Profitable Podcasting
Page 21
Then when you’re doing that, listening between the lines, it sounds like you’re taking that in, resisting the temptation to talk over or to jump enthusiastically into the conversation. Then you reflect back what you took out of that piece as the nugget.
And at the end of the show I’m summing it up by saying, “Here are the three things I’m taking away from this. You have something totally different, but what I’m taking from this show is bum, bum, bum.” I try to be reflective that way. When that process is followed—from the beginning of the interview to the end—rapport is growing.
Q4: You’ve had some impressive success with your podcast. So, let’s flip that. What do you consider to be your biggest obstacle or challenge to building momentum?
Lee: Time is challenging. Then making sure I don’t ask too much of our guests before they show up. I’ve been a guest on over 450 podcasts. Some of them want pre-calls, and “Can you fill out this big form with all this stuff.” As a podcast guest, I’m already giving you an hour of my time. I try to keep being a guest on my show simple.
Then sort of getting over the fear of asking people to be on the podcast. Like, “They’re not going to want to be on my podcast.” You know what? Sure, why wouldn’t they? They like talking to me.
Q5: I know you track where you invest your time as well as your productivity—so how many hours do you typically invest each week toward your podcast? Where are you spending the time? What are your vital priorities as it relates to your show?
Lee: What I do is probably three to five hours a week. Three to five hours a week recording because I always want to be a little bit ahead. I record the interview and then as much as I can I record the Friday episode right after the interview so it’s fresh in my mind. It’s forty-five minutes of recording.
Then once a week I’m looking at where I am in the cycle and who hasn’t said “yes” yet and adding people to that. Probably three to five hours of recording in my little studio looking at the questions, getting ready, preparing, understanding who’s coming, who’s my guest, what do I need to know about them, and then actually recording the two shows. Then fifteen to twenty minutes to approve the Show Notes and the promotional tweets for each show and probably another hour to just make sure that I’m on track with everything. Like, do I have the right guests? What am I missing? Do we have to mix it up a little bit?
It’s a lot of time. It’s not insignificant.
Q6: What has been your most unexpected surprise during your podcasting journey so far?
Lee: Some people really come prepared. They really take it seriously. I did all the thinking beforehand, right? I did a lot of thinking before I even wanted to do this. It took a lot of time to think about it. But my guests are really taking it seriously and some of them are nervous. People are nervous about talking on podcasts, which is really ironic. Impostor syndrome—lack of confidence abounds.
NOTES
Introduction
1. https://youtu.be/ABCNDZIdKa0.
2. https://www.sba.gov/content/small-business-trends-impact.
3. http://www.waspbarcode.com/small-business-report.
4. https://www.sba.gov/content/small-business-trends-impact.
Chapter 3
1. Hill, Napoleon. (1937). Think & Grow Rich. New York: The Ralston Press.
Chapter 5
1. http://contentmarketinginstitute.com/2011/11/content-marketing-inbound-marketing/.
Chapter 6
1. http://kk.org/thetechnium/1000-true-fans/.
INDEX
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
About Host page
Absolute Advantage
Academy of Performing Arts, Wisconsin
accomplishments, not taking credit for
Acon Digital
active listening
adding value
Adobe Audition
Advisors Excel
Agency Management Institute (AMI)
Agency Management Institute mastermind group
Airing Schedule
Alcorn, Stacey
AMI (Agency Management Institute)
Archimedes, on levers
attracting sponsorships
Audacity
audience
basic questions of
relationship building with
who become true fans
Audio Intros, Outros, and Design (Stage 3)
audio assets in
highlights of
and iTunes categories and subcategories
Project Sheet template for
show artwork and digital design assets in
audio production
Audio-Technica 2100 microphone
availability to conduct interviews
Avanti Entrepreneur
Avanti Entrepreneur Group
avatar, see client avatar
Avocet Communications
Bank of America
banner, of tagline
Bartlett, Katherine
Beigel, Marcie
Boggess, Joel
book, writing
booking confirmation email
brand, personal
Brogan, Chris
Build a Better Agency
building your true fans nation
build ingredient in
nation ingredient in
true fans ingredient in
business revenue, total
calendar integration
call-to-action (CTA)
Campfire Effect
Campfire Pitch
Caraher, Lee
“door-opening email” to
on her sales strategy
Carnegie, Dale, on learning
champion
Checkpoint Meeting
Citibank
Clance, Pauline R.
