Losing Money to Be a Tycoon c1-883
Page 383
Rui Yuchen’s original idea was to make Food Harmony a high-end brand, just like how carmakers made additional high-end luxury brands not to make money but to show their muscles to attack the other brands, thereby enhancing the main brand’s performance.
If they were to follow this line of thinking, Food Harmony should be small and beautiful with such high-end services provided only in certain large cities and major stores. It should not be expected to meet everyone’s needs but show muscles and high-end meals rather.
However, Boss Pei’s thinking was still unpredictable.
Boss Pei asked them to promote Food Harmony immediately to all Fish-Catching Take-Out stores, even if they were in third-tier cities.
That simultaneously included all Fish-Catching Take-Outs in Fish-Catching Internet Cafes.
That way, every store had to reinvest a lot of money to buy food boxes, train chefs, and buy ingredients. All the stores’ losses were now greatly increased again!
Originally, Rui Yuchen had seen a little profit which instantly became a black hole of losses with the new maneuvers from Boss Pei.
What did Boss Pei mean?
Rui Yuchen was really puzzled.
He had also discussed these issues with Lin Canrong from the Nameless restaurant. However, Lin Canrong could not say anything. He could only wait patiently if he could not figure it out. Boss Pei must have certain other arrangements.
Therefore, Rui Yuchen was busy these days opening stores, promoting Food Harmony while trying to figure out Boss Pei’s true intentions 24 hours a day.
However, all was still for naught.
Rui Yuchen found an empty seat to continue pondering over what Boss Pei meant after giving some guests the samples of Fish-Catching Take-Out at Shop Number One.
However, there were plenty of new order notifications in the store suddenly.
Ding, new order.
Ding, new order.
Ding, new, ding, ding, new order.
Rui Yuchen did not care at the beginning because it was already after five in the afternoon. It was normal for new orders to come in near dinner time.
However, Rui Yuchen suddenly realized that something was wrong after a while.
This new order was too frequent, it had never happened before!
In particular, the voice prompts for many new orders were connected together. This would only be the case when several people placed orders at the same time.
Rui Yuchen hurriedly checked the platform and found that the number of orders in Fish-Catching Take-Out Shop Number One was rapidly growing. It obviously increased nearly 40% as compared with dinner time yesterday!
Rui Yuchen was pleasantly surprised. “Business is rather good today!”
However, he was confused at the same time. What was with everyone today? Why did they order Fish-Catching Take-Out?
Actually, many people in Jingzhou had ordered Fish-Catching Take-Out before, but they did not eat it every day. They would only order it every once in a while for a change in taste. They would usually order other takeaways as well.
There might be many types of meals available for Fish-Catching Take-Out, but one would definitely get tired of eating it all the time.
Therefore, there might be a lot of users of Fish-Catching Take-Out in Jingzhou with a good reputation, but everyone did not order it frequently so it was difficult to achieve payback.
However, with the situation being such now…
Rui Yuchen could not help but be pleasantly surprised. “We’ll be able to make profits if we have such an order quantity every day!
“Forget it, what am I thinking? How would it be possible for us to have such an order quantity every day?
“Wait, that’s not right. It isn’t any special occasion today. Why are people ordering from Fish-Catching Take-Out?”
The more Rui Yuchen thought of it, the more he felt it wasn’t right. He quickly went to the chat group consisting of branch managers of Fish-Catching Take-Out to check.
Only then did he realize that the chat group was swarmed with messages!
“Quickly look at this news!”
“[Link] The strictest garbage sorting in Handong Province is fully implemented!”
“[Link] It was imperative to cultivate the awareness of garbage sorting”
“[Link] Leading garbage sorting into a new fashion and new habit!”
“Has it been implemented?”
“Yes, the stage of soliciting opinions is now over. It is now fully implemented in Handong Province, and Jingzhou is a key model city.”
“Some small districts are already inspecting garbage sorting, and any litter no longer exists.”
“So fast? No wonder I was thinking why the orders are exploding today!”
“My order has also exploded! An ordinary store in a small third-tier city with not many customers usually received more than a dozen orders suddenly—I was shocked!”
“I’m getting off here. I have to rush the back kitchen.”
Rui Yuchen hurriedly clicked on the links in the group chat to read the news. Only then did he realize why the orders were skyrocketing.
Handong Province was undergoing garbage sorting!
Every city had its own regulations on garbage sorting, but it was clear that the garbage sorting policy in Handong Province was the strictest in history. It was divided into four categories: Food waste, recyclable waste, hazardous waste, and other large waste.
Food waste and recyclables should not be mixed together!
Most plastic lunch boxes and plastic bags used in take-outs were all recyclable garbage that had to be thrown into the blue trash can while food waste must be thrown into the green trash.
That meant that the leftovers in the takeaway had to be thrown separately from the plastic box and the plastic bag after ordering an ordinary takeaway!
Rui Yuchen banged the table with his fist with enlightenment. “I understand now!
