Facebook Marketing Step-by-Step
Page 5
With custom tab applications, you can customize videos, pictures, and anything that's not on a tab. These applications are very useful because not everyone has excellent editing and computer skills. If you're one of those people, these applications will do anything for you so you can offer your customers everything they need. Recommendations: Hayo and Tabsite
Email capture apps
These apps allow you to track email addresses from your Facebook audience without causing them any disturbance. Gaining email addresses from people can be rather tricky at times. By obtaining the email addresses of your target and potential customers, you can ensure that you are keeping in touch with them and are providing them with interesting content that keeps them hooked on your business or brand. You can get an email address from people visiting your page and encourage them to click on specific links. This prevents you from having to request email addresses directly. Recommendations: Constant Contact and AWeber.
Applications for surveys and conducting polls
These are the applications that help conduct surveys and polls on your page. Polls and surveys are an important way to get customer feedback. The more reviews you have, the better you can serve your customers.
You can also gain valuable information. For example, are you curious about what your friends and followers think? What they like and don’t like? Do you want to ask them about their opinions and want the results in an easy-to-understand format?
If yes, then you need to use poll and survey apps like Woobox, SurveyMonkey, and Antavo. This is one of the easiest ways to understand what your audience likes and dislikes. With the help of this data, you can create better-performing ads.
Automatic publishing applications
These are applications that can be a salvation for those who do not have the time to update their business page on Facebook regularly. Automatic publishing is available on Facebook, and here you can now create a message and then specify when this message should be displayed. The message automatically appears on your page at the specified time. This is very useful because not everyone has the time to publish materials on their site regularly. If you do not publish regularly, your page will gradually become less interesting. If this happens, you will not only lose your existing followers, but it will become rather difficult to attract new followers too. Scheduled publishing will ensure that your page appears active, even if you're too busy to publish. This can be done directly on Facebook or in applications that do this for you.
Recommendations: Buffer and Rignite.
Social integration applications
When integrated into social networks, different social network sites can be used with just one application. With these applications, you can connect various social networking sites to your Facebook page so that everything you post on other social networking sites will also appear on your Facebook page. For example, when you post on Twitter or Instagram, that content will automatically be placed on your Facebook page using social integration apps. Your audience will benefit the most from this, as many users only follow a few social networking sites. These users can easily contact you on other social networking sites when they see your Facebook posts.
Recommendations: Pagemodo and Tabsite.
Competitive applications
With competitor apps, you can organize competitions on your Facebook page to increase your participation in the company and engage your audience. Competitions can be difficult to organize and require a lot of effort; you even need to review the terms that Facebook has set for organizing competitions. You can do this with contest apps because they help you organize a contest and make sure you follow Facebook’s terms. Recommendations: Offerpop and Votigo.
Chapter Three: Develop a Facebook Marketing Strategy
Develop a Strategy
The growth of Facebook will not slow down, and its popularity only continues to grow. Marketing on Facebook has grown and become its own new marketing tactic that requires a separate knowledge base than other types of advertising. So, if you want to start marketing on Facebook, you need a strategy. In this chapter, you will learn how to develop a marketing strategy for your company on Facebook.
Your goals
In life, without concrete goals, no strategy can be formulated. The same applies to Facebook marketing.
Goals help you identify the actual marketing needs of your business. If you want to use Facebook for marketing purposes or to improve an existing strategy, you have some needs in mind.
Do not set unrealistic goals that depend on indicators such as the number of likes or the number of subscribers. Instead, you have to solve your basic problems. For the company, some goals will be to improve the quality of sales, increase value in the organization, increase the pulse in the industry, and improve growth. Facebook can help to achieve these goals.
The first step to improve sales quality will be to improve your orientation. If you follow a sophisticated marketing strategy on Facebook, you can reach your target group very effectively.
Do not assume that the bigger the pond, the more fish you catch. You have to understand that Facebook is just a means by which you can achieve your goals. With Facebook, you can build relationships with your customers, build awareness, and deliver the best resources to your audience.
Reflect on your business model. Do you feel that your competitors are always one step ahead of you? Well, you can create a variety of social media monitoring tools to track the movement of your competitors in the marketplace.