client avatar
importance of
naming
questions ensuring that you speak to
see also Dream 50
CMI (Content Marketing Institute)
commercials
commitment
computer
confirmation emails
contact information
content marketing
Content Marketing Institute (CMI)
Covey, Stephen R., on working together
Crack the Funding Code (John Livesay and Judy Robinett)
credibility
credibility indicators
CTA (call-to-action)
culture page
customers, identifying, see client avatar
DeVerberate
Digital Design Asset Guide
distribution schedule, for social media
domain name
“door-opening email”
Double Forte
Dream 50 (prospect list)
assembling list of
importance of defining your
in nation of true fans
as podcast guests
reservation system for
romancing your
Dumas, John Lee
Ecamm Call Recorder
Edison Research and Triton
editing podcasts
checklist for
steps in
editing software
ego
email list, building
email opt-ins
in Facebook campaigns
unique website visitors converted into
emails
confirmation
to congratulate new interns
“door-opening”
downloading templates for
for intern prequalification
legal disclaimer in
post-interview
rate and review request
reminder
weekly, to nation of fans
“Your
Interview is LIVE”
empathy
Enginuity Advantage
enthusiasm
entry-level programs
EOFire
episode number
episodes
airing
initial
inventory of
promoting
structure and flow of
writing a book with
EPSM (Evaluation of Predictive Success Metrics)
Equipment, Software, and Editing Your Interviews (Stage 6)
equipment overview for
recording and editing in
Evaluation of Predictive Success Metrics (EPSM)
Evolution Insurance Brokers
expanding your platform
ingredients for
production side of, see also 7 Stages of Production
two components of
value of
expenses, third-party
expertise, demonstrating
experts, consulting
external hard drive
Facebook
failure, fear of
fans
lesser
true, see true fans
FAQs
fears, see also obstacle(s) to success
FedEx
Ferriss, Tim
file management
Final Website Content and Show Notes (Stage 5)
documents for review in
highlights of
Libsyn, iTunes, Stitcher, and Google Play setup in
Project Sheet template for
Fischer, Vera
Flutie, Doug
Focus Is Your Friend
Forgent Networks
Foster, Cody
fraud, fear of being exposed as a
freemiums
functions, vital
GarageBand
Google AdWords
Google Play
guest account on
registering podcast with
setup in
growing revenue
Campfire Pitch for
opportunities for
Social Media Warm-Up for
through relationships with fans
as top challenge for businesses
growth of podcasting
GSD&M
Guest Advocacy System
Question Flow in
ScheduleOnce in
Sound Brilliant Guide in
Guest Experience and Website Groundwork (Stage 2)
Guest Advocacy System in
highlights of
Project Sheet template for
Question Flow in
ScheduleOnce in
Sound Brilliant Guide in
website groundwork in
guest invitations
distributing
objectives of
preparing
professionalism of
template for
guest-leads, converted into proposals
guest-proposals, converted into sales
guests
converted into leads
names of
registering
reminder email to
social engagement with
Sound Brilliant Guide for
touches with
Hardy, Darren
author’s interview with
and defining Dream 50
Foster interviewed by
and Predictive ROI LIVE event
on Romancing Your Dream 50
Hatfield, Kelly
Hill, Napoleon
on decisions
Wintle quoted by
Hollander, Linda, on attracting sponsorships
Homer
Hootsuite
hosting
host name, in show artwork
Howes, Lewis
How to Be a Power Connector (Judy Robinett)
IBM
The Ideal Restaurant, Canton, Ohio
Imes, Suzanne
impostor syndrome
Infusionsoft
Integrate & Ignite
integrity
interdependence
internal kickoff meeting
interns
Predictive ROI’s program for
reasons for not recruiting
recruiting
intimacy
intro scripts
basics of creating
examples of
quality of
invitations, see guest invitations
Is Your Business Worth Saving? (Stacy Tuschl)
iTunes
categories and subcategories for
