What's Your Message

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What's Your Message Page 23

by Cam Barber


  O

  one-minute rehearsal, 93, 173–176

  opposing viewpoint, anticipating, 99–100

  the overview, 179–180

  P

  pace, 200

  “packaged knowledge” presentations, 53–55

  Pascale, Blaise, 114

  pausing, 202

  Pease, Alan, 80–82

  the perfection myth, 89–90

  performance anxiety. See also anxiety

  acting skills and, 91–92

  perfectionism and, 89–90

  putting nerves in perspective, 87–88

  voice type and, 90–91

  personal brand building through messaging, 50–56

  personal view, 182

  persuasion, 25, 48–49

  Peters, Tom, 119, 152

  phone number design, 151–152, 153–154

  A Physical Approach to Acting (Wangh), 85

  physical state, understanding, 100

  Pope Francis, 63

  “The Big Bang theory doesn’t contradict the Christian belief in creation…” 64

  “Caring for the poor does not make you a communist.” 64

  “Evolution is real and God is no wizard,” 64

  “God is not afraid of new things,” 64

  on passion and inclusion rather than rules and dogma, 63–64

  “Who am I to judge?,” 64

  Port Adelaide Football Club,

  “We will never, ever give up,” 14

  Positioning: The Battle for Your Mind (Ries and Trout), 62–63

  PowerPoint, 204, 207, 208. See also presentation software

  practice

  directed vs. misdirected, 93

  one-minute rehearsal, 173

  preparation, 130–133

  presentation software, 207–220

  B key, 209–211

  building in chunk structure, 215–218

  final slide, 219

  LucidChart, 207–208

  not using slides, 219–220

  PowerPoint, 204, 207, 208

  Prezi, 207–208

  slide design principles, 211–215 (See also slide design principles)

  Prezi, 207–208

  procrastination, 130–133

  props, 189–190

  provoking the mind of the listener. See audience engagement

  public speaking anxiety. See anxiety

  public speaking myths. See myths of public speaking

  public speaking recap, 221

  Pulp Fiction (film), 101–102

  purpose statement vs. message statement, 137–138

  Q

  questions, anticipating, 99–100

  quotes, in slide design, 213

  R

  radio, 50–51, 54–56

  rambling, 166–167

  reading a script, 53–54

  recap, 184

  rehearsing, 92–93, 172–176. See also practice

  one-minute rehearsal, 173–176

  out loud, 176

  Reis, Al, 62–63

  remote clicker, 99

  rich words, 202–203

  Richardson, Alan, 16

  “If you’re good enough, you’re old enough”, 15-16

  “We will judge players on what we see…” 16

  Robbins, Tony, 119

  Roddick, Anita, 40–42

  “Educate rather than create hype…” 41

  “Find new ways to push the limits of business…” 42

  “Leadership is communication,” 42

  “There are 3 billion women who don’t look like supermodels…” 41

  rules, vs. guidelines, 116–118

  rules of public speaking, 2–3, 114–115

  S

  Sandberg, Sheryl, 119

  “a save” after setbacks, 87

  scene setting, 180–181

  Schachter, Stanley, 97

  Science of Applied Aesthetics, 85

  screen, blacking out, 209–211

  script, reading, 53–54

  Scully, John, 33

  In Search of Excellence (Peters), 152

  sell ideas, 48–49

  setbacks, recovery from, 87

  shark metaphor, 19–20

  sharks translator story, 110-111

  signpost slide presentation design, 215, 218

  signpost words, 166

  Silent Messages (Mehrabian), 76

  skate park story, 120–122

  distinction between physical symptoms and mental response, 121-122

  slide design principles

  avoiding full sentences, 211–212

  billboard mentality, 211

  bullet points, 212–213

  classic design, 212, 215, 216

  company logo, 213

  signpost design, 215, 218

  slides per minute, 214

  using quotes, 213

  wrong debate about slides, 220

  Zen design, 213, 215

  sliding scale, 204–205

  smoking cessation, 43–45

  speaking in chunks, 167–170

  speaking in messages, 51

  speech outline, 130–140

  as attention directing tool, 135

  as checklist, 133–134

  chunk structure (See chunk structure)

  message statements, 138, 141–147 (See also message statements)

