by Tom Acitelli
Scene at Marlowe’s The author shared a table with McAuliffe and his daughter, Renee DeLuca.
Epilogue: More than Ever
$20.1 billion deal Michael J. De La Merced and Mark Scott, “Anheuser-Busch InBev Buys Rest of Grupo Modelo, Maker of Corona Beer,” New York Times Dealbook (blog), June 29, 2012, http://dealbook.nytimes.com/2012/06/29/the-beer-wars-heat-up-with-modelo-deal/.
“On my watch” Tom Daykin, “Anheuser-Busch Gets Buyout Bid,” Milwaukee Journal Sentinel, June 12, 2008, D1.
“Would have run the risk of becoming the next GM” Theresa Howard, “Beer’s Been Going Global for Years,” USA Today, July 14, 2008, 6B.
Flirting with the milestone Paul Gatza, “US Craft Brewery Count Reaches 2,000,” May 23, 2012, Brewers Association website, www.brewersassociation.org/pages/community/ba-blog/show?title=u-s-craft-brewery-count-reaches-2000.
Come the need to pare distribution “Thanks for Understanding,” an open letter on the Dogfish Head website, accessed August 31, 2012, www.dogfish.com/community/blogfish/members/sam/thanks-for-understanding.htm.
Sierra Nevada North Carolina details Laura Urseny, “Sierra Nevada Brewing Co. Chooses Western North Carolina for Eastern Plant,” Chico (CA) Enterprise-Record, January 26, 2012.
New Belgium North Carolina details “New Belgium Announces Asheville as Site for Second Brewery,” New Belgium website, accessed July 20, 2012, www.newbelgium.com/files/presskit/NBB%20Asheville%20Press%20Release.pdf Dale Neal, “Raise a Glass to New Belgium,” Asheville (NC) Citizen-Times, April 6, 2012.
“I’m still here” J. Koch.
Details of Pelosi visit Aaron Sankin, “Nancy Pelosi’s Anchor Steam Visit,” The Huffington Post, September 29, 2011, www.huffingtonpost.com/2011/09/29/nancy-pelosis-anchor-steam_n_988144.html#s381227.
Owades funeral details “Visionary Brewer Joe Owades Dies at 86,” Modern Brewery Age, December 26, 2005.
Brewers Association statistics “Stewardship Report,” Brewers Association, 2011, accessed June 18, 2012, www.brewersassociation.org/pages/about-us/stewardship-report.
“Rapidly declining sales” Jay Brooks, “Gambrinus Discontinues Pete’s Wicked Ales,” Brookston Beer Bulletin, February 1, 2011, http://brookstonbeerbulletin.com/gambrinus-discontinues-petes-wicked-ales/.
BIBLIOGRAPHY
The following is not intended to be a complete bibliography. It instead contains books and long articles related to craft beer that might be of interest to the reader, including ones that were consulted for this book.
Barr, Andrew. Drink: A Social History of America. New York: Carroll & Graf, 1999.
Baum, Dan. Citizen Coors: An American Dynasty. New York: William Morrow, 2000.
The Beer Guide. Edited by Josh Oakes. Fort Worth: Savory House Press, 2006.
Bernstein, Joshua M. Brewed Awakening: Behind the Beers and Brewers Leading the World’s Craft Brewing Revolution. New York: Sterling Epicure, 2011.
Bilger, Burkhard. “A Better Brew.” New Yorker, November 24, 2008, 88.
Burch, Byron. Brewing Quality Beers: The Home Brewer’s Essential Guidebook. Fulton, CA: Joby Books, 1986.
———. Brewing Quality Beers: The Home Brewer’s Essential Guidebook. 2nd edition. Fulton, CA: Joby Books, 1993.
Bryson, Lew. New York Breweries. Mechanicsburg, PA: Stackpole Books, 2003.
Burton, Rob. Hops and Dreams: The Story of Sierra Nevada Brewing Company. Chico, CA: Stansbury Publishing, 2010.
Calagione, Sam. Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd edition. Hoboken, NJ: Wiley, 2011.
Campbell, Seamus, and Robin Goldstein. The Beer Trials: The Essential Guide to the World’s Most Popular Beers. New York: Fearless Critic Media, 2010.
Cowan, Jeremy, with James Sullivan. Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. San Francisco: Malt Shop Publishing, 2010.
Curtis, Wayne. And a Bottle of Rum: A History of the New World in Ten Cocktails. New York: Crown Publishers, 2006.
