The Long Tail
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Twister, 142
United Airlines, 239
USA Today, 67
vacuum cleaners, 251
Vann-Adibé, Robbie, 7–8
Varian, Hal, 12
variety, see choice and variety
VCRs, 199, 200
venture capitalists, 232
video(s), 79–82, 97, 192–200
Chronicles of Narnia sketch, 80–81
Google, 89, 90, 97, 192–93, 198
Internet, 129–30, 196–97, 251–52
viral, 82
video games, 2, 3, 4, 50, 63, 64, 97, 217, 224
video rentals, 163, 199–200
Blockbuster, 26, 109, 153, 160–61, 169
Netflix, see Netflix
viral marketing, 34, 43
Vogelstein, Fred, 239
Von Oswald, Moritz, 179–80
Wales, Jimmy, 65, 66, 67, 71
Wallace, David Foster, 192
Wal-Mart, 44, 49, 55, 133, 201, 218, 243, 250
music sold at, 19–20, 22, 25, 26, 155–56, 169, 182
“want” vs. “need” markets, 138–39
Warehouse, 177
warehouses, 41–42, 43, 46, 90, 218
waste, 145–46
Weatherford, Richard, 85–86, 87
Weblogs, Inc., 107
Web2.0 movement, 238
wedding planners, 174
West End Records, 178
White House, 168
White Store, 168
Whole Foods, 244
Wikipedia, 65–68, 69, 70, 71–73, 88, 89, 143, 191, 219
company entries on, 231, 234
Tail of, 72–73
Williams, Raymond, 185
Wired, 6, 10, 104, 124, 239, 241
Wisdom of Crowds, The (Surowiecki), 68
WKRP in Cincinnati, 196
World Series, 38
Wright, Will, 248
Wu, Tim, 74
Xanadu, 236
Xbox, 50, 193, 240
Yahoo!, 89, 193, 203, 215, 223
LAUNCHcast, 100–102, 227, 230, 238
Yeltsin, Boris, 45
YouTube, 227, 228, 229
Zillow, 254
Zipf, George, 125–26, 130
Zúniga, Moulitsas, 187
About the Author
Chris Anderson is Editor-in-Chief of Wired magazine, a position he’s held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
PRAISE FOR
THE LONG TAIL
“The Long Tail is one of this season’s most thought-provoking books.”
—BusinessWeek
“Chris Anderson’s The Long Tail does something that only the best books do—uncovers a phenomenon that’s undeniably going on and makes clear sense of it.”
—Slate magazine
“Anderson’s book is both insightful and entertaining, especially if you enjoy watching the sparks created when commerce and culture bump into each other.”
—Miami Herald
“Chris Anderson, editor of Wired magazine, shows how the digital world has given new power to niche interests…[The Long Tail] is a fascinating meditation on the phenomenon and exploration of options for those who want to find their niche.”
—The Globe and Mail
“In immensely readable prose, [Anderson] has offered a road map to the future of business, one likely to enlighten many confused travelers—merchants and customers alike.”
—The Plain Dealer
“If you’re selling anything that can be aggregated, such as books, music, film, software, and digital products that don’t need distribution centers, The Long Tail could be your guide to becoming the next big dog.”
—Business 2.0
“I’d put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era.”
—Alan T. Saracevic, San Francisco Chronicle
“There’s no doubt that the concept of the Long Tail will rewrite much of how we approach applied economics, and this book is an excellent primer.”
—Rocky Mountain News
“Technology and the Internet are making the world a smaller and more connected place. The Long Tail is the first book to explain exactly how the ability to reach niche markets creates big opportunities.”
—Terry Semel, CEO, Yahoo!
“The Long Tail is a rare achievement: it takes something seemingly familiar—the realm of buying and selling—and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy.”
—James Surowiecki, author of The Wisdom of Crowds
Copyright
THE LONG TAIL. Copyright © 2006, 2008 by Chris Anderson. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of Hyperion e-books.
Mobipocket Reader October 2008 ISBN 978-1-4013-8462-3
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*Wal-Mart and Blockbuster sales are actually figures from Nielsen’s SoundScan and VideoScan, which measure overall offline sales for those two retail categories. But because Wal-Mart and Blockbuster are the largest retailers in the market, it’s a safe assumption that their sales patterns are very similar.
*Wal-Mart and Blockbuster sales are actually figures from Nielsen’s SoundScan and VideoScan, which measure overall offline sales for those two retail categories. But because Wal-Mart and Blockbuster are the largest retailers in the market, it’s a safe assumption that their sales patterns are very similar.