The Audacity of Hops

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The Audacity of Hops Page 52

by Tom Acitelli

with Association of Brewers team, 144

  association president positions, 279, 312–13

  background, 79–80

  beer festivals cofounded by, 90

  on craft beer movement growth, 120

  festivals founded by, 313

  GABF and single draft systems, 143

  magazine of, 188–89, 192, 193, 288, 313

  marketing director positions, 81, 92

  North Carolina relocation, 188

  publishing business of, 80

  Brand, Bill, 189, 191

  Brannon, Kevin, 212–13, 269

  Breckenridge Brewing, 277

  Brewers Association (BA)

  American Craft Beer Week, 333

  association mergers and founding of, 313

  beer sales statistics, 320

  brewery operation cost statistics, 321

  craft brewer definition, 10, 314, 332–33

  membership statistics, 342

  president of, 313, 342

  Recognition Award, 335

  Brewers Association of America (BAA), 10, 62, 267, 278, 312–13

  Brewer’s Companion, The (Mosher), 189

  Brewers Digest, 124

  Brewery Ommegang, 278

  BrewGuide.com (renamed BeerAdvocate.com), 281–82, 285, 287–88, 322, 330

  Brewhouse Grill and State Street Brewing, 257

  Brewing Lager Beer (Noonan), 172

  brewing process, xvi, 15

  Brew Masters (television show), 331

  Brewmaster’s Table, The (Oliver), 308–9, 311–12

  brewpub crawl marathons, 229

  brewpubs. See also specific names of brewpubs of Big Beer companies, 206–7

  chains, development of, 199–201

  early, 84–85, 98–100, 99, 109, 128, 135, 171

  growth, 141–42, 161–63, 164, 198–99

  legislative restrictions on, 98, 198, 300

  statistics, 294

  Brewsletter, The, 192

  Brickskeller, 119, 120–21, 277

  Bricktown Brewery, 302

  BridgePort Brewing Company (formerly Columbia River Brewery), 100, 125, 219–20, 269, 270, 301

  Bronder, Mark, 127–31, 155–56, 240. See also Pete’s Brewing Company

  Brooklyn, 6, 7

  Brooklyn Brewery

  brewery location and construction, 201–4

  brewmasters of, 226, 227, 228, 342

  contract brewing business, 150, 152, 156–59

  distribution, 278, 291

  labeling, 158

  opening, 226

  popularity and growth, 159

  Brooklyn Lager, 158

  Brooks, Jay, 190, 191, 336

  Brown, Jerry, 98

  Bruso, David, 111

  Bryson, Lew, 189, 190, 191

  Buccaneer Gold, 179

  Buchanan, Bill, 285

  Buck, Bill, 9

  Budhook, 210, 251, 328

  Bud Lite (formerly Budweiser Light), 89, 122, 225

  Budweiser, 29, 35, 225, 253–54

  Buffalo Bill’s Brewpub, 98–100, 99, 128, 171

  Burch, Byron

  Anchor Brewing tour, 57

  beer festival attendance, 90, 92

  Grossman meeting, 66, 68

  homebrewing guides by, 33, 57, 91, 172, 188

  as magazine contributor, 192

  Burrell, Peter, 164

  Busch, 29

  Busch, Adolphus, 29

  Busch, August, IV, 205

  Busch, August Anheuser, III, 89, 215, 221

  Busch, August Anheuser, IV, 337

  Bush, George H. W., 167

  Calagione, Mariah, 229–30

  Calagione, Sam

  association merger board member, 313

  background, 182

  book by, 331

  breweries of (see Dogfish Head Brewings & Eats)

