Creative Construction
Page 26
—Ed Catmull, president of Pixar and Walt Disney Animation Studios, author of Creativity, Inc.
“Innovation is the heart of economic progress. Creative Construction provides the intellectual framework to understand it, and describes the leadership, strategy, culture, and skills for it to occur in well-resourced large organizations. Along the way, these ideas are beautifully brought to life by examples from the earliest days of the Industrial Revolution to the current era of the FAANGs—Facebook, Amazon, Apple, Netflix, Google.”
—Conor Kehoe, McKinsey & Company
“Finally, a book that speaks to me and, actually, any leader in a business that has been around for more than a few years on how we can creatively use our scale for innovation. The next time you hear people opining that innovation is the province of the nimble startup, have them sit down and start reading Creative Construction.”
—Joseph Hinrichs, president of global operations, Ford Motor Company
“In this highly engaging book, Pisano’s starting point is the uncomfortable truth that innovation is difficult—sometimes very difficult—to achieve and sustain. Pisano is equally compelling and clear in explaining how companies can evolve their understanding of and approach to innovation, and come to see it not as something ethereal, random, or near-magical, but as the natural outcome of a set of efforts focused on culture, organization, and the bringing together of mindsets and ideas in creative ways. Any entrepreneur or company executive who wants to build a vibrant, innovation-driven business will profit from Pisano’s lucid exposition and enjoy his accessible and humorous prose.”
—Noubar Afeyan, PhD and chief executive officer, Flagship Pioneering
“This is not just another book focusing on technical innovation. While Pisano shows concrete examples of innovation in business models, he systematically approaches the fundamental concept of business innovation in the real world. If you are an executive, or a rising leader seeking innovation in your business, Pisano’s book offers significant and practical insight for your future strategy and its implementation.”
—Michimasa Fujino, president and CEO, Honda Aircraft Company
“Refreshingly practical in its emphasis on the very difficult ‘how-to’ of creating value through innovation, while staying grounded in the larger theoretical considerations of strategy, organization and leadership.”
—Vicki L Sato, advisor to life science companies and retired president, Vertex Pharmaceuticals
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