The Ten Times Rule: The Only Difference Between Success and Failure

by Grant Cardone

  economic contraction. A shrinking or lessening relating to or based on the production, distribution, and consumption of goods and services.

  economy. The structure or conditions relating to or based on the production, distribution, and consumption of goods and services in a country, area, or period. A country, company, and even an individual has an economy.

  effective. Producing a decided, decisive, or desired effect.

  elated. Marked by high spirits; exultant.

  encourage. To give help or patronage to (e.g., encourage others to do business with you).

  end all. Describes the ultimate solution.

  endurance. The ability to withstand hardship or adversity, especially the ability to sustain a prolonged stressful effort or activity.

  enlist. To secure the support and aid of; employ in advancing an interest.

  entrée. The main course of a meal.

  environment. The circumstances, objects, or conditions that surround a person.

  erode. To cause to deteriorate or disappear as if by eating or wearing away.

  exception. A case to which a rule does not apply.

  exhibit. To present to view, as in showing or displaying outwardly, especially by visible signs or actions.

  expand. To increase the extent, number, volume, or scope of; enlarge (comes from spread).

  expansion. Act of increasing the extent, number, volume, or scope of; enlargement.

  experience. (1) Direct observation of or participation in events as a basis of knowledge; (2) the fact or state of having been affected by or gained knowledge through direct observation or participation.

  exploit. (1) To make productive use of; utilize; (2) to make use of meanly or unfairly for one's own advantage.

  extra mile. More than is due, usual, or necessary.

  extraordinary. Anything outside the realm of what most normal people can and do achieve.

  fanatic. Marked by excessive enthusiasm and often intense uncritical devotion.

  financial plan. A plan of how to stay solvent with regard to income and expenses.

  first quarter. The first three months of a financial year.

  flier. An advertising circular.

  Fortune 500. Top 500 companies in the United States based on gross sales.

  freelancer. A person who pursues a profession without a long-term commitment to any one employer.

  front. An area of activity or interest.

  fuel. Support; stimulate.

  funk. Slump.

  GDP (Gross Domestic Product). One of the measures of national income and output for a given country's economy. It is the total value of all final goods and services produced in a particular economy—the dollar value of all goods and services produced within a country's borders in a given year.

  generate. To create or be the cause of (a situation, action, or state of mind).

  genuine. Free from hypocrisy or pretense; sincere.

  goals. The end toward which effort is directed.

  Greece (ancient). Considered to be the foundation of Western civilization, as a golden age flourished in this culture for many generations. When the Romans conquered Greece, they adopted many aspects of this culture. Roman civilization in turn went on to conquer much of the world and so spread Greek culture to many other countries.

  guarantee. An assurance for the fulfillment of a condition such as an agreement by which one person undertakes to secure another in the possession or enjoyment of something.

  gullible. Easily duped or cheated.

  hammer. To strike or drive with a force suggesting a hammer blow or repeated blows.

  Heard Automotive. Founded by Bill Heard, who operated the largest Chevrolet franchise in the world and who closed all operations in 2009.

  HerbaLife. Founded in 1980, a company that sells weight-loss, nutrition, and skin care products by multilevel marketing, also known as network marketing. It has been the subject of controversy and lawsuits.

  high-handed. Having or showing no regard for the rights, concerns, or feelings of others.

  high margin. A product or service that has a high difference between its cost and its selling price.

  hot stuff. Someone or something unusually good.

  Howard Schultz. Born July 19, 1953, Schultz is an American businessman and entrepreneur best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.

  huddle. (1) To gather in a close-packed group; (2) to curl up; (3) to hold a consultation.

  hungry. (1) Eager; avid (e.g., hungry for affection); (2) strongly motivated (as by ambition).

  information-assisted selling. Using information to help the consumer and the overall sales process so that it is quick and easy.

  insane. Absurd; extreme.

  instructional. The action, practice, or profession of teaching (e.g., instructional videos).

  intensity. The quality or state of being intense, especially an extreme degree of strength, force, energy, or feeling.

  invest. To involve or engage, especially emotionally (e.g., invest time and energy).

  iPod. A brand of portable media players designed and marketed by Apple Inc. and launched on October 23, 2001.

  irrational. Not governed by or according to reason; without reason. This is used in the good sense of irrational (e.g., Be irrational in the level of actions you are willing to take in order to realize your dreams).

