Khan, Saif Ali, ref1
Khan, Salman, ref1, ref2, ref3, ref4
Khan, Sana, ref1
Khan, Shah Rukh (SRK), ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11
Khanna, Vikas, ref1
Khanna, Vinod, ref1
khap panchayats, ref1
Khatau, ref1
Khilnani, Sunil, ref1
Khote, Deven, ref1
Kids Fashion Week (2015), ref1
Kilachand, Shobhaa, ref1
Kinetic, ref1, ref2
Kingfisher Airlines, ref1
Kingfisher Mineral Water, ref1
Kishore Kumar, ref1
Knoll. See Abbott
Kolatkar, Arun, ref1, ref2
Kooka, Bobby, ref1
Kotak Wealth Management, ref1
Krack Cream, ref1, ref2, ref3
Kraft, ref1
Krishna, TM, ref1
Krishnakumar, T, ref1
Krishnamurthy, AG, ref1, ref2, ref3, ref4
Krishnan, Rajesh, ref1
Kurien, Ashok, ref1, ref2, ref3
Kurien, Verghese, ref1, ref2, ref3
L
L’Oréal, ref1, ref2
Lacoste, ref1
Lagoo, Shriram, ref1
Lakme, ref1
language and linguistic experiments in advertisements, television and cinema, ref1
Lava Kusa, ref1
Lava, ref1
Lawrence, Mary Wells, ref1
Lazear, David, ref1
Lears, TJ Jackson, xi, ref1
legal battles and brands, xiii, ref1, ref2
Lehar Pepsi, ref1
Lever Brothers, ref1, ref2
Levi Strauss & Company, ref1
Levi’s, ref1
Levi’s jeans, ref1
LG, ref1
liberalization, ref1, ref2, ref3, ref4
Liberty, ref1
Life Insurance Corporation of India (LIC), ref1
Lifebuoy, ref1, ref2, ref3, ref4
‘Lifestage Marketing’ ref1, ref2
Lijjat Papad, ref1
Limca, ref1, ref2
LinkedIn, ref1
Liril, ref1, ref2
Literoof, ref1
Liv ref1, ref1
Lloyd, Clive, ref1
Lodestar UM, ref1
Louis Philippe, ref1
Lovely University, Punjab, ref1
Lowe Lintas, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17, ref18
Ludhianvi, Sahir, ref1
Lunel, Karen, ref1
Lux advertisements, ref1, ref2, ref3
Lux Cozi, ref1
M
Macaroni & Cheese, ref1
Madan, JJ, ref1
Madhwani, Ram, ref1
Mafatlal, ref1
Maggi 2-Minute Noodles, ref1, ref2, ref3, ref4
Magic, ref1, ref2
Magnusson, Magnus, ref1
Mahabharat, ref1
Mahesh Babu, ref1, ref2
Mahindra & Mahindra, ref1, ref2, ref3
Mahindra Arjun tractors, ref1
Maidenform, ref1
Maine Pyar Kiya, ref1
Majumdar, Boria, ref1
MakeMyTrip, ref1
Malabar Jewellers, ref1
male grooming products, ref1, ref2
Malhotra, Arun, ref1
Mallar, Sheetal, ref1
Mallik, Suresh, ref1
Mammen, Ravi, ref1
Mangeshkar, Lata, ref1, ref2
Mani, VSS, ref1
Manusmriti, ref1, ref2
Manyawar, ref1, ref2
Maratha Mandir, Mumbai, ref1
Marico, ref1
marital relationships, depiction in advertisements, ref1
Mark McCrindle, ref1
Marks & Spencer, ref1
Maruti, ref1
Maruti ref1, ref2
Maruti Esteem, ref1
Mary Kom, ref1
masculinity, Indian, ref1
mass appeal and prestige, ref1
Mass Communication and Marketing (MCM), ref1, ref2, ref3
mass communication, role in health care, ref1
MasterCard, ref1
Mastermind, ref1
Mathai, Mahesh, ref1
Mathan, Ahalya, ref1
Mathew, Robby, ref1
Mauritius Tourism, ref1
MaxTouch, ref1
Maya Darpan, ref1
Mazzerella, William, ref1
Majumdar, Ramanuj, ref1
McCann, ref1, ref2, ref3
McDonalds, ref1, ref2
McNeal, James, ref1
Mehta, Harshad, ref1
Mehta, Vinod, ref1
Menon, Rajiv, ref1
Mentos, ref1
Mercedes, ref1
Mercury Travel, ref1
Messi, Lionel, ref1
MICA, ref1
Micromax, ref1
Mile Sur Mera Tumhara, ref1, ref2, ref3