Daniels, Ray. Designing Great Beers: The Ultimate Guide to Brewing Classic Beer Styles. Boulder, CO: Brewers Association, 1996.
Eckhardt, Fred. A Treatise on Lager Beers: A Handbook for Americans and Canadians on Lager Beer. Portland, OR: Hobby Winemaker, 1970.
Erickson, Jack. Star Spangled Beer: A Guide to America’s New Microbreweries and Brewpubs. Reston, VA: Red Brick Press, 1987.
———. Great Cooking with Beer. Reston, VA: Red Brick Press, 1989.
———. California Brewin’: The Exciting Story of California’s Microbrewery Revolution. Reston, VA: Red Brick Press, 1993.
Grossman, Ken. Beyond the Pale: The Story of Sierra Nevada Brewing Co. Hoboken, NJ: Wiley, unpublished first part of manuscript (scheduled publication: April 2013).
Heat-Moon, William Least. “A Glass of Handmade.” Atlantic Monthly, November 1987.
Hernon, Peter, and Terry Ganey. Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty. New York: Simon & Schuster, 1991.
Hieronymus, Stan. Brew Like a Monk: Trappist, Abbey, and Strong Belgian Ales and How to Brew Them. Boulder, CO: Brewers Publications, 2005.
Hillman, Howard. The Gourmet Guide to Beer. New York: Facts on File Publications, 1987.
Hindy, Steve, and Tom Potter. Beer School: Bottling Success at the Brooklyn Brewery. Hoboken, NJ: Wiley, 2005.
Holland, Lee W. “The Evolution of the Brewers Association of America,” pamphlet, Colorado: Brewers Association of America, 1994.
Jackson, Michael. The English Pub. New York: HarperCollins, 1987.
———. The World Guide to Beer: The Brewing Styles, The Brands, The Countries. Englewood Cliffs, NJ: Prentice Hall, 1977.
———. The New World Guide to Beer. Philadelphia: Running Press, 1988.
———. Great Beers of Belgium. 4th edition. London: Prion, 2001.
Koch, Greg, and Steve Wagner with Randy Clemens. The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance. Berkeley, CA: Ten Speed Press, 2011.
Krebs, Peter, Redhook: A Microbrew Success Story. New York: Four Walls Eight Windows: 1998.
Lewis, Michael L., and Tom W. Young. Brewing. New York: Springer-Verlag, 2001.
Line, Dave. The Big Book of Brewing. Andover, MA: Amateur Winemaker, 1974.
MacIntosh, Julie. Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon. Hoboken, NJ: Wiley, 2011.
Magee, Tony. The Lagunitas Story. Sonoma, CA: Charles Pinot, 2012. Magee shared an early, unpublished version with the author.
Mosher, Randy. Radical Brewing: Recipes, Tales and World-Altering Meditations in a Glass. Boulder, CO: Brewers Publications, 2004.
———. Tasting Beer: An Insider’s Guide to the World’s Greatest Drink. North Adams, MA: Storey Publishing, 2009.
Ogle, Maureen. Ambitious Brew: The Story of American Beer. Orlando, FL: Harcourt, 2006.
Oliver, Garrett. The Brewmaster’s Table: Discovering the Pleasures of Real Beer with Real Food. New York: HarperCollins, 2003.
Owens, Bill. How to Build a Small Brewery: Draft Beer in Ten Days. 3rd edition. Hayward, CA: Bill Owens, 1992.
The Oxford Companion to Beer. Edited by Garrett Oliver. New York: Oxford University Press, 2012.
Papazian, Charlie. The New Complete Joy of Homebrewing. 2nd edition. New York: Avon, 1991.
Petrini, Carlo. Slow Food: The Case for Taste. New York: Columbia University Press, 2001.
———. Slow Food Nation: Why Our Food Should Be Good, Clean and Fair. New York: Rizzoli Ex Libris, 2007.
Sismondo, Christine. America Walks Into a Bar: A Spirited History of Taverns and Saloons, Speakeasies and Grog Shops. New York: Oxford University Press, 2011.
Slosberg, Pete. Beer for Pete’s Sake: The Wicked Adventures of a Brewing Maverick. Boulder, CO: Brewers Publications, 1998.
Smith, Gregg. Beer in America: The Early Y
ears—1587-1840: Beer’s Role in the Settling of America and the Birth of a Nation. Boulder, CO: Brewers Publication, 1998.
Steele, Mitch. Brewing Techniques, Recipes and the Evolution of India Pale Ale. Boulder, CO: Brewers Publications, 2012.