Social recruiting is not easy, but it is certainly a popular technique nowadays. Social networks, especially Facebook, can be used to facilitate the recruitment process. More sensible growth means an increase in acquisitions, a reduction in churn, and a reduction in costs. Well, Facebook can help achieve this. Facebook helps lower advertising costs, increase targeting, and improve sales on social networks. These elements are incorporated into Facebook's marketing strategy and can help you achieve the organizational goals you may have set.
By marketing on Facebook, you can achieve these goals with less effort than traditional methods. The point is to work smarter, not harder.
Facebook demography study
Demographics are an important element of any marketing strategy, and marketing on Facebook is no different. If you use the extensive Facebook network, you'll find that more than 1.6 billion registered users see their news feeds every day. Therefore, it is very important to find out how to contact them. In addition, it is very important to know the latest demographic data of the users as these numbers are constantly changing.
Age and gender are not an obstacle to the use of Facebook. Anyone with an Internet connection and a smartphone can create a profile on this network. Facebook is no longer limited to the younger generation. Do not make the mistake of thinking that only 18- to 25-year-olds are active on Facebook. Facebook demographics are spread all over the world. The versatility is so great that if it represents a business; try to make the most of it. Your company has access to an international portal that transcends physical boundaries. This is the best platform for implementing a marketing strategy aimed at your audience, regardless of their location.
Choose and plan your content on Facebook
Every social networking platform has its content style, and Facebook is quite versatile. Your brand has a variety of content strategies to choose from, and it is possible to view Facebook stories, live streams, pictures, videos, or just content. Truly, the possibilities the platform has to offer are endless. However, keep in mind that it's all about the quality of the content being published with the audience and the expectations you place on your Facebook page.
Remember that you should actively promote your business, but do not go beyond your Facebook page and act like a used car dealership with many aggressive salespeople. The content you want to publish should be informative, interesting, and compelling. It has to have value for the audience. Your Facebook page should promote, but not be limited to, advertising. You need to hi
ghlight the values of your brand, identify your audience, and create a space that is completely unique and specific to your business or brand.
Once you understand the importance of the content, you must find a content form that suits you. Let's take a look at the different types of content that you can choose from and how you can best use them.
Status
This is probably the simplest form of communication available on this platform. When used correctly, it can also be very effective. By adding several new features that allow you to resize text and select the background color, you can highlight the status and make it more attractive.
Pictures
Posts with pictures are more effective when it comes to the degree of participation. Do not rely on pictures to do all the work for you. You must use high-quality images that will surprise your audience. It should be tasteful, creative, and attractive. Only in this way can you attract the attention of your audience.
Video
Video is in high demand these days. When posting videos, know that few users watch the video with sound as it should be viewed. The best-posted videos are not too long, are easy to understand, and always have a caption. The video should not make the user feel like watching it was a waste of time.
Links
This is an ideal tool for sharing news related to the industry and your business. You need to find interesting content and then share links to such content. This is a great way to engage your audience without having to create your own long posts.
Facebook Live
This method gets the most attention on Facebook. As your current content grows, your brand or business can interact with the world and your audience in real time. If there is a product launch, you can live with it! This will help attract the attention of a broad audience.
Facebook Stories
If you're using Snapchat, you should be up to date on Snapchat news. Similarly, Facebook developed the story of Facebook. Your Facebook history may consist of small clips that the user can view at any time.
The types of content you can post are vast, and once you've determined what content you want to use, you'll need to set a time to publish that content. The last thing you want to do is publish random content just to post something. Content planning means thinking about it before publishing. This ensures that the published content is of high quality. It also increases the chances that your company attracts an audience. However, sometimes, you may not have time to create content. In that case, you can use social media publishing tools like Sprout Social to develop content for your Facebook page. Do not hurry to schedule the release, take a moment to review the content, then decide when to publish it.
Find out Your Advertising Strategy on Facebook
Your Facebook advertising strategy should be such that it promotes awareness of your brand. When developing an advertising campaign on Facebook, you need to consider two things: cost-effectiveness and relevance. It’s important to stay within the budget allocated for marketing. Budget is important if you want to avoid unnecessary clicks or overexposures. If you do not spend your money wisely, it can easily affect the goal of social media marketing.
