High-Hanging Fruit
Page 23
American Chamber of Commerce, 16
San Salvador, 1–3, 19, 76, 82, 112
employees:
empowerment of, 159, 160
hiring of, see hiring
Energy Brands, Inc., 46
Enron, 162
Entrepreneur, 154
entrepreneurial brands, 197–98
entrepreneurs, 7–11, 13, 29, 37, 156, 212, 214
female, 162
Escobar Thompson, Carlos Patricio, 54
Escobar Thompson, Francisco, 54
ethical behavior, 162
Eulogy Exercise, 106–7
Evans, Doug, 79
Exclusive Beverages, 139–42, 144, 198–99
Expo West, 185, 206–7
Facebook, 65
Fairway Market, 31–32, 34–35, 44, 89, 94, 101–2, 145, 165, 167
Fancy Food Shows, 131
New York, 63–65, 75–76, 78, 80–82, 86–90, 93, 94, 105, 111, 207
Fellingham, Steve, 178
financial crisis of 2008, 150, 174
Firmenich, 69
First, Tom, 150
flavor companies, 39, 47, 69
Forbes, 154
Frazier, Walt, 203
FreshDirect, 167
Fruitwater, 46
Fuze, 34, 36, 96, 142–43, 150
Gaglio, Carl, 166–67
Garnett, Kevin, 203
Gatorade, 26, 27–28, 33, 45, 65
General Electric, 18
General Foods, 39
Glacéau, 34, 46–48, 52, 183
Coke’s purchase of, 48, 143, 153
goals, 85–86
Goldman, Seth, 150
Gonzalez, Jose, 49–50, 56, 58, 66, 87, 92–94, 127, 131–33, 137
Go-Go, 46
Griffiths, Andrew “Andy,” 151–53, 158–59, 163, 165–67, 169–71
Gross, Steve, 139–42
habits, 84–86
Hampton Creek, 51
Haralambos, 173
Hard Thing about Hard Things, The (Horowitz), 156–57
Harvard Business Review, 154
health, 20–21
health food, 42, 43
Heffernan, Margaret, 157
Heineken, 49
Hershkowitz, Irving “Hal,” 97–99, 118, 121, 123
Hershkowitz, Lewis, 98–101, 140–41, 144–47, 149
Hershkowitz, Steven, 145, 146, 149
Hewlett-Packard, 135
high-hanging fruit, 10
hiring, 154–57
mistakes in, 160–61
of superstar performers, 156–57
of women, 161–62
at Zico, 151–62
Hispanic market, 48–50
Hoffman, Janie and Lance, 130
Honest Tea, 34, 150, 183–84, 197, 208
Horowitz, Ben, 156–57
Hot Naked Yoga NYC, 164
innovation, 37
in beverage industry, 35, 37, 40
International Paper (IP), 1, 3, 5, 12, 15, 25, 53–54, 64, 69, 81, 90, 91–93, 124, 155
investment, investors:
NCN and, 175–78
suggestions for, 79–80, 150
in Zico, 53–55, 75–81, 107–8, 112, 126, 134, 137, 142, 149–51, 172–80, 192, 193, 197
Itzler, Jesse, 180–81, 188–93, 199, 203–4
James, LeBron, 190
Journeay, Katie, 159–60
Jugos del Valle, 188
Juicero, 79
Kapo, 54
Kent, Muhtar, 182
Khermouch, Gerry, 206
Kiehl’s, 45–46
Kirban, Mike, 138, 198
L.A. Libations, 205
Lara, Gerardo, 72
Las Ventanas, 94
Latin America, 21, 22, 50, 66, 124
Lempert, Phil, 89
Let My People Go Surfing (Chouinard), 51
Lorenz, Mike, 54–55, 77
Lovelace, Gunnar, 51
low-hanging fruit, 7
Lululemon, 115–16, 146
Madonna, 204
Mamma Chia, 130
management, 158–60
Marquis Jet, 180, 189, 190, 203
Merchant, Nilofer, 154
Michaels, Chris, 131, 132, 134, 148, 152
Mistic, 96
Mitchell, Matthew, 186, 191, 192
Moore, David, 193
Mulcahy, Rory, 158–59, 168, 171
Muscle Milk, 34, 150
Mycoskie, Blake, 156
Naked, 34, 42
Nam, Khun, 205–6
Nantucket Nectars, 34, 40, 96, 150
Natural Products Expo West, 185, 206–7
Nestlé, 175, 177
NetJets, 189–90
Newsday, 191
New York, 92–94, 96, 108–9, 140, 148–49, 151, 153, 159, 163, 168–71, 173, 185, 200, 205
New York Knicks, 190, 203
New York Post, 204
New York Times, 143
North American Free Trade Agreement (NAFTA), 16
Nutrition Capital Network (NCN), 175–78
Nynerd, 114
Odwalla, 34, 42, 200
Ogilvy & Mather, 60
Ohmstede, Mike, 186, 188–89, 191, 194
ONE coconut water, 173–74, 195
Onion, 67
organizational cultures, 154–55, 157, 161, 162, 163
Oseary, Guy, 191, 204
Osmundsen, Jon, 87
Otavio, Luis, 72–73, 74
packaging brokers, 39
Palomo, Joaquin, 54
Palomo, Ricardo, 54
Paltrow, Gwyneth, 166
Paradox of Choice, The (Schwartz), 32
Patagonia, 50–51
Peace Corps, 2, 4, 5, 7, 19, 24, 25, 105, 152
Pecoriello, Bill, 182
Pepsi, 33