  brewery planning, 183, 230

  brewpubs of, 331

  celebrity of, 331

  consumer-criticism and response, 287–88

  description, 182, 230

  homebrewing of, 181–82, 182–83

  magazine articles featuring, 323

  Slow Food trade show presentations, xiii–xiv, 310, 332

  California brewing history, 7, 22, 255–57

  California Steam Brewery, 70–71, 88

  Camusi, Paul, 69, 292, 328. See also Sierra Nevada Brewing Company

  Canandaigua Wine Company, 212

  Cancro, Jim, 262–65

  cans and canning, 8, 14, 17, 25, 77, 305–8

  Carey, Dan and Deb, 177, 293

  Carling, 134–35, 300

  Carlsberg, 297

  Carnegie Hill Brewing Company, 229

  Carpenter, Mark, 23, 27, 39, 88, 326, 329

  Carter, Jimmy, 59, 84–85, 94

  Cartwright Portland, 72–73, 88, 117, 301

  Cascade hops, 37–38, 39, 41, 91, 97, 174, 225, 301

  Cask Brewing Systems, 305–6, 307

  Catamount Amber, 261

  Catamount Brewing Company, 140, 162, 261–62, 266–67

  Catamount Gold, 261

  Celebrator Beer News, 284–85, 286

  celebrity, 322, 331

  Celis Brewery (Peter Celis), 221

  Celotto, Vince and Mario, 277

  Centenniale, 278

  Centennial hops, 201

  Center for Brewing Studies, 93

  Chalone Wine Group, 212

  Chateau Jiahu, 331

  Cheers Beverage Festival, 319

  Chelsea Brewing Company, 229

  Cherry Brew, 182–83

  Chesapeake Bay Brewing Company, 96–97, 141

  Chez Panisse, 41–42

  Chicago Daily News, 35

  Chicory Stout, 232, 232–33

  Chicvara, Jerome, 161

  Child, Julia, 27

  Chimay Red, 182

  Chisholm, Scott, 126n

  Christian Schmidt and Sons, 134, 158

  Cicerone certification programs, 317, 318–19

  Cilurzo, Natalie, 301, 331

  Cilurzo, Vinnie, 299, 300–301, 301–2, 330–31

  clubs, homebrewing, 32–33, 57, 70, 123, 135, 286

  Coe, Lee, 58

  Coja, Maurice, 120

  Colbert, Stephen, 333

  Collins, Susan, 296

  Columbia River Brewery, 100. See also Bridge-Port Brewing Company

  Commonwealth Brewing Company (Boston), 135

  Commonwealth Brewing Company (New York), 229

  Complete Joy of Homebrewing, The (Papazian), 34, 80, 81–84, 151, 172, 188

  Connecticut Brewing Company, 162

  consumer education, 31–35, 121

  consumer preference polls, 35, 85, 143, 153, 164, 185

  Consumer Product Safety Commission, 34

  consumption trends, 6–9, 16, 26, 30, 121–22

  contract brewing

  advantages of, 94–95, 242, 243

  business model examples, 94–95, 115, 129, 239

  challenges of, 127, 131

  criticism of, 186–87, 238–40, 245–53, 266

  Conway, Daniel and Patrick, 161–62

  Cooking with Beer (Saunders), 190, 309

  CooperSmith’s Pub and Brewery, 179

  Coors

  beer festival attendance, 92

  craft beer competition and product development, 205, 206–8

  distribution, 74

  in history, 18

  hops research by, 38

  production and market share, 28, 160

  Coors, Bill, 8, 77

  Coors, Jeff, 74

  Coors, Pete, 207–8

  copy and copyright accusations, 109, 252

  CoreStates Center, brewpubs in, 263

  Cornell, Martyn, 47–48

  Corona, 255–56, 270, 291, 337

  Coury, Charles and Shirley, 72–73, 88, 117, 301

  Covaleski, Bill, 178

  Cowan, Jeremy, 289–92, 331, 339

  craft beer movement, overview

  breweries and brewpubs
, statistics, 294, 332, 338

  criticism and conflict within, 238–40, 243–44, 245–53

  decline and shakeout, 265–67, 275, 277–78, 339

  early years, 103

  financial challenges, 76, 87–88, 94, 95, 144

  growth, xv, 110, 144–45, 160, 163, 176–77, 243

  growth, postshakeout, 292–96, 320, 322–23, 332

  investment partnerships and business model development, 108–11

  market share, 204, 320, 332

  philosophy and purpose, 103, 177

  production totals, 103, 160–61, 293, 320

  sales statistics, 320

  craft brewer, defined, xv, 10–11, 102, 251–52, 314, 332–33

  Craft Brewers Alliance, 328

  Craft Brewers Conference (formerly Microbrewers Conference), 163–64, 275–76, 295, 296–98, 305, 329

  Cramer, Chris, 256

  Cranston, Alan, 58–59

  criticism, beer

  brewers’ response to, 287–88

  classes on beer evaluation, 257

  early development of, 91–92

  instruction booklets on, 32, 33

  Internet and, 281–83, 285–86

  professional writers for, 188–94 (see also Eckhardt, Fred; Jackson, Michael)

