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My Story

Page 39

by Jo Malone


  25. Strolling down the beach at Parrot Cay – the place where Pomelo, my first Jo Loves fragrance, came to life.

  Great Friends

  26. My dear friend Isy Ettedgui, who helped me create the iconic packaging for Jo Malone London.

  27. Joel Cadbury, who’s always been there for me.

  28. Charlotte McCarthy on the morning we announced Jo Loves to the world . . . from the kitchen table.

  29. Launching Jo Loves with a pop-up at Selfridges – from our initial red and black branding, to working flat out through the night, to stocking the shelves with product.

  30. Life comes full circle and takes me right back to the beginning: from Justin de Blank at No.42 Elizabeth Street to Jo Loves – my forty-ninth birthday present.

  31. The beautiful fragrance brasserie, as seen from the front of the shop, looking through to the Candle Cocktail Bar at the back.

  32. Kathy Phillips joined me in making a candle. Kathy is a dear friend as well as the first journalist to write a story about how we built our first brand from a tiny kitchen.

  33. In The Candle Shot Studio with Jacquie Tovey, making lots of candles for the Christmas orders.

  34. Showing Gary and Naomi Harford the beauty of Grasse and my beloved Mougins.

  35. In the heart of Mougins – rediscovering a love affair with creativity again . . . and trusting the artist in me. I love this picture because it’s captured by my son, Josh.

  36. The Perfumer’s Organ – an array of notes from which ‘a nose’ selects the scents that make up a fragrance.

  37. Dubai 2016 – the great honour of being received into the World Retail Congress Hall of Fame, followed by a private audience with His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, and his ministers. A truly wonderful moment.

  INDEX

  A note about the index: The pages referenced in this index refer to the page numbers in the print edition. Clicking on a page number will take you to the ebook location that corresponds to the beginning of that page in the print edition. For a comprehensive list of locations of any word or phrase, use your reading system’s search function.