  Jesus Christ. Jesus of Nazareth, the son of Mary; source of the Christian religion and savior in the Christian faith.

  knock off. The act of discontinuing some activity that is unwanted or unproductive.

  know. (1) To perceive directly; have direct cognition of; (2) to have understanding of; to recognize the nature of; to discern; to recognize as being the same as something previously known; (3) to be acquainted or familiar with; (4) to have experience of; to be aware of the truth or factuality of; to be convinced or certain of; to have a practical understanding of.

  knowledge. The fact or condition of knowing something with familiarity gained through experience or association; acquaintance with or understanding of a science, art, or technique; the fact or condition of being aware of something; the range of one's information or understanding.

  lack. To be short of or have need of something.

  lazy. (1) Not inclined to activity or exertion; not energetic or vigorous; (2) encouraging inactivity or indolence.

  liability. An action causing a person to be exposed or subjected to some usually adverse contingency or action.

  lifestyle. The typical way of life of an individual, group, or culture.

  literature. (1) The body of writings on a particular subject (e.g., scientific literature); (2) printed matter (e.g., leaflets or circulars).

  locked up. Unable to shift; fixed.

  logical. (1) Of, relating to, involving, or being in accordance with logic; (2) skilled in logic; (3) formally true or valid; analytic; deductive.

  long recession. A recession that lasts longer than the average length of 18 months.

  magnify. To enlarge in fact or in appearance.

  mantra. A commonly repeated word or phrase.

  market share. The percentage of the market for a product or service that a company supplies.

  marketing campaigns. A connected series of operations designed to promote, sell, and distribute a product or service.

  marketplace. The world of trade or economic activity; the everyday world.

  Mary Kay. A brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in Addison, Texas, a Dallas suburb. Mary Kay Ash founded Mary Kay Inc. on Friday, September 13, 1963. Richard Rogers, Mary Kay's son, is chairman and CEO, and David Holl is president and COO.

  misnomer. A wrong or inappropriate name or designation.

  MLM (multilevel marketing). Also known as network marketing, a marketing strategy that compensates promoters of direct-selling companies not only for product sales they personally generate b
ut also for the sales of others they introduced to the company. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word-of-mouth marketing.

  momentum. Strength or force gained by motion or through the development of events.

  money. Something generally accepted as a medium of exchange, a measure of value, or a means of payment, such as officially coined or stamped currency.

  motives. Something (e.g., a need or desire) that causes a person to act.

  movers and shakers. Refers to people who make things happen.

  must. (1) To be commanded or requested to (e.g., you must stop); (2) be urged to; ought by all means to.

  myth. An unfounded or false notion.

  necessity level. (1) The magnitude of the pressure of circumstance; something that is necessary in relation; requirement; (2) an urgent need or desire; the magnitude of a quantity considered in relation to an arbitrary reference value.

  negativity. (1) Lacking positive qualities; especially disagreeable; (2) marked by features of hostility, withdrawal, or pessimism that hinder or oppose constructive treatment or development; (3) promoting a person or cause by criticizing or attacking the competition.

  negotiate. To confer with another so as to arrive at the settlement of some matter. (Note from the author: Although most believe that negotiate means to accept a lower price, negotiating has nothing to do with discounting the price of your product or service.)

  neurochemistry. The study of the chemical makeup and activities of nervous tissue.

  newsletter. A small publication (such as a leaflet or newspaper) containing news of interest chiefly to a special group.

  norm. A principle of right action binding upon the members of a group and serving to guide, control, or regulate proper and acceptable behavior.

  nurture. To further the development of; foster.

  NuSkin. An American direct-selling company that sells cosmetics, nutritional supplements, and technology services. It was founded by Nedra Dee Roney and Blake M. Roney in 1984 and was officially listed on the New York Stock Exchange under the ticker symbol NUS in 1996.

  objection. (1) A reason or argument presented in opposition; (2) a feeling or expression of disapproval.

  occupancy. The fact or condition of being occupied or lived in.

  offset. Something that serves to counterbalance or compensate for something else, especially either of two balancing ledger items (e.g., offset the pullback).

  old school. Something not updated; a way of thinking that is not necessarily wrong but is not current.

  oops. Used typically to express mild apology, surprise, or dismay.

  opportunities. (1) A favorable juncture of circumstances; (2) a good chance for advancement or progress.

  overtly. Open to view; manifest

  participate. (1) To take part; (2) to have a part or share in something.

  passive. (1) Receiving or enduring without resistance; submissive; (2) existing or occurring without being active, open, or direct; (3) relating to or being in a business activity in which the investor does not actively participate in the generation of income.

  peddle. (1) To sell or offer for sale from place to place; (2) to deal out or seek to disseminate; (3) to offer or promote as valuable.

