Digital Marketplaces Unleashed

by Claudia Linnhoff-Popien

  Gerhard Hastreiter | Allianz

  Dr. Gerhard Hastreiter is Managing Partner at Allianz Consulting, Germany’s biggest in-house consultancy. He holds a PhD in Theoretical Physics and has been working for over 20 years in different roles at Allianz. Amongst others he was in charge of sales-, web- and BI-applications at Allianz Germany, of Organizational Management in the German sales division, CEO of AllSecur, Allianz Germany’s direct insurer, and Program Manager for a global “Greenfield” operations project before taking over responsibility for Allianz Group’s global consultancy.

  Markus Heyn | BOSCH

  Dr. Markus Heyn has been a member of board of management of Robert Bosch GmbH since April 2015. He bears corporate responsibility for automotive original equipment sales and marketing and sales. Dr. Heyn is also responsible for the Automotive Aftermarket division as well as the subsidiaries Bosch Engineering GmbH and ETAS GmbH. After completion of his doctorate in mechanical engineering he joined Bosch in 1999 as a consultant in the corporate office for coordinating productivity and process optimization. In the further course Dr. Heyn held various management positions both nationally and internationally, among them he was responsible as Technical Plant Manager at the Jihlava plant in Czech Republic. Most recently he was in charge for Bosch’s business sector Diesel Systems.

  Wolfgang Hildesheim | IBM Watson and AI Leader DACH

  Wolfgang Hildesheim is a high energy physicist by education. He worked at CERN and DESY. After more than ten years in research and consulting he took the Executive Vice President role for Worldwide Sales and Marketing of a family owned company that focuses on Big Data and Communication Intelligence. Being a member of the board he significantly grew revenues and profits, in particular through individual custom solutions and strong client orientation. In 1997 Wolfgang Hildesheim joined IBM to lead the Automotive, Aerospace and High Tech Practice. Since 1999 he led IBM`s Big Data Industry Solution Business in Europe helping client enterprises to become more data driven and create business value by using Advanced Analytics. Since 2012 Wolfgang Hildesheim is responsible for creating and growing IBM´s Watson Business in Europe with a major focus on Germany. Watson Solutions are IBM`s answer to the current worldwide Cognitive Computing mega trend, offering unmatched intelligent services and competitive edge based on Artifical Intelligence. He is regularly presenting at several conferences and publications.

  Martin Hofmann | Volkswagen

  Dr. Martin Hofmann is since 2011 the Group CIO of the Volkswagen AG. Since he joined Volkswagen several years ago he holds multiple senior management positions. He holds in 2007 the position as Head of Organizational Development at VW. Since 2004 he leads the division for Process-and Information management. In 2001 he was the responsible manager for the Group Procurement Process and Information Management at Volkswagen. He started his career in 1995 at EDS Plano in USA as an Executive Director Digital Supply Chain. His university degrees include Harvard Business School AMP, a PhD in engineering from ETH Zürich and a Degree in business informatics and business administration from the University of Mannheim.

  Kerstin Jeger | Montessori

  Kerstin Jeger is a Montessorian, childhood education expert who has devoted her life to individualized learning and character development Kerstin became dean of the private Montessori specialized Secondary School Lauf Germany in 2013. A school which was founded in 2008. From 1992–2012 she hold different teaching positions at various trade schools in the Nuremburg area. In March 2008 she was promoted to senior teacher and in 2015 to Director of Studies. Kerstin was 5 years on parental leave to raise and educate her two children who joined a Montessorian elementary school. After finishing her undergraduate studies in business administration, Kerstin received a Masters Degree with a focus on computer science and psychology of learning at the Friedrich-Alexander-University Nuremberg in 1992.

