augments, not replaces, traditional economics.
   What have we learned from behavioral finance?
   First, behavioral finance has added to our understanding of
   market dynamics. Even in the presence of rational traders and
   arbitrageurs, irrational “noise” traders will prevent efficiency. And
   although it is possible to justify the existence of bubbles and
   crashes within a rational expectations framework (for example,
   40
   Diba and Grossman, 1988), a behavioral approach gives more
   reasonable explanations (for example, Abreu and Brunnermeier,
   2003, and De Grauwe and Grimaldi, 2004).
   Second, we are now aware of a number of biases, systematic
   misjudgments that investors make. Examples include the
   following:
   Overconfidence: Overconfidence is an unreasonable belief
   in one's abilities. This leads traders to assign too narrow a
   range of possibilities to the outcome of an event, to
   underestimate the chances of being wrong, to trade too large,
   and to be too slow to adapt.
   Overoptimism: Overconfidence compresses the range of
   predictions. Overoptimism biases the range, so traders
   consistently predict more and better opportunities than really
   exist.
   Availability heuristic: We base our decisions on the most
   memorable data even if it is atypical. This is one reason teeny
   options are overpriced. It is easy to remember the dramatic
   events that caused them to pay off, but hard to remember the
   times when nothing happened and they expired worthless.
   Short-term thinking: This thinking shows the irrational
   preference for short-term gains at the expense of long-term
   performance.
   Loss aversion: Investors dislike losses more than they like
   gains. This means they hold losing positions, hoping for a
   rebound even when their forecast has been proven wrong.
   Conservatism: Conservatism is being too slow to update
   forecasts to reflect new information.
   Self-attribution bias: This bias results from attributing
   success to skill and failure to luck. This makes Bayesian
   updating of knowledge impossible.
   Anchoring: Anchoring occurs when relying too much on an
   initial piece of information (the “anchor”) when making a
   forecast. This leads traders to update price forecasts too slowly
   because the current price is the anchor and seems more
   “correct” than it should.
   And there are at least 50 others.
   41
   It is these types of biases that traders have tried to use to find trades with edge. Results have been mixed. There are so many
   biases that practically anything can be explained by one of them.
   And sometimes there are biases that are in direct conflict. For
   example, investors underreact, but they also overreact. Between
   these two biases you should be able to explain almost any market
   phenomena. The psychologists and finance theorists working in
   the field are not stupid. They are aware of these types of
   difficulties and are working to disentangle the various effects. The
   field is a relatively new one and it is unfair and unrealistic to
   expect there to be no unresolved issues. The problem is not really
   with the field or the serious academic papers. The problem is with
   pop psychology interpretations and investors doing “bias mining”
   to justify ideas.
   It is common in science for a new idea to be overly hyped,
   particularly those that are interesting to lay people (traditional
   finance is not interesting). In the 1970s there were popular books
   about catastrophe theory, a branch of physics that was meant to
   explain all abrupt state changes and phase transitions. It didn't. In
   the 1990s, chaos theory was meant to explain practically
   everything, including market dynamics. It didn't. Behavioral
   finance is being overexposed because it is interesting. It provides
   plenty of counterintuitive stories and also a large amount of
   schadenfreude. We can either feel superior to others making
   stupid mistakes or at least feel glad that we aren't the only ones
   who make these errors.
   And people love intuitive explanations. We have a great need to
   understand things, and behavioral finance gives far neater
   answers than statistics of classical finance theory. Even though
   behavioral finance doesn't yet have a coherent theory of markets,
   the individual stories give some insight. They help to demystify.
   This is reassuring. It gives us a sense of control over our
   investments.
   A science becoming interesting to the general public doesn't
   necessarily mean it is flawed. For example, there have been
   hundreds of popular books on quantum mechanics. However,
   behavioral finance does have some fairly serious problems to
   address.
   Just as in conventional finance theory, behavioral finance studies
   individual decision-making despite the fact that people do not
   42
   make investing decisions independently of the rest of society.
   Everyone is influenced by outside factors. Most people choose
   investments based on the recommendations of friends (Katona,
   1975). And professionals are also influenced by social forces
   (Beunza and Stark, 2012). Over the last 30 years the sociology of
   markets has been an active research field (for example, Katona,
   1975, Fligstein and Dauter, 2007, and references therein), but this
   work hasn't yet been integrated into behavioral finance. Because
   behavioral finance largely ignores the social aspects of trading and
   investing, we don't have any idea of how the individual biases
   aggregate and their net effect on market dynamics. This is
   necessary because, even though we don't understand how
   aggregate behavior emerges, it is very clear that markets cater to
   irrational behavior rather than eradicate it. For example, the
   services of financial advisors, stock brokers, and other financial
   intermediaries made up 9% of the US GDP (Philippon, 2012)
   despite the fact that they are almost all outperformed by much
   cheaper index funds and ETFs.
