The History of the Times

by Graham Stewart

  Rees-Mogg had considered Kay Graham the sort of acceptably independent-minded proprietor The Times should be trying to attract. He had not yet spoken of Rupert Murdoch in that light. Indeed, in 1977 he had told the Royal Commission on the Press: ‘Mr Murdoch’s writ does run in his own building and, much as I respect his energy and vigour, because of his views on the proprietorial function, I would never myself be willing to work for him.’17 Less than a month before it was announced The Times was being put up for sale, Rees-Mogg had encouraged his New York correspondent, Michael Leapman, to write an attack on Murdoch’s methods at his New York Post. The article, illustrated with a Post front-page headline ‘PREGNANT MOM IN 911 TERROR’ was equally punchy:

  It is nearly four years since Mr Murdoch gave the United States its first true sampling of the journalism of the lowest common denominator. That was when he bought the struggling New York Post and filled its senior editorial positions with British and Australian newspapermen, expert in plumbing the depths of bad taste which Americans had scarcely guessed at.18

  Yet now Rees-Mogg made the trip to the top of the New York Post building overlooking the Brooklyn Bridge to discover whether Rupert Murdoch, owner of eighty-four newspapers including the Sun and the News of the World, was interested in helping to save The Times.

  The meeting, Rees-Mogg reflected, went well. Murdoch was friendly, courteous and drank not from a mug but from an elegant china tea service. He did not let himself be drawn on exactly what his intentions were but by the time Rees-Mogg returned to Manhattan street level he had gained the impression that Murdoch was sizing up the possibility of a bid for the Sunday Times. This was good, for the whole point of Rees-Mogg’s consortium plan was that there should be a divorce in the Times family. Furthermore, Murdoch appeared to be keen to help the consortium in any practical way, perhaps even printing it at his plant in Worcester. Indeed, ‘he was sympathetic to anything that would keep The Times alive’.19

  It was only the third time Murdoch and Rees-Mogg had properly met one another. Previously they had found themselves seated together at a table with the Queen at a celebratory gathering of the Press Club during which Rees-Mogg had noticed the Australian’s ability to make the Queen laugh. But their first meeting, in the summer of 1951, had been more prescient. The young Rees-Mogg, already at the age of twenty-three bearing the assumed gravitas of an elder statesman, had been walking up The Turl in Oxford when he was stopped by a ‘brash young member of the Labour Club’ who wanted to cut him in on a business venture. The Antipodean undergraduate said he was thinking of buying the ailing student newspaper Cherwell, and wondered whether Rees-Mogg wanted to invest in his scheme. Venerable title or not, Rees-Mogg replied that Cherwell was staid and boring and would never attract sufficient advertising to be an attractive business proposition. The young Murdoch countered that with drive and initiative it could be made attractive by changing the editorial content, bringing it up to date and transforming the finances. ‘You’ll never make any money out of Cherwell’ was the young Rees-Mogg’s cheerful reply. And with that mistaken prophecy, the two undergraduates went their separate ways.20

  Twenty-nine years later, two men were determined to put Murdoch’s profit-making expertise back in touch with a venerable, occasionally staid, loss maker. The first was one of Fleet Street’s most respected figures – Sir Denis Hamilton, editor-in-chief of Times Newspapers Limited. The other was Sir Gordon Brunton, managing director of TNL’s parent company, Thomson British Holdings Limited. Both men thought Rees-Mogg’s consortium idea was suicidal, but when they had discussed the disposal of Times Newspapers in a secretly convened meeting with Thomson’s chairman, Lord Thomson of Fleet, on 18 September 1980, Hamilton had reported the opinion that ‘Rupert Murdoch is probably not interested’.21 One look at the other likely bidders was enough to convince those seated around the table that it was a matter of urgency to get him interested.