  Steve Lee Hee Kwang | Changi Airport

  Steve is currently the Chief Information Officer and Senior Vice President, Technology at Changi Airport Group. His responsibilities includes: IT project management, operations and support, architecture and strategy for both airport operations, commercial and corporate systems. Prior to joining CAG, Steve was the CIO at Kuok (Singapore) Ltd, a company with businesses in trading, shipping, logistics and other businesses across the region. He spent his earlier years in the Ministry of Defence where he held the post of Deputy Director, MINDEF CIO Office before leaving to join the private sector. Steve is also currently the President of the ITMA, Singapore and on the Advisory Committees of the Temasek Polytechnic, Informatics IT School and Singapore Management University School of Information Systems. Steve is also the Chairman of ACI World Airport IT Standing Committee.

  Goodarz Mahbobi | axxessio

  Goodarz Mahbobi studied computer science at the Technical University of Vienna and at UC Berkeley in the United States of America. Due to the many years of experience as an independent operational IT-architect, strategic consultant and as a project and program manager, he has an extensive know-how especially in the areas of telecommunications and logistics and change processes (e.g. smart factory). In 2006, he and his partner Walter Brux founded the IT and Management consultancy axxessio GmbH. Moreover, Goodarz Mahbobi is a member of the board at IT FOR WORK – one of Germany‘s leading networks for small and medium-sized enterprises in the field of information and communication technologies - with particular focus on software development.

  Hartmut Mai | Allianz

  Hartmut Mai is responsible for the company’s global Property, Financial Lines, Engineering, Liability, and Mid-Corporate underwriting as well as for its Risk Consulting unit since 2012. Mai began his insurance career in 1995 with AIG EUROPE, as a Directors and Officers liability underwriter. Since then he held various management positions for AIG’s German operation such as Member of the Board of Management. In 2003 Mai relocated to London for AIG’s Financial Lines operation and headed up the Commercial Management Liability team for the UK/Ireland region. In 2006 he joined MARSH GmbH to head up their German FINPRO team. He joined AGCS as Global Head of Financial Lines in 2007. Mai has studied law at the University of Cologne and at Emory Law School in Atlanta, GA.

  Rolf Schumann | SAP SE

  As General Manager Platform and Innovation at SAP, Rolf Schumann (SVP) runs all go-to- market activities for the Business Unit SAP HANA Cloud Platform globally. In his role, he represents the customer and market perspective in SAP’s Global Leadership Team. He is known as a leading Technology and Innovation Entrepreneur who brings more than twenty-five years of experience. Previously, he headed the platform and innovation business in EMEA as Chief Technology Officer at SAP. He received a degree in Master of Science Business Administration and Computer Science from the University of Mannheim (GER), a Master of IT Management from ZfU International Business School (CH) and possesses multiple IT certifications. He published the books “Simplify your IT” and “Update – why the data revolution affects all of us”, which was honored with the GetAbstract International Book Award as the best business book in 2015.

  Jan Zadak | HP Enterprise Services

  Jan Zadak served as President HP Enterprise Services Europe, the Middle East and Africa (EMEA) till December 2016. Previously, Zadak was executive vice president for HP globally and senior vice president for Europe, the Middle East and Africa (EMEA) responsible for the management of top corporate and enterprise accounts. Zadak joined Compaq Computer in 1997 and held several senior management roles in EMEA's emerging markets, including Central and Eastern Europe, the Middle East and Africa. Before joining Compaq, Zadak spent five years with Olivetti Czech Republic. A native of the Czech Republic, Zadak graduated from the Czech Technical University of Prague, Faculty of Electrical Engineering in1988. He did a one year Ph.D. study program at Universität Erlangen-Nuernberg in Germany in 1991 and gained a Ph.D. from his alma mater, the Czech Technical University in 1992.