description of episode for
guest account on
New and Noteworthy section of
Onward Nation ranking in
podcast’s logo in
rankings on
reaching top ranking of
registering podcast with
setup in
What’s Hot section of
Jensen, Erik
Jones, Lori
Kang, Pei
Keller, Wendy
Kelly, Kevin, on true fans
kickoff meeting
kinetic typography
Krupski, Alex
launch day
Launch Strategy: How to Reach the Top of iTunes (Stage 7)
rate and review request email in
registering podcast in
reminder email to guests in
leads, guests converted into
learning
lesser fans
Libsyn
categories for
guest account on
setup of
LinkedIn
listening
active
as critical skill
Livesay, John
book written by
on hosting skills
logo
loudness, recording
Mammano, David
Maronitis, Peter
McKain, Scott
as Onward Nation guest
on reaching the next rung
McLellan, Drew
on building a platform
on cultivating and serving guests
on hosting
mentors
metrics, vital, see vital metrics
microphone
Microsoft
midroll
monetization strategy, see also growing revenue
Multitrack session
My Life & 1,000 Houses: Failing Forward to Financial Freedom (Mitch Stephen)
My Life & 1,000 Houses: 200+ Ways to Find Bargain Properties (Mitch Stephen)
name of podcast
deciding on
in show artwork
nation
size of
weekly emails to
see also building your true fans nation
97 Degrees West
noise reduction
obstacle(s) to success
impostor syndrome as
time trap as
Odyssey (Homer)
Onward Nation
asking for feedback on
creating revenue from
“door-opening email” to guests on
episodes of
guest invitation of
guest touches from
intro and outro scripts of
launch of
origin of
Question Flows used at
revenue from
ScheduleOnce account of
success of
time required to launch
Onward Nation Network
organic search traffic, increasing
Osteen, Joel
outro scripts
basics of creating
examples of
quality of
Pamela
passive revenue streams
pausing
perfectionism
personal brand
pivoting, in interviews
platform
for buildin
g a nation of true fans
definition of
expanding, see expanding your platform
used by true fans
podcasting
amount of time involved in
current growth mode for
as media channel
with Onward Nation
primary challenges with
as Trojan horse of selling
value of
podcast-related revenue
from selling services to guests
total
podcast website, see website
Poe, Edgar Allan
Predictive ROI
client avatar of
and creation/launch of business podcasts
“door-opening email” of
internship program at
Mammano’s work with
McLellan assisted by
Onward Nation revenue for
see also Onward Nation
Predictive ROI LIVE
premium-priced services
pre-outro
preparing for interviews
Preview Links email
priorities, see vital priority(-ies)
production, see 7 Stages of Production
Profitable Podcast System
complexity of
steps in
Project Sheet template
for Audio Intros, Outros, and Design (Stage 3)
for Final Website Content and Show Notes (Stage 5)
for Guest Experience and Website Groundwork (Stage 2)
for Social Media, Recording Software, and First Round of Guest Interviews (Stage 4)
for Strategic Planning and Production Kickoff (Stage 1)
proposals
guest-leads converted into
sponsor
prospects, identifying, see client avatar
Pulizzi, Joe, on content marketing
purpose
Question Flow
creating
downloading template for
predetermined vs. spontaneous
preparing
used at Onward Nation
questioning skills
rate and review request email
Real Estate Investor Summit
recording podcasts
recording software setup
recruiting interns
registering
of guests
of podcasts
rejection, fear of
relationship building, see also building your true fans nation
reminder emails
reservation system
revenue
growing, see growing revenue
total business
total podcast-related
reviews
email requesting
iTunes
Robbins, Tony
Robinett, Judy
Rocky (movie)
ROI Scorecard Meeting
Romancing Your Dream 50
sales
guest-proposals converted into
strategies for, see growing revenue
ScheduleOnce