  Sir Gordon Brunton had got to know Murdoch through the Newspaper Publishers’ Association. The two men shared a similar attitude towards dealing with the print unions and, unlike so many of the other Fleet Street proprietors who attended NPA meetings, Brunton believed that if Murdoch gave his word on a particular action he would keep it.22 Murdoch considered Brunton ‘clear-headed and strong-willed’.23 Besides his godfather role at Times Newspapers, Sir Denis Hamilton was also chairman of Reuters, the board meetings of which Murdoch regularly attended. It was on a flight to Bahrain for one of these meetings that the two found themselves sitting together in the aeroplane. This was a seating coincidence that Hamilton – assuming Murdoch would be taking the same flight – had carefully engineered. The long flight was an unrivalled opportunity to get Murdoch alone and Hamilton did his best to, as he later put it, ‘plant as much of a seed as possible – for my fellow directors felt that only a really strong owner who would be prepared to take savage measures, and of whose determination the unions could have no doubt, had any hope’.24

  In fact, Murdoch had already scented blood. Back in September, he had bumped into Lord Thomson in the Concorde departure lounge at JFK and gained from him, however obliquely, the impression that TNL would not remain within the Thomson empire for much longer. Murdoch, indeed, had greater forewarning that The Times would be up for sale than had its editor. But whether the owner of predominately tabloid titles, a man who gave little impression of wanting to join the British Establishment, could be persuaded to take the bait and rescue The Times still remained far from clear.

  Whichever projection was favoured, The Times was not on any rapid course to profitability. Although it had edged into the black during the early 1950s and for one tantalizing moment in 1977, it had been losing money for the vast majority of the twentieth century. A paper with such a track record would have been shut down long ago had it not been for its reputation and the manner in which being the proprietor of The Times conveyed a position in public life that had a value of its own. Gavin Astor, who became (alongside his father) proprietor in 1964, described the newspaper as ‘a peculiar property in that service to what it believes are the best interests of the nation is placed before the personal and financial gains of its Proprietors’.25 But a proprietor’s belief in his role as a national custodian was not necessarily appreciated by less sentimentally minded shareholders. When Roy Thomson bought The Times in 1966 he recognized that it would not be a cash cow and, in order not to trouble shareholders’ consciences with it, opted to fund it out of his own exceptionally deep pocket. In 1974 this decision was reversed when the Thomson Organisation’s portfolio diversified further into other interests, including North Sea oil, whose profitability dwarfed TNL’s losses. The only commercial argument for retaining The Times was that as a globally recognized quality brand, it (at least psychologically) added value as the glittering flagship of the Thomson Line. Unfortunately, in becoming a byword for unseaworthiness, it risked very publicly bringing down Thomson’s reputation for business savvy and managerial skill. From that moment on, it became a matter of floating it out into the ocean and abandoning ship.

  When it came to the announcement of sale, the Thomson board maintained that although they had failed, a new management team might be able to turn the paper around. This was a predictable statement – The Times could not easily be sold by asserting it had no viable future whoever owned it. But no serious forecaster believed it could be turned around quickly. Could supposedly ‘short-termist’ shareholders be expected to understand a new owner’s perseverance? In this respect Murdoch offered more hope than some potential bidders because he and his family owned a controlling share of his company, News International Limited. Thus, so long as Murdoch saw a future for the paper, News International could carry The Times through a long period of disappointing revenue without its survival in the company being frequently challenged by angry shareholders. And given the profitability of the other stallions in the stable, the Sun and the News of the World, there was every reason to expect that the banks would continue to regard News Intern
ational as creditworthy.

  On the other hand, appearing to have an excess of available money also threatened The Times. Journalists and print workers who regarded their paper as a rich man’s toy could be expected to want to joy ride with it. This had been part of the problem with the Thomson ownership of TNL. Roy Thomson was the son of a Toronto barber who described purchasing The Times when he was aged seventy-two as ‘the summit of a lifetime’s work’. An Anglophile, he renounced his Canadian citizenship in order to accept a British peerage (as the future Canadian proprietor of the Daily Telegraph, Conrad Black, would later do). He took as his title Lord Thomson of Fleet – the closest a peerage could decorously go towards being named after a busy street. Not only did he describe owning The Times as ‘the greatest privilege of my life’ he announced that in acquiring it, the paper’s ‘special position in the world will now be safeguarded for all time’.26 This was a hostage to fortune. Owning STV (Scottish Television) had provided much of the financial base for his British acquisitions and he had once famously described owning a British commercial television station as ‘like having your own licence to print money’. He appeared to accept that owning The Times was a licence to lose it.