  Contents

  Part I Prefaces

>   1 Preface:​ Humans in Digital Marketplaces

  Gerald Hüther

  2 Preface:​ Digital Society?​ The Great Transformation21​

  Fredmund Malik

  3 Preface:​ New Computing in Digital Marketplaces Unleashed

  Florian Leibert

  Part II Introduction

  4 Welcome to the Age of Spontaneous Business Models:​ Start Shaping or Be Shaped

  Claudia Linnhoff-Popien, Ralf Schneider and Michael Zaddach

  Part III Digital Society

  5 Preface:​ So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large

  Sandro Gaycken

  6 Valuation, Recognition, and Signaling in the Digital Public Sphere:​ the TED Talk Ranking Ecosystem

  Heidi Gautschi and Gianluigi Viscusi

  7 Consumers’ Digital Self-Determination:​ Everything Under Control?​

  Britta Krahn and Christian Rietz

  8 Digitally Mature?​ Ready for the Digital Transformation?​

  Maik Romberg

  9 Blockchain – the Case for Market Adoption of the Distributed Ledger

  Marco Streng

  10 ‘Local’ Is an Asset, Response Time Is Key:​ Lessons Learned from the Amiona St.​ Gallen Local Digital Marketplace

  Mark Schleicher, Philipp Osl and Hubert Österle

  11 How Large Corporations Survive Digitalization

  Robert Jacobi and Ellena Brenner

  Part IV Individualized Digital Learning

  12 Preface:​ Individualized Digital Learning

  Kerstin Jeger

  13 Corporate Learning in Upheaval

  Rauthgundis Reck and Gunnar Jöns

  14 Digitalization in Schools – Organization, Collaboration and Communication

  Benno Rott and Chadly Marouane

  15 The Unsung Power of Horizontal Grassroots

  Aleksandra Solda-Zaccaro

  16 The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences

  Lefteris Angelis, Mahdi Bohlouli, Kiki Hatzistavrou, George Kakarontzas, Julian Lopez and Johannes Zenkert