  style distinctions and debates, 174, 187–88, 283

  Crosby, Nancy, 58

  Cross, John, 172–73, 237

  Cummings, Rush, 141

  D’Addona, Robert, 109

  Dale’s Pale Ale, 306–8, 307

  Dalldorf, Tom, 284–85, 316

  Dangerfield, Rodney, 31, 122

  Daniels, Ray, 317–19

  Dateline (television show), 245–51

  Daume, John, 33, 55

  Davis, Alan, 140, 162, 261–62

  Davis, Mattson, 198, 304, 328

  Day, Frank, 199–200, 209

  DeBakker Brewing Company (Tom de Bakker), 70–72, 75, 86, 88

  DeGroen, Theo, 178

  Deschutes Brewing Company, 162, 249–50, 277, 292, 293, 296

  D. G. Yuengling & Son, 92, 94, 340n

  Diat pilsner, 29

  diet beer, 30–31. See also lite/light (low-calorie) beers

  DiMichele, Luke, 302

  Dixie Brewing Company, 141

  D. L. Geary Brewing Company, 139–40, 190, 339. See also Geary, David

  D. L. Geary’s Pale Ale, 140

  Dock Street (beer), 168

  Dock Street (brewpub), 161

  Dogfish Head Brewings & Eats

  brewery planning, 183, 230

  brewing philosophies, 310

  distribution challenges, 234, 339

  growth and expansion, 320–21, 338–39

  marketing strategies, 233–34

  ownership, 182, 230

  product development, 231–33, 232, 320

  dogs in advertising, 129, 130, 178, 252

  Dos Equis, 255–56

  Double IPA Festival, 301, 330

  Doyle, Rich, 135–38, 137, 144, 162, 279, 313

  Drake, Francis, 43

  Dresler, Steve, 78, 163

  dry hopping, 37

  Duck-Rabbit Craft Brewery, 323

  Dye, Rich, 70–71

  Eames, Alan, 190

  Earth Day, 34

  East Coast brewing history, 134–35

  Eastwood, Clint, 149

  Eataly, 331

  Eckhardt, Fred

  on alcohol per volume content, 21

  background, 16–17

  beer-tasting booklet of, 32, 33

  brewery research, 18–19

  at Brickskeller, 125

  description and personality, 16

  Grossman meeting, 68

  homebrewing classes taught by, 18, 19–20, 57

  homebrewing journals by, 18, 61, 123

  on homebrewing laws, 58

  homebrewing manifesto by, 16, 20–21, 33, 58, 67

  magazine columns by, 192, 288–89

  national reputation of, 32–33

  newspaper columns by, 100, 124–25, 188

  Sierra Nevada specialty beer collaborations, 335

  Egelston, Janet and Peter, 210

  Eilert, Robert, 222–23, 224

  Elhardt, Merlin, 31–33

  Elk Mountain Ale, 205, 225

  Erickson, Jack, 189, 254, 309

  Erickson Report, The, 189

  Eureka, 258

  Eureka California Lager, 258

  Evans-Young, Darren, 304

  extreme beers, 232–33, 323, 331

  Facebook, 322

  Fancy Lawnmower, 302–3

  fast food, 149–50, 165–68, 177

  Fat Tire, 179, 321

  Faust, 225

  “Fearless Spectator, The” (McCabe), 19

  Federal Jack’s, 178

  Feinberg, Donald, 278

  Festival Lager, 153

  Finkel, Charles, 47, 48, 129

  Fire Rock Pale Ale, 198

  Firestone Walker Brewing Company (Adam Firestone), 301

  Firmat, Irene, 161

  Fish, Gary, 162, 249–50, 277, 292, 296, 313

  fitness trends, 167–68

  Flying Dog Brewpub, 178

  Flying Monkey Brewery, 222–23, 224

  Foglio, Tony, 324–29

  Foley, John, 162

  food

  artisan, 231

  books on beer and, 308–9, 311–12

  brewing combined with (see brewpubs; specific names of brewpubs)