   Next, behavioral finance has largely limited itself to the study of
   cognitive errors. There are many other types of nonrational
   behavioral inputs into decision-making, including emotion,
   testosterone levels, substance abuse, and the quest for status.
   And behavioral finance gives no coherent alternative theory to the
   EMH. A catalog of biases and heuristics—the mistakes people
   make—is not a theory. A list of facts does not make a theory. Of
   course, sometimes observations are necessary before a theory can
   be formulated. Mendeleev drew the periodic table well before the
   atomic structure of matter was understood. We knew species
   existed well before we understood the process of speciation by
   natural selection. Still, to be scientific, behavioral finance
   eventually needs to lead to a unifying theory that gives
   explanations of the current observations and makes testable
   predictions.
   Behavioral finance can still help. Whenever we find somethi
ng
   that looks like a good trading idea we need to ask, “Why is this
   trade available to me?” Sometimes the answer is obvious. Market-
   makers get a first look in exchange for providing liquidity. Latency
   arbitrage is available to those who make the necessary
   investments in technology. ETF arbitrage is available to those with
   the capital and legal status to become authorized participants. But
   43
   often a trade with positive edge is available to anyone who is
   interested. Remembering the joke about the economists, “Why is
   this money sitting on the ground?” Risk premia can often be
   identified by looking at historical data, but behavioral finance can
   help to identify real inefficiencies. For example, post-earnings
   announcement drift can be explained in terms of investor
   underreaction. Together with historical data, this gives me enough
   confidence to believe that the edge is real. The data suggest the
   trade, but the psychological reason gives a theoretical justification.
   High-Level Approaches: Technical Analysis
   and Fundamental Analysis
   Technical analysis is the study of price and volume to predict
   returns.
   Technical Analysis
   Aronson (2007) categorized technical analysis as either subjective
   or objective. It is a useful distinction.
   Subjective technical analysis incorporates the trader's discretion
   and interpretation of the data. For example, “If the price is over
   the EWMA, I might get long. It depends on a lot of other things.”
   These methods aren't wrong. They aren't even methods.
   Subjectivity isn't necessarily a problem in science. A researcher
   subjectively chooses what to study and then subjectively chooses
   the methods that make sense. But if subjectivity is applied as part
   of the trading approach, rather than the research, then there is no
   way to test what works and what doesn't. Do some traders succeed
   with subjective methods? Obviously. But until we also know how
   many fail, we can't tell if the approach works. Further, the
   decisions different traders who use ostensibly the same method
   make won't be the same or even based on the same inputs. There
   is literally no way to test subjective analysis.
   Some things that are intrinsically subjective are Japanese
   candlesticks, Elliot waves, Gann angles, trend lines, and patterns
   (flags, pennant, head, and shoulders, etc.). These aren't methods.
   In the most charitable interpretation, they are a framework for
   (literally) looking at the market. It is possible that using these
   methods can help the trader implicitly learn to predict the market.
   But more realistically, subjective technical analysis is almost
   44
   certainly garbage. I can't prove the ideas don't work. No-one can.
   They are unfalsifiable because they aren't clearly defined. But
   plenty of circumstantial evidence exists that this analysis is
   worthless. None of the large trading firms or banks has desks
   devoted to this stuff. They have operations based on stat arb, risk
   arb, market-making, spreading, yield curve trading, and volatility.
   No reputable, large firm has a Japanese candlestick group.
   As an ex-boss of mine once said, “That isn't analysis. That is
   guessing.”
   Any method can be applied subjectively, but only some can be
   applied objectively. Aronson (2007) defines objective technical
   analysis as “well-defined repeatable procedures that issue
   unambiguous signals.” These signals can then be tested against
   historical data and have their efficacy measured. This is essentially
   quantitative analysis.
   It seems likely that some of these approaches can be used to make
   money in stocks and futures. But each individual signal will be
   very weak and to make any consistent money various signals will
   need to be combined. This is the basis of statistical arbitrage. This
   is not within the scope of this book.
   However, we do need to be aware of a bad classic mistake when
   doing quantitative analysis of price or return data: data mining.