‘Mind & Mood’, ref1, ref2
Mind of Market, ref1
Mirza, Sania, ref1
Mishra, Vasudha, ref1
Mitra, Chitta, ref1
mobile banking, ref1, ref2, ref3
mobile cash transfer, ref1
mobile phones, ref1, ref2
mobile service operators/providers, ref1, ref2
Modern, ref1
Modi, Lalit, ref1
Modi, Narendra, xiv, ref1, ref2, ref3
Mohenjo-Daro, ref1
Monsoon Wedding, ref1
Mood Studies, ref1
Moog, Carol, ref1, ref2
Moov, ref1, ref2, ref3
Mother India Products, ref1
Mother India, ref1, ref2, ref3
Mountain Dew, ref1
Mouthshut.com, ref1
Mozart, Wolfgang Amadeus, ref1, ref2, ref3
Mr Paek’s Home Cooking, ref1
MRF Zigma, ref1
MTV, ref1
Mudra Communications, ref1, ref2, ref3, ref4, ref5, ref6
multiplex movie screens, ref1
Mumbai Marathon, ref1
Mundkur, Bal, ref1
Murthy, Narayana, ref1
musical forms in advertising, ref1
Myntra, ref1
N
Nadkarni, Bapu, ref1
Nagarkar, Kiran, ref1
Nair, Rajan, ref1
Nair, Sameer, ref1
Nanda, Alok, ref1
Nanda, Arun, ref1, ref2, ref3
Nanda, Ritu, ref1
Nanji, Elsie, ref1
Nano, ref1
nano-segmentation, ref1
Narayanan, R, ref1
National Dairy Development Board (NDDB), ref1, ref2
National Egg Coordination Committee (NECC), ref1
National Film awards, ref1
National Industry Targeted Aptitude Test (NITAT), ref1
National Institute of Information Technology (NIIT), ref1, ref2, ref3, ref4, ref5
Naukri.com, ref1
Nazir, Prem, ref1
Nerolac Paints, ref1, ref2
Nescafe, ref1, ref2
Nestle, ref1, ref2
New Consumer Classification System (NCCS), ref1, ref2
Newman, Paul, ref1
News Broadcasting Standards Authority (NBSA), ref1
Nexus Advertising, ref1
Nexus Equity, ref1, ref2
Nike Cricket, ref1, ref2
1984, ref1
Nirma, ref1, ref2, ref3, ref4, ref5, ref6, ref7
Nirodh, ref1
Nivea, ref1
Nokia, ref1, ref2
Noorani, AY, ref1
NRI Parents Services Package, ref1
O
O Kadhal Kanmani, ref1
O’Brien, Derek, ref1
O’Brien, Neil, ref1
Obama, Barack, ref1
Oberoi Hotels, ref1
obscenity, xiii, ref1, ref2
Ogilvy & Mather, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9
&nb
sp; Ogilvy, David, ref1
Ola, ref1
old age, depiction in advertisements, ref1
Old Spice, ref1
Omnicom, ref1
Onida, ref1, ref2
Operation Flood, ref1
Orchard Advertising, ref1
Ortiz, Isabel, ref1
Orthopaedic Association, ref1
Orwell, George, ref1
OTC brands, ref1, ref2
P
Padamsee, Alyque, ref1, ref2, ref3, ref4, ref5
Padmini, ref1, ref2
Padukone, Deepika, ref1, ref2
Paes, Leander, ref1
Pan Parag, ref1, ref2
Panag, Gul, ref1
Pandey, Kamlesh, ref1, ref2, ref3
Pandey, Piyush, ref1, ref2, ref3, ref4, ref5, ref6, ref7
Pandey, Prasoon, ref1, ref2
Paras Pharma, ref1, ref2, ref3
Park Avenue, ref1
Parle, ref1, ref2
Parle G (Parle Gluco), ref1, ref2
Pataudi, Nawab Mansur Ali Khan, ref1
Patel, Darshan, ref1, ref2
Patel, Karsanbhai, ref1
patent medicines, ref1, ref2
Patki, Ashok, ref1
Pears, ref1
Pediasure, ref1
Pepe, ref1
Pepperfry, ref1
Pepsi, ref1, ref2, ref3
Pester Power, ref1
Peter England, ref1
Pfizer, ref1, ref2
Philips, ref1
Piaget, Jean, ref1
Piagio, ref1
Pidilite Industries, ref1
Pieces, ref1
Pink, Daniel, ref1
Pitch fees, ref1
Pitroda, Sam, ref1
PK, ref1
Pleasure, ref1
Polio Drop Days, ref1
