Unblocked

by Alison McCauley

  trustcoding for, in blockchains, Coding for Trust

  crisis in, Trust in Crisis-The Elusive Nature of True Transparencyfake news fueling skepticism, Fake News Fuels Skepticism

  entering blockchain era with trust deficit, Entering the blockchain era with a trust deficit

  fundamental importance in blockchains, So What?

  giving access to proprietary datasets, The Power of Relationships

  Human Trust Protocol (Hub), The Big Flip and “Super Platforms”

  in blockchains, Pure Peer-to-Peerguaranteed by code, In Code We Trust

  in direct-to-consumer and sharing economy, When Cost Is Uncovered

  increasing with transparency, Transparency Affects How Our Brain Perceives a Brand

  lack of, on the web, The Internet: Built to Fail

  middlemen serving in place of, Wired for Middlemen

  millennials' view on, A Huge and Disillusioned Generation

  reduction from paying customers directly for data, Compensation Doesn’t Always Mean Money

  researching areas where organization is trusted or not, Work on your relationship

  urgency of, in a digital world, Blockchains for the Bold and the Brave

  U

  Uber, When Cost Is Uncovered, A Broad Range of Industries Are Vulnerable

  unblocked era, basic key forces driving, The Six Forces of an Unblocked Era

  uPort, taking back control of identity, uPort: Take Back Control of Identity

  user experience, How Far Along Are We?, How Far Along Are We?, Building on The Backs of Failuredelivery by centralized vs. decentralized organization, Put a Spotlight on Hidden Value

  in blockchain applications, Bite While the Apple Is Raw

  V

  valueacceleration of value generation by blockchains, CATCHING FIRE

  anything of value exchanged on blockchains, At the Center: Decentralization

  building alternatives to today's middlemen, examples, Examples-Lantmäteriet: Streamlining Land RegistryDecent, affordable health insurance for all, Decent: Affordable Health Insurance for All

  Lantmäteriet, streamlining land registry, Lantmäteriet: Streamlining Land Registry

  Open Garden, disintermediating the ISP, Open Garden: Disintermediating the Internet Service Provider

  cautions and considerations with new models, Cautions and Considerations-Seek a lower-friction place to learnmarketing value of what you provide, Start marketing the value of what you are already providing

  contributed by customers, recognition of, A Whole New Layer of Expectations

  customers lacking method to gauge value, Customers Don’t Understand What They Can’t See

  direct transfer of value in blockchains, At the Center: Decentralization

  for engagement, Understand what quality engagement and content means to you

  identifying with transparency efforts, You pick the wrong thing

  importance of clear value, The Importance of Clear Value-Put a Spotlight on Hidden Valuespotlight on hidden value, Put a Spotlight on Hidden Value

  value of an ecosystem, The Value of an Ecosystem

  middlemen adding or detracting from, The Rising Cost—and Power—of the Middleman

  more value as driving force of unblocked era, The Six Forces of an Unblocked Era

  no one-size-fits-all, Value Is Not One-Size-Fits-All

  of tokens, Hit Me Again, Please: What the Heck Are Tokens?

  offered by new categories of middlemen, The Hinge is Value

  provided by direct-to-consumer and sharing economy, When Cost Is Uncovered

  seeing more value in what we get than what we give, We’ve Been Willingly Looking Away

  smarter value exchange with smart contracts, Value Exchange Made Smarter Through “Smart Contracts”

  unblocked customers questioning of middlemen's worth, At Some Point, the Unblocked Customer Will Question Your Worth

  venture fundingbypassing venture capitalists, Unlocking the New Tools of Open Innovation

  fundraising via token sale in 2017, Breaking Away from Silicon Valley

  startup failures and successes, There Will Be Blood

  vision, Effective and Diverse

  W

  weaknesses exposed by transparency, The weak get weaker

  website for additional resources, It’s Time

  World Wide Web, The Internet: Built to Fail

  Y

  YouTube, How Far Along Are We?compensation for contributions, Blockchains as a Foundation for a More Sustainable Digital Future

  use of videos for dance evolution, The Age of Open Innovation

  About the Author

  Alison McCauley is a best-selling author, speaker, and CEO and founder of Unblocked Future, a boutique consultancy that helps executives to establish and communicate their leadership at the digital frontier. She writes for several publications about the impact of emerging technology on our world, and her book, Unblocked, How Blockchains Will Change Your Business, is an international best-seller. A social scientist by training, Alison has spent her career studying the intersection of human behavior and technology, with 20 years of consulting to technology-first startups and Fortune 500 companies. She helps businesses shape their role in our digitally driven future, communicate vision, and activate communities for change. You can follow Alison on Twitter @unblockedfuture or learn more at AlisonMcCauley.io.

  Colophon

  Cover image by Stephen Swintek; cover design by Randy Comer. The cover fonts are Gilroy Semibold and Guardian Sans. The text font is Adobe Minion Pro and the heading font is Adobe Myriad Condensed.