  II

  Fleet Street, whose pundits were paid daily to indict others for failing to put the world to rights, was noticeably incompetent in managing its own backyard. For those proprietors already ensconced, there was at least the compensation that this created a cartel-like environment. The huge costs of producing national newspapers caused by print unions’ ability to retain superfluous jobs and resist cost-saving innovation acted to ward off all but the most determined and rich competitors from cracking into the market. Competition from foreign newspapers was, for obvious reasons, all but nonexistent. The attempts through the Newspaper Publishers’ Association to act collectively against union demands were frequently half-hearted. No sooner had the respective managements returned to their papers’ headquarters than new and deadline-threatening disputes would lead them to cobble together individual peace deals that cut across the whole strategy of collective resistance. During the 1970s, it was widely understood that one of the major newspaper groups had resorted to paying sweeteners to specific union officials who might otherwise disrupt the evening print run.

  By 1980, Fleet Street’s newspapers were the only manufacturing industry left in the heart of London. The print workers came predominantly from the East End, passing on their jobs from father to son (never to daughter) with a degree of reverence for the hereditary principle rarely seen outside Burke’s Peerage or a Newmarket stud farm. They were members of one of two types of union. The craft unions, of which the National Graphical Association (NGA) was to the fore, operated the museum-worthy Linotype machines that produced the type in hot metal and set the paper. The non-craft unions, in particular NATSOPA (later amalgamated into SOGAT), did what were considered the less skilful parts of the operation and included clerical workers, cleaners and other ancillary staff. Almost any suggested change to the working practice or the evening shift would result in a complicated negotiation procedure in which management was not only at loggerheads with union officials but the officials were equally anxious to maintain or enhance whatever differential existed with their rival union prior to any change. The balance of power was summed up in a revealing and justly famous exchange. Once Roy Thomson, visiting the Sunday Times, got into a lift at Gray’s Inn Road and introduced himself to a sun-tanned employee standing next to him. ‘Hello, I’m Roy Thomson, I own this paper,’ the proprietor good-naturedly announced. The Sunday Times NATSOPA machine room official replied, ‘I’m Reg Brady and I run this paper.’27 In 1978, the company’s management discovered that this was true.

  The print unions operating at Times Newspapers, as at other Fleet Street titles, were subdivided into chapels, individual bargaining units intent on maintaining their restrictive advantage. The union shop steward at the head of each chapel was known as the father. He, rather than anyone in middle management, had far more direct involvement in print workers’ daily routines. The father was effectively their commanding officer in the field. The military metaphor was a pertinent one for, although the position of father was an ancient one, the Second World War had certainly helped to adapt a new generation to its requirements. Non-commissioned officers who, on returning to civvy street, were not taken into management positions often found the parallel chain of command in the chapel system to their liking.

  At Times Newspapers there were fifty-four chapels in existence, almost any one of which was capable of calling a halt to the evening’s print run. TNL management’s attempt to enforce a system in which a disruption by one chapel would cause the loss of pay to all others consequently left idle had been quashed. And chapels often had equally scant regard for the diktats of their national union officials. When in 1976 the unions’ national executives got together with Fleet Street’s senior management to thrash out a ‘Programme for Action’ in which a change in work practices would be accepted so long as there were no compulsory redundancies, the chapels – accepting the latter but not the former – scuppered the deal.28

  It was not only those paying the bills who despaired of this state of affairs. Many journalists, by no means right wing by political inclination, became resentful. Skilled Linotype operators earned salaries far in excess of some of the most seasoned and respected journalists upstairs. As Tim Austin, who worked at The Times continuously between 1968 and 2003 put it, ‘We couldn’t stand the print unions. They’d been screwing the paper for years. You didn’t know if the paper was going to come out at night. You would work on it for ten hours and then they would pull the plug and you had wasted ten hours of your life.’ The composing room was certainly not a forum of enlightened values. When Cathy James once popped her head round to check that a detail had been rendered correctly she was flatly told where a woman could go.29

  Relations had not always been this bad. The Times had been printed for 170 years before it was silenced by industrial action, the month-long dispute of March to April 1955 ensuring a break in the paper’s production (and thereby missing Churchill’s resignation as Prime Minister) that even a direct hit on its offices from the Luftwaffe during the Blitz had failed to achieve. But the 1965 strike had affected all Fleet Street’s national titles. Times print workers had not enjoyed a reputation for militancy until the summer of 1975 when the paper’s historic Blackfriars site in Printing House Square was put up for sale and the paper, printers and journalists alike transferred to Gray’s Inn Road as the next-door neighbours of Thomson’s other major title, the Sunday Times. The decision to move had been taken as a cost-cutting measure – although the savings proved to be largely illusory. The consequence of bringing Times print workers into the orbit of those producing the Sunday Times was far more easily discernable. Even in the context of Fleet Street, Sunday Times printers had a reputation for truculence. Partly this was attributed to the fact that they were largely casuals who worked for other newspapers (or had different jobs like taxi driving) during the week and were not burdened by any sense of loyalty to the Sunday Times. Industrial muscle was flexed not merely through strike action but by a myriad minor acts designed to demonstrate whose hand was on the stop button. Paper jams occurred with a regularity that management found suspicious. Such jams could take forty minutes to sort out and result in the newspaper missing the trains upon which its provincial circulation depended. But from the print workers point of view, paper jams meant extra overtime pay. Newsagents began referring to the newspaper as the Sunday Some Times.30

  More important than industrial action or sabotage was the effect the print union chapels had on blocking innovation. Muirhead Data Communications had developed a system of transmitting pages by facsimile for the Guardian back in 1953 but, because of union hostility, no national newspaper had dared use the technique until the Financial Times gritted its teeth and pressed ahead in 1979.31 By then, The Times – in common with all other national newspapers – was
still being set on Linotype machines (a technology that dated from 1889). Molten metal was dripped into the Linotype machine, a hefty piece of equipment that resembled a Heath Robinson contraption. As it passed through, the operator seated by it typed the text on an attached keyboard. Out the other end appeared a ‘slug’ of metal text which, once it had cooled, was fitted into a grid. It would then be copy checked for mistakes. If errors were spotted, a new ‘slug’ would be typed. Once the copy was finally approved, it would proceed to ‘the stone’. There, it would be encased in a metal frame. This was the page layout stage, from which it was ready to be taken to the printing machines. It was an antiquated and occasionally dangerous (the hot metal could spatter the operator) method of producing a newspaper, not least because most of the rest of the world – including the Third World – had long since abandoned Linotype machines for computers. Thomson had purchased the computer equipment but had to store it unused in Gray’s Inn Road pending union agreement to operate it. Using computer word processors to create the newspaper text for setting out was a far less skilled task than operating the old linotype machines. In 1980, journalists were still using typewriters. Their typed pages were then taken to the Linotype operator who would retype in hot metal. But with computerized input, journalists could type their own stories directly into the system, negating the need for NGA members to retype anything. This was part of the problem – it would make redundant most of the Linotype operators and, if followed up by other Fleet Street newspapers, would soon threaten the very existence of a skilled craft union like the NGA. Thus the union officials at TNL refused to allow the journalists to type into a computerized system unless their own union members typed the final version of it. In other words, if journalists and advertising staff typed up their text on their own computer screens, NGA members would have to type it up all over again on computer screens for their exclusive use. This was known as ‘double-key stroking’ and negated any real saving in introducing computer technology.