polio immunization drive, ref1
Polykoff, Shirley, ref1
Ponds Dreamflower Fragrant Talc, ref1, ref2
Ponds, ref1
Pothy’s, ref1
Premier Automobiles, ref1
prescription-only brands, ref1
Pressman, ref1
Prestige, ref1
‘Priceless’, ref1
pricing, ref1
print advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17, ref18, ref19, ref20, ref21
Pro Kabaddi League (PKL), ref1
Procter & Gamble, ref1, ref2, ref3
product marketing communications, ref1
product placement, ref1, ref2
Punjabi, Camellia, ref1
Punjabi, Namita, ref1
Q
Quaker, ref1
quick-service restaurants (QSR), ref1
R
Radio Ceylon, ref1
Radio Kuwait, ref1
Rafi, Mohammad, ref1
Raghunath, M, ref1
Rahman, AR (Dilip Kumar), ref1, ref2, ref3
Rai, Aishwarya. See Bachchan, Aishwarya Rai
Raj Kumar, ref1
Raja Hindustani, ref1
Raja, Rajeev, ref1
Rajabali, Anjum, ref1
Rajagopal, Arvind, ref1, ref2, ref3
Rajan, RV, ref1
Rajnikanth, ref1
Raju, Ramalinga, ref1
Rakshit, Goutam, ref1, ref2
Ramachandran, MG, ref1
Ramadorai, S., ref1
Ramaswamy, EV, ref1
Ramaswamy, Venkat, ref1
Ramayana, ref1, ref2
Ramkumar, Krishna, ref1
Rana, Dhanji, ref1
Ranaut, Kangana, ref1
Rangeela, ref1
Ranjekar, Dileep, ref1
Rao, BV, ref1
Rao, NT Rama, ref1
Rao, PV Narasimha, ref1, ref2
Rao, Rajiv, ref1
Rao, SL, ref1
Rashi, Shimona, ref1
Rasna, ref1, ref2, ref3
Ratnam, Mani, ref1
Ravi Verma, Raja, ref1
Ravichandran, RL, ref1, ref2
Ray, Satyajit, ref1
Raymond, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Rebel Without a Cause (1955), ref1
Red & White, ref1, ref2
Red Eveready, ref1
Red Lamp, ref1
Redbus, ref1
Rediff.com, ref1
Rediffusion Advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10
Rees, Nigel, ref1
Reese, ref1
Rehman, Waheeda, ref1
Rekha, ref1, ref2
rekla race, ref1
Reliance Industries Ltd, ref1, ref2, ref3
Reliance Mobile, ref1
religious mythologies, ref1
religious symbols, use in advertising, ref1
religious tourism, ref1
reservation (affirmative action), ref1
reservation system, ref1
responsive web design (RWD), ref1
retirement solutions, ref1
Revital, ref1
Richards, Barry, ref1
Richards, Vivian, ref1, ref2
righteousness, ref1
Ritu Kumar, ref1
Roadies, ref1
Rogers, Everett, ref1
Rosario, Chris, ref1
Roshan, Hrithik, ref1
Royal Chutney, ref1
rural consumers, ref1, ref2, ref3
S
S Kumars, ref1
Saathi, Rajesh, ref1
Saffola, ref1, ref2, ref3
Saffola Masala Oats, ref1
Sampath, Ram, ref1, ref2
Samsonite, ref1
Samsung, ref1, ref2
Sankara Eyecare, Coimbatore, ref1
Santayana, George, ref1
Santoor, ref1, ref2
Sapre, Madhu, ref1, ref2
Saridon, ref1, ref2
Satyam, ref1
Savitri, ref1
Saxena, Akshay, ref1
Sayani, Ameen, ref1, ref2
Sayani, Hamid, ref1
SBI Life Insurance, ref1
Schudson, Michael, ref1, ref2, ref3
Scorpio, ref1
Scotch-Brite, ref1
Scott, ref1
Scott, Ridley, ref1
SEBI, ref1
Sehwag, Virendra, ref1
Sen, Amartya, ref1
Sen, Nandini, ref1
Sen, Shunu, ref1
Sen, Sushmita, ref1
Senior Agency International, ref1
Sentil Kumar, ref1
Shakti Ammas, ref1
Shankar, Pandit Ravi, ref1
Shankara Netralaya, Chennai, ref1
Shanti, ref1
Sharada, ref1
Sharma, Charu, ref1
Sharma, Tara, ref1
Shastri, Lal Bahadur, ref1
