Rozelle

between nfl and afl, 123; and expan-

  Loyola University, 25

  sion into Atlanta, 116– 17; on game

  Lukas, D. Wayne, 274– 75

  following Kennedy assassination, 85;

  Lynwood, California, 7– 11

  on Giants feud, 204; on player strike,

  Macker, Ken, 34– 35

  181; realignment and, 158– 59, 160; on

  Mackey, John, 182

  Rozelle- Davis feud, 223; on usfl anti-

  MacPhail, Bill, 149, 260

  trust lawsuit against nfl, 252, 253

  Mahoney, Dave, 260

  Modell, Dan, 158– 59

  Mancuso, Thomas, 198

  Modesto, California, Rozelle’s sabbatical

  Mara, Jack, 61, 85

  in, 12– 13

  Index

  301

  Monday Night Football, 255– 56

  165, 168– 76; Rozelle’s concern for in-

  Mooney, Michael, 121

  tegrity of, 197– 98; usfl brings antitrust

  Morin, Milt, 108

  lawsuit against, 237– 53, 272– 73. See also

  Moyer, Jay: on Al Davis taking Raid-

  afl- nfl merger; commissioner of nfl

  ers from Wayne Valley, 225; on drug

  nfl- afl antitrust merger exemption,

  use in nfl, 210, 214, 219; on Raiders

  141– 48

  moving to la Coliseum, 232; and usfl

  nfl Films, 207– 9

  antitrust lawsuit against nfl, 247– 48,

  nfl Management Council, 190– 91, 193–

  249, 272– 73

  94, 256

  Murchison, Clint, 54, 55

  nfl Properties, 206– 7, 209

  Murphy, Robert, 178

  Oakland- Alameda County Coliseum,

  Music Corporation of America (mca),

  229– 30

  112– 13, 115

  Oates, Bob, 190

  “Mutt and Jeff campaign,” 22

  Myerson, Harvey, 242, 243– 46, 249

  O’Brien, Davey, 94

  O’Dwyer, William, 66

  Namath, Joe Willie, 130, 196– 203

  O’Malley, Walter, 142– 43

  National Football League (nfl). See nfl

  oratorical contests, during Rozelle’s ado-

  (National Football League)

  lescence, 9– 10

  navy, Rozelle’s service in, 13– 16

  Oswald, Lee Harvey, 84

  nbc: competes for Super Bowl televi-

  Owen, Steve, 8, 66

  sion rights, 149– 51; realignment and,

  156, 157, 158; signs contract with afl,

  Packers: gambling scandal and, 67– 71;

  113– 14

  play in Super Bowl, 153; prepare for

  Needle Nose, 69

  Super Bowl, 152; Vince Lombardi and

  Newell, Pete, 18– 19, 21, 27, 29, 34

  Paul Hornung and, 73– 74

  Newhouse, Dave, 222, 224, 227, 230, 231

  Paris, Alvin, 65– 66

  New Orleans, Louisiana, 144– 48

  Parks, Dave, 183, 184

  New York, Rozelle moves league office to,

  Parrish, Bernie, 179– 80

  51, 56, 57

  Parseghian, Ara., 204

  nfl (National Football League): Al

  Pasquel, Jorge, 178

  Davis files lawsuits against, 232, 233;

  Patriots, 186

  competition between aafc and, 91– 92;

  Pauley, Ed, 31, 36, 37

  competition between afl and, 88– 89,

  Perkins, Steve, 128– 29

  103– 4, 111– 18, 121– 28, 130– 33; com-

  Persico, Carmine, 198

  petition between usfl and, 235– 36; and

  Peterson, Carl, 239– 40

  creation of afl, 92– 100; Davis prepares

  Philbin, Gerry, 199

  for merger with, 131; drugs and image

  Pinchbeck, Val, 59, 118– 19

  of, 212– 13; expansion of, under Rozelle,

  player contracts, freedom issues in,

  58; gambling as threat to, 64– 80;

  182– 84

  licensing for, 206– 7; and New Orleans

  player strike(s), 180– 81, 184– 85, 190– 95.

  franchise, 144– 48; and nfl- afl antitrust

  See also labor disputes; union

  merger exemption, 141– 48; to play

  point spread, 64

  following Kennedy assassination, 83– 88;

  Pope, Alexander, 7

  publicity for, under Rozelle, 57– 58; and

  Pro Football’s Longest Day, 207– 8

  recruitment of college players, 105– 11;

  publicity and public relations: of afl,

  rival leagues’ impact on, 90; Rosen-

  118– 20, 128– 30; gambling scandal and,

  bloom leads coup against Rozelle in,

  67– 79; nfl television policy and, 56;

  302

  Index

  for nfl under Bell, 57; for nfl under

  election of nfl commissioner, 46– 48,

  Rozelle, 57– 58; and plan for sale of

  49; on expansion into Dallas, 55; gam-

  television rights, 60– 61; for Rams,

  bling rumors surrounding, 67; on Kapp

  17; Rozelle works in, 34– 35. See also

  lawsuit, 187; leads coup against Rozelle,

  journalism

  165, 168– 76; mind and personality of,

  Pyle, C. C., 90– 91

  165– 68; Pete Rozelle on, 162; realign-

  ment and, 160; on saving of nfl, 162;

