Creative Construction
Page 32
twenty percent share of fares to company, 62
value creation, 61, 77
venture funding, 62
See also taxis, traditional
uncertainty, 104–106, 127, 156, 162–163, 183
Unilever, 43
Unix, 102, 123
valuation, real option, 163, 170
value capture
Blockbuster, 69
choices, 60
comparison of Blockbuster and Netflix, 70 (figure)
comparison of Uber to traditional taxi companies, 61–62
defined, 59
by grocery retailers, 63
from innovation, 25
by Netflix, 76, 76 (figure)
as part of fundamental task of businesses, 58
value creation
Amazon, 77
Apple, 77–78
Becton Dickinson (BD), 25–26
Blockbuster, 66, 68, 70 (figure)
business model framework, 59 (figure)
for customers, 25, 29, 30
declining, 83
defined, 58
easyCar, 74
easyJet, 74
for ecosystem, 77–80
in high-end bicycle market, 49–50
innovation and, 25–30, 35
Lego’s Design byME, 73
Netflix, 67–68, 70–71
as part of fundamental task of businesses, 58–59
routine innovation, 42
source of for VoD, 72
by taxi companies, 61
traditional supermarkets, 63
Uber, 61
Whole Foods, 63
value distribution
of Blockbuster, 66–67
choices, 60
comparison of Blockbuster and Netflix, 70 (figure)
comparison of Uber and traditional taxi companies, 62
defined, 59
of Netflix, 68, 76, 76 (figure)
as part of fundamental task of businesses, 59
value proposition, 26
Vauclain, Samuel, 105
venture creation, 124
venture hypotheses, 168, 189
Vertex Pharmaceuticals
analytical tools, 170
consensus choice, 192
decision dilemma, 153–154
keeping open mind during decision making, 176
R&D, 173
use of venture hypotheses, 168
video on demand. See VoD
Virco, 202
VoD (video on demand)
Amazon, 72, 103
Apple, 72, 103
defined, 71
as example of rapid disruption, 92
Google, 72, 103
Hulu, 72, 103
implications for business model design, 71–72
Netflix’s move to, 102–103
von Hippel, Eric, 126
Wald, Abraham, 119
Wall Street Journal, on electric cars, 90
Walmart, 1, 97–98
Wang, 2, 88
Warby Parker, 47
waterfall process, 142
Watson, James, 132, 137
Whole Foods, 62–64
Wilkins, Maurice, 132
working hypotheses, 170
Xerox, 2, 154–155, 158
Yahoo, 2
Yelp reviews, 79
zShops, 144
PublicAffairs is a publishing house founded in 1997. It is a tribute to the standards, values, and flair of three persons who have served as mentors to countless reporters, writers, editors, and book people of all kinds, including me.
I. F. STONE, proprietor of I. F. Stone’s Weekly, combined a commitment to the First Amendment with entrepreneurial zeal and reporting skill and became one of the great independent journalists in American history. At the age of eighty, Izzy published The Trial of Socrates, which was a national bestseller. He wrote the book after he taught himself ancient Greek.
BENJAMIN C. BRADLEE was for nearly thirty years the charismatic editorial leader of The Washington Post. It was Ben who gave the Post the range and courage to pursue such historic issues as Watergate. He supported his reporters with a tenacity that made them fearless and it is no accident that so many became authors of influential, best-selling books.
ROBERT L. BERNSTEIN, the chief executive of Random House for more than a quarter century, guided one of the nation’s premier publishing houses. Bob was personally responsible for many books of political dissent and argument that challenged tyranny around the globe. He is also the founder and longtime chair of Human Rights Watch, one of the most respected human rights organizations in the world.
For fifty years, the banner of Public Affairs Press was carried by its owner Morris B. Schnapper, who published Gandhi, Nasser, Toynbee, Truman, and about 1,500 other authors. In 1983, Schnapper was described by The Washington Post as “a redoubtable gadfly.” His legacy will endure in the books to come.
Peter Osnos, Founder