  JM in an index entry refers to Jo Malone

  acupuncture 289–90

  Agal UK Ltd 211

  AIDS Foundation 308–9

  air travel, coping with 219

  Airlie Gardens 109, 113, 119, 122

  Andrew, Prince 126–7

  Angelina’s, Rue de Rivoli 164

  Angelou, Maya 386

  Ankarcrona, Sandra 184

  Antigua 303–4

  Armani, Giorgio 189, 195, 212

  Ashley, Laura 399

  Bailey, Christopher 222

  Bailey, David 391

  Baker, Chris 256

  Baldwin’s herbalists 53

  Balfern Street 125, 137–8

  Ballard, Roland and Miranda 341

  Barnehurst 4

  Baxter, Pame la 231

  Bay City Rollers 60

  Beaux, Ernest 161

  Bennett, Deborah 180, 188, 190

  Bergdorf Goodman 212–20, 230, 235

  Bergman, Ingrid 96

  Bible school 110–11, 277

  Big Freeze (1963) 8

  The Boltons 71

  Bongo, Ali 24

  Bonnie Kids Agency 12, 14

  Born, Pete 319

  Brady, Shayne 389

  brand imagery 184, 185, 189, 351–2, 353, 356, 357, 358, 375, 376–7, 378, 379

  Brasserie Zédel 388

  Bravo, Rose Marie 220–2, 291

  Breakfast at Tiffany’s 214

  Breast Cancer Research Foundation 261

  Broccoli, Barbara 391

  Brown, Bobbi 232

  Buckingham Palace 142–3, 332, 333–4

  Burberry 222

  Burr, Chandler 175–6

  Cadbury, Divia 303, 309

  Cadbury, Joel 292, 303, 309, 326–7

  Café Colbert 388

  Camden Market 336

  Cameron, David 391

  Campbell Gray, Gordon 303

  candle-making 199

  candles, scented 199, 367

  Carven 9

  Castillo, Alicia 140, 141

  Chanel No.5 161

  Charles, Prince of Wales 332, 334

  Chelsea flat 146–50, 210

  chemotherapy 266–7, 274–5, 277–80, 288, 290–1, 293–4

  dose-dense drug delivery 266

  side effects 267, 279, 280, 288

  Chess, Mary 9

  Christian Dior 9, 161, 165

  Christmases 25–6, 70–1, 200–2, 207, 277, 291

  citrus notes 172

  Clark, Jessica 400

  Clinique 184

  Coca-Cola 159–60

  Coldplay 307

  commissioned projects 204–6

  consistency of product 187

  Constantine Bay, Cornwall 79–80, 116–17

  ‘Cool Britannia’ 211

  Corbin and King 388

  Cossar, Dawn 24

  Courtenay-Stamp, Jeremy 236, 318

  Covent Garden flower market 96

  Crayford market 38–9, 225

  Crisis for Christmas 111

  cross-dressers 99

  Crystal Palace flat 125, 145

  Cunningham, Jane 374, 375–6

  Curtis Brown 336

  d’Abo, Jennifer 327

  Daphna (stylist) 256

  de Blank, Justin 95–6, 98, 99, 101–2, 382, 384, 388

  de Blank, Michelle 388

  The Delaunay 388

  Demuro, Jayne 370–1

  Dennis, Ron 236

  Derek (perfumer) 154, 156, 162–3, 164–5, 166, 168, 169, 172, 173, 177

  Desert Island Discs 307

  Dior, Christian 9, 161, 165, 398

  Disa, Dr Joseph 265, 274, 276, 303, 304, 305

  Dot, Aunty 5, 6, 27, 37, 83, 118, 119, 123, 164, 334

  Draper’s Record 93

  Drewe, Jacquie 336, 337

  Dundas, Bruce 309

  Dune (Christian Dior) 165

  ‘Dunkirk economy’ 341

  dyslexia 91–3, 142, 175, 196–7

  Eau Sauvage (Christian Dior) 9

  Edith Terrace 106

  Edna (nurse) 278–9, 290

  Elias, Jennie 157

  Elizabeth, Queen of Hungary 166

  Elizabeth Street shop 382–90, 394–5

  Fragrance Brasserie Bar 385–7, 388, 389

  opening 389–90

  The Candle Shot Studio 394–5

  EMI Records 156

  English Heritage 78, 109

  entrepreneurship

  character traits 345

  fear, dealing with 179, 353–4

  following your heart 245

  High Street Dreams (TV series) 336–43

  ignition 379

  innovation 379

  inspiration 379

  instinct 379

  integrity 379

  negotiating strategy 213

  school lessons in 344–5

  success breeds success 158

  thinking on your feet 225–6

  Estée Lauder, sale of business to 229–42

  business expansion 240, 241–2

  conditions 236–7

  deal signed 237

  five-year strategy 241

  JM retains creative control 236, 240

  and Jo Loves 357–8

  lock-out clause 318, 324, 348–9, 368

  prolonged negotiations 230–6

  pros and cons, deliberating 235–6

  Ettedgui, Isy 185, 375, 376

  Evening Standard column 337

  Fahrenheit (Christian Dior) 165

  Family Allowance Day 63, 84

  Farhi, Nicole 223

  Farrow, Gary 309

  Festival of Creativity, Istanbul 391

  Fields & Co. 84–5, 94–5

  Financial Times 188

  Fiori, Pamela 216, 291

  First Generation 205


  Fisher, Charlie 227

  Ford, Jonathan 390–1

  Fortune 352

  Four Seasons Hotel, Manhattan 385

  Fragonard 167

  fragrance bloggers 366

  fragrance creation 165–6

  accord 165 brand 166

  brief 162

  ‘dry down’ period 169