Van Munching, Philip. Beer Blast: The Inside Story of the Brewing Industry’s Bizarre Battles for Your Money. New York: Times Business, 1997.
Waters, Alice. The Art of Simple Food: Notes, Lessons, and Recipes from a Delicious Revolution. New York: Clarkson Potter, 2007.
Yaeger, Brian. Red, White and Brew: An American Beer Odyssey. New York: St. Martin’s Griffin, 2008.
INDEX
Italicized page references indicate illustrations.
Footnotes are referenced with “n” following the page number.
Abbey Ale, 179
Abita Brewing Company, 141
airline contracts, 35, 307–8
A. J. Gordon’s Brewing Company, 229
Alaskan Amber, 134
Alaskan Brewing Company, 131–34, 133, 295
Alcohol, Tobacco, and Firearms (ATF), 58, 251
alcohol content, 21, 29, 38, 174, 300, 304
Ale Street News, 284, 286
Alex (dog), 252n
Alexander, Dave, 120, 121
Alexander, Diane (née Coja), 120
All About Beer, 124, 188–89, 192, 193, 288–89, 315
Allagash Brewing, 339
Allen, Joe, 8
Allen, Ken, 206, 290
Alpine Village Hofbrau, 256
Alstrom, Todd and Jason, 282, 322
aluminum cans, 8, 25, 77
Amateur Brewer (renamed American Brewer), 18, 61, 123, 192
American Beer, 134
American Craft Beer Week, 333
American Homebrewers Association (AHA)
competitions and awards, 74, 135
conferences of, 91
festivals sponsored by (see Great American Beer Festival)
founding of, 34, 62, 80–81
headquarters location, 92
magazine subscriptions offering membership to, 60
marketing directors of, 81
membership statistics, early, 81
American Originals, 225
American Specialty and Craft Beer Company, 220
Anchor Brewing Company
advertising, 27
awards, 103
beer-tasting events featuring, 121
bottling and productivity expansion, 24–27
brewery rating, 329
craft brewer definitional qualities inspired by, 10–11, 314
distribution, 24, 26–27, 69, 276, 327
employees at, 23, 24, 27, 27
finances and profitability, 76
as grain supplier, 75
history, 3, 5, 7–8, 9
international beer guidebooks featuring, 48
Jackson’s top beers featuring, 187
labeling, 10, 111
location and relocation, 18, 69
Maytag inspecting kettles at, 25
Pelosi press conference at, 341–42
pricing, 27
product development, 27–28, 35–39
production statistics, 69, 128, 276, 327
purchase and revival of, 4–5, 9–11, 24
sale of, 326–29
television series featuring, 164–65
visitors to, 18–19, 33, 41, 42, 57, 68–69, 132
Anchor Christmas Ale, 69, 165, 174
Anchor Porter, 36, 69
Anchor Steam
description, 4, 5
fans of, 68, 117n, 216, 255, 257, 325
online reviews, 285
popularity of, 231
serving temperature recommendations, 91–92
Andeker, 41
Anderson, Will, 152
Anderson Valley Brewing Company, 206, 290
Angeles Brewing Company, 257
Anheuser, Eberhard, 29
Anheuser-Busch
consolidations and mergers, 337–38
copyright infringement accusations by, 252
craft beer boycott of, 253–54
craft beer investments of, 208, 209–10, 328
distribution control, 221, 222–23, 224, 234, 267
false advertising accusations by, 248, 249, 250, 252–53, 254, 340
festival attendance, 92
headquarters, xiv, 223
history, 8, 210
labeling legislation petitions, 251
marketing and advertising, 29, 122, 184, 297
market share, 28, 31, 89, 160, 224–25
packaging innovation and growth, 13
product development, 30, 41, 89, 122, 205–6, 224–25
production statistics, 24, 25–26, 179
sales statistics, 29, 224–25
states dominated by, 303
Appleton, Frank, 136
Arizona Brewing Company, 300
Arizona brewing history, 299–300
Arrogant Bastard Ale, 259–60
Association of Brewers (AB)
breweries and brewpubs, statistics, 294
breweries and brewpubs production statistics, 161
conferences of (see Craft Brewers
Conference)
craft brewer official definitions, 251–52
festivals of (see Great American Beer Festival)
magazines of, 172, 188, 313