“Boss Pei actually had such a meaning! If you consider the garbage sorting policy, then the series of actions by Boss Pei is the best solution!
“Opening Fish-Catching Take-Out mainly in Handong Province, especially in Jingzhou City, would be able to satisfy consumers’ demands to the greatest extent.
“If I were to follow my original idea to open stores all over other cities, then the local demand for garbage sorting in Handong Province would not be able to be met!
“And opening Food Harmony in all stores is even more important now; it can achieve two key effects.
“In addition to showing all diners the high-end brands of Fish-Catching Take-Out, that will diversify the demand. Those who want a high-end experience will order Food Harmony while the ordinary folks can order Fish-Catching Take-Out.
“Perfect!
“Could Boss Pei have heard about it a while ago and had predicted the trend?”
Chapter 598
Rui Yuchen once again felt that it must be Boss Pei’s magical maneuvers, but he felt that it was simply too outrageous after thinking clearly about it.
“Such a possibility might exist, but… Fish-Catching Take-Out had been around for so long. Handong Province had no sign of undergoing garbage sorting when it was founded.
“Boss Pei had thought of using recycled cutlery with such a take-out model? However, the prediction was too early so it had been losing money?
“Even so, Boss Pei insisted on losing money, separating Fish-Catching Take-Out from Fish-Catching Internet Cafe, continuously opening branches… and after a series of operations…
“It is obviously too late to do it once words got out so Boss Pei made a prediction about the general trend of future development!
“Or perhaps, Boss Pei always wanted to use the concept of environmental protection and a healthy lifestyle to promote Fish-Catching Take-Out, which happened to be in line with the garbage sorting policy! Then, it is a beautiful coincidence!”
The more Rui Yuchen thought about it, the more he felt that Boss Pei’s maneuver was
breathtaking!
How could ordinary people think of Fish-Catching Take-Out would be able to benefit from the special conditions of garbage sorting? Most would have given up after making so much loss!
However, not only did Boss Pei not give up, but he kept opening branches and expanded on a large scale. He finally managed to see the light!
It was conceivable that with the implementation of garbage sorting, the market share of Fish-Catching Take-Out would continue to increase. It was hard to say whether the current number of stores would be able to meet all needs or not.
Rui Yuchen was originally lost or confused, but these emotions had been wiped out and were replaced by excitement!
He immediately took out his laptop and opened the data backend platform to analyze future situations and work out subsequent development strategies.
Boss Pei had accurately judged the general trend and bet on the right questions; only a few detailed solutions were left.
How could he be the head of Fish-Catching Take-Out if he could not even answer this open-book exam?
Rui Yuchen knew that he had worked so hard for so long, just to wait for this opportunity to make a profit.
The opportunity was here now; he had to seize it!
…
Pei Qian got out of the car outside Fish-Catching Take-Out Store Number One, feeling extremely nervous. He was afraid of seeing the explosion of the Fish-Catching Internet Cafe like before.
It seemed to be… okay from what he could see?
There were a few customers in the store, but it was not full. Rui Yuchen was tapping away at his laptop, and Boss Pei did not know what he was doing. The state of the store did not seem to have changed much from before.
There seemed to be something different, but he could not put his finger on it. It seemed that something was missing.
Pei Qian suddenly realized what was missing.
The delivery guys!
Where did the delivery guys go? Their electric scooters were also gone!
Pei Qian made all the support facilities for Fish-Catching Take-Out exceed regular demand just to lose money previously. That included the number of stoves, tableware… number of delivery guys…
In the case where there were limited daily orders, one would be able to lose a lot the more one made it available. Take the delivery guys for example. There were always many delivery guys who were not in use.
However, all the delivery guys were gone!
Pei Qian instantly realized that something went wrong!
The Fish-Catching Take-Out had been idle for a long time but started to run at full speed!
Even though Rui Yuchen was immersed in work, he was also playing attention to the situation outside the store with the corner of his eye. That was how he immediately discovered Boss Pei.
“Boss Pei!”
Rui Yuchen was surprised and happy.
Obviously, Boss Pei was here to inspect!
The reason why he came here to inspect on purpose was simple. Boss Pei was probably worried that it would be difficult for Fish-Catching Take-Out to meet the demands of the customers after it soared. Therefore, he came to take a look!
Rui Yuchen took the lead and said, “Boss Pei, you can rest assured that, even though the demand for orders in the stores has skyrocketed, we have been making preparations like what you told us. There will be no explosive orders and delayed delivery!
“We will arrange for the store managers to prepare more ingredients, urgently recruit some new delivery guys, buy new tableware, etc. I promise to be able to meet the needs of the customer right away!”
Pei Qian: “…”
I have yet to f*cking say anything!
Pei Qian knew that Fish-Catching Take-Out was in very bad condition, seeing Rui Yuchen’s excited expression! It was impossible to cut off the current orders they had received.