  purpose of, 130, 134

  purpose statements, 139

  for reducing anxiety, 136

  for saving time and effort, 134–135

  traditional vs. Vivid, 137–140

  wording, 139

  sports messaging, 12–23

  external messages to media and members, 13

  Fremantle Football Club, 14–15

  game-day messages, 17–23

  the glue that holds the team plan together, 17

  Hawthorn Football Club, 12–13, 17-23

  internal messages, 15

  Manchester United Football Club, 15–16

  Port Adelaide Football Club, 14

  shark metaphor, 19–20

  St. Kilda Football Club, 16

  “stolen” grand final of 2008, 17–20

  white line metaphor, 21–23

  St. Kilda Football Club, 16

  Stage fright. See anxiety

  starting a speech, 179–182

  chunks overview, 179–180

  creative opening (top and tail), 181–182

  defining mood of the room, 180–181

  “Just before we get started…” tactic, 180–181

  optional introduction, 180

  personal view, 182

  scene setting, 180–181

  statistical anomalies, 4

  storytelling

  characters, 194–195

  delivery, 197–198

  drama, 195–197

  climax, 196

  conflict, 196

  countdown, 196

  events, 196

  obstacles, 196

  stakes, 196

  turning point, 196

  key components, 194–197

  setting the scene, 194

  stress response, 123–126

  adrenaline release, 124

  fight or flight response, 124

  muscle contraction, 124–125

  understanding, 123

  structure. See chunk structure sub messages, 13

  Sullenberger, Chesley, 133

  T

  Ted talks, 88, 118

  test it out loud, 92–93

  testimonials and social proof, 192

  Thinking, Fast and Slow (Kahnemann), 86

  Thompson, Paul, 2–3, 15

  title, presentation title, 161

  Tolle, Eckhart, 119

  top and tail, 181–182

  Toshiba, 71–73

  traditional public speaking, vs. Vivid Method, 222–223

  traditional speech outline, vs. Vivid outline, 137–140

  transferable messages, 25, 31–32, 65, 156

  translator role, 109–110<
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  Trout, Jack, 62

  two-by-two grid, 205–206

  U

  “Ums” and

  “Ahs,” 89–90

  uncertainty

  as cause of anxiety, 96–100, 223

  4 ways of combatting, 98–100 (See also certainty, ways to increase)

  from lack of preparation, 130–133

  layers of, 127–128

  physical effects of, 97–98

  Schachter adrenaline study, 97

  speech outline for reducing, 136

  V

  vague messages, 68–69

  values vs. value message, 38–39

  variation, 200–202

  vs. emphasis, 202

  interactivity, 200

  movement, 200

  pace, 200

  pausing, 202

  vocal range, 200–201

  vocal variation, 201

  volume, 200–201

  whisper technique, 201–202

  verbosity, 66–67

  visual support, 204–220

  flip-chart, 204

  overview, 204–206

  presentation software (See presentation software)

  slide design principles, 211–215

  sliding scale, 204–205

  two-by-two grid, 205–206

  whiteboard, 204

  Vivid Method for Public Speaking, x, 7

  5 principles to control nerves and think clearly, 95–129 (See also Clarityfirst principles)

  Give Great Explanations, 177–178

  overview, 94

  speech outline, 130–140 (See also speech outline)

  vs. traditional approach, 222–223

  Vivid Presentation Skills course, 225

  Vivid speech outline vs. traditional outline, 137–140

  vocal range, 200–201

  vocal variation, 201

  voice characteristics, 90–91

  volume, 200

  W

  Walmart, 4

  wasted effort, 172-173

  Waugh, Steve, 45–47

  “Assume nothing…” 45

  “Don’t get bitter, get better…” 47

  “If I’m going to make a mistake, it will be an original one…” 46

  “Why can’t we win every game?” 46

  Welch, Jack, 3–6, 118–119

  whisper technique, 201–202

  white line metaphor, 21–23

  whiteboard, 204

  Whitman, Meg, 119

  Why Didn’t You Say That in the First Place? (Heymen), 109

  Why Men Don’t Listen and Women Can’t Read Maps (Pease), 81

  Windows operating system, 69

  Winfrey, Oprah, 119

  word-of-mouth message transfer, 58

  worst business decision, 68–69

  wrap-up, 184

  Y

  “You may be thinking.” (YMBT) technique, 25, 186–187

  Z

  Zen slide presentation design, 215, 217, 220

 

 

 


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