  tools, content maintenance logs, 149

  content, processes of, 142–143

  doing less not more, 6–9

  quad, 29–30

  people components of, 129–130

  taking action, 12, 156–157

  writers of web content, 15–16

  coordination with other disciplines, 33

  responsibility for content, 134