Shastri, Ravi, ref1, ref2
Shaw, George Bernard, ref1, ref2
Sher Shah Suri, ref1
Shetty, Rohit, ref1
Shivaji, ref1
Sholay, ref1, ref2, ref3
shopping malls, ref1
Shroff, Jackie, ref1, ref2
Simoes, Frank, ref1, ref2, ref3, ref4, ref5, ref6
Singh, Harpal, ref1
Singh, Khushwant, ref1
Singh, Manmohan, ref1
Singh, Satbir, ref1
Sinha, Dheeraj, ref1
Sinha, Shashi, ref1
Sinha, Shatrughan, ref1
Sinha, Sonakshi, ref1
Sirolin, ref1
Sistas, ref1
Sita, ref1
Siyaram, ref1
skill development, ref1
Skoda Superb, ref1
smartphones, ref1, ref2, ref3, ref4, ref5, ref6
Snapdeal, ref1
soap operas, ref1, ref2
social changes, ref1, ref2
social class discrimination, ref1
social justice, ref1
social media, ref1, ref2, ref3, ref4
Socio Economic and Caste Census
of India (SECC) 2011, ref1
Socio Economic Classifications (SEC), ref1
Sodhi, RS, ref1
Soman, Milind, ref1, ref2, ref3
sonic branding, ref1
Sony, ref1, ref2, ref3, ref4
Sood, Anita, ref1
sound visuals, ref1
Spartek, ref1
Spielberg, Steven, ref1
Sreesanth, ref1
Sridevi, ref1
Srivastava, Sanjay, ref1
Srivatsav, Suman, ref1
Standard Chartered Marathon, ref1
Star, ref1
Star Plus, ref1, ref2
Star TV, ref1
Sterling Resorts, ref1
stock photos, ref1
Strepsils, ref1, ref2, ref3
Subha, ref1
Subramaniam, Prasad, ref1
Subramanian, Ganapathy, ref1
suiting advertising, ref1
Sukh Ram, ref1
Sundaram Finance, ref1
Sundrop, ref1, ref2
Sunil, V., ref1, ref2
Super Bowl, ref1, ref2
Surendranath, Kailash, ref1
Surf Excel, ref1
Surya, ref1
Sushruta Samhita, ref1
Suzuki Corporation of Japan, ref1, ref2
‘Swaach Bharat’ movement (2015), ref1
Swades, ref1
Sweetex, ref1, ref2, ref3
Swish Blades, ref1
T
Table Tasties, ref1
Tagore, Sharmila, ref1
Tahil, Dalip, ref1
Taj Hotels, ref1
Takia, Ayesha, ref1
Tandon, Prakash, ref1
Tanishq, ref1
Taproot, ref1, ref2
Taproot Dentsu, ref1
Tata Consultancy Service (TCS), ref1, ref2, ref3
Tata Crucible – The Business Quiz, ref1
Tata Docomo, ref1, ref2, ref3, ref4, ref5, ref6
Tata Group, Tatas, ref1, ref2, ref3, ref4, ref5
Tata Indica, ref1, ref2
Tata Indigo CS, ref1
Tata Indigo Marina, ref1
Tata, JRD, ref1
Tata Motors, ref1, ref2, ref3
Tata Salt, ref1, ref2
Tata Sierra, ref1
Tata Steel, ref1, ref2
Tata Tea, ref1, ref2, ref3, ref4
Tchaikovsky, ref1
Teacher Education Reform, ref1
television, ref1, ref2, ref3, ref4, ref5
advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17, ref18, ref19, ref20, ref21, ref22, ref23, ref24, ref25, ref26, ref27, ref28, ref29
cable and satellite, ref1, ref2
colour, ref1
growth of, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9
linguistic experiments, ref1, ref2, ref3
serials/soap operas, ref1, ref2, ref3, ref4
depiction of social changes, ref1, ref2
Tendulkar, Sachin, ref1
Tezaab, ref1
Thadani, Ramesh, ref1
thali theory, ref1, ref2
Tharoor, Shashi, ref1
Thermax, ref1
3 Idiots, ref1, ref2
Thums Up, ref1, ref2, ref3
Thurman, John, ref1
TIDCO, ref1
Tiger Moms, ref1, ref2
time share resorts, ref1
Times Group of publications, ref1
Titan, ref1, ref2, ref3, ref4
Titus, Ray, ref1
‘Tombstone’ ads, ref1
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