They could only seize the time to think of solutions. If Fish-Catching Take-Out were to really turn around, then such a big amount of money…
Where was he going to spend?
Pei Qian took a deep breath and found a random place to sit down.
“Tell me about the current situation.”
Rui Yuchen nodded. He had sorted out the relevant data in his notebook previously and recalled it all.
“Boss Pei, Fish-Catching Take-Out will definitely be able to turn around in the next month!”
“After a long period of development, Fish-Catching Take-Out has a set of loyal customers and popularity. However, there was no special advantage in the price, and resources of each store were over-allocated. This was why the expenses remained high and had been making losses.
“This time, with the opportunity given up garbage sorting, the popularity we have accumulated exploded in an instant. Old customers had given up other takeaways and made Fish-Catching Take-Out their main takeaway. They would also drive a large number of new customers into our pit, plus various other stores which could be fully utilized…”
“Boss Pei, you were right. The entire market potential of Handong Province had yet to be tapped. Fish-Catching Internet Cafe will not need you to allocate additional resources anymore as long as the net profit is invested in new stores. It will expand continuously!”
The corners of Pei Qian’s mouth twitched.
No need for me to allocate additional resources anymore?
That would be an ultimate nightmare!
Pei Qian fell silent; he knew he had to do something.
Allow Rui Yuchen to invest all profits into new stores that would make profits and continue this infinite loop? How could he continue that way?
It was even more inappropriate for Rui Yuchen to send him the money!
That was because Pei Qian simply did not know where to spend the money either. It would be a hot potato in his hand.
It was still necessary to implement the principle of who made the money should spend it. However, for such a profitable project… the more branches someone opened, the more money they would make. Therefore, one should not play the model of Fish-Catching Internet Cafe.
Pei Qian thought about it. Since Fish-Catching Take-Out was now turning profitable…
Then, he could only think of ways to increase the cost and let every store continue to lose money!
If the capital cost of each store could not be increased, there would be no way to fight the fire and solve the problem fundamentally.
However, how could he increase the capital cost of each store?
Pei Qian could not think of a viable solution.
That was because Fish-Catching Take-Out had been equipped with high specifications so far; even their electric scooters were not spared.
However, Pei Qian had other means.
Reverse the use of employees’ imagination. Every single one of his employees was masters of imagination after all. He would let his employees think of those that he could not think of himself.
Pei Qian coughed lightly. “There is no need to rush the opening of branches for now. The current Fish-Catching Take-Out model is not perfect yet.
“Think about it carefully, what else does Fish-Catching Take-Out lack?”
Rui Yuchen was taken aback. “Lack? We are not lacking in anything… I think?”
They exchanged glances.
Pei Qian was feeling very guilty, but he firmly believed that as long as his expression was serious enough, his employees would be able to make something up.
Rui Yuchen started to doubt himself again looking at Boss Pei’s determined eyes. He thought again carefully from another angle. Boss Pei had been looking out for the configurations of Fish-Catching Take-Out. There should be nothing short there.
Then, the key should be… the difference between Fish-Catching Take-Out of the past and of the present? What Boss Pei meant should be something that was not necessary before but was necessary now?
There was no garbage sorting previously, but now the pressure of handling of trash would be increased greatly.
Th
erefore, Boss Pei should be talking about the handling of food waste?
Rui Yuchen thought for a while. “Perhaps… every store is missing a microbial waste processor?”
Pei Qian was a little lost.
What was this… microbial waste processor?
He did not know, but he could not ask directly.
Pei Qian continued to smile, stimulating his imagination. “Then, why do we need this?”
Rui Yuchen thought for a moment. “Because… in the past, garbage was all thrown away directly. Now, Fish-Catching Take-Out must also abide by the principles of garbage sorting.
“Food waste is more troublesome, but if we have a microbial waste processor, then we will be able to decompose the food waste generated by each store into fertilizer. Is that right, Boss Pei?”
Pei Qian nodded. “Then, what is its price?”
Rui Yuchen consulted his laptop hurriedly. “Please wait, Boss Pei, let me search.
“Uh, the prices vary with size. The appropriate machine for the store… ranges from 50,000 yuan to 130,000 yuan…”
Pei Qian nodded. “Very good, we’re lacking that! Purchase one for every store, buy the 130,000 yuan version.”
Pei Qian would not have bought it if it was cheap, but he immediately decided to purchase it when he heard 130,000 yuan!
If every store were to spend 130,000 yuan, it would largely increase the capital cost!
In the future—if they were to open 100 new stores, then the money spent on the microbial waste processors would cost more than 10 million yuan.
When would they be able to earn it all back?
He could at least sit back and relax during this settlement cycle if all the Fish-Catching Take-Out stores were equipped with them, right?
Hurry up and spend the money!
As expected the imagination of his employees was a double-edged sword. It caught him off guard at times, but he could generate some new ideas at times!
If he met any problems that he could not figure out, he would ask his employees ‘what do you think I mean?’, and his problems would be solved!