  Qantas Airlines, 35

  on voting for Rozelle, 43

  Radovich, William, 182

  Rosenthal, Harold, 25, 116

  Raiders: Al Davis as coach of, 120; Al

  Ross, George, 228

  Davis moves, to Los Angeles Coliseum,

  Rothman, Frank, 240, 242, 243– 45,

  229– 33; Al Davis steals, from Wayne

  248– 53

  Valley, 224– 25; joins afl, 97; realign-

  Roy, Alvin, 218

  ment and, 155– 56

  Rozelle, Anne Marie. See Bratton, Anne

  Rainwater, Richard, 269, 270

  Marie Rozelle

  Rams: Carroll Rosenbloom swaps Colts

  Rozelle, Carrie Cooke, 262– 66, 267, 275,

  for, 165; corporate structure of, 30– 31;

  280

  helmets of, 39– 40; move to Los Ange-

  Rozelle, Dick, 11

  les, 16– 17; Robert Irsay buys, 228– 29;

  Rozelle, Hazel Healey, 11

  Rozelle as general manager of, 36– 37,

  Rozelle, Jane Coupe, 257– 58, 259

  40– 41, 95; Rozelle hired by, 29– 30;

  Rozelle, Pete: competitiveness of, 9– 10,

  Rozelle resigns from, 33; Rozelle’s hires

  27, 88– 89; at Compton Junior College,

  to, 38– 39; team picture for, 32– 33

  16– 19; death of, 282; early years of, 8–

  realignment, 154– 61

  13; failing health of, 276– 81; as father,

  recruitment. See college players

  282– 83; impact of, 1– 2, 6; military ser-

  Redskins, 45, 54– 55, 162– 63

  vice of, 14– 15; retirement of, 257, 266–

  Reed, Wallace, 109, 110

  68, 271, 273– 76; at University of San

  Reeves, Dan: advice of, regarding New

  Francisco, 19– 27; as visionary, 60– 61

  York, 51; and election of nfl commis-

  Rozelle, Ray: on Depression, 11– 12;

  sioner, 48, 50; learning under, 30; moves

  influence of, on Pete Rozelle, 10– 11;

  Rams to California, 16; as Rams owner,

  on Rozelle returning to Rams, 37; on

  31; as Rams’ spoke
sman, 95; Rozelle

  Rozelle’s enlistment in navy, 14; on

  meets, 17; tensions between Ed Pauley

  Rozelle’s sabbatical during high school,

  and, 36, 37

  13

  Reinsch, Leonard, 116– 17

  Rozelle Rule, 168, 183– 85, 187, 191

  Ruby, Jack, 84

  retirement, of Pete Rozelle, 257, 266– 68,

  271, 273– 76

  sabbatical, during high school, 12– 13

  Rickey, Branch, 5

  Sabol, Blair, 211– 12, 254, 259, 261– 62

  Ridge, Houston, 215, 218

  Sabol, Ed, 207– 8, 209, 260– 61

  Robinson, John, 120

  Sabol, Steve, 202, 208– 9

  Rockets, 30

  Saints, 148

  Rodgers, Don, 210– 11

  Salinger, Pierre, 61, 83– 84

  Rooney, Art, 49, 158– 59

  Sarnoff, Robert, 113

  Rooney, Dan, 244, 270

  Sauer, George Jr., 112

  Rose, Bert, 38, 58, 106– 7

  Schliebaum, Bill, 8

  Rosenbloom, Carroll: afl- nfl merger

  Schmidt, Joe, 77

  and, 123– 24; Al Davis and, 228; and

  Schramka, Paul, 18– 19

  Index

  303

  Schramm, Tex: afl- nfl merger and,

  television policy, of nfl, 56

  133– 34, 135– 36, 138; and attack on

  television rights: and competition be-

  neutrality of commissioner, 190; and

  tween nfl and afl, 113– 14; nbc and cbs

  competition between nfl and afl, 123;

  compete for, 149– 51; Rozelle’s plan for

  and expansion into Dallas, 54; hires

  selling, 60– 61

  Rozelle, 29; leaves Rams, 36; Rozelle

  Telra, 207

  meets, 17; and World League of Ameri-

  They Call It Pro Football, 207– 9

  can Football, 268– 70

  Thomas, Joe, 227

  Secretariat, 274

  Thompson, Alexis, 93

  Sewell, Rip, 178

  Thorpe, Jim, 26

  Sherrod, Blackie, 110

  Tisch, Bob, 260

  Shor, Toots, 208

  Titans, 97– 99, 112– 13

  showcase games, during players strike,

  Tolar, Burl, 39

  193

  Toma, George, 152

  Siegel, Mo, 54, 260

  Topping, Dan, 92

  Siwoff, Seymour, 152– 53

  Tose, Leonard, 173, 229

  Snider, Duke, 9

  Tripucka, Frank, 62, 64

  Soda, Chet, 97

  Trump, Donald, 234, 236– 39, 242, 243,

  Soldier Field, 102, 103

  247– 49, 253

  Solt, Ron, 220

  Udall, Stewart, 163

  Spadia, Lou, 141

  union: authorizes strike, 180– 81; drug

  Steadman, John, 165– 66

  testing and negotiations with, 214;