  evaluators 166, 173

  fragrance personification 170

  naming the fragrance 177, 203

  notes 165

  perfumers see perfumers

  process 168, 169, 174–5

  sensory stimulation 171, 174–5, 363–4

  variants, creation of 174

  fragrances

  buying 169

  colour associations 345–6

  cult following 202, 370

  emotional associations 8–9

  storytelling concept 226, 241, 364

  transporting power of 168–9, 364

  Frangipani, Wild Reseda, Tuberose 367

  French Connection 204

  French, Sandra 147

  Fullerton, Cherie 206, 208, 210, 223

  Galimard 161

  Gallagher, Leigh 352

  Gardenia 366

  Gardner, Ava 43

  Givenchy 161

  Gladwell, Malcolm 200

  Gordon, Bryony 369

  Grasse 166, 167–9, 396–7, 398

  GREAT campaign 391–4

  Green, Alisa 204

  Green Orange & Coriander 366

  Gucci 212

  Guerlain 161

  Hampton Court 78

  Hansen, Peter 236

  Harford, Naomi 395–7

  Harpo Productions 208

  Harrods 325, 385

  Harry’s Cosmeticology 72, 73, 160

  Haupt, Vicki 212–13, 214, 223

  Hayes Hill 3

  Heerdt, Dr Alexandra 263, 264, 270–1, 272, 301

  Heinz baked beans TV ad audition 12–14

  Hepburn, Audrey 214

  Hermès 161

  High Street Dreams (TV series) 336–43, 345, 390

  Hilfiger, Tommy 231, 399

  Hindmarch, Anya 182

  Holt Renfrew 236, 237

  Holy Trinity Brompton 102, 110

  Hom, Ken 391

  Hoppen, Kelly 391

  Horn, Steven 224–5, 228, 239, 240, 278, 285, 286, 289, 291, 303, 304

  Horne, Mark and Elizabeth 400

  housekeeping money 63–4

  Hungary Water 166

  Hussein, King 217

  hyperemesis gravidarum 19, 245–6

  I. Magnin 221

  IMAGE magazine xi

  International Perfume Museum, Grasse 167–8

  J. Lyons teahouses 14

  Jackson, Michael 208

  Jamba Juice 209

  jasmine 97, 168

  Je Reviens (Worth) 9

  Jenkins, Katherine 391

  Jo Loves xii, 348–402

  brand image, evolution of 351–2, 353, 356, 357, 358, 375, 376–7, 378, 379

  comeback fragrance 359, 360–6, 370

  experiential concepts 385–7, 388, 389, 394–5

  global distribution 400

  growth 379–80

  impulse behind 343–4, 346–7, 350–1

  labelling 395–6

  launch collection 366–7

  naming 356–7

  official launch of 368–9

  rebranding 377, 379, 387, 389, 390–1, 395–6

  reception of 369–70

  Selfridges pop-up 371, 373–8

  see also Elizabeth Street shop

  Jo Malone London 146–245, 268, 313–20

  Bergdorf Goodman relationship 212–20, 230, 235

  brand imagery 184, 185, 189

  business takes off 150–2, 155–6, 158, 200, 202, 203

  celebrity clients 151–2, 161

  commissioned projects 204–6

  first bath oil and lotions 154–7

  first fragrance 160–3, 164–6, 168–9, 172–3, 177

  first premises 146–50

  impromptu street trading 225–7

  JM leaves 317–20

  labelling 155

  laboratories 186

  mail-order business 206, 210

  makes first million 207–8

  moves into retail 178–80

  offers for the business 192–4

  see also Estée Lauder, sale of business to

  PR 188, 190

  product failures 200

  recipes committed to paper 186–7

  shop-in-shop units 212–20, 230, 235, 236, 241

  shops see Sloane Street shop; Walton Street shop

  team celebrations 222–3

  treatment schedules 150–1

  Jodie (dog) 117

  John, Elton 308–9

  Johnson, Shaune 332

  Jonal and Co. 215–16

  Joseph 182, 185

  Joy ( Jean Patou) 9, 26

  Judaism 93

  Karan, Donna 212

  Karen (nurse) 279, 281

  Kennedy, Ruth 201–3, 294, 309, 310, 381–2

  Kennington Church 110

  King, Jeremy 388–9

  Kirkham, Alison 338, 339

  Kors, Michael 212

  labelling 155, 395–6

  Lacey, Amanda 189, 192, 195, 197, 206

  Lambertson, Richard 212

  Lancôme 161

  Larkin, John 236, 319

  Lauder, Evelyn 235, 261–2, 268, 291, 307

  see also Estée Lauder, sale of business to

  Lauder, Leonard 233–4, 235, 237, 239, 240, 241, 268, 317, 319

  see also Estée Lauder, sale of business to

  Lautier Florasynth 154, 163, 164–6, 169, 173–4

  Leigh, Vivien 43

  Lemongrass, Amber, Tiare Flower 367

  Leslau, Nick 338

  Levy, Alan 309

  Levy, Caroline 309

  Lew, Solomon 399

  Lime Basil & Mandarin 169, 171, 172–3, 177, 374

  Linley, David, Viscount 201–2

  Lister Hospital, Chelsea 258, 259–60

  London Fashion Week 211

  Love Story (film) 267

  Lubatti, Madame D. H. 43, 44–54, 66–8, 75, 238

  Ma Griffe (Carven) 9

  McCarthy, Charlotte 255, 303, 307, 337, 343, 351, 353, 354, 357, 368, 369–70, 373, 376, 392–3, 396, 399, 400