  Peninsula Hotel. An ultra-luxury hotel operator based in Hong Kong. Its flagship hotel, the famous Peninsula Hong Kong, which opened in 1928, used to be known as the “finest hotel east of the Suez” and is probably one of the best hotels in the world.

  perfect. To make perfect; improve or refine.

  pinned down. Unable to move.

  playtime. A time for play or diversion.

  positive. (1) Having a good effect; favorable (e.g., a positive role model); (2) marked by optimism (e.g., the positive point of view).

  power base. The starting point or line for an action or undertaking whereby a person has possession of control, authority, or influence over others. Military term meaning a place where military operations begin.

  PR (public relations). The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also the degree of understanding and goodwill achieved.

  PR campaign. A connected series of operations designed to bring about a particular result; in this case, inducing the public to have understanding for and goodwill toward a person, firm, or institution.

  price sensitive. Having or showing concern for something specific, in this case, price.

  prima donna. A vain or undisciplined person who finds it difficult to work under direction or as part of a team.

  problems. (1) A source of perplexity, distress, or vexation; (2) difficulty in understanding or accepting; (3) opposition to a solution.

  produce. (1) To compose, create, or bring out by intellectual or physical effort; (2) to bear, make, or yield something.

  product. Something (such as a service) that is marketed or sold as a commodity.

  production. In terms of personal production, the total results of a person's efforts.

  product line. Group of products manufactured by a firm that are closely related in use and production and marketing requirements.

  profit. The excess of returns over expenditure in a transaction or series of transactions; especially the excess of the selling price of goods over their cost.

  profitable. Affording profits; yielding advantageous returns or results.

  programmed. To predetermine the thinking, behavior, or operations of as if by computer.

  proposition. Something offered for consideration or acceptance; proposal.

  prosper. (1) To succeed in an enterprise or activity; especially to achieve economic success; (2) to become strong and flourishing.

  protocol. A code prescribing strict adherence to correct etiquette and precedence.

  psychological. The mental or behavioral characteristics of an individual or group.

  psychosomatic. Of the mind.

  public office. A position, elected or appointed, in which governmental functions are exercised.

  pullback. Reversal in growth.

  pundit. A person who gives opinions in an authoritative manner, usually through the mass media.

  purpose. (1) Something set up as an object or end to be attained; an intention; (2) resolution; determination.

  qualify. To declare competent or adequate. In sales, it means determining a person's financial ability.

  quantities. A considerable amount or number.

  quarter. One of four three-month divisions in a year.

  quest. An act or instance of seeking; a pursuit or search.

  quit. (1) To cease normal, expected, or necessary action; (2) to give up employment; (3) to admit defeat; to give up.

  quitter. One who quits; especially one who gives up too easily; defeatist.

  rail. To revile or scold in harsh, insolent, or abusive language.

  rant. To talk in a noisy, excited, or declamatory manner.

  ravings. Irrational, incoherent, wild, or extravagant utterances or declamations.

  Ray Kroc. (October 5, 1902–January 14, 1984). Took over the (at the time) small-scale McDonald's Corporation franchise in 1954 and built it into the most successful fast-food operation in the world. Kroc was included in Time 100: The Most Important People of the Century and amassed a $500 million fortune during his lifetime. He was also the owner of the San Diego Padres baseball team starting in 1974.

  reactivate. To make active again.

  reactive. Occurring as a result of stress or emotional upset (not in a good sense).

  reasonable. (1) Being in accordance with reason (a reasonable theory); (2) not extreme or excessive.

  recession. Period of general economic decline, usually defined as a contraction in the GDP for six months (two consecutive quarters) or longer. Marked by high unemployment, stagnant wages, and a fall in retail sales. A recession generally does not last longer than one year and is
much milder than a depression. Although recessions are considered a normal part of a capitalist economy, there is no unanimity among economists as to their causes.

  referral. The act, action, or an instance of referring.

  relationship. (1) The relation connecting or binding participants in a relationship; (2) a specific instance or type of kinship.