   This is where we sift through data using many methods,
   parameters, and timescales. This is almost certain to lead to some
   strategy that has in-sample profitability. When this issue is
   confined to choosing the parameters of a single, given strategy it is
   usually called overfitting. If you add enough variables, you can get
   a polynomial to fit data arbitrarily well. Even if you choose a
   function or strategy in advance, by “optimizing” the variables you
   will the get the best in-sample fit. It is unlikely to be the best out of
   sample. Enrico Fermini shared that the mathematician and
   economist John von Neumann said, “With four parameters I can
   fit an elephant , and with five I can make him wiggle his trunk”
   (Dyson, 2004).
   This mistake isn't only made by traders. Academics also fall into
   the trap. The first published report of this was Ioannidis (2005).
   Subsequently, Harvey et al. (2016) and Hou et al. (2017) discussed
   the impact of data mining on the study of financial anomalies.
   There are a few ways to avoid this trap:
   45
   The best performer out of a sample of back-tested rules will be
   positively biased. Even if the underlying premise is correct, the
   future performance of the rule will be worse than the in-
   sample results.
   The size of this bias decreases with larger in-sample data sets.
   The larger the number of rules (including parameters), the
   higher the bias.
   Test the best rule on out-of-sample data. This gives a better
   idea of its true performance.
   The ideal situation is when there is a large data set and few
   tested rules.
   Even after applying these rules, it is prudent to apply a bias
   correcting method.
   The simplest is Bonferroni's correction. This scales any statistical
   significance number by dividing by the number of rules tested. So,
   if your test for significance at the 95% confidence level (5%
   rejection) shows the best rule is significant, but the rule is the best
   performer of 100 rules, the adjusted rejection level would be
   5%/100 or 0.005%. So, in this case, a t-score of 2 for the best rule
   doesn't indicate a 95% confidence level. We would need a t-score
   of 2.916, corresponding to a 99.5% level for the single rule. This
   test is simple but not powerful. It will be overly conservative and
   skeptical of good rules. When used for developing trading
   strategies this is a strength.
   A more advanced test is White's reality check (WRC). This is a
   bootstrapping method that produces the appropriate sampling
   distribution for testing the significance of the best strategy. The
   test has been patented and commercial software packages that
   implement the test can be bought. However, the basic algorithm
   can be illustrated with a simple example.
   We have two strategies, A and B, which produce daily returns of
   2% and 1% respectively. Each was developed by looking at 100
   historical returns. We can use WRC to determine
 if the apparent
   outperformance of strategy A is due to data mining:
   Using sampling with replacement, generate a series of 100
   returns from the historical data.
   46
   Apply the strategies (A and B) to this ahistorical data to get the
   pseudo-strategies A' and B'.
   Subtract the mean return of A from A' and B from B'.
   Calculate the average return of the return-adjusted strategies,
   A” and B”.
   The larger of the returns of A” and B” is the first data point of
   our sample distribution.
   Repeat the process N times to generate a complete
   distribution. This is the sampling distribution of the statistic,
   maximum average return of the two rules with an expected
   return of zero.
   The p-value (probability of our best rule being truly the better
   of the two) is the proportion of the sampling distribution
   whose values exceed the returns of A, that is, 2%.
   A realistic situation would involve comparing many rules. It is
   probably worth paying for the software.
   There is also a totally different and complementary way to avoid
   overfitting. Forget about the time series of the data and study the
   underlying phenomenon. A hunter doesn't much care about the
   biochemistry of a duck, but she will know a lot about their actual
   behavior. In this regard a trader is a hunter, rather than a
   scientist. Forget about whether volatility follows a GARCH(1,1) or
   a T-GARCH(1,2) process; the important observation is that it
   clusters in the short term and mean reverts in the long term. If the
   phenomenon is strong enough to trade, it shouldn't be crucial
   what exact model is used. Some will always be better in a sample,
   but that is no guarantee that they will work best out of a sample.
   As an example, this is the correct way to find a trading strategy.
   There is overwhelming evidence that stocks have momentum.
   Stocks that have outperformed tend to continue outperforming.
   This has been observed for as long as we have data (see Geczy and
   Samnov [2016], Lempérière et al. [2014], and Chabot et al.
   [2009]) and in many countries (for example, Fama and French,
   2010). The observation is robust with respect to how momentum
   is defined and the time scales over which it is measured. In the
   trading world, the evidence for stock momentum is overwhelming.
   
 
 Positional Option Trading (Wiley Trading) Page 5