  McCarthy, Fiona 308

  McCartney, Stella 391

  McCone, Susan 215, 278

  Macdonald, Julien 211

  McDonald’s 204–5

  MacGraw, Ali 267

  McQueen, Alexander 211

  Macy’s 221

  magalogues 256–7

  Magic Circle 24, 31

  mail-order business 206, 210

  Malone, Andy (father) 3–5, 7–8, 19, 21, 22, 26–41, 59, 225–6, 401

  artistic talents 34–5, 37–8, 39–41, 71, 360–1, 381

  childhood 6–7

  conservation architect 77–8, 79, 109

  death of 380–1

  draftsman 3, 16, 29

  earlier life, secret of 27

  and Eileen’s nervous breakdown 81, 82, 83

  and Eileen’s stroke 118–19

  and the family estrangement 137–9

  financial pressures 14–15, 16, 34, 55, 63–4, 72

  gambling 5, 7, 12, 16, 33–4, 55, 64 helps in Eileen’s beauty business 72–4, 75

  and JM’s cancer 291

  and JM’s wedding 123–4

  magician’s skills 24–5, 30–2, 33, 36–7, 44

  marriage break-up 109

  marries Eileen 26–7

  storytelling 7

  stylishness 6, 9, 15–16, 79

  troubled marital relationship 33–4, 55–6, 60–1, 64, 65, 69–71, 78–9, 80–1

  Malone, Eileen (mother) 3–6, 7–8, 15–17, 19–21, 25–7, 28, 33–4, 63, 104–5, 372, 401

  beauty therapist for Madame Lubatti 43–4, 45, 46–8, 52–3, 54, 57–8, 62

&n
bsp; builds own beauty business 68–9, 71–2, 74, 75, 76, 79, 103–4, 109

  Catholic faith 105

  continues in business without JM 139, 164

  death of 380–1

  estrangement from JM 127–31, 137–9, 144, 152–3, 238

  financial pressures 14–15, 16, 34, 55, 63–4, 72, 119

  and Gary Willcox 112–13

  inherits Madama Lubatti’s skincare ledger 68

  and JM’s Heinz baked beans TV ad audition 12–14

  makes JM a partner in her business 114–16, 119–20, 125–6, 127–31

  manicurist 31, 42

  marriage break-up 109–10

  marries Andy 26–7

  nervous breakdown and recovery 81–6, 88–9

  protectiveness 19, 22–4

  stroke and recovery 117–20, 121–2, 127

  style and glamour 5–6, 9–10, 15–16, 31, 44

  troubled marital relationship 33–4, 55–6, 60–1, 64, 65, 69–71, 78–9, 80–1

  Malone, Jo

  acute sense of smell 3, 8, 9–11, 50–1, 74, 87, 148, 165, 174–5, 259, 313, 316, 324, 330–1, 346, 354–6

  ambassador for GREAT campaign 391–4

  attends Sarah Ferguson’s wedding 126–7

  birth and early life 3–105

  adult responsibilities 62–3, 71–2, 79, 83–6

  dog sitter 99–100

  education 57, 86–8, 90–1

  entrepreneurial instincts 76, 93, 94, 102

  first makes a face mask 52–3

  florist’s assistant 96–8, 104–5

  friendship with Madame Lubatti 44–54, 66–7

  grocery store assistant 98–9, 101–2

  Heinz baked beans TV ad audition 12–14

  involvement in mother’s beauty business 72–6, 79, 84–6, 88–9

  magician’s assistant 36–7, 44

  market trader 38–41

  netballer 57

  and parental friction 56, 60–1, 65, 69–70

  resolves to strive for a better life 65–6, 100–1, 104, 107–8

  sibling relationship 18–22, 59–60, 62, 119

  t-shirt business 93, 94

 

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