  locavore movement, 11, 103, 168, 231, 278

  promotion of beer with, 120–23

  publications promoting beer with, 190

  Puck on partnership of beer and, 258

  Slow Food movement, 149–50, 165–68, 288–89, 309–11, 310, 332

  Food and Drug Administration (FDA), 50

  Ford, Gerald, 63, 74

  Forder, Tony, 284

  foreign beers and breweries

  acquisitions and consolidations, 271, 297, 337

  Big Beer products imitating, 41

  as influence, 16, 17, 29, 32, 36, 37, 231

  market share, 41, 86

  Mexican imports, 255–56, 270

  Formosa Springs, 29

  Forsley, Fred, 177–78, 220, 277

  Frank Jones Brewery, 210

  Franks, Norman, 100

  Freccia, Nico, 285

  Frederick Brewing Company, 212–13, 215, 269

  Free State Brewery, 223

  Frito-Lay, 195–96

  Full Sail Brewing Company, 162, 219

  Full Sail Golden Ale, 161

  F. X. Matt Brewing Company

  awards, 169

  beer festival attendance, 92

  contract brewing at, 94, 108, 115, 157, 159, 168, 245

  financial challenges and marketing strategies, 157, 168–69

  management, 341

  signature beers of, 169

  visitors to, 132

  Gablinger’s Diet Beer, 30–31

  Galanis, Gary, 279n

  Gambrinus, 219–20, 239, 269, 270, 328n, 343

  Gardner, Rob, 192–94

  Geary, David

  on Anheuser-Busch’s Redhook deal, 210–11, 221

  awards, criticism on, 244

  background, 138–39

  breweries of, 139–40, 190, 339

  conference presentations, 164, 238–40, 243

  pubs frequented by, 190

  with Senator Collins, 296

  survival tips, 277, 295

  Geary, Karen, 138–40

  General Brewing, 69

  Genesee Brewing Company, 92, 231, 247

  Genesis ale, 290

  Genuine Draft, 157

  George Washington Porter, 161

  G. Heileman Brewing Company, 92, 303

  Glaser, Milton, 156–57, 158, 202

  “Glass of Handmade, A” (Heat-Moon), 126, 323

  Godfrey, Nick, 211

  Goose Island, 164

  Gordon, Dan, 162, 200, 270, 290

  Gordon Biersch Brewery Restaurant
, 162, 200, 269–70, 293, 293n

  Gorky’s, 257

  Grant, Bert

  background, 84–85

  on Big Beer craft beer imitations, 206

  brewpubs of, 85, 108, 125, 128, 270

  criticism of Koch, Jim, 240

  death of, 339

  Great American Beer Cookbook (Schermerhorn), 309

  Great American Beer Festival

  Alaska brewery participants, 133

  beer tasting and criticism development, 91–92

  competitions and awards, 103, 143–44, 153, 155, 169, 179, 185, 209, 244, 261, 301, 302, 308, 332

  consumer preference polls, 85, 108, 143, 153, 164, 185

  early years and attendance, 90

  founding, 90

  growth and popularity of, 313, 323, 331–32

  locations, 91, 92

  magazine articles featuring, 323

  organizational challenges, 143

  program and schedule, 91–92

  purpose, 91, 92

  Great Britain, 14, 271

  Great British Beer Festival, 86, 87, 90

  Great Cooking with Beer (Erickson), 309

  Great Lakes Brewing Company, 161–62

  Greenlee, Bob and Diane, 199

  Greggor, Keith, 324–29, 342

  Griffin Group, 325–27, 329

  Grossman, Ken

  on Anchor Brewing sale, 329

  Anchor Brewing tours, 68–69

  association merger board member, 313

  background, 66–68

  beer festival attendance, 92

  breweries of (see Sierra Nevada Brewing Company)

  homebrewing classes taught by, 68

  homebrewing of, 34, 68, 69–70

  with McAuliffe, 335, 335–36

  New Albion tours, 69–70, 74–75

  Grundy tanks, 172–73, 173

  Grupo Modelo, 337

  Haberich, Klaus, 197

  Haffenreffer, 134, 154, 187

  Hagerman, Pat, 284

  Hale’s Ales (Mike Hale), 101, 136

  Hale’s Pale American Ale, 101

  Hankins, Don Alan, 303–4

  Hansen’s Times Square Brewery, 229

  Harpoon Ale, 138, 211, 243

  Harris, John, 162

  Harrison, Steve, 103, 225

  Hart Brewing Company (renamed Pyramid Breweries), 101, 102, 211–12, 277

  Hartwell, Beth, 101, 211

  Harvan, Dave, 299–300

  Harvest Pumpkin Ale, 207

  Haunold, Alfred, 38

  Hawaiian brewing history, 196–98, 200

  Hawaii Brewing Corporation, 197

  Healy, Cameron (Nirbhao Singh Khalsa), 194–96, 197–98, 304

  Heartland Brewery, 200, 229

  Heat-Moon, William Least, 98, 125–26, 323

  He’Brew, 290

  Heineken, 154–55, 291, 297

  Heissner, Russ, 138

  Hennepin, 278

  Heritage Brewing, 257

  Hibernia Brewing Company, 138

  Hickenlooper, John, 198, 200, 253, 272, 285, 294–95, 332

  Hieronymus, Stan, 47, 117n, 189, 191, 336

  Hindy, Steve

  association merger board member, 313

  background, 150–51

  breweries of (see Brooklyn Brewery)

 

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