Toshiba, ref1
tourism industry and advertising, ref1, ref2
transparency and accountability, ref1
Trikaya Advertising, ref1, ref2, ref3, ref4, ref5, ref6
Trikaya Options, ref1
Trivedi, Dinesh, ref1
Trivedi, Harish, ref1
Trivedi, Parag, ref1
Tuffs shoes, xiii, ref1, ref2
TVS, ref1
TVS Scooty, ref1
Twitchell, James, ref1
Twitter, ref1
Tyagi, Amelia, ref1
U
Uber, ref1, ref2
Ulka Kolkata, ref1
Uncle Chipps, ref1
Underhill, Paco, ref1
unemployment, ref1, ref2, ref3
UNICEF, ref1
Unique Identification System (UID), ref1
Universal Banking, ref1
Upadyay, Mukul, ref1
Urban Ladder, ref1
urbanization, ref1, ref2, ref3, ref4
Uthup, Usha, ref1
V
Vaasan Eye Care institutions, ref1
Vaastu, ref1
Vajpayee, Atal Bihari, ref1, ref2
value of values, ref1
Van Heusen, ref1
Vatsa Corporation, ref1
Vazir Sultan Tobacco, ref1
Velvette, ref1
Venkateshwara Hatcheries (VH Group), ref1
Verma, Pavan, ref1
Veta, ref1
Viagra, ref1
Vicco, ref1
Vicks Cough Drops, ref1
Vicks Vaporub, ref1, ref2, ref3
Vicky Donor, ref1
Videocon, ref1, ref2
Vijay, ref1
Vimal, ref1
VIP Frenchie, ref1
Visvanathan, Shiv, ref1
Viswanathan, Satyam, ref1, ref2, ref3, ref4
Vites, ref1
Vividh Bharati, ref1, ref2
Vodafone (Hutch), ref1, ref2
Volkswagen Beetle, ref1
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Voltas Megalaundrette, ref1
VSNL, ref1
W
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Wanson, ref1
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Wells, HG, ref1
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White Light, ref1, ref2, ref3
White Revolution, ref1
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Wilmar, Adani, ref1
WIMCO, ref1
WomanMood, ref1
Women and Media Committee of Bombay Union of Journalists, ref1
women,
changing aspirations, ref1
depiction in advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17
role in Bollywood, ref1, ref2, ref3
empowerment, ref1, ref2
concept of Missing Women, ref1
working, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Woodwards Gripe Water, ref1
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World War II, ref1
Wrangler, ref1
Y
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Youth Mood, ref1
YouTube, ref1, ref2
Z
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Zaltman, Gerald, ref1, ref2
Zandu, ref1, ref2, ref3
Zanjeer, ref1
Zara, ref1
Zee Group, ref1, ref2, ref3, ref4
Zee Khana Khazana, ref1
Zee SaReGaMaPa, ref1
Zee Studio and Zee Café, ref1
Zeenat Aman, ref1
Zindagi Na Milegi Dobara, ref1
Zinta, Preity, ref1, ref2
Zodiac, ref1, ref2
Zozilla Engineering Works, Kargil, ref1, ref2
Zuari, ref1
ALSO BY AMBI PARAMESWARAN
FCB-Ulka Brand Building Advertising: Concepts and Cases
Understanding Consumers: Building Powerful Brands Using Consumer Research
Building Brand Value: Five Steps to Building Powerful Brands
Ride the Change: A Perspective on the Changing Indian Consumer, Market and Marketing
DraftFCB + Ulka: Brand Building Advertising – Case Book II (with Kinjal Medh)
Strategic Brand Management
(with Kevin Lane Keller and Isaac Jacob)
For God’s Sake: An Adman on the Business of Religion
First published 2016 by Macmillan
This electronic edition published 2016 by Macmillan
an imprint of Pan Macmillan
20 New Wharf Road, London N1 9RR
Associated companies throughout the world
www.panmacmillan.com
ISBN 978-1-5098-4063-2
Copyright © Ambi Parameswaran 2016
All logos and visuals of the ads used in this book (including on the cover) are for representative purposes only and are solely owned by the respective copyright owners.
You may not copy, store, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (electronic, digital, optical, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
A CIP catalogue record for this book is available from the British Library.
Visit www.panmacmillan.com to read more about all our books and to buy them. You will also find features, author interviews and news of any author events, and you can sign up for e-newsletters so that you’re always first to hear about our new releases.
Table of Contents
Title page
Dedication page
Contents
Introduction
Section One: People
The [In] Complete Man
I am a Complan Girl! I am a Complan Boy!
The Tingling Freshness of Teens
Jo Biwi Se Kare Pyaar…
Ab Main Bilkul Boodha Hoon, Goli Kha Ke Jeeta Hoon!
Twacha Se Meri Umar Ka Pata Hi Nahi Chalta
Section Two: Products
Only Vimal
Bachche Toh Bachche, Baap Re Baap!
Hamara Bajaj, Hamara Bajaj
Ghar Ghar Ki Raunaq Badhani Ho
Jai Jawan! Jai Kisan!
Har Ek Friend Zaroori Hota Hai
Section Three: Services
Baraatiyon Ka Swagat
Tan Ki Shakti, Man Ki Shakti
Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi!
God’s Own Country
Naukri: H for Hitler, A for Arrogant
Kyaa Haal Bana Rakha Hai!
Asli Swad Hai Cricket Ka
Section Four: Ad Narratives
Doodh Doodh Doodh, Wonderful Doodh
Meri Khubsurti Ka Raaz
Bole Mere Lips, I Love Uncle Chipps
No Squeeze, No Wheeze, No Navel Please!
Last Word
Acknowledgements
Notes
Suggested Reading
Index
ALSO BY AMBI PARAMESWARAN
Copyright page
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