merger with Brewers Association of America, 312–14
during shakeout, 267
Slow Food trade show participation, 310–11
team of, 144
World Beer Cup of, 280, 313
Atkins, Jeff, 268
Atlantic Monthly, 126, 323
August Schell Brewing Company, 156, 306
Averill, Gordon, 101–2
Avery Brewing, 339
Aztec Brewing Company, 255
Babin, Jack, 284
Badgerow, Ted, 101–2, 119
Balboa Brewing Company, 255
Baltimore Brewing Company, 178
Bandersnatch, 300
Barchet, Ron, 178
Barkley, Don, 51, 64–65, 75, 99–100, 164, 276, 338
Bars of Santa Clara County, The (Brooks), 190
Bartol, Kevin, 303
Baruth, Ernst, 7
Bass, 35, 271, 297
Baune, Tom, 101, 211
Bayamo, 229
Beaumont, Stephen, 190
BeeR (magazine), 192
BeerAdvocate.com (formerly BrewGuide.com), 281–82, 285, 287–88, 322, 330
beer culture, 254, 271, 280–81
Beer for Pete’s Sake (Slosberg), 331n
Beer Hunter, The (television show), 159–60, 161, 164, 187–88
Beer in America (Smith), 189–90
Belgium, 46
Bell, James, 176–77, 179–80, 262–65
Bell, Larry, 119
Belliveau, Richard, 257
Belmont Brewing, 257
Beltrami, Nino, 167
Ben Franklin Gold, 161
Bennewitz, Uli, 141–42, 142, 296, 338
Benzinger family, 301
Berkshire Brewing Company, 282
Bernau, James, 212, 218, 291
Berry, C. J. J., 18
Best Burton Bitter, 135
Biersch, Dean, 162, 200, 270
Big Beer. See also specific names of Big Beer companies
advertising requirements, 65
competition and product development, 29–31, 41, 204–8
consolidations and mergers, 17, 131, 337–38
craft beer as reaction against, 103
craft beer competition challenges, 120, 168, 253
craft beer investments by, 208, 209–10, 220–21, 277
development and history, 8, 9, 17, 211
distribution control tactics, 221, 222–23, 224, 234, 260
false advertising accusations by, 248, 249, 250, 252–53, 254, 340
industry survival challenges, 77
ingredients and criticism, 37, 49–50, 65
, 66, 311
market share, xiv, 25, 89, 160, 324
packaging developments, 25
pasteurization processes, 64
product description, xiv
production, 25–26, 29, 211
taste-testing results, 35
Big Book of Brewing, The (Line), 15
Bilger, Burkhard, 323–24
billboard advertising, 176
Billy Beer, 94
Bistro, 301
bitterness, 37, 38, 39, 174, 300
Black and Tan, 225
Black Hawk Stout, 217
BLAST!, 323
Blind Pig, 299, 300–301
Blind Pig Inaugural Ale, 299, 300
Blitz-Weinhard Brewery, 17–18, 239
Bloostein, Jon, 200
Blue Highways (Heat-Moon), 126
Blue Moon, 206–8
Blue Moon Brewery, 207
Bogoff, Gary, 282
Bolt Brewery, 256
Borger, John, 27
Bosak, Mike, 124, 188–89
Boston Beer Company
awards, 153, 164n, 169, 185
brewery acquisitions, 293
brewery location for research and tours, 187
contract brewing business, 107, 113–14, 115, 154, 187, 190, 293
craft beer competition with, 210–11
distribution, early, 118
false advertising accusations, 252, 340
growth, 154–55, 185, 187, 207
hops shortage and supplies through, 321
industry criticism of, 238–41
IPOs and stock shares, 213, 214–15, 268
Koch, Jim, in brewery tasting room, 186
management, 340
marketing, 115–18, 153, 185–86, 215
McAuliffe recognition and beer, 336, 342
packaging developments, 305–6
pricing competition, 213–14, 267
product development, 215, 233
production statistics, 176, 213, 239
subsidiaries of, 240
television news shows featuring, 246–47, 248–49
White House beer of choice, 152, 153
Boston Beer Works, 241
Boston brewing history, 134–38
Boston Consulting Group, 105–6
Boston Lager, 153–54, 185, 215, 233
Boston Lightship, 153, 185
bottling, 24–27, 64, 71, 304, 305
Boulder Brewing Company (renamed Boulder Beer Company), 73–74, 90–91, 110, 115, 144, 199
Boulder Porter, 91
Boulevard Brewing Company, 223, 293
Bove, Jon, 138
Bowker, Gordon, 100–101, 209
Bozzini, Mark, 214, 268
Bradford, Daniel