The Facebook ads you use should also be relevant. To address a broad audience is not necessarily a bad thing. However, what may be relevant for one group may not apply to another. If you know your audience, you can create ads according to their needs. This prevents you from developing content that will only appeal to a small portion of your audience.
Start chatting and do not wait for your audience to take the first step
You must remember that Facebook is a social networking platform. The basis of such a platform is communication and interaction. Therefore, communicate with your audience and do not wait for your audience to take the first step. If you are passive in this aspect, it will discourage your audience from interacting with you, which will only hurt your business. Start interacting with your existing and potential customers. Keep them up to date with the latest information about your business without overwhelming them with information. Marketing on Facebook allows you to communicate with your customers and potential customers. So, make the most of it.
Encourage your entire workforce to use this platform
Facebook is a really good resource to protect the interests of employees. You can reach your audience by providing shared content to your employees. That way, you can also use your employees to increase your Facebook presence. This will help to increase the reach of your business.
Some marketers struggle with finding content that their employees would be willing to share. And some employees are either too eager or too scared to share corporate content on social networks.
You should start with a Worker Protection Program that empowers your employees to use truly large networks, such as Facebook, to share information about the company. Use Facebook as a promotional tool to showcase the various benefits of the company, new job opportunities, the work environment, and more. Use your staff and encourage them to promote your business on social networking platforms.
Track and analyze your marketing strategy
If you want your Facebook marketing strategy to succeed, you should make sure that it's analyzed regularly. There are various advertising measurements that you can use for this purpose.
If you want to make changes to or improve your strategy, you'll get useful information from the Facebook analytics tools. Every social media marketer should know about these tools. There are several free and paid applications that you can use to evaluate the effectiveness of your strategy.
You need to understand what works and what does not work to develop a strategy that is the most effective. This is where Facebook Insights comes into play. This will help you to understand what strategy works, what content attracts your audience, what likes and preferences your audience has, and other important data.
As you develop a marketing strategy for Facebook, your business can take full advantage of this platform.
Facebook Marketing: Things to Consider
Now that you are aware of the different steps to follow to create a Facebook marketing strategy, there are certain things you must consider while doing so.
Leverage the traffic
Remember, it is always a good idea for a business to have a website since it helps act as your storefront or even as the hub for all sales transactions. Your website will be the place where people can learn more about your business or even purchase the products or services you offer.
A good way to start marketing is by using the existing traffic on your website by including icons for social media which are easily visible. You can place certain direct links to your business’s Facebook page or any other social media networking site on your website.
Most websites tend to place social media icons on either their homepage or the header because of the visibility these two places offer. It, in turn, helps create a better click-through rate or CTR placement.
Using your email signature
If you are currently using email as a means to stay in touch or contact your customers, then you must try to make the most of your email signature. You must start including your business page URL in your email signature. Including the URL to your social media pages in the email signature or the email messages ensures the recipient sees the link.
The chances of the viewer clicking on the link also increase. This, in turn, helps convert the recipient into potential leads or even increase the traffic to your social media pages. If you have any upcoming events on your Facebook page, then you must include the details about the same in your email signature in the form of a call-to-action button or a direct link to the concerned event.
Email blast
Before you can think about marketing on Facebook, your first step must be to ensure others are aware of your Facebook presence. You can send an email blast to ensure this. You can use any email service of your choice like MailChimp, AWeber, or any other service you like.
The best days of the we
ek to send out an email blast are between Monday and Wednesday. Try to avoid sending out such emails during the weekends because a lot of users don’t access their email accounts over the weekend.
In-store promotions
If you have a physical storefront, then you must consider in-store promotions.
Do your customers visit your store? If yes, then you can start informing your customers about your brand or business’s presence on Facebook and other social media sites when they visit your store. If you have a physical storefront, then online marketing is as important as offline marketing. You can include the details about your social media pages on your business cards, on the packaging you use, on mirrors and doors at the store, or any other easy-to-notice place in the store.
The ideal day to post
An incredibly important feature of Facebook is the Insights. By going through your Posts Insights, you can easily determine the time where most of your target audience is online. If you want to schedule three posts per week, you must check the time where most of your followers are online and select those hours to post the content you want.