PepsiCo, 27–28, 33, 39, 139, 161, 175, 180
Amacoco acquired by, 182, 194–97
Zico and, 181–82
Performance Development Road Map, 158
Pompeo, Ellen, 203
POM Wonderful, 34, 199
Powerade, 33
Presence Marketing, 173, 205
Propel, 45
Publicis Sanchez & Levitan, 49
Purple Beverage Company, 199–200
Quaker Oats, 48
Quimby, Roxanne, 51
Rampolla, Ciara (daughter), 1, 2, 104, 179–80, 212
Rampolla, Lexi (daughter), 102, 212
Rampolla, Mark:
business ideas considered by, 14–23
coconut water marketing idea of, 23–30, 45, 48–49
family and upbringing of, 4–5, 41–42
at International Paper, 1, 3, 5, 12, 15, 25, 53–54, 64, 69, 81, 90, 91–93, 124, 155
in Peace Corps, 4, 5, 7, 19, 24, 25, 105, 152
Rampolla, Mary Beth (sister), 29–30, 49, 54–58, 60–61, 63, 68, 82, 87
Rampolla, Maura (wife), 1–8, 19–21, 29–30, 40–41, 48, 50, 52–54, 56–58, 61, 63–64, 68, 81–85, 87, 89–90, 92–94, 102–4, 106, 109–12, 116, 118, 126, 130–31, 133–34, 136, 137, 144, 147, 166, 177–80, 197, 198, 200–201, 212, 213
business ideas and, 14–17, 23, 27
resignation from Zico, 126–30
Ray, Rachael, 166
Reade, Dan, 144–47, 149
Reda, Jerry, 144–47, 149, 151
Red Bull, 34, 47, 68
Ripa, Kelly, 203
Road Show, 114
Robbins, Tony, 86
Rodriguez, Alex, 203–4
roller derby, 159–60
Rojas, Juan
Carlos, 68, 71, 74, 75
Ruiz, Roberto, 49–50, 56, 58, 59, 66, 87, 89, 92–94, 96, 100, 101, 127, 131–33, 137
San Salvador, 1–3, 19, 76, 82, 112
Santulli, Rich, 190
Schwartz, Barry, 32
Scott, Tom, 150
ShopRite, 131
Sicher, John, 184
Silk, 42
Sims, Charles, 65–67
Smartwater, 34, 46, 96, 151, 165, 184, 208
Snapple, 33, 34, 39, 40, 48, 114, 144
SoBe, 39, 52, 200
soy milk, 42, 68
Spanx, 59, 79, 190
Sports Business Daily, 204
Sprite, 33
Starck, Philippe, 47
Steaz, 34, 185, 199
Steltenpohl, Greg, 200
Stoudemire, Amare, 203
sugar, 42–43, 66
in coconut water, 66–67
in Vitaminwater, 47
superstar performers, 156–57
Tetrick, Josh, 51
Thrive Market, 51
Tom’s of Maine, 197
TOMS Shoes, 156
Tonkin, Jim, 143–44, 149, 174–79, 181, 187–88, 194, 196, 197
Trader Joe’s, 205
trucking business, 16
Trump, Donald, 190
Twain, Mark, 23
Tyler, Liv, 166
Unilever, 197
United Natural Foods (UNFI), 96, 122–23, 140, 141
USA Today, 184, 204
van Rensburg, Deryck, 183, 185–87
Verlinvest, 143, 173
Virgin Cola, 44
Vita Coco, 58, 74, 95, 100–101, 121, 138–39, 144, 145, 147, 171–72, 173, 191
Coke and, 185, 194, 196, 198
Dr Pepper Snapple Group and, 198–99
Exclusive and, 142, 144
Madonna and, 204
Verlinvest and, 143, 173
Vitamin Shoppe, 122
Vitaminwater, 26–27, 34–35, 40, 45–48, 96, 97, 99, 109–10, 115–17, 143, 144, 147, 150–53, 165, 168–69, 184, 200
Coke’s acquisition of, 143, 151, 168–69, 184, 192
Wall Street Journal, 51, 206
Weavers, Chris, 155
Welch, Jack, 18
Whole Foods Market, 115, 122, 140–41, 145, 148, 159, 163, 173, 178
Wild Flavors, 39
Williams, Michael “Buck,” 168–71, 200
women, 161–62
work-life balance, 84–85
yoga competition, 166
yoga studios, 36, 94, 97, 98, 114–19, 120, 122, 125, 131, 135, 136, 144, 146, 147, 148, 150, 159, 163, 164, 171, 178
Zappos, 155
Zico:
brand of, 56–62
cash cycle of, 123–26, 137
celebrity endorsements of, 203–5
Coke and, 181, 182, 184–201, 202–3, 205–14
embargo and, 103, 104, 107
flavors of, 67–69, 87
hiring at, 151–62
investors in, 53–55, 75–81, 107–8, 112, 126, 134, 137, 142, 149–51, 172–80, 192, 193, 197
launch of, 10, 63–65, 68, 75, 76, 78, 80, 82, 86–90, 92–94, 107–13
management of, 158–60
Maura’s resignation from, 126–30
mission of, 56–57
name of, 57–59
package design for, 60–62, 82, 87
Pepsi and, 181–82
sales of, 94–96, 103–4, 111–12, 120–26, 133, 142, 148, 167, 173, 205, 206
supply chain for, 69–75, 101, 125, 195–96, 205–6
Zuckerberg, Mark, 65
Zuckerman Honickman, 39
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