From Scratch
Page 50
Schear, Mike, 374, 375
Schecter, Andrew, 411
Schonfeld, Reese
cable start-up experience of, 23–25
departure from Food Network, 128–30
on Emeril’s line of spices, 88–89
on Erica Gruen as Food Network CEO, 194
financial strategy of, 97, 108
food channel business plan of, 27–31
F.O.R. (Friends of Reese) hires, 41, 60, 61, 79, 143, 223
friction with Scripps, 177, 219–20
Julia Child’s Food Network appearances, 44–45, 67–68
on limited broadcast hours, 107, 125–26
logo design and, 136
management skills of, 126, 129
news-centric focus of, 45–46, 66, 118–19
ownership stake in Food Network, 39, 177, 181, 220
prohibition of on-screen credits, 90
response to Food Network criticism, 92–93
search for on-air personalities, 42, 45–46, 52–55, 76–77, 79, 121
start-up of Food Network, 25–26, 31, 34–35, 41–44, 61–62, 118, 127
temper and volatility of, 24, 25, 33, 73, 118, 126, 177
website launch of, 98
Schrager, Lee, 358–60, 363, 418
Scripps. See also Lowe, Ken; Spray, Ed
corporate culture and conservative values of, 228–29, 246, 248–49, 309, 415
Fine Living failure and Cooking Channel launch, 383–86
global programming of, 409–10
HGTV launch of, 174–75
ownership stake in Food Network, 37–38, 132, 175, 176–80, 220
on Paula Deen’s legal and publicity problems, 415, 416–17
programming philosophy of, 210–11
Scripps Networks Interactive (SNI), 357–58, 383–84, 409–10
stockholder dissatisfaction with Food Network, 226
Secrets of a Restaurant Chef, 371–78, 392
Seidel, Bruce
as Cooking Channel programming head, 387, 389–90, 405, 406
Iron Chef negotiations and pilots, 199, 203, 313
resignation from Food Network, 406
Semi-Homemade Cooking, 293–94, 317
September 11 attacks, 276–79, 281, 383
Shanahan, Jeanne, 301
Silva, Paul, 11–12, 20–21
Silverstein, Marc, 209
Slavin, Irika, 401–2, 407
Smith, Jeff, 75
Smith, Judy, 418
Smith, Michael, 387, 405
SOBE (South Beach Wine & Food Festival), 359–61, 363, 396–97, 402–3
Spray, Ed
on Brooke Johnson as consultant, 309, 310, 311–12
disputes with Eric Ober, 228, 231
on Judy Girard as consultant, 229, 230
on movies in Food Network programming, 227–28
on Scripps’s purchase of Food Network, 179
skepticism concerning Iron Chef, 200
stars. See also events; specific stars
agent representation, 255–56, 258–60
amateur cooks, 290, 321
business opportunities of, 84–88, 260, 263, 340
essential qualities of, 321
versus format, in programming formula, 210–11
glamorous image of chef lifestyle, 250
network’s failure to cultivate new stars, 391, 392
personal stories of and connection with audience, 213–14, 291, 324
publicity crises of, 319, 393–96, 398–404, 412–19
rise in earnings of, 341
sexy image of, 55, 139, 217, 249, 327
Thanksgiving special, 321
Stengel, Robert, 32
Stewart, Martha, 19, 213, 223, 244, 296, 298, 354, 394
Stillman, Matt
with Alton Brown, 205, 208–9, 224
creativity of, 160–61, 195, 205, 245, 252–53
after departure from Food Network, 405
dissatisfaction with network’s redirection, 245, 253–54
egoism of, 205, 224–25
enthusiasm for Iron Chef (Japan), 196, 198–99, 201, 203, 216
positions at Food Network, 160, 251, 254
on Rachael Ray, 246, 269
Stockton, Susan, 78, 110–11, 144, 181–82
Stofsky, Ricki, 41, 90–91
Summers, Marc
Dinner: Impossible production, 365
Double Dare (Nickelodeon), 158
financial advice for Guy Fieri, 340
It’s a Surprise!, 244
The Next Food Network Star host, 334
obsessive-compulsive disorder of, 366–67
Restaurant: Impossible production, 382
revelry with Mario Batali, 319–20, 321
on Robert Irvine’s falsified résumé, 365–66, 367, 369, 370
Robert Irvine’s pitch to, 363–64
Unwrapped, 246–47, 309, 367
Sun, Young, 373, 375, 377
Symon, Michael, 319, 359, 381, 393
Talking Food, 63, 64–65, 103, 111, 122
Taste, 68–69, 73, 125, 209, 233
Taste Test, 210
Television Food Network. See Food Network
Tenaglia, Lydia, 309, 315–16
Thacher, Andrew, 22–23, 29–30, 31
30 Minute Meals, 272, 281, 376, 407
Thomason, Harry, 263–64
Thorndike, Nick, 127
Three Dog Bakery, 159–60, 161
Throwdown, 5, 346–49
Time Warner Cable, 91, 107–8, 125–26
Too Hot Tamales, 120–22, 148–49, 243
Top Chef (Bravo), 343–44, 351, 378, 408
Tribune Cable Ventures, 36–37, 39, 91, 177–78, 384
Truslow, William, 44–45
Tsai, Ming
agent representation and endorsement deal of, 258–60
during 9/11 attacks, 275–76, 277
East Meets West, 213, 277–78
first Food Network appearances of, 116, 211–12
Ming’s Quest, 275, 278
“Most Sexy” magazine write-up, 217–18
success and status of, 278
training for television, 212–13
Tuschman, Bob
on accessible programming, 234–35
admiration for Bobby Flay, 349
on Chopped concept, 379–80
closeness with Ina Garten, 405, 419–20
discovery of Duff Goldman, 345–46
discovery of Giada De Laurentiis, 302–3
discovery of Rachael Ray, 269, 271–72
dismissal of Mario Batali, 349
on Guy Fieri, 335, 362
new hires in programming department, 411
The Next Food Network Star panel, 334
position at Cooking Channel, 387
positions at Food Network, 210, 345
on Robert Irvine’s falsified résumé, 371
updating of In Food Today, 210, 232
TV Dinners, 71–73
TVFN. See Food Network
Two Fat Ladies, 150–52, 221–22, 387
Unwrapped, 246–47, 309
Vergé, Roger, 80, 82, 83, 84
Vivaldo, Denise, 318–19, 393
Voll, Amy, 237–38
Walker, Reagan, 286
Warner, Justin, 412
Waxman, Wendy, 374
Wayne, Jeff, 33–34, 131–36, 142, 143, 147
Weiner, Barry
Paula Deen’s endorsements and brand, 287, 341, 400–401, 402, 404, 413, 414–15
pitch for Paula Deen at Food Network, 256–58, 265, 278–79, 285–86
start as food-star agent, 255–56
Weisberg, Doris, 63
Weiser, Todd, 411
Welch, Carrie, 370–71, 381, 382
Wells, Pete, 400
Wesson, Josh, 48–49, 345
White, Jasper, 54
White, Josh, 68, 73
Whritner, Steven Jon, 135–36
Willett, Felicia, 164–65, 168
Williamson, Kim, 388
Wilson, Justin, 19–20
Wohl, Lauren, 411
Wong, Irene, 303–4
Wright, Clarissa Dickson, 150–52, 405
Young, Robin, 137, 171
Zappa, Dweezil, 306–7
Zucker, Jeff, 264, 280