  Part V Disruptive Technologies & Entrepreneurship

  17 Preface:​ Reprogramming Your Corporate Immune System

  Gerhard Hastreiter

  18 How Corporations Can Win the Race Against Disruptive Startups

  Lucas Sauberschwarz and Lysander Weiss

  19 Smart Contracts – Blockchains in the Wings

  Thomas Bocek and Burkhard Stiller

  20 The Last Step Remains Analogue…

  Joachim Kistner

  21 Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community Problems

  J. Antão B. Moura, Marcelo A. de Barros and Ruan P. Oliveira

  22 Industrial Evolution and Disruptive Innovation:​ Theories, Evidence and Perspectives

  Luigi Orsenigo

  Part VI Digital Business Outcomes

  23 Preface:​ Digital Business Outcomes

  Jan Zadak

  24 Software Industrialisatio​n – How to Industrialise Knowledge Work?​

  Josef Adersberger and Johannes Siedersleben

  25 From Digital Retail to Real-Time Retail

  Andreas Kranabitl and Robert Pikart

  26 Privacy Preserving Personalization in Complex Ecosystems

  Anders Andersen and Randi Karlsen

  Part VII Cognitive Systems

  27 Cognitive Computing – the new Paradigm of the Digital World

  Wolfgang Hildesheim

  28 From Tweet to Chatbot – Content Management as a Core Competency for the Digital Evolution

  Alexander W. Jonke and Jo Barbara Volkwein

  29 The European Network and Information Security Directive – a Cornerstone of the Digital Single Market

  Martin Schallbruch

  30 The Future of Machine Learning and Predictive Analytics

  Ali Reza Samanpour, André Ruegenberg and Robin Ahlers

  31 How Banks Can Better Serve Their Customers Through Artificial Techniques

  Armando Vieira and Attul Sehgal

  Part VIII Fin- & Insuretech

  32 Preface:​ Fin- &​ Insuretech

  Hartmut Mai

  33 Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid

  Thomas Altenhain and Christoph Heinemann

  34 The Digital Insurance – Facing Customer Expectation in a Rapidly Changing World

  Michael Cebulsky, Jörg Günther, Peter Heidkamp and Falko Brinkmann

  35 FinTech and Blockchain – Keep Bubbling?​ Or Better Get Real?​

  Nils Winkler and Björn Matthies

  36 On the Quest to the Ultimate Digital Money

  Helmut Scherzer

  Part IX Smart Traffic Hubs

  37 Preface:​ Smart Traffic Hubs

  Steve Lee

  38 SmartPORT Traffic Hub – The Prospects for an Intermodal Port of the Future

  Sebastian Saxe

  39 An Overview of Technology, Benefits and Impact of Automated and Autonomous Driving on the Automotive Industry

  Walter Brenner and Andreas Herrmann

  40 Hub Airport 4.​0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experience and Drive Operational Excellence

  Rolf Felkel, Dieter Steinmann and Frank Follert

  Part X Mobility Services

  41 Preface:​ Beyond the Hood:​ the Development of Mobility Services in the Mobile Internet

  Markus Heyn

  42 Analyzing the Digital Society by Tracking Mobile Customer Devices

  Lorenz Schauer

  43 Improving Urban Transportation:​ an Open Plat-Form for Digital Mobility Services

  Maximilian Schreieck, Christoph Pflügler, David Soto Setzke, Manuel Wiesche and Helmut Krcmar

  44 Safety Belt for Pedestrians

  Klaus David and Hendrik Berndt

  45 The Impact of Indoor Navigation Systems for Public Malls – a Comprehensive Overview –

  Karsten Weronek

  Part XI Industry 4.0

  46 Preface:​ Industry 4.​0

  Robert Blackburn

  47 The Challenge of Governing Digital Platform Ecosystems

  Maximilian Schreieck, Andreas Hein, Manuel Wiesche and Helmut Krcmar

  48 Transformation Not Completed – Identify Additional Business Opportunities by Digital Navigation

  Karsten Schweichhart, Uwe Weber and Alexander Hildenbrand

  49 The Data Science Lab at LMU Munich:​ Leveraging Knowledge Transfer, Implementing Collaborative Projects, and Promoting Future Data Science Talents

  Thomas Seidl, Peer Kröger, Tobias Emrich, Matthias Schubert, Gregor Jossé and Florian Richter

  50 Diagnosis as a Service

  Franz Wotawa, Bernhard Peischl and Roxane Koitz

  Part XII Intelligent & Autonomous Enterprise

  51 Preface:​ Intelligent &​ Autonomous Enterprise

  Martin Hofmann and Stefan Meinzer

  52 Successful Data Science Is a Communication Challenge

  Martin Werner and Sebastian Feld

  53 The Future of Currency in the Direct Markets of Tomorrow – or:​ a Blueprint for a World Without Money

  Maxim Roubintchik

  54 Digital Business Outcomes:​ Digital Innovation and Its Contribution to Corporate Development

  Hans Rösch and Stefan Schumacher

  55 Don’t Lose Control, Stay up to Date:​ Automated Runtime Quality Engineering

  Thomas Gabor, Marie Kiermeier and Lenz Belzner

  Part XIII Big Data and Analytics

  56 Preface:​ Big Data and Analytics

  Rolf Schumann

  57 Unlocking the Doors of Frankfurt Airport’s Digital Marketplace:​ How Fraport’s Smart Data Lab Manages to Create Value from Data and to Change the Airport’s Way of Thinking

  Katharina Schüller and Christian Wrobel

  58 The Digitization Dilemma of Europe’s Non-Profit Organiza
tions:​ Software as a Service to the Rescue!

  Florian Fuchs, Michael Liebmann and Frank Thelen

  59 Consumer Journey Analytics in the Context of Data Privacy and Ethics

  Andreas Braun and Gemma Garriga

  60 On the Need of Opening the Big Data Landscape to Everyone:​ Challenges and New Trends

  Rubén Salado-Cid, Aurora Ramírez and José Raúl Romero

  Part XIV Cloud Technologies

  61 Preface:​ the “Cloud Way” to Digital Transformation and New Business Models

  Sabine Bendiek

  62 Data Virtualization:​ a Standardized Front Door to Company-Wide Data Opens the Way for (Digital) Business Success

  Christian Kurze, Michael Schopp and Paul Moxon

  63 The Cloud Native Stack:​ Building Cloud Applications as Google Does