Squirrel Bait and Other Stories
Page 3
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A few days later Ralph wrote an advertisement. Perhaps you’ve seen it in some magazine or in the Sunday supplement of your newspaper,
Keep all the nuts at home! There might be a goldmine in your backyard. Stop losses to animal thieves without harming them! Marvelous new product uses the latest scientific insights to safely and humanely eliminate pilferage of your valuable nut crops by wildlife. Has made many people rich. Man from North Dakota writes, “Worth many times the price. Saved a sackful with your product. Lady from Topeka writes, “Your product saved me so much trouble. I used to have to sit outdoors fourteen hours a day for five months a year chasing away the squirrels. May God bless you, you are truly a miracle worker.” Full instructions free with each order. Small order (will protect up to ten trees) - $5.95. Large order (enough to protect thirty trees) - $22.50. Send name, address, and money to Squirrel-Bait…
Some people laughed at the ad. Some laughed at Ralph and Cindy Sue. Most just went about their business as usual.
Ralph has now hired five full time people and twelve part-timers to keep up with the orders. The business is booming, Testimonial letters from little old ladies arrive every week with permission to quote them and a photo of themselves to be used with their testimonials in the ads, The ad now runs regularly in twenty-seven national magazines and 145 newspapers. Ralph and Cindy Sue are millionaires several times over. And very much in love.
Squirrel-Bait® is on its own.
It just goes to show what a good solution can do.