  Steelers, 177

  and institution of antisteroid policy,

  Stein, Julie, 112– 13

  219– 20; need for, 177– 80; player revolt

  Stern, David, 5– 6, 271

  against, 193; Rozelle’s negotiations with,

  steroid abuse, 210, 215– 21

  181– 82, 184– 85. See also labor disputes;

  Stiles, Maxwell, 17

  player strike(s)

  Stirling, Scotty, 131

  Unitas, Johnny, 67, 181

  strike(s), 180– 81, 184– 85, 190– 95. See also

  United States Football League (usfl). See

  labor disputes; union

  usfl (United States Football League)

  Sullivan, Billy, 95, 139, 172, 186

  University of San Francisco (usf), 19– 29

  Summerall, Pat, 260

  Upshaw, Gene, 194, 212, 213, 219, 254,

  Super Bowl: preparations for, 151– 53;

  265

  television rights for, 149– 51

  usfl (United States Football League):

  Sutherland, Jock, 177

  competition between nfl and, 235– 36;

  Tagliabue, Chan, 266

  creation of, 234; Donald Trump’s

  Tagliabue, Paul: on Al Davis and usfl

  involvement with, 236– 37; files antitrust

  antitrust lawsuit, 243; on challenges

  lawsuit against nfl, 238– 53, 272– 73

  of Rozelle, 254– 55; last visit of, with

  Valley, F. Wayne, 114, 115, 128, 134– 35,

  Rozelle, 278; as nfl commissioner,

  155– 56, 224– 28

  272– 73; and nfl Management Council,

  Van Brocklin, Norm (“Dutchman”),

  189– 91, 195, 256; on Rozelle- Davis

  32– 33

  feud, 223– 24; on Rozelle’s retirement,

  Van Duser, Jan, 59, 204

  266; on Thelma Elkjer, 276

  Tanenbaum, Myles, 239

  Waldmeir, Pete, 71, 72– 73

  Taube, Tad, 239

  Walker, Herschel, 235

  Taylor, Otis, 109– 10

  Walker, Sam, 77

  304

  Index

  Walker, Wayne, 77

  Wilson, Ralph: afl- nfl merger and,

  Wallender, Arthur, 66

  123– 24, 139; and competition between

  Walsh, Ray, 136

  nfl and afl, 113– 14; and creation of

  Ward, Al, 59

  afl, 95

  Ward, Arch, 92

  Winter, Max, 96– 97, 172– 73

  Waterfield, Bob, 32

  Wismer, Harry, 90, 94– 95, 97– 99, 112

  Weiss, Don, 59, 211, 275– 76

  Wolfner, Walter, 52– 53, 101, 102– 3

  Weissman, Harold, 99

  World League of American Football,

  Wells, Lloyd, 109– 10

  268– 70

  Werblin, David “Sonny”: afl- nfl merger

  World War II, 13– 15

  and, 134– 35; buys Titans, 112– 13; and

  Young, Buddy, 39, 106– 7, 109

  public relations of afl, 62– 63, 115,

  Young, George, 204– 5, 214, 221

  129– 30; and realignment following

  Young, Geraldine, 107

  merger, 155

  Youngelman, Sid, 99

  wfl (World Football League), 237– 38

  Younger, Paul “Tank,” 38

  Williams, Edward Bennett, 164

  Wilson, George, 77– 78

  Ziegler, John, 210, 216– 17

  Index

  305

  Other works by Jerry Izenberg

  Through My Eyes: A Sports Writer’s 58 - Year Journey

  No Medals for Trying: A Week in the Life of a Pro Football Team

  New York Giants: Seventy- Five Years

  The Jerry Izenberg Collection

  How Many Miles to Camelot? The All- American Sport Myth

  The Rivals

  The Greatest Game Ever Played

  Great Latin Sports Figures: The Proud People

  Championship: The Complete NFL Title Story

  Document Outline

  Cover

  Title Page

  Copyright Page

  Contents

  List of Illustrations

  Foreword

  Acknowledgments

  Prologue

  1. In the Beginning

  2. Moving On

  3. The Accidental Coronation

  4. The Boy Wonder Takes Center Stage

  5. How Do You Tell Vince?

  6. Heads They Win, Tails He Loses

  7. The 100- Yard Armageddon

  8. Sex, Lies, and Bringing Up Baby

  9. Ain’t Gonna Study No War No More

  10. Bringing in the Sheaves

  11. The Failed Coups

  12. Power to the
Tackles

  13. Another Day, Another Dragon to Slay

  14. At War with the Counterculture

  15. Davis Again

  16. Never Take a Knife to a Gunfight

  17. The Final Battles

  18. Death Be Not Proud

  